Target New ArrivalsFourth of JulyGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToys & GamesElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Bobbie Organic Infant Formula Starter Kit Routine + Probiotic - 14.1oz: Milk Base, Easy to Digest, Unflavored - 2 of 4Bobbie Organic Infant Formula Starter Kit Routine + Probiotic - 14.1oz: Milk Base, Easy to Digest, Unflavored - 3 of 4Bobbie Organic Infant Formula Starter Kit Routine + Probiotic - 14.1oz: Milk Base, Easy to Digest, Unflavored - 4 of 4
Bobbie Organic Infant Formula Starter Kit Routine + Probiotic - 14.1oz: Milk Base, Easy to Digest, Unflavored - 1 of 4

Bobbie Organic Infant Formula Starter Kit Routine + Probiotic - 14.1oz: Milk Base, Easy to Digest, Unflavored

$45.99

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Our original, EU-style formula is clinically crafted to support easy digestion, brain development, and healthy growth.
  • Support a calm belly with just five drops of our organic probiotics, which contains 1 billion CFU of a clinically-studied probiotic blend.
  • USDA Organic, Clean Label Project Certified, and third-party tested for heavy metals
  • Delivers everything you need to feed with confidence®—from day one to year one.

Description

New to formula? Still figuring out what works? We’ve got you.
Our Organic Infant Formula Starter Kit puts everything you need to feed with confidence®—all in one box. At Bobbie, we keep things simple—because the first year is hard enough.
Inside you’ll find our Organic Infant Formula, clinically crafted to support easy digestion, brain development, and healthy growth. Plus our Organic Probiotic Drops to help support digestive health and provide extra support where it counts.
It’s gut health for baby—gut checked by parents.
Baby Formula Focus: Gas, Brain Development, Easy to Digest
Base Ingredient: Milk
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 94818248
UPC: 850061847430
Item Number (DPCI): 007-09-1266
Origin: Made in the USA and Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.25 inches length x 5.1 inches width x 6.875 inches height
Estimated ship weight: 1.625 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: What is the base ingredient of this formula?

submitted by AI Shopping Assistant - 2 months ago
  • A: The base ingredient of this infant formula is milk.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What are the main benefits of this infant formula?

submitted by AI Shopping Assistant - 2 months ago
  • A: The formula supports easy digestion, brain development, and healthy growth for infants.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this formula suitable for infants of all ages?

submitted by AI Shopping Assistant - 2 months ago
  • A: This formula is crafted for infants, specifically designed for use from day one to year one.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How is the Probiotic Drops designed to help infants?

submitted by AI Shopping Assistant - 2 months ago
  • A: The Probiotic Drops support digestive health with a clinically-studied blend to promote a calm belly.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the package quantity of this product?

submitted by AI Shopping Assistant - 2 months ago
  • A: The product comes in a package quantity of one, containing 14.1 ounces.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

4.8 out of 5 stars with 2794 reviews
5 out of 5 stars
7 June, 2026
originally posted on Bobbie
Image

Used with all my kids!

I breastfed for 3 months and then switched he’s exclusively to formula and I’ve always used Bobbi and my kids have tolerated it well and I love the ability to order in bulk!
Meagan C.
Did you find this review helpful?
5 out of 5 stars
6 June, 2026
originally posted on Bobbie
Image

Best Ever

Grandson loves and is growing fast. He is in the 95% in length and weight.
Rey H.
Did you find this review helpful?
5 out of 5 stars
4 June, 2026
originally posted on Bobbie
Image

Great extra support when we needed it

Needed to supplement due to jaundice and I was not producing enough to keep up with feeding needs during that time. We’ve had no issues in Bobbie and would recommend to others
Mikaela P.
Did you find this review helpful?
5 out of 5 stars
4 June, 2026
originally posted on Bobbie
Image

Best Organic On The Market

Love the options and customer care team I ordered the wrong one the first time and they responded in a timely manner and refunded me right away Once I read what was in other formula brands I was shocked!!! Love the ingredients in Bobbie! And the price point for it being all organic is GREAT!!
Vanessa C.
Did you find this review helpful?
5 out of 5 stars
4 June, 2026
originally posted on Bobbie
Image

We found the one!

We’ve been trying multiple different formulas that would sit best on the belly of our colicky baby, and Bobbie Infant Formula has won us over! This one has helped him gain weight and seems to keep him full and happy.
Kathryn C.
Did you find this review helpful?
5 out of 5 stars
4 June, 2026
originally posted on Bobbie
Image

Great formula for either full

Great formula for either full formula feeding of supplemental. Our baby has had no issue with Bobbie formula and is always craving his next bottle!
Trevor V.
Did you find this review helpful?
5 out of 5 stars
1 June, 2026
originally posted on Bobbie
Image

So far no issues my

So far no issues my baby feels full after every bottle
Did you find this review helpful?
5 out of 5 stars
30 May, 2026
originally posted on Bobbie
Image

Happy Baby

We have been using Bobbie formula for over a year and my daughter loves it! She had no issues and took to it right away. One happy baby and one happy mom!
Grace K.
Did you find this review helpful?
5 out of 5 stars
29 May, 2026
originally posted on Bobbie
Image

Love Bobbie!

I am using bobbie with my third baby and still absolutely love it! The original formula is exactly what we need. My oldest did better on bobbie than breast milk, woo!!
Marie
Did you find this review helpful?
5 out of 5 stars
29 May, 2026
originally posted on Bobbie
Image

Great! My girl is finally gaining weight

After having oversupply with my firstborn but undersupply with my second, I found myself completely unprepared for having to supplement. Bobbie was the first formula I reached for, and within six weeks my daughter had put on 3 pounds! The change in her mood, sleep, and weight was enough to alleviate my mom guilt. Now nursing just once a day, she’s on Bobbie for everything else and thriving.
Sarah D.
Did you find this review helpful?
5 out of 5 stars
27 May, 2026
originally posted on Bobbie
Image

Only formula we tried

Got a free sample and never looked back. We use this for combo feeding and our baby does great with it.
Kristin
Did you find this review helpful?
5 out of 5 stars
26 May, 2026
originally posted on Bobbie
Image

Our son LOVES Bobbie 🤍💚🍼

When my son started daycare, we made the switch from breastfeeding to formula and I was definitely nervous. I wasn’t sure how he’d tolerate it or if he’d enjoy it as much. Thankfully, the transition was so easy, and he absolutely loves his bottles! Bobbie made the whole process feel seamless and gave me so much peace of mind during a big transition. It’s quickly become a brand I recommend to all my mom friends! 🤍🍼
Ali
Did you find this review helpful?
5 out of 5 stars
26 May, 2026
originally posted on Bobbie
Image

I like it

It’s good for my baby easy to digest and no problem at all i can say !! Thank you
Nimi G.
Did you find this review helpful?
5 out of 5 stars
24 May, 2026
originally posted on Bobbie
Image

This brand is awesome my

This brand is awesome my little girl was having so many stomach issues until we switched to this and it made a world of difference with her!
Krista
Did you find this review helpful?
5 out of 5 stars
22 May, 2026
originally posted on Bobbie
Image

My little one loves it

Don’t have to worry about unwanted ingredients plus it’s gentle on his tummy
Brenda
Did you find this review helpful?
5 out of 5 stars
22 May, 2026
originally posted on Bobbie
Image

The best

My baby has loved this formula from the beginning. He has been growing and gaining the proper weight. Our pediatrician is extremely impressed.
Ondraya
1 guest found this review helpful. Did you?
5 out of 5 stars
21 May, 2026
originally posted on Bobbie
Image

Baby loves it

Baby didn’t blink an eye going from moms breast milk to Bobbie formula!
Nathan
1 guest found this review helpful. Did you?
5 out of 5 stars
20 May, 2026
originally posted on Bobbie
Image

happy baby

Bobbie has been a great choice for our little one. It mixed easy, doesn’t clump, and has been gentle on his tummy. We’ve noticed no issues with gas or fussiness, which has been a huge relief. Feeding times feels smoother and more predictable, and I really appreciate the consistency in quality. Overall, it’s been a reliable part of our daily routine and has helped keep our baby happy and satisfied.
Sharay T.
Did you find this review helpful?
5 out of 5 stars
20 May, 2026
originally posted on Bobbie
Image

Easy Combo Feeding

I am currently doing combo feeding with the Infant Formula and it has been an absolutely smooth transition - the baby loves the taste!
Lily
Did you find this review helpful?
5 out of 5 stars
20 May, 2026
originally posted on Bobbie
Image

This formula has worked perfectly

This formula has worked perfectly for our baby. It’s been great to supplement with.
A. G.
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy