e.l.f. Lash 'N Roll® Curling & Lifting Mascara - Pitch Black - 0.32 fl oz
$7.00
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
Frequently bought together
Related Categories
Guests also viewed
Guests are saying
This mascara has garnered positive feedback for its ability to lengthen and separate lashes without clumping, making it ideal for everyday use. Guests appreciate its easy application, natural look, and long-lasting formula that resists smudging and flaking. Many find it a great value for the price, especially for those seeking a lightweight mascara that enhances their lashes beautifully. Overall, it stands out as a reliable choice for achieving defined and voluminous lashes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3905 reviews
easy to apply: 4.51 out of 5
easy to remove: 4.44 out of 5
long lasting: 4.19 out of 5
quality: 4.1 out of 5
value: 4.35 out of 5
75% would recommend
328 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2026Verified purchase
- Skin concern: Aging
- Skin tone: Light
- Eye color: Blue
- Hair color: Red
- Skin type: Combination
Perfecfion!!
The perfect mascara?! I think so! I’ve used Clinique and Tarte off and on but wanted a cleaner alternative. I have really sensitive, dry eyes and this feels like nothing. Light, airy, but still great coverage and enhances lashes in a really pretty way. 1-2 coats for natural looking lashes, 3 coats for more dramatic look. Doesn’t smudge or irritate eyes. Love the ingredient list too. Highly recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
16 February, 2026
Really good mascara
Love this mascara! It hold my curl all day and it doesn’t flake or smudge. It’s also watery eyes friendly!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2026Verified purchase
my eyes are burning
I do not know if I just got a bad batch or what... but I have been using this for weeks... and it stings my lash line. I don't even get it that close to the lash line. I only use one coat. But it stings my lash line. Finally I decided to give up on it and just never use it again. It's a shame because it worked well otherwise. It held the curl, it lasted all day, no flaking. But it sucked. My mom even asked me if I had been crying one day because my eyes were a little irritated. :(
4 out of 5 stars
Thumbs up graphic, would recommend
8 February, 2026
- Skin type: Oily
- Skin tone: Medium
Waterproof Please!
One of my favorite mascaras because of the brush, but I just wish it came in a waterproof formula!
1 out of 5 stars
Thumbs down graphic, would not recommend
7 February, 2026Verified purchase
- Hair color: Brunette
- Eye color: Brown
- Skin type: Normal
- Skin tone: Medium
Mascara
Too skinny of wand. Garbage threw away.
5 out of 5 stars
3 February, 2026Verified purchase
- Skin tone: Medium
(no review title)
Great mascara
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2026Verified purchase
- Skin type: Oily
- Hair color: Blonde
- Skin tone: Light
- Eye color: Blue
fave
my all time favorite mascara. i have tried so many brands and i will always keep coming back to this one.
4 out of 5 stars
20 January, 2026Verified purchase
- Skin type: Dry, Normal
- Hair color: Blonde
- Skin concern: Sensitivity
- Skin tone: Light
- Eye color: