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Pura d'or Apple Cider Vinegar Thin2Thick Shampoo - 2 of 4Pura d'or Apple Cider Vinegar Thin2Thick Shampoo - 3 of 4Pura d'or Apple Cider Vinegar Thin2Thick Shampoo - 4 of 4
Pura d'or Apple Cider Vinegar Thin2Thick Shampoo - 1 of 4

Pura d'or Apple Cider Vinegar Thin2Thick Shampoo - 8 fl oz: Sulfate-Free, Paraben-Free, Contains Aloe, Hypoallergenic

$11.99 ($1.50/fluid ounce)See 1 deal for this item
Pack Size8 fl oz

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At a glance

About this item

Highlights

  • Biotin, Castor Oil, Keratin
  • Made in the USA
  • Cruelty Free
  • Vegan
  • Earth Friendly – made with renewable energy
  • Hypo-allergenic
  • Color Safe
  • Satisfaction Guaranteed

Description

See your hair's full beautiful potential with the use of PURA D'OR Apple Cider Vinegar Shampoo. Developed from a base of Apple Cider Vinegar with over 15 Key Active Ingredients such as Biotin, Castor Oil, and a powerful blend of natural, plant-based preservatives to help you achieve a stronger, healthier, thicker hair. Get results better than getting expensive salon and surgical treatments at a much lesser cost. The blend of ingredients in our Apple Cider Vinegar Shampoo helps clean the buildup of dirt, dust, and day-to-day filth from your scalp. Our formulation enforces hair rejuvenation to help your scalp detox from the sources of damaged hair. Thick, strong, soft, beautiful hair—that's what you will be seeing when you use our new Apple Cider Vinegar Shampoo. It helps balance the scalp's pH level to help reduce breakage, split ends, and most importantly, thinning hair. "Product Contains > 30% Recycled Content."
Scent: Tea Tree, Lemon, Rosemary, Grapefruit, Clary Sage
Hair Type: Normal, Thick, All Hair Types
Health Facts: Contains Argan Oil, Paraben-Free, Contains Biotin, Hypoallergenic, Sulfate-Free, Contains Aloe, Artificial Color-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Beauty Purpose: Thickening, Clarifying, Shine Enhancing, Basic Cleansing
Net weight: 8 fl oz (US)
Features: Hypoallergenic, Rinse-Off
TCIN: 82850356
UPC: 810023840695
Item Number (DPCI): 063-02-9727
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

decolorized aloe barbadensis (aloe vera) leaf juice^, cetyl hydroxyethylcellulose, sodium hydroxide, keratin, sodium cocoyl glutamate, cocamidopropyl hydroxysultaine, polysorbate 20, biotin, polyquaternium-73, thiamin, riboflavin, niacin, pantothenic acid, folic acid, biotin, cyanocobalamin, ascorbic acid, tocopherol (vitamin e), zinc, ricinus communis (castor) oil^, pyrus malus powder^, mentha oiperita (peppermint) oil^, lavandula angustifolia (lavender) flower oil, phyllanthus emblica (amla) fruit oil*, argania spinosa (argan) kernel oil, nigella sativa (black cumin) seed oil, cedrus deodora (cedarwood) oil^, citrus grandis (grapefruit) seed oil^, polygonum multiflorum (fo-ti) root extract, hibiscus sabdariffa (hibiscus) flower extract, citrus medica limonum (lemon) peel ol', urtica dioica (nettles) extract^, rosmarinus officinalis (rosemary) leaf oil, salvia (clary) oil, serenoa serrulata (saw palmetto) fruit extract^, melaleuca alternifolia (tea tree) leaf oil^, pelargonium graveolens (geranium) oil^, citrus aurantium bergamia (bergamot) fruit oil^, xylityl sesquicaprylate, citric acid. ^certified organic, [^certified organic]

Allergens & Warnings:

Precaution: For external use only. Do not apply to broken, irritated skin or areas affected by rashes. Discontinue use and consult your doctor if skin sensitivity occurs. Avoid contact with eyes. Do not use on children or animals. Do not ingest. Keep out of reach of children

Shipping details

Estimated ship dimensions: 1.8 inches length x 7.6 inches width x 1.6 inches height
Estimated ship weight: 0.6173 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What hair types can use this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: It is suitable for fine and all hair types, providing versatile benefits.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this shampoo have any specific beauty purposes?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, it moisturizes, clarifies, promotes hair regrowth, and enhances shine and texture.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What key ingredients are included in this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo contains Argan Oil, Biotin, Aloe, and essential oils like Tea Tree and Lemon.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What scents can I expect from this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo features a blend of Apple Cider, Tea Tree, Lemon, Rosemary, and Clary Sage scents.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is the shampoo tested on animals?

submitted by AI Shopping Assistant - 3 months ago

  • A: No, this product is cruelty-free, meaning it is not tested on animals.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is it good for white hair

submitted by jojo - 1 year ago

  • A: Yes, this can be used for white hair, it is suitable for most hair types.

    submitted byCC - 1 year ago

Q: Is this shampoo meant to be used daily or only weekly?

submitted by Carissa - 2 years ago

  • A: This shampoo can be used for either but daily is encouraged, it comes down to preference. Please note, every individual result can vary.

    submitted byCC - 1 year ago

Q: Does this help to reduce the effects of hard water?

submitted by Elle - 2 years ago

  • A: Although it results vary, the shampoo promotes a healthy scalp while enhancing hair's natural shine, strength, and luster. The biotin helps support and protect against the effects of daily environment

    submitted byCC - 1 year ago

Q: Is this shampoo ok to use on colored hair? Will it fade the color? Thanks!

submitted by AC - 2 years ago

  • A: Yes, all Pura D'or shampoos are safe for color treated hair.

    submitted byBrand Expert - 2 years ago

Q: can this help with dandruff?

submitted by dandruff - 3 years ago

  • A: Yes, it can help with mild cases of dandruff.

    submitted byBrand Expert - 2 years ago
See all questions (12)

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Guests are saying

This shampoo has garnered positive feedback for its ability to alleviate scalp irritation, promote hair growth, and enhance overall hair health. Guests appreciate its natural ingredients, pleasant scent, and effective cleansing properties. Many have noted improvements in hair texture, shine, and reduced hair loss. While some experienced dryness with frequent use, most found it beneficial when paired with a conditioner or hydrating treatment. Overall, it is a well-received product for those seeking healthier hair.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 102 reviews
    quality: 4.52 out of 5
    value: 4.47 out of 5
    81% would recommend
    38 recommendations
    4 out of 5 stars
    Thumbs up graphic, would recommend
    9 May, 2026Verified purchase

    (no review title)

    This product does what it says. Clean ingredients and good smell. Only disatisfaction was this item and the conditioner were sent without packing, rolled around in box, and leaked all over. Spoke to Target, replaced. Same thing happened a second time.
    Christie
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 March, 2026Verified purchase

    burns

    Burned my scalp. Tossed after 2 uses.
    Bree
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    24 December, 2025Verified purchase

    (no review title)

    Clearly wasn’t handled properly since the product was spilling out.
    Elizabeth
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 December, 2025

    (no review title)

    Good
    Hien
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 December, 2024Verified purchase

    Terrible for thin hair

    It leaves your hair flat and greasy looking.
    Tigger112172
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 August, 2024

    Happy scalp! Happy hair!

    This stopped my scalp from itching! My scalp had started itching a few years ago possibly due to changes in life. I tried a number of things, but nothing worked for very long. This shampoo and conditioner really surprised me! I have been using it for months now and am so grateful to be free from the discomfort and able to focus on other things!! What a blessing to find a good product like this. Added bonus- Hair is soft, and no breakage! In my opinion the smell is pleasant in a mild herb-y kind of way.
    Kaylo
    value: 4 out of 5
    quality: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 May, 2024Verified purchase

    Good clarifying shampoo

    I bought this shampoo looking for a low tox detox shampoo with good ingredients. I’ve been using this shampoo for one year once every 2 weeks or so. I love how clean it makes my hair feel. Smells more natural like essential oils. Lathers very well. I fell in love with the p’urador brand I now use different variations of other shampoo + conditioner, even their scalp mist my hair has never grown so fast & been so healthy! This shampoo started it all for me. Can be a bit drying when used too often but follow-up with a hydrating hair mask or conditioner you’re golden. Give it a try! Buying my second bottle now
    Milimichelle
    value: 5 out of 5
    quality: 5 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    23 October, 2023Verified purchase

    I would recommend

    I’ve been using this for more than a few months now. My goal has been to keep growing my hair and keep it healthy. I personally don’t like the smell too much, it smells like the lemon grass body oil from Trader Joe’s. Luckily for me it doesn’t last after my hair dries. For reference my hair gets oily fast and many shampoos cause dandruff for me, idk why. I always shampoo twice and it actually does leave my hair feeling very soft, clean, moisturized and refreshed… until the second day. I don’t mind washing my hair every other night and this shampoo isn’t stripping. Honestly with every shampoo I use, my hair looks dirty and feels oily by day two, so if it’s gonna happen I’d rather at least use a shampoo that is good for my hair. I have straight and fine hair. I like that the first ingredient is aloe vera leaf juice.
    Serena
    quality: 4 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    21 May, 2023Verified purchase

    Watery

    The shampoo felt so watery and took about 3 washes before I felt like it was clean. I wouldn’t recommend or repurchase this, wish I could return it.
    MarKay
    value: 2 out of 5
    quality: 2 out of 5
    5 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    17 May, 2023Verified purchase

    Could amell better

    Great shampoo it helped with hair less. The smell isn’t the best and target also increase the price by $6 since 11/2022 which is crazy lol. You might as well get it at Ulta and get points for the same price.
    Jerry
    quality: 4 out of 5
    value: 3 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    28 March, 2023Verified purchase

    Fantastic

    I really like this shampoo. It adds body and thickness.
    judy tull
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 March, 2023Verified purchase

    This product is worth every dime

    My hair has really grown it broke off so bad I had to get almost all my hair cut off
    Gailanna
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 March, 2023Verified purchase

    a great shampooo

    using it because it works previously made made an apple vinegear wash this has changed that and fixed all the reasons I was doing that
    eva
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 February, 2023Verified purchase

    Great thus far

    Great lather and smell. Too new to see results.
    Perg48
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 February, 2023Verified purchase

    Not for everybody, made me lose more hair

    I read all the reviews so I thought I would give it a try. I used this product for a week and I started losing amounts of hair I’ve never lost before. I used to lose individual strands when showering, not I lose clumps. My hair is dryer and frizzier than before, and even since I’ve stopped using the shampoo I’ve still been losing small clumps of hair. I used the product how it was recommended with the conditioner and it only made my hair worse. My hair type is thin and wavy.
    Increased hair loss
    quality: 1 out of 5
    value: 2 out of 5
    7 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    4 December, 2022Verified purchase

    Ok

    Like the product.Hate the smell.
    Neece
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 July, 2022Verified purchase

    All natural shampoo

    This is a great shampoo. It it not too drying and it gets rid of all scalp irritation after just 2 uses. Bonus points for it being all natural and free of chemicals.
    Kinky hair mom
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 July, 2022Verified purchase

    Makes my daughter’s hair very shiny

    I was hesitant to try this, as I assumed the result would smell of vinegar. Surprisingly, it smells nothing like vinegar. And it makes my daughter's hair super shiny!
    Jujube33
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 May, 2022Verified purchase

    Hair looks great!

    Shampoo smells nice and lathers well. My hair definitely seems thicker now. It looks much healthier. It looks great!
    Chris
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 April, 2022Verified purchase

    Great product!

    I really love the scent of this. I do NOT like things that smell artificial so I am always leery with personal care items. I have been using for about 3.5 months now and I do think that there is more hair coming in and that it's thicker. It seems shinier also. I love this brand!
    April
    value: 5 out of 5
    quality: 5 out of 5
    4 guests found this review helpful. Did you?

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