Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Olay Vitamin C Serum - 1.3 fl oz: Brightening, Hydrating, Paraben-Free, Contains Peptides - 2 of 4Olay Vitamin C Serum - 1.3 fl oz: Brightening, Hydrating, Paraben-Free, Contains Peptides - 3 of 4Olay Vitamin C Serum - 1.3 fl oz: Brightening, Hydrating, Paraben-Free, Contains Peptides - 4 of 4
Olay Vitamin C Serum - 1.3 fl oz: Brightening, Hydrating, Paraben-Free, Contains Peptides - 1 of 4

Olay Vitamin C Serum - 1.3 fl oz: Brightening, Hydrating, Paraben-Free, Contains Peptides

$22.49 was $29.99
New lower price save $7.50 (25% reduction)

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • VITAMIN C FACE SERUM: Facial serum with expertly formulated Vitamin C + Peptides to deliver brighter, hydrated skin
  • LIGHT & REFRESHING: Citrus-scented, soft, ultra-lightweight formula that works well under makeup and absorbs quickly with no greasy or sticky residue
  • FRESH SQUEEZED INGREDIENTS: This formula, crafted with Vitamin C, Vitamin B3 and Lactic Acid, visibly brightens and hydrates skin
  • RADIANCE DAY & NIGHT: Smooth evenly over cleansed face and neck both morning and night. Use SPF in the daytime to protect your radiant skin
  • HEALTHY GLOW: In 1 day, you will have skin that looks visibly more hydrated. 1 month in, your skin will appear more even and have a healthy, brightened glow
  • CLEAN INGREDIENTS: This Dermatologist tested moisturizer is made without parabens, phthalates, synthetic dyes or mineral oils

Description

Dull skin? Brighten up, babe! Our Olay Vitamin C + Peptide 24 Serum will visibly brighten and hydrate your skin. This serum, for dry or oily skin, is formulated with powerful ingredients like Vitamin C, Vitamin B and Lactic Acid. What's not to love about radiant and glowing skin? Citrus-scented, soft, and ultra-lightweight, this formula can be worn under makeup and other skincare products like moisturizers or SPF. It seamlessly blends into skin with a matte finish, this means no sticky or greasy residue, just fast absorption of our formula with great ingredients. Use morning and night to bring out your skin's radiance, and don't forget to follow with a good SPF in the daytime to protect your newfound glow. After 1 day of use, you will have skin that looks visibly hydrated, in 1 month, your skin will appear more even and have a healthy, brightened glow. This serum is dermatologist-tested and made without parabens, phthalates, synthetic dyes or mineral oil. It's only the best for you, you brilliant thing. Our OLAY Skin Promise to you is zero skin retouching in all advertising. OLAY is the first mass skin care brand in the US to take this stance, because we know real beauty is honestly beautiful. We also guarantee you'll love your OLAY product. If you are not satisfied, we'll give you your money back via a prepaid card. Must submit within 60 days of purchase. Call toll-free 1-855-845-9797 or visit olay.com/guarantee.
Scent: Citrus
Health Facts: Paraben-Free, Phthalate-Free, Contains Vitamin B5, Contains Peptides, Contains Vitamin C, Mineral Oil-Free
Product Form: Serum
Beauty Purpose: Brightening, Hydrating
Recommended Skin Type: Combination, Oily, Normal, Dry, Mature
Net weight: 1.3 fl oz (US)
Features: Dermatologist Tested, Nongreasy
TCIN: 83349393
UPC: 075609200557
Item Number (DPCI): 037-12-0167
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

SUNBURN ALERT: THIS PRODUCT CONTAINS ALPHA HYDROXY ACID (AHA) THAT MAY INCREASE YOUR SKIN'S SENSITIVITY TO THE SUN AND PARTICULARLY THE POSSIBILITY OF SUNBURN. USE A SUNSCREEN AND LIMIT SUN EXPOSURE WHILE USING THIS PRODUCT AND FOR A WEEK AFTERWARDS., CAUTION: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE EYES WITH WATER. IF SKIN IRRITATION DEVELOPS, DISCONTINUE USE.

Shipping details

Estimated ship dimensions: 4.9 inches length x 1.8 inches width x 1.5 inches height
Estimated ship weight: 0.15 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: how much of Vitamin C in it ?

submitted by bal - 4 years ago

  • A: well then I won't buy it!! it needs at least 10% of vitamin c to be effective. I'll stick with L'Oréal who share their ingredients!

    submitted byCat - 3 years ago

  • A: Thank you for taking the time to reach out to us that is a great question. The formulations of our products are proprietary, so we don’t share that information. We hope you will understand.

    submitted byOlay - 4 years ago
    Brand expert

Q: Packaging label looks different than online. Is this old?

submitted by Jp - 23 days ago

  • A: Thank you for reaching out! We updated our packaging, so you may receive either the new or previously used packaging. Rest assured, the product quality remains the same, and our products have a shelf life of 2-3 years, so the product you received is fresh and safe to use. If you’d like to confirm when your product was made, simply grab your carton and give us a call 1-800-285-5170. There is a production code printed on the outer carton that we can use to determine the manufacturing date.

    submitted byOlay - 19 days ago
    Brand expert

Q: Does this help fade dark spots?

submitted by Mimi - 27 days ago

  • A: Yes, this product can help hydrate to brighten dull skin & visibly improve discoloration.

    submitted byOlay - 22 days ago
    Brand expert

Q: What skin types is this serum suitable for?

submitted by AI Shopping Assistant - 3 months ago

  • A: This serum is suitable for combination, oily, normal, dry, and mature skin types.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What results can I expect after one month of use?

submitted by AI Shopping Assistant - 3 months ago

  • A: After one month, your skin will appear more even with a healthy, brightened glow.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is the serum suitable for sensitive skin?

submitted by AI Shopping Assistant - 3 months ago

  • A: This dermatologist-tested serum is designed to be gentle, making it suitable for sensitive skin.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What are the key ingredients in this serum?

submitted by AI Shopping Assistant - 3 months ago

  • A: Key ingredients include Vitamin C, Vitamin B3, Lactic Acid, and Peptides for brightening and hydration.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Can this serum be used under makeup?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, this lightweight serum can be worn under makeup and other skincare products.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this product fragrance free, when googled it comes up as fragrance free but the packaging does not state that?

submitted by askingforme - 4 months ago

  • A: This product is not fragrance free and has a citrus fragrance.

    submitted byOlay - 4 months ago
    Brand expert

Q: Is this product non-comedogenic?

submitted by Jess - 3 years ago

  • A: The Olay Serums Vitamin C + Peptide 24 Brightening Serum is a non-comedogenic product. This serum will help brightens dull skin and visibly corrects discoloration.

    submitted byOlay - 3 years ago
    Brand expert
See all questions (15)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

The Olay Vitamin C Peptide 24 Brightening Serum has received mixed reviews. Many guests appreciate its fresh scent, lightweight feel, and hydrating properties. Some have noticed improvements in skin brightness and texture, while others experienced adverse reactions such as breakouts or dryness. The product's effectiveness in brightening skin and reducing dark spots varies among users.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1178 reviews
    effectiveness: 4.11 out of 5
    quality: 4.18 out of 5
    value: 4 out of 5
    76% would recommend
    30 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 April, 2026Verified purchase

    Fav serum

    Favorite vitamin c serum. Goes on super smooth and is light
    jannamarie329
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 April, 2026Verified purchase

    Bright skin

    I can say I’ve noticed a difference in a few days my skin looks brighter and more even in tone
    Lulu
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 February, 2026Verified purchase

    (no review title)

    First time I have used it. it is wonderful.
    sharon
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 January, 2026Verified purchase

    (no review title)

    Super hydrating. It’s an everyday staple.
    Patricia
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 December, 2025Verified purchase

    Worth every cent !

    one of the few vitamin C serums that contains lactic acid. the market is over saturated with serums and there are a lot of bogas Vitamin C serums that only sit on top of the skin. the lactic acid in Olays In vitamin C helps to penetrate into the dermas which can and does clinically change the structure of the skin.
    Life Modifications 7
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    29 November, 2025Verified purchase

    (no review title)

    I love Olay products and this is one of the best.
    Clarissa
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    3 April, 2025Verified purchase

    Strange

    I received a large box and one item, a makeup item which is very small was in it?
    Asil
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    16 January, 2025
    originally posted on olay.com
    Image

    Great for a drug store product

    I love it. It has a slight scent that is sweet. It doesn’t bother me. I only have four stars bc the dropper doesn’t work like it’s supposed to and it’s extremely difficult to get the product out
    Sarah
    5 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    16 January, 2025Verified purchase

    Great for a drug store product

    This is a great product for the money. I’m on my second bottle. My skin is glowy after using this. I love it. It has a slight scent that is sweet. It doesn’t bother me. I put this on right before my moisturizer with no sticky residue. I only have four stars bc the dropper doesn’t work like it’s supposed to and it’s extremely difficult to get the product out.
    Sarah
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 January, 2025Verified purchase

    Fountain of yourh

    Saw an improvement on my face... even my co workers wonder why I look soo blooming and fresh when I come in to work...🥰 I said Olay vitamin C baby! 🥰
    Diting 2025
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 November, 2024Verified purchase

    LOVE

    I have used this daily for a year and a half and I will continue to use it as long as it’s available! I’ve also recommended this to numerous friends and family. Here’s the breakdown: Skin Type: acne prone & sensitive Skin Improvements Noticed: evening out texture, lighting pigmentation, soften skin and provided a subtle glow to skin. (note, it will take time to see improvements) Cons: Pills with select products, took trial and error to find what moisturizer and sunscreen to use (I use Hero Cosmetics green sunscreen and NO pilling!)
    hannah
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    8 guests found this review helpful. Did you?
    5 out of 5 stars
    3 November, 2024
    originally posted on olay.com
    Image

    Beautiful and effective serum

    I have been using this vitamin c serum for 2 Years . And i must say its absolutely very effective. I Had very dark acne spot in the middle of my eyebrow. In 3 weeks the dark spot was almost gone. I’ve tried other vitamin c and its not as effective.
    Ji
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 October, 2024Verified purchase

    Vibrant and healthy skin!

    I’ve been using this product for a year now and have noticed such a difference in my skin! It is glowy and looks so vibrant and healthy. Highly recommend!
    Holly
    value: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    19 May, 2024

    So much difference in a week!

    The difference in my complexion after only using this product for a week is incredible! Excited to see what a long time using this will do. The smell is fresh and clean, I also don’t feel like there’s any residue left on my face either.
    emmy
    quality: 5 out of 5
    effectiveness: 4 out of 5
    value: 4 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 November, 2023Verified purchase

    Great Serum!

    Very good moisturizer and I like what it’s doing to my skin now that I’ve been using it for 2 weeks. Brighter and healthier looking!
    MontoyaMaMa
    quality: 5 out of 5
    value: 5 out of 5
    effectiveness: 5 out of 5
    11 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    30 August, 2023

    Good

    Product was great and effective. I see a lot of reviews about oxidation. Just a tip* There are some products that last longer if you refrigerate them.
    Product junkie
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    25 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 August, 2023

    Can definitely see the difference in complexion skin smoother.

    Love it!!! Refreshing!!!
    Full time grandmother
    value: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    14 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    13 August, 2023

    Dont buy if you have acne prone skins

    This serum did absolutely nothing for me. If anything, it made my acne worse. I will say, it is hydrating, just didn’t work for me :/ it also doesn’t come full, it’s half empty.
    1 reply from Olay team - 3 years ago
    Thank you for sharing this information about our Olay Vitamin C + Peptide 24 Brightening Serum. While we're glad you think the product is hydrating, it's disappointing to hear that the product came half empty, and that your acne seemed to get worse. We understand how upsetting something like this can be. Because we want to ensure your comments get the attention they deserve, we’d like to collect some additional information. We'll also be sharing the details you provide with both our Safety Team and the rest of our Olay Team. Please know, safety is our top priority and all our products are thoroughly evaluated to be safe when used as directed. If you haven't already, we recommend discontinuing the use of the product. Please keep it on in the event we may need to retrieve it. We'd appreciate it if you reached out to us at (800) 285-5170 or email us through our Contact Us Page.
    E
    quality: 3 out of 5
    value: 1 out of 5
    effectiveness: 1 out of 5
    12 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    22 July, 2023Verified purchase

    Burnt skin all night

    I didn’t get to see how it worked after one use it burnt my skin. My skin didn’t feel soft if anything felt more dry.
    1 reply from Olay team - 3 years ago
    Thank you for getting in contact with us about our Olay Vitamin C + Peptide 24 Brightening Serum. We are deeply sorry that you experienced some burning on your skin and that your skin felt more dry. We understand how frustrating something like this can be. We want to make sure your comments get the attention they deserve so we'd like to collect some additional information. Be assured that the details you provide will be shared with both our Safety Team and the rest of our Olay Team. Safety is our top priority and all of our products are thoroughly evaluated to be safe when used as directed. If you haven't already, we recommend that you discontinue the use of the product, but keep it on hand in the event we may need to retrieve it. We'd appreciate it if you would please contact us so that we can further assist you. Please call us at (800) 285-5170 or email us through our Contact Us Page.
    Panda
    21 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 June, 2023Verified purchase

    Allergic reaction

    I normally love play product! I have been using for years. I broke out in hives and allergic reaction a week after using product.
    1 reply from TheOlayTeam team - 3 years ago
    Thank you for sharing this information. We do apologize that you have had this experience with the Olay Serum Vitamin C + Peptide 24 Serum. We understand how upsetting having a reaction to a product can be. Please know, safety is our top priority, and all our products are thoroughly evaluated to be safe when used. So, we can share your concerns with our Safety Team and the rest of the Olay Team. We ask that you please give us a call at 1-800-285-5170.
    Olay
    value: 1 out of 5
    quality: 1 out of 5
    effectiveness: 1 out of 5
    9 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy