$24.99 when purchased online
Target Online store #3991
About this item
Highlights
- Certified USDA Organic: Meets the strictest organic standard in the world.
- EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
- Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
Description
Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Serving Size: 5 fl oz
Amount DILUTED: EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 725mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic canola oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic canola lecithin, schizochytrium sp. oil*, mortierella alpina oil**, calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherol concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains: milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur.Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Features: All Natural, Non-GMO
Dietary Needs: Gluten-Free, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Shipping details
Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Bobbie formula has received overwhelmingly positive feedback from guests, highlighting its clean ingredients and effectiveness in supporting healthy growth for babies. Many guests appreciate the gentle nature of the formula, which has helped alleviate tummy issues and promote smooth digestion. The subscription service is also praised for its reliability, ensuring that families have consistent access to this high-quality product. Overall, Bobbie is seen as a trusted choice for parents transitioning from breastfeeding to formula feeding.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2567 reviews
easy on tummy: 3.86 out of 5
easy to prepare: 4.46 out of 5
quality: 4.14 out of 5
value: 3.82 out of 5
69% would recommend
329 recommendations
Reccomend for 6+ month babies
5 out of 5 stars
Thumbs up graphic, would recommend
Isabel - 22 hours ago, Verified purchaser
I would recommend Bobbie Gentle ( pink one) for a younger infant (1-6 months) The green one is a bit heavier on the stomach so it’s better to start later on when baby is older. 6+ months… Otherwise, never had any problems with it. The 12 oz does run out pretty fast so 24 oz is definitely more bang for your buck.
Bigger Tub Appreciation!
4 out of 5 stars
Thumbs up graphic, would recommend
Jasmine - 3 days ago, Verified purchaser
Was pretty sad over the gentle formula being gone. We went with the regular organic base and my son was constipated a bit until he slowly got used to it. He still loves to drink Bobbie so we went with the bigger version. So so glad they came out with a bigger tub!
Dont recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
Mama25 - 7 days ago, Verified purchaser
After just one night of using, I noticed a difference in my babies behavior and sleeping. It’s was not great and the worst night of my life. I do not recommend!
1 reply from Bobbie team - 6 days ago
Hello! We are sorry to hear Organic Original was not a good fit. Sometimes it takes trying different formula types to find the best one since all babies are so different! We want to learn more about your experience. Please email us at consumerresponse@hibobbie.com and refer to this review so that we can help.
Happy baby
5 out of 5 stars
Thumbs up graphic, would recommend
Rebekah - 8 days ago, Verified purchaser
Baby spits up much less and seems to stay full off this formula.
Perfect for us!
5 out of 5 stars
Dan - 12 days ago
originally posted on Bobbie
We were unsure about starting to use formula, and whether our baby would have any issues making the change - we should not have worried, the transition was great!
Best Formula
5 out of 5 stars
Sree - 13 days ago
originally posted on Bobbie
My baby loves it. It has all natural ingredients which makes very healthy for my baby.
The best option!
5 out of 5 stars
Emily - 14 days ago
originally posted on Bobbie
My daughter and son were both Bobbie babies and it has been beyond helpful. Bobbie makes it so easy to order, get support and feed my babies. If you are debating using Bobbie for your baby, you will not regret your choice.
Perfect formula for supplementing
5 out of 5 stars
Lindsay - 15 days ago
originally posted on Bobbie
Love everything about this formula. I tried a few others that I thought were fine, but then after trying Bobbie, I'll be sticking with it. It doesn't smell bad (like a lot of other formulas), my baby loves it, and I like the size of the cans.
Happy, healthy baby
5 out of 5 stars
Laura - 15 days ago
originally posted on Bobbie
We are a combo-feeding family, with about a 50/50 split between breastmilk and formula. Our baby loves Bobbie formula and at 4 months is gaining weight steadily and is a happy, smily boy. We are grateful that there's an amazing formula on the market that fits our needs and works for our little family!
Great formula!
4 out of 5 stars
Abigail - 15 days ago
originally posted on Bobbie
This formula is awesome! Only took off one star because they are no longer selling it online.
Baby loves it
5 out of 5 stars
Linnea F. - 16 days ago
originally posted on Bobbie
Nothing but good things to say about Bobbie formula. My baby (at about 7 months) took a few days to get used to the taste but ever since then there have been no issues. I feel so grateful that there are brands out there conscious about ingredients.
What A Great Product
5 out of 5 stars
Ivana F. - 16 days ago
originally posted on Bobbie
I started using Bobbie as a replacement when for my second daughter during times when I wanted to pump and add to my freezer supply. I expected her to turn away from it because she was EBF but she love it! She thriving and growing every day.
Very Loyal Bobbie Fan
5 out of 5 stars
Meghan T. - 17 days ago
originally posted on Bobbie
I love Bobbie! Currently our second time using it for feeding. Bobbie had our back during the 2021 infant formula shortage, I would never consider switching :)
Need the gentle formula
5 out of 5 stars
Carol D. - 18 days ago
originally posted on Bobbie
We tried the regular formula & our newborn didn’t tolerate it well she kept spitting up so we switched to the gentle & have had no issues. We are combo feeding but still rely on this, can we please be on the list of people who will get this once in stock? We will renew our subscription once we are able to when it’s available. Thank you!
Best Formula
5 out of 5 stars
Ryan - 18 days ago
originally posted on Bobbie
We are so happy with our choice to use Bobbie, our baby is thriving!
Baby loves Bobbi
5 out of 5 stars
Lauren - 18 days ago
originally posted on Bobbie
Our baby loves Bobbie! He started exclusively having formula at 4 months old and he loves it! It was a non-event switching from breastmilk to Bobbie.
Loved ingredients, but baby refused it.
2 out of 5 stars
Michelle E. - 19 days ago
originally posted on Bobbie
Great ingredients, great reviews, but my baby refused it every attempt over a few weeks. Even as a mix with mostly breast milk. The gentle type too! Unfortunately they ended up being a waste of money for us.
BEST FORMULA
5 out of 5 stars
Lydia - 19 days ago
originally posted on Bobbie
My baby LOVES bobbie formula compared to others we tried in the market. Absolutely no regrets on subscribing for getting bobbie monthly.
It started out great.
2 out of 5 stars
Mariah V. - 19 days ago
originally posted on Bobbie
It started out with great promise but my boy has been struggling to poop, formula is way too foamy for our liking, not very filling for my son always is crying after feeding
Just giving my real thoughts on this, and I mean it.
5 out of 5 stars
Oksana - 19 days ago
originally posted on Bobbie
I’m thrilled to have discovered the perfect formula for my baby since her first week! It dissolves effortlessly in water—no clumps. Plus, it seems super easy on her tummy because my little one is a poop champion!