Urban Decay Original Eyeshadow Primer Potion - Original - 0.33 fl oz - Ulta Beauty: Priming Cream, Translucent Palette, Normal Skin, Single Container

This product works so well for keeping eyeshadow in place all day long. This is probably the 10th time I have repurchased the item. I am a long time user.

This product is one of the best primers I have ever tried. Smoothness, texture, and longevity is right on.

I love this product so much. It works amazing and I will never use anything else. However, I hate the new applicator! I much preferred the squeeze tube over the current doe foot applicator. I end up spreading the product with my finger no matter what. Please bring back the old tube!

I've been using this product for years. I have extremely oily skin and this works really well at keeping my eye shadow from sliding into the crease. I only need to use a little and it keeps the eyeshadow looking fresh all day (and even on an overnight international flight).

I have oily eye lids and this is one of the only products that will prevent my makeup from moving all day long. This is my second time buying this product, the first time I used the entire bottle.

Goes on smoothly, makes eyeshadow (powder) more vivid and stay in place

I love this. I will buy this product agan.

It's not only amazing for eye shadow but I use it in my smile lines for a full beat and they completely disappear, I love it and will buy it over and over!

UD's Primer Potions were the first eyeshadow primers I ever used more than a decade ago. I started hearing rave reviews of the anti-aging formula, saying it's better than the original. Lies. My eyelids are starting to get kinda crepey, and I thought this primer would improve that over time, or at least make it less noticeable. It did neither. My eyelids are also oily. If yours are too, skip this. It never seems to dry down, and that ruins any eye look, even a one-and-done eyeshadow. And let's talk about the applicator. It is unhygienic and completely unnecessary. It deposits more product than you need. For a minute, the travel size original formula just came in a squeezy tube--perfect! The amount dispensed was easier to control, and I wasn't re-dipping the wand constantly. Can we just...stop that? Please and thank you!

I have hooded (e. asian) eyes so was excited to try this, but don't feel it holds eyeshadow much more than when I prime with concealer. The brush shape is awkward and the texture is uneven and streaky. I'll finish the container, but won't repurchase.

This is probably the best eyeshadow base I've used. Your makeup will not move and it applies evenly ans easily. However, I eventually developed a serious rash on my eyelids from it and had to get a prescription cream to treat it. The eyelid skin is sensitive so beware!

Love this stuff, very light and creamy and yet does it's job, i only wish it came in colors so I could wear alone for a quick natural finish.

This didn't work. Eyeshadow caked in eyelid creases, eyeliner smudged. I do not recommend this product.

This eye primer is very nice. It helps to keep my eyeshadow on and from creasing. I'm in my 60'sbso not creasing is a good thing. It brightens my kids a little and is weightless feeling and the tube lasts a LONG TIME

This stuff works. It makes your eye shadow really pop and lasts all day. It only takes a little bit and adds a bit of sparkle to shadow color.

They must have changed their formula as this is a watery version of what used to be a good product for me. I will be returning it!

So I don’t know what they did to the formula but this new one is not anywhere near as good as the original formula. This one feels cheap and greasy. They claim to only have changed the packaging/applicator, but after being a long time user of about 20 years, thats not exactly the case.

This product is very effective for oily eyelids. Cream and powder eyeshadow stays on without creasing.

The product that I thought that ordered was the "ORIGINAL" EDEN, but I got the newest version which is a completely different look (it is transparent, where the one that I like is more like a light cream version).

Most definitely RECOMMEND this product! it lasts ALL DAY& your makeup just looks that much more glamorous! LOVE!