Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Bobbie Organic Original Infant Formula - 2 of 4Bobbie Organic Original Infant Formula - 3 of 4Bobbie Organic Original Infant Formula - 4 of 4
Bobbie Organic Original Infant Formula - 1 of 4

Bobbie Organic Original Infant Formula Powder - 14.1oz

$25.99 ($1.84/ounce)
Size14oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
  • Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.

Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.

Suitability: complete infant nutrition—from day one to year one

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5

Amount :

% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11g
Water 136g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 2iu
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Chloride 9mg
Choline 25mg
INOSITO 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil; mortierella alpina oil;" calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, di-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12).' '

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., Once mixed, store in refrigerator, use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration at 35-40°F (2-4°C) for more than 2 hours. Avoid extreme temperatures. Once opened, use within 30 days., CONTAINS MILK.
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.03 inches length x 3.93 inches width x 3.93 inches height
Estimated ship weight: 1.08 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels

submitted by MalloryH - 4 years ago

  • A: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.

    submitted byMalloryH - 4 years ago

  • A: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.

    submitted byBobbie - 4 years ago
    Brand expert

  • A: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!

    submitted byMegan Post - 4 years ago

  • A: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods

    submitted byLM - 4 years ago

  • A: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.

    submitted byPatty - 3 years ago

Q: This is acceptable for a cows milk protein allergies?

submitted by Nara - 1 year ago

  • A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!

    submitted byBobbie - 1 year ago
    Brand expert

Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site

submitted by Concered parent - 2 years ago

  • A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different

    submitted byAmy - 1 year ago

  • A: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!

    submitted byBobbie - 2 years ago
    Brand expert

Q: Does Bobbitt Organic contain high fructose corn syrup?

submitted by Randy - 2 years ago

  • A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.

    submitted byBobbie - 2 years ago
    Brand expert

Q: How many ounces of liquid formula will this make?

submitted by Eric - 3 years ago

  • A: The can states about 106 fl oz

    submitted byDani - 3 years ago

  • A: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.

    submitted byBobbie - 2 years ago
    Brand expert

Q: how many oz of formula does this can make?

submitted by Cb23 - 3 years ago

  • A: The 14 ounce size can makes about 105 fl. oz.

    submitted byBG - 3 years ago

  • A: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.

    submitted byBobbie - 3 years ago
    Brand expert

Q: How long is 1 can usually good for before expiring?

submitted by CW - 3 years ago

  • A: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.

    submitted byBG - 3 years ago

  • A: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.

    submitted byBobbie - 3 years ago
    Brand expert

Q: Is this EBT snap food stamps eligible

submitted by Debo - 3 years ago

  • A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.

    submitted byBobbie - 3 years ago
    Brand expert

Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.

submitted by Madison - 4 years ago

  • A: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.

    submitted byKarenA - 4 years ago

  • A: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?

    submitted byBobbie - 4 years ago
    Brand expert

Q: Is this formula suitable for infants with dietary restrictions?

submitted by AI Shopping Assistant - 27 days ago

  • A: Yes, it's gluten-free and certified organic, making it suitable for infants with specific dietary needs.

    submitted byAI Shopping Assistant - 27 days ago
    Ai generated
See all questions (38)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

Bobbie formula has garnered positive feedback from guests for its clean ingredients and smooth transition for babies from breastfeeding to formula. Many guests appreciate the thoughtful sourcing and organic nature of the product, which provides peace of mind regarding nutrition. The formula is noted for being gentle on babies' stomachs, with minimal fussiness and digestive issues. However, some guests expressed a desire for larger packaging and more convenient options for on-the-go use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3876 reviews
    easy on tummy: 3.87 out of 5
    easy to prepare: 4.43 out of 5
    quality: 4.12 out of 5
    value: 3.83 out of 5
    69% would recommend
    363 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 May, 2026

    Breastfed Baby Took Bobbie w/ No Issues

    I wanted a clean formula to start supplementing my baby with at 9 months old. She didn’t even spit up at all and transitioned onto Bobbie perfectly! Highly recommend.
    Marissa H
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026Verified purchase

    (no review title)

    My little girl was exclusively breastfed till I lost most of my supply randomly at 10 months pp, this is the only formula she has taken well to and that has helped her reflux!
    Mary
    Did you find this review helpful?
    1 out of 5 stars
    9 May, 2026Verified purchase

    (no review title)

    Second time I received my formula dented or with a broken seal
    Victoria
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on Bobbie
    Image

    Recommend

    We love Bobbie! We have not had any issues at all! Very minimal spit up once in a while. I love that it’s UK standards. The ordering process and subscription make it so easy and convenient.
    Natasha
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on Bobbie
    Image

    Best Formula One The Market

    We’ve had such a great experience with this baby formula! It’s gentle on my baby’s stomach, mixes easily, and has helped keep my little one happy and satisfied. I’ve noticed improvements in my baby’s overall health, comfort, and nutrition since switching to this formula. It gives me peace of mind knowing my baby is getting the nutrients needed for healthy growth and development. I also appreciate the company’s subscription sales model, which makes it so convenient to always have formula delivered on time without worrying about running out. Their website is easy to use, informative, and makes ordering simple for busy parents. It’s clear this formula goes through careful testing and quality standards, which gives me even more confidence in feeding it to my baby. We also experienced less fussiness and gas compared to other formulas we tried, making a huge difference for our family. Definitely a formula I feel confident recommending to parents who value their baby’s health, nutrition, and growing mind.
    Jasmine
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 May, 2026

    Great job!

    Target was the only place I could findcthe kind of formula I wanted. It was delivered quickly and placed in a good dry location.
    Barbara
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 May, 2026

    smelled like old coins

    I wanted to like this formula but upon mixing it, strong odor emit from the milk like old coins, that remain on nipple after washing, also didn't mixed well and clumpy, thicker than other formula but baby has still has spit up, I should have read reviews more carefully before buying.
    skincare883
    easy on tummy: 3 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 May, 2026
    originally posted on Bobbie
    Image

    Best formula!

    Best formula ever, feeding my babies, Bobbie has given me peace of mind.
    Jenna P.
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on Bobbie
    Image

    Very Pleased

    Our son has done really well with this formula. We initially tried another brand, and he ended up with a rash on his face that quickly went away when we switched to Bobbie. It mixes well and we love the ingredients!
    Alexis
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on Bobbie
    Image

    happy baby!

    Panic bought this formula to supplement with my low milk supply. Gentle on his belly and started gaining weight without issue! The subscription service is great and I really appreciate the point system.
    Miranda
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on Bobbie
    Image

    Organic Infant Formula

    We love Bobbie ! We started with Bobbie and will be using Bobbie for our future babies as well !☺️
    Izeyda R.
    Did you find this review helpful?
    5 out of 5 stars
    2 May, 2026
    originally posted on Bobbie
    Image

    Fav formula

    This is everything I wanted in a formula. Organic, good ingredients, and a taste and smooth texture that my baby loves. Easily digested and doesn’t make her gassy.
    Sarah G.
    Did you find this review helpful?
    5 out of 5 stars
    2 May, 2026
    originally posted on Bobbie
    Image

    Making the weaning journey easier

    Transitioning to formula after 8 months of exclusively breastfeeding. Feeling much more confident with Bobbie!
    Stephanie F.
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on Bobbie
    Image

    Love x2

    This is our second round of using Bobbie for our newborn baby and we have no complaints! Love that it shows up on our front porch and it is one less thing to worry about.
    Emily M.
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on Bobbie
    Image

    2 for 2!

    Both of my babies have been exclusively Bobbie fed and we have loved it! Formula allowed me to be a healthier mom to my babies, and I'm so grateful to Bobbie for being a clean-ingredient option to feel good about while I questioned my decision to wean often. Thank you!
    Sydney
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on Bobbie
    Image

    Formula review

    I love it , my baby throws up a lot but she’s still fainting weight on it . Doesn’t have a bad oder
    Suzy A.
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026Verified purchase

    (no review title)

    great product
    denise
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on Bobbie
    Image

    Happy baby happy mama

    Switched our little girl about a month into formula feeding due to her digestive system not liking Similac Pro and when I knew I had to make the switch I went straight to Bobbie after a lot of sleepless nights of research and it has helped her silent reflux significantly and she’s one chunky happy baby which make this mama happy and knowing how clean the ingredients are makes it a win win.
    Ashley F.
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2026
    originally posted on Bobbie
    Image

    Three cheers for Bobbie

    We were initially nervous to combo feed, but Bobbie has been great! A friend recommended it to us and we are so glad she did! The only thing is that I wish it would come with a scoop for odd-number ounce feedings, for when you need to make a 1oz or 5 oz bottle. Otherwise, Bobbie has been fantastic and the ordering system is quite easy.
    Riley
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2026Verified purchase

    Amazing for babies who were originally breastfed

    I lost my breastmilk after getting my period about 8mo PP and didn't want to spend hours a day trying to get it back. I found this instead after doing research on the best formula out there. Previously, I used Similac 360 with my first baby after I lost my milk around the same time, but I hated the smell of the formula honestly lol. This one makes baby's breath smell normal - definitely NO awful formula smell, and she's been totally great drinking it. No issues whatsover and we went cold-turkey to this breastmilk. I don't drink diary at all but she has no problem digesting the milk in this formula. Her poops are good and her weight is perfect. Definitely recommend for all babies! And it's actually a small bit cheaper than Similac 360 - also covered by EBT.
    hmarie
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy