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Kids' Battery Powered Toothbrush - up&up™ - 2 of 4Kids' Battery Powered Toothbrush - up&up™ - 3 of 4Kids' Battery Powered Toothbrush - up&up™ - 4 of 4
Kids' Battery Powered Toothbrush - up&up™ - 1 of 4

Kids' Battery Powered Toothbrush with Replaceable Head - Teal Green - up&up™: Model SG-2168, Compact Head, Extra Soft Brush

ColorTeal Green

In Stock

Eligible for registries and wish lists

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At a glance

About this item

Highlights

  • Battery-powered toothbrush
  • Includes brush head, toothbrush and battery
  • Compact head with extra-soft nylon bristles
  • Cordless
  • Replaceable brush head
  • Helps remove plaque, prevent and reduce gingivitis
  • Suitable for ages 4 years and above

Description

Help your child maintain good oral hygiene with this Battery-Powered Toothbrush from up&up™. The compact head features extra-soft nylon bristles that help remove plaque and prevent and reduce gingivitis for healthier oral care. The cordless design is simple to use, and the brush head is replaceable for continued use. The set includes the brush head, toothbrush and battery, so it's ready to use right away.

up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Dimensions (Overall): 9.5 Inches (H) x 1 Inches (W) x 1 Inches (D)
Suggested Age: 4 Years and Up
Product Warning: Use with adult supervision, not for children under the age of three
Bristle Type: Extra Soft
Head Type: Compact
Bristle Material: Nylon
Model #: SG-2168
Sustainability Claims: Post-Consumer Recycled Material
Includes: Brush Head, Toothbrush, Batteries
Package Quantity: 1
Industry or Government Certifications: ADA Seal of Acceptance
Material: Plastic
Features: Replaceable Brush Head, Cordless
Power Source: Battery
Battery: 1 AA Alkaline, Required, Packaged With
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 89681696
UPC: 810186499273
Item Number (DPCI): 049-09-0097
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 10.11 inches length x 2.08 inches width x 1.29 inches height
Estimated ship weight: 0.24 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How do you open the bottom? I've been trying for so long im about to just throw it away

submitted by Gianna - 2 years ago

  • A: I am so frustrated. Never again

    submitted byEmma J - 2 years ago

  • A: Omg!!! I just purchased and I cannot get it open!! It’s the worst

    submitted byRebecca - 2 years ago

  • A: Used a quarter, turned it in direction of arrow and it easily popped off. Removed the plastic over battery, then reattached. Turned on and works great!

    submitted byMallory K - 1 year ago

  • A: I struggled too! A nickel wasn't working, so I switched to a quarter and it finally got the job done.

    submitted byKim - 2 years ago

  • A: All you need is a flat screwdriver then turn to the left.

    submitted byVita - 1 year ago

  • A: Hi Gianna - Thank you for your interest in the Kids' Power Toothbrush. To replace the battery cover we suggest using a quarter to open the battery compartment. Use a quarter to twist the battery compartment counter-clockwise to open, and ensure that you continue twisting the cover until it fully comes off. I hope this helps. - Emma

    submitted byEmma - 2 years ago
    Target staff support

Q: I keep trying to open it, but it’s not working. Do you have any recommendations?

submitted by Jalen - 11 months ago

  • A: Hello, to replace the battery cover we suggest using a quarter to open the battery compartment. Use a quarter to twist the battery compartment counter-clockwise to open, and ensure that you continue twisting the cover until it fully comes off.

    submitted byCHUG, Inc. / GEMS - 11 months ago
    Brand expert

  • A: Hello Jalen- Appreciate you reaching out to us! We would love to help you out, please reach out to Guest Relations at 1-800-440-0680 and we will assist you with it. - Nimra

    submitted byNimra - 11 months ago
    Target staff support

Q: What brush head is compatible with this?

submitted by TinaDee - 2 years ago

  • A: Hi TinaDee - Thank you for the inquiry. This is compatible with Philips Sonicare click-on electric toothbrush heads and up & up Sonic toothbrush heads. Hope this helps! - Kris

    submitted byKris - 2 years ago
    Target staff support

Q: What kind of replacement heads are used for this toothbrush?

submitted by JB - 2 years ago

  • A: Hello Josh, not sure if it is just me, but I tried Philips Sonicare for Kids 3+ and 7+, and adault Philips sonicare click on head, none of them fit this brush. Could you give detailed item that work?

    submitted bySnow - 2 years ago

  • A: Hey JB - Thank you for your interest in this toothbrush. These are compatible with Philips Sonicare click-on electric toothbrush heads and up & up Sonic toothbrush heads. Hope this helps! - Josh

    submitted byJosh - 2 years ago
    Target staff support

Q: Is the brush head replaceable?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, the toothbrush has a replaceable brush head for continued use.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What features support oral hygiene in this toothbrush?

submitted by AI Shopping Assistant - 3 months ago

  • A: The toothbrush features extra-soft nylon bristles to help remove plaque and prevent gingivitis.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What age is this toothbrush suitable for?

submitted by AI Shopping Assistant - 3 months ago

  • A: This toothbrush is suitable for children aged 4 years and above.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What type of certification does this toothbrush have?

submitted by AI Shopping Assistant - 3 months ago

  • A: The toothbrush has received the ADA Seal of Acceptance for its effectiveness.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the power source for this toothbrush?

submitted by AI Shopping Assistant - 3 months ago

  • A: The toothbrush is battery-powered and requires 1 AA alkaline battery, which is included.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Do you sell the replacement heads?

submitted by Maggiemasie - 3 months ago

  • A: Hello Guest - We appreciate your interest in this item. Yes, we sells the up&up™ Kids' Battery Toothbrush Replacement Heads in a 2-pack. Happy shopping at Target. – Alvin

    submitted byAlvin - 3 months ago
    Target staff support
See all questions (18)

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Guests are saying

This battery-powered toothbrush is designed for children, featuring a cute design and soft bristles that effectively clean teeth. Guests appreciate its lightweight and compact size, making it easy for small hands to hold. While it performs well and is durable, many express disappointment over the lack of available replacement brush heads, which limits its long-term usability. Overall, it serves as a great introduction to electric brushing for kids.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.8 out of 5 stars with 484 reviews
    effectiveness: 2.4 out of 5
    quality: 2.4 out of 5
    value: 2.56 out of 5
    50% would recommend
    172 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 June, 2026Verified purchase

    Dangerous for young kids

    After less than a week the bristles all started falling out in my child’s mouth. It’s absolutely a choking hazard.
    Disappointed wahh
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 May, 2026Verified purchase

    NO REPLACEMENT BRUSH HEADS AVAILABLE

    False advertising. How can you sell a toothbrush with replaceable brush heads and NOT SELL THEM?!!
    1 reply from the Product Manufacturer team - 2 months ago
    Hello, we do actually sell replacement heads for this toothbrush! They are called: Kids' Battery Toothbrush Replacement Heads - 2pk - up&up™ (049-11-0104). Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
    DairyFreeMe
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    2 May, 2026
    originally posted on influenster.com
    Image

    Effective

    [This review was collected as part of a promotion.] This toothbrush does take batteries and was not the easiest to install the batteries. The bottom was stiff making removal to the batteries in hard but once installed works as expected. Cute color abs effective with brushing. My daughter loved using the toothbrush.
    1 reply from the Product Manufacturer team - 2 months ago
    Thanks for sharing your experience. Sorry the battery installation was a bit tricky, but glad to hear it’s working well and your daughter enjoys it. We appreciate your feedback. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
    MarshaP
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    27 April, 2026Verified purchase

    (no review title)

    The look is super cute and sized just right for small hands. Works great for my 5,7,and 10 year old. The battery compartment is strong enough so a child cannot get into it, which is a plus for me. The one thing I dislike is the bristles don’t rotate, all it has is an added vibration to it.
    1 reply from the Product Manufacturer team - 2 months ago
    We’re glad your kids enjoy using it and that the size works well for them. We appreciate the feedback on brush movement and will take it into account. Your feedback is appreciated as we continue improving our products. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
    Lorena
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    8 April, 2026Verified purchase

    Make replacement heads!

    We really like this toothbrush, but it makes no sense not to sell replacement heads. Why does the top come off if there’s nothing to replace it with? Granted it’s one of the cheaper electric toothbrushes, but it seems like a total waste.
    1 reply from the Product Manufacturer team - 2 months ago
    Hi Meagan, we do actually sell replacement heads for this toothbrush! They are called: Kids' Battery Toothbrush Replacement Heads - 2pk - up&up™. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
    Meagan
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    8 guests found this review helpful. Did you?
    1 out of 5 stars
    20 March, 2026

    Needs more info

    If it’s a screw on or click on or like the sonic brush kids, there might be replacements for it but I can’t throw away money rn to test it. So if someone can add what kind of head it is, it’ll help a lot of people.
    1 reply from the Product Manufacturer team - 3 months ago
    Hello, we do sell brush replacements! They are called: Kids' Battery Toothbrush Replacement Heads - 2pk - up&up™. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
    OPsweettooth
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    14 March, 2026
    originally posted on influenster.com
    Image

    Great toothbrush, great value!

    [This review was collected as part of a promotion.] This toothbrush is super functional and durable. It made it through being dropped a couple of times by my kiddo and still works! It really is a great toothbrush that I would have one for travel and one for home.
    1 reply from the Product Manufacturer team - 3 months ago
    Hi Kati, thank you so much for your feedback. We’re happy to hear it’s been durable and a great value, and we appreciate you sharing your experience with us. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
    KatiS
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 March, 2026Verified purchase

    Clean

    Great brushing job 🦷🪥
    1 reply from the Product Manufacturer team - 3 months ago
    Hello Nicole, thank you for your feedback. We are glad to hear the toothbrush has been working well and helping with daily brushing. Your input is appreciated as we continue developing everyday essentials. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
    Nicole
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 March, 2026Verified purchase

    Great price and quality

    Such a great toothbrush for a great price.
    1 reply from the Product Manufacturer team - 4 months ago
    Hi Honestmom, thanks for the great feedback! We’re happy to hear the toothbrush has been a great value and working well for your family.
    Honestmom
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    1 March, 2026
    originally posted on influenster.com
    Image

    It’s a nice battery operated toothbrush

    [This review was collected as part of a promotion.] This battery powered toothbrush works very well. I got in pink color style wise it’s good and it’s ok for the price too. The compact heads fits well in small mouth and the extra soft bristle are gentle on gums. However this is no replaceable brush head throwing away whole brush is a waste, so you have to buy a whole new brush again . If bristle is very firm but it’s not moved like other batteries brush.But hey! in that price the brush is good ways to carry and setting up is also easy. I will say if you want intrusion the batter brush to kids this is good for beginners.
    1 reply from the Product Manufacturer team - 4 months ago
    Hi Mahima, thank you for the balanced and thoughtful feedback. We are glad to hear it works well for beginners and that the soft bristles and compact head were a good fit. We appreciate you pointing out what you would improve too, that helps us as we continue developing our products. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
    MahimaR
    Did you find this review helpful?
    5 out of 5 stars
    25 February, 2026
    originally posted on influenster.com
    Image

    Works well

    [This review was collected as part of a promotion.] This toothbrush as intended. Even I prefer electric-rechargeable, this one works well with batteries. It has the size like the adult ones, the bristles are soft, but allows a proper teeth brushing for my kid. I like that it helps to kids to have a proper and better oral hygiene.
    1 reply from the Product Manufacturer team - 4 months ago
    Hi Iris, we’re so glad to hear the toothbrush is working well for your child. It’s great that the soft bristles and size make it easy for them to brush properly and build good oral hygiene habits. We truly appreciate you sharing your thoughtful feedback, as it helps us continue improving our products. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
    IrisB
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 February, 2026Verified purchase

    (no review title)

    This is impossible to open and put a battery in.
    1 reply from the Product Manufacturer team - 4 months ago
    Hi Awb, thank you for your feedback on the up&up kids’ battery powered toothbrush. I’m sorry to hear it was so difficult to open and insert the battery. That should be a simple and straightforward process. We appreciate you calling this out as it helps us improve the overall design and user experience. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
    Awb
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    9 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 February, 2026Verified purchase

    love this!!

    I love this toothbrush! It works great and was such a great price! I use it all the time. it totally works for any ages, not just kids!
    1 reply from the Product Manufacturer team - 4 months ago
    Hi Maya, we love hearing that you’re enjoying the up&up Battery Powered Toothbrush. It’s great to know it works well and feels like a great value, even beyond just kids. Thanks for sharing your experience. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
    Maya
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 February, 2026Verified purchase

    (no review title)

    Impossible to open
    1 reply from the Product Manufacturer team - 4 months ago
    Hi Christine, thank you for your honest feedback. We are sorry to hear the toothbrush packaging was difficult to open and did not provide a smooth experience. We appreciate you sharing this as we are always looking for ways to improve our products. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
    Christine
    effectiveness: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    14 February, 2026
    originally posted on influenster.com
    Image

    A great clean

    [This review was collected as part of a promotion.] This up & up battery powered toothbrush takes one A A battery which is very easy to install. The toothbrush is lightweight and quiet. Very easy for children and even adults to use. Gets all your teeth nice and clean.
    1 reply from the Product Manufacturer team - 4 months ago
    Hi Cindy, thank you for sharing your experience with the Kids' Battery Powered Toothbrush - Light Pink - up&up™. We’re so glad to hear it’s easy to use, lightweight, and gets your teeth nice and clean! It’s great that it’s working well for both kids and adults. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
    CindyT
    Did you find this review helpful?
    4 out of 5 stars
    8 February, 2026
    originally posted on influenster.com
    Image

    Great toothbrush for kids

    [This review was collected as part of a promotion.] This toothbrush is battery operated and the bottom has an indentation of how to turn it to insert the battery. It even has the type of battery and the positive and negative sides so you know how to insert the battery. The toothbrush is skinny enough that a child can easily grasp it in their hands. The toothbrush head easily comes off for replacement. This toothbrush is simple to use as it has just one on and off button. The included brush head is the perfect amount of softness for kids while still cleaning their teeth. Although one vibration level I think this is a great electric option for kids.
    1 reply from the Product Manufacturer team - 4 months ago
    Hi Rachael, thank you for the detailed review. We’re glad you found the design easy for kids to use and effective for daily brushing.
    RachaelH
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 February, 2026Verified purchase

    Great Toothbrush & Price

    Great toothbrush for the price. Really cleans teeth without being too powerful. Only problem was trying to get the battery area open to use it. Tip is to use a flat head screwdriver and it will pop right off.
    1 reply from the Product Manufacturer team - 4 months ago
    Hi KellBelle3, thanks for sharing. We’re glad it cleans well without being too intense, and we appreciate the helpful tip for opening the battery compartment.
    KellBelle3
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on influenster.com
    Image

    Lightweigh and gentle

    [This review was collected as part of a promotion.] There is absolutely no loud noise with this product. It is better than expected because it is lightweight. The color is pretty, too. Brush is good and gentle for the little one.
    1 reply from the Product Manufacturer team - 5 months ago
    Thank you for your review! We’re so glad to hear that the Kids' Electric Powered Toothbrush is a hit with your little one! We designed it to be gentle and quiet for a more comfortable brushing experience. If you ever need any assistance, feel free to reach out to Target Guest Services at guest.service@target.com . Thanks again for your feedback!
    LinhB
    Did you find this review helpful?
    5 out of 5 stars
    30 January, 2026
    originally posted on influenster.com
    Image

    Gets teeth clean

    [This review was collected as part of a promotion.] My daughter is really happy with her Up & Up Kids Electric Toothbrush. It’s easy to use and comfortable for her to hold. It effectively removes plaque and gets her teeth clean and her mouth fresh. The head is replaceable and it runs on an AA battery that is easy to replace.
    1 reply from the Product Manufacturer team - 5 months ago
    Thank you for your review, witchykitty39_8044! We’re so glad to hear your daughter is happy with the Up & Up Kids Electric Toothbrush. It’s great that it’s easy for her to use and helps keep her teeth clean and mouth fresh. We’re sure the dentist will be happy with how well it removes plaque! For further assistance, please don’t hesitate to reach out to Target Guest Services at guest.service@target.com
    KellyB
    Did you find this review helpful?
    5 out of 5 stars
    29 January, 2026
    originally posted on influenster.com
    Image

    Portable and convenient to use

    [This review was collected as part of a promotion.] I originally got this Up & Up kids' electric powered toothbrush for my 5 year old but when I compared it to his original one I realized the size of the toothbrush is much smaller than the one he uses and this would be ideal for my youngest son who is a toddler. Overall, it has a great grip, powerful when it comes to cleaning and can we talk about the batteries that are included. As a mom it makes my life easier not having to worry about it. I do like that the toothbrush head comes off, easy for sanitizing it or replacing it. But I did find it frustrating that I couldn't find replacement heads for this. As someone who plans ahead, this is something I decided to look into. Now the battery compartment is easy to remove and place it back on. Excellent performance and gets the job done effectively!
    1 reply from the Product Manufacturer team - 5 months ago
    Hi Marina, thanks for taking the time to share such detailed feedback! We’re glad to hear the toothbrush works well for your toddler and that features like the grip, included batteries, and removable head made things easier for you, though we understand the frustration around finding replacement heads. Your feedback is appreciated as we’re always looking for ways to improve our products. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
    MARINAR
    1 guest found this review helpful. Did you?

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