L'Oreal Paris Excellence Non-Drip Creme - 6.3 fl oz - 4A Dark Ash Brown - 1 Kit: Permanent Hair Color, Aluminum-Free, Paraben-Free
$11.99See 1 deal for this item
Color FamilyBrowns
Color4A Dark Ash Brown
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Eligible for registries and wish lists
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$5 Target GiftCard with $30 beauty products purchase
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Guests are saying
The L'Oreal Excellence Creme hair color offers a variety of shades that cater to different hair types and preferences. Many guests appreciate its easy application, pleasant scent, and effective gray coverage. The included conditioner enhances hair softness and shine, making it a popular choice for at-home coloring. However, some guests experienced unexpected color results and concerns about formula changes. Overall, it remains a reliable option for achieving vibrant, salon-quality results at home.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 4710 reviews
effectiveness: 3.77 out of 5
quality: 3.77 out of 5
value: 3.72 out of 5
68% would recommend
494 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 May, 2026Verified purchase
(no review title)
shine and natural color!
5 out of 5 stars
Thumbs up graphic, would recommend
4 May, 2026Verified purchase
Haircolor
Great coverage. I love the color. Definitely will buy again.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 April, 2026Verified purchase
Do not buy!!!
My hair started as uncolored dark blonde/light brown and this completely fried it. It turned my roots a bright orangey yellow and even with 2 rounds of toner, it remained the same color. Do not buy!! Spend the extra few bucks and get better stuff from the beauty store.
1 reply from L'OrealParisProductExpert team - 10 days ago
Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Excellence Creme Hair Color , shade #01. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
29 April, 2026Verified purchase
(no review title)
Have used this product for years. Very effective and easy to use, great for blending white, grey and light brown hair.
2 out of 5 stars
25 April, 2026
originally posted on lorealparisusa.com
Color doesn’t stay the same
I used to like this product a lot and the color would stay the same till the next dye. But, now after first wash the color just becomes lighter and lighter all the time. I want a product that keeps hair the same color. I will be changing to a different product.
1 reply from LeCare team - 11 days ago
Hi Nancy! We are sorry to hear that Excellence Creme is fading quickly. Frequent shampoos, exposure to sun, pollution, salt water, chlorine-treated pools, permanent waves, blow-drying and hair straighteners can cause artificial color to fade. We apologize for the inconvenience and will pass along your feedback to others in our company for consideration.
1 out of 5 stars
24 April, 2026
originally posted on lorealparisusa.com
Terrible
I tried both preference and excellence hair color. This used to be a good product. Unfortunately, since you changed the way its made, they are both horrible! They fade after the first wash, and with my medium color, I went to a very light brown washed out color in 1 week! Terrible! The color no longer lasts.
1 reply from LeCare team - 15 days ago
Hi Gloria! We are sorry to hear about the experience you had with Excellence Creme. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company for consideration.
5 out of 5 stars
19 April, 2026Verified purchase
(no review title)
I just love this brand for my hair
5 out of 5 stars
18 April, 2026
originally posted on influenster.com

Enjoyed very much
[This review was collected as part of a promotion.] Enjoyed this product very much. It comes with a comb-shaped nozzle and shampoo unlike any other dye. Covered all my greys, and the scent is really pleasant. Left my hair shiny and clean.
1 out of 5 stars
16 April, 2026
.
I bought the dark brown one for my mom bcs she wanted to do her hair. After doing her hair and having her wash it out it turned her hair completely black. My mom is very disappointed
1 reply from L'OrealParisProductExpert team - 18 days ago
Hi Sunny. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Excellence Creme Hair Color. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
16 April, 2026Verified purchase
Best product
Good quality true to color
2 out of 5 stars
10 April, 2026
originally posted on influenster.com

