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Sponsored

PUR PLUS Water Pitcher Replacement Filter - 1 Pack - image 1 of 4
PUR PLUS Water Pitcher Replacement Filter - 1 Pack - image 2 of 4
PUR PLUS Water Pitcher Replacement Filter - 1 Pack - image 3 of 4
PUR PLUS Water Pitcher Replacement Filter - 1 Pack - image 4 of 4
PUR PLUS Water Pitcher Replacement Filter - 1 Pack - image 1 of 4
$10.99 when purchased online

About this item

Highlights

  • New! From the Genuine PUR technology you trust.  
  • 3-in-1 powerful water filtration for 3x more chemical & physical substance removal versus Brita.* 
  • NSF certified to reduce microplastics, chlorine, and other chemical & physical substances. ‡ 
  • Granulated activated carbon and ion exchange materials for cleaner, better tasting water. 
  • LockFit™ design guarantees unfiltered water will not mix with filtered water. 
  • Includes 1 Genuine PUR PLUS pitcher and dispenser filter.
  • Fast, long-lasting filtration that lasts for up to 40 gallons or 2 months. 
  • Fits inside all PUR PLUS and Beautiful by PUR pitcher and dispenser systems. 

Description

To continuously enjoy, cleaner, better tasting drinking water, remember to change your PUR PLUS Water Pitcher & Dispenser Replacement Filter (CRF950Z) every 2 months or after 40 gallons of use.

With a fresh, new look, the PUR PLUS Water Pitcher & Dispenser Replacement Filter still reduces 3x more chemical & physical substances compared to Brita's leading pitcher filter* through its powerful 3-in-1 genuine PUR filtration technology. It has also been rigorously tested and certified by NSF to reduce microplastics, chlorine, mercury, copper, zinc and other chemical & physical substances‡ that can cause bad taste and odor in your drinking water.

Be cautious of 'off-brand' water filters. They are not tested nor certified to filter the same as Genuine PUR PLUS Water Pitcher & Dispenser Replacement Filters in PUR and Beautiful by PUR systems. Genuine PUR PLUS water filters are the only water filters certified to reduce chemical & physical substances when used with your PUR PLUS or Beautiful by PUR pitcher or dispenser system.

At PUR, we believe that everyone deserves cleaner, better-tasting drinking water. That's why we've been developing innovative, superior water filtration technologies for over 35 years.

Disclaimers:
*Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP.
†Based on comparing a year's worth of bottled water (16.9 oz) to a 6 PUR pitcher filters. Based on Nielsen US Scantrak sales.
‡Like other leading brands, PUR does not filter microbes. As of 7/1/23 Brita® and ZeroWater® were not certified to filter microbes. Brita® is a trademark of Brita LP. ZeroWater® is a trademark of Zero Technologies, LLC.
Dimensions (Overall): 6.5 Inches (H) x 2.25 Inches (W) x 2.25 Inches (D)
Weight: .3 Pounds
Features: Reduces Odors
Water Filtration Compatibility: Fits Any Pur Plus Pitcher or Dispenser
Filters: Chlorine, Mercury, Unpleasant Tastes
Maximum Filter Life: 40 Gallons
Material: Plastic
Warranty: 30 Day Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 51416200
UPC: 328785011562
Item Number (DPCI): 072-00-0076
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7.79 inches length x 2.71 inches width x 2.67 inches height
Estimated ship weight: 0.39 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this filter support filtering out lead from water?

submitted by Kayla - 4 days ago

Q: What is the model number of tjis filter?

submitted by Cindy - 1 year ago
  • A: Thank you for your inquiry Cindy. This is the PPF951K filter. If you have any other questions, please do not hesitate to contact our consumer relations team by emailing us at SocialSupport@helenoftroy.com. Thank you.

    submitted byManufacturer Tech Support - 1 year ago
    Brand expert

Q: What is the model number of this filter?

submitted by Hartful - 2 years ago
  • A: Thank you for your inquiry. This filter is the PPF951K. If you have any other questions please do not hesitate to contact our consumer relations team by emailing us at SocialSupport@helenoftroy.com. Thank you.

    submitted byManufacturer Tech Support - 2 years ago
    Brand expert

Q: Is it correct that this product is compatible with all PUR models including the PUR® Classic 18-Cup Water Dispenser?

submitted by Me - 6 years ago
  • A: We appreciate your inquiry. The PPF951K Lead Reduction filter is compatible for use in all current PUR pitchers and dispenser. We hope this is helpful. If you have ant questions, please contact us by emailing SocialSupport@kaz.com. Thank you.

    submitted byManufacturer Tech Support - 6 years ago
    Brand expert

Q: where is this filter manufactured?

submitted by NOLABAMA Mom - 7 years ago
  • A: A.) Thank you for taking time to view this filter. This PUR filter is manufactured in Mexico. We hope this information is helpful. Please do not hesitate to contact our consumer relations team for further assistance. Our team can be reached by emailing ConsumerRelations@kaz.com. Thank you.

    submitted byManufacturer Tech Support - 7 years ago
    Brand expert
4.6 out of 5 stars with 69 reviews
60% would recommend
5 recommendations
value: 2.33 out of 5
quality: 3 out of 5

Easy to install

4 out of 5 stars
Birdlegs2 - 1 month ago
originally posted on Pur
[This review was collected as part of a promotion.] This is easy to install. Just soak for 15 min and put in. Not a whole lot to say except it seems to work. It easily comes out when it's time to replace and easy to replace itself. Clicks right in to place.
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Works great

5 out of 5 stars
CarlaC - 2 months ago
originally posted on Pur
[This review was collected as part of a promotion.] This product is great. The water tastes much better and softer than before. The filter works pretty fast and is easy to use. I do find it strange that it requires that you soak the filter in water before using it, but it doesn’t take long before it’s ready to use. As I mentioned before, the taste is incredibly different than the water you put in. I am very amazed.
1 guest found this review helpful. Did you?

Must have!

5 out of 5 stars
KKLane - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] This is a must have to keep your water pitcher clean of the toxins. It’s easy to use and to replace. It keeps the water tasting fresh and keeps all the unwanted toxins out! You can taste how much better the water is with the filter. It’s a must have!
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Great filter

5 out of 5 stars
cjlmms - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] This Pur Plus water filter replacement filter works as it should, it lasted us quite awhile and we drink a lot of water. The filter was easy to install and un install on the pitcher. The water tasted great.
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Easy installation!

5 out of 5 stars
Rose - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] I find this 7 cup Pur plus classic water pitcher very useful. It perfectly suits to my requirement and it does it’s job. Pretty much easy to assemble and start using it. This includes one standard replacement filter where we can use it immediately once we open the pack. It is very easy to install the replacement pitcher it just takes less than a minute to fix it. Instead of using multiple plastic water bottles which is not environmentally safe, I would prefer this Pur plus pitcher with filter, it is the best one to use. It is of good size which can easily fits in fridge. The best part of this is it has easy fill lid where we don’t have hold the lid to fill the pitcher. Water tastes good too. More over this is bpa free, so it is Safe to use. It has good grip to hold and easy to dispense water too.
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The Best

5 out of 5 stars
Shortk - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] The PUR PLUS Water Pitcher Replacement Filter, experienced firsthand, is a hassle-free solution for maintaining the water quality provided by the PUR PLUS water pitcher. Easy to install, this one-pack replacement significantly improves water taste and clarity by effectively reducing contaminants like chlorine and lead. Its lifespan tracking feature ensures timely replacements, contributing to a cost-effective and eco-friendly water filtration system. If you value clean and refreshing water, this replacement filter is a convenient way to uphold the performance of your PUR PLUS water pitcher.
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Excellent filters

5 out of 5 stars
filterboy - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] The filter replacements for this product are excellent and exactly what I was looking for. They work perfectly, and do the job completely. I appreciate how easy it is to replace. Order with confidence.
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Excellent filter replacement

5 out of 5 stars
DJ salomome - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] This filter pairs great with the pitcher. It provides filtered and clean water and removes all the taste of impurities. Will recommend this system to anybody looking for a cost effective yet excellent filtration system
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Great system

5 out of 5 stars
MomofSeven - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] I haven’t been able to use this replacement filter yet but I assume it will work the same as the filter that came with the pitcher. And it’s amazing! I have really hard water where I live and this pitcher has saved me so much money on buying bottled water!
Did you find this review helpful?

It works

3 out of 5 stars
MackenzieO - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] This water filter does its job. It makes my water taste much better, which is kind of the whole point of a water filter. It's slow to fill up my pitcher but that's not a big deal. I would recommend this replacement filter for your PUR water pitcher.
Did you find this review helpful?

Definitely need

5 out of 5 stars
Christiba1992 - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] Well, after trying the pitcher…I definitely recommend the filter. It’s a must need after a few short weeks. Especially if you drink water as much as us. It filters the water just perfectly!! And has made us be less scared of the actual tap water lol
Did you find this review helpful?

Good filter

5 out of 5 stars
katiew27 - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] This filter sits nicely in the jug and seems to be lasting a while. It’s not very expensive, making this jug a good purchase and economical. When we purchase another one, we will probably buy a multipack. We are impressed with the quality of this filter.
Did you find this review helpful?

Makes the water taste great!

5 out of 5 stars
kpow - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] This pitcher is really easy to use and makes the water taste great. And the replacement filter gives you peace of mind knowing you have a back up. I sent this to my son who was living in Florida in an apartment complex. The water there needed to be filtered in order to drink it. And this pitcher did just the trick.
Did you find this review helpful?

Great filters

4 out of 5 stars
Milly1976 - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] These filters are amazing .they’re real easy to install.makes your water taste like fresh clean water .only wished that it won’t have to be replaced till 6 months .i replaced mines after two months .i will keep using these filters only because i just love the way my water tastes .i do reccomend ! its trusted for sure !
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Great filter

5 out of 5 stars
Bunny526 - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] I bought this Pur Plus water pitcher filter for my Pur Plus pitcher. These work so well. I have well water which isn’t the cleanest well water. But after you put it in this pitcher and it runs through the filter, you would think you were drinking spring water, clean and refreshing. If you haven’t tried this yet, you really need to get you one. And don’t forget the pitcher.
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Easy to replace

5 out of 5 stars
ThereseW - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] The used pur replacement filter was easy to remove. The pur replacement filter was easy to open and replace. The filtered water was crisp and tasted better than the filtered water from our water dispenser attached to our refrigerator.
Did you find this review helpful?

So easy and works great!

5 out of 5 stars
EFerg - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] The PUR Plus filter works great! This is such an easy filter to attach to the container lid when changing out. The filter does a great job of filtering our well water. The filter also does not give the water any weird flavor.
Did you find this review helpful?

Does the job

4 out of 5 stars
Philly728 - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] It’s a good filter and the water comes out crisp, it’s easy enough to replace as well. I am not sure if I use the pitcher a lot but I don’t feel like it last the 4 months it is suppose to. Again I could just be using a lot more water than the average person. I bake a lot towards the end of the year and I use it for drinks as well so it could be that. Either way it’s a good filter
Did you find this review helpful?

Great filter

4 out of 5 stars
AshleyMJ - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] This water filter works great! We have city water and after using this filter, we cannot taste any chlorine. Replacing it also was easy. You do need to soak the filter in water so it’s a little more time consuming but only about 10 minutes. It filters the water fairly quickly
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Works well

5 out of 5 stars
Jessi127 - 3 months ago
originally posted on Pur
[This review was collected as part of a promotion.] It works extremely well and i love using it! I love how it is simple to use and easy to maintain! It does wonders and helps! I absolutely love having this! I highly recommend this! It is amazing to have!
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