There are pros and cons
[This review was collected as part of a promotion.] The pros, the packaging was attractive and the instructions are easy to understand. A large tube of conditioner was included which is always a bonus. There was no strong smell to the dye which is always a plus. It's not drying. The cons, I don't feel that it dyed the stubborn gray hairs and as time has gone by my hair has turned lighter.
1 reply from LeCare team - 19 days ago
Hi HollyW! Thanks for giving ExcelleCreme 8 Medium Blonde a try. We're sad to learn this product did not perform the way you had hoped! We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. If you would like to try it again, we suggest leaving the color on for 40 minutes processing time. The extra 10 minutes helps to cover the stubborn, resistant gray! This feedback is important to us, as we are always looking for ways to improve. We will be sure to share your comments with our team and we hope you can use our products with great success in the future!
2 out of 5 stars
8 April, 2026
DARK
I bought this because I wanted a nice medium brown that would get some of the red out of my hair from past brown box dyes. It made my hair basically black and brittle. It is awful! If your looking for a DARK brown then this is for you.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello Ella. We are very sorry to hear about your experience with our Excellence Triple Protection Permanent Hair Color. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
4 out of 5 stars
7 April, 2026
originally posted on influenster.com

Change in a box
[This review was collected as part of a promotion.] I have used Excellence by Loreal for years off and on. The 6a light ash brown blends in so well. It work good at my wisdom streaks coverage.I would and have recommended Excellence by Loreal at home hair dye to my family and friends. I like inches box gives you an added product as a pre treatment for ends of hair. The dye isn't smelly. The conditioner has a good acent. This product leaves hair feeling soft tangled free.
5 out of 5 stars
27 March, 2026
originally posted on influenster.com

Smell good
[This review was collected as part of a promotion.] I like it 👌 I got the box from influencer as a gift 🎁 I really appreciate the result ☺️ My hair black and white hair also .that's horrible 😅 I really happy with this solution
1 out of 5 stars
Thumbs down graphic, would not recommend
19 March, 2026
(no review title)
I bought the 6A Ashe light brown, it left my hair BRIGHT red and yellow tones, would not recommend if looking to tone down already red hair.
5 out of 5 stars
19 March, 2026
originally posted on influenster.com

I’ll give it an 8
[This review was collected as part of a promotion.] I really thought it was going to be a little reddish color but it’s more of a brown to me but once in the sun you can see the color. May buy another one just to bring out the color more. I have natural locs and I don’t put chemicals in my hair and this was my first attempt in along time trying out color. No damage no dandruff and no redness of any kind to my hair.
1 out of 5 stars
19 March, 2026
originally posted on lorealparisusa.com
Not the same as it was.
I have used Loreal Excellence Creme for years. But the last 2 times I have used it the consistentcy has been very thin and runny compared to thick creme of other times,It runs instead if staying in place.I think I need to find a new product.
1 reply from LeCare team - 1 month ago
Hi Con947! We are sorry to hear about the experience you had with Excellence Creme Haircolor. We are always looking for ways to improve our products. Your comments will be passed on to others in our company for consideration.
5 out of 5 stars
17 March, 2026
originally posted on influenster.com

Not as brassy as pictured
[This review was collected as part of a promotion.] I was nervous that the color would be too bright after seeing the color on the box, but it turned out to be a beautiful light auburn, not as brassy as the box shows. I almost took a star off because the picture on the box was misleading. It was easy to apply with the comb-type attachment on the bottle. After approximately a month, the color hasn't faded and is still beautiful. I would use this again.
1 reply from consumer care center team - 2 months ago
Hi ReneeD. Thank you for reaching out to L'Oreal and sharing with us some feedback on our Excellence Creme, shade #6R, Light Auburn. We are happy to hear you found it easy to use and liked the color results! We hope you will continue to use our products with great satisfaction!
5 out of 5 stars
Thumbs up graphic, would recommend
16 March, 2026Verified purchase
Great product!!
Easy to use, not messy and minimal smell. Color turned out great! This was my first time using an at home color and I will be doing this from now on!!
5 out of 5 stars
15 March, 2026Verified purchase
(no review title)
Great color and hides gray well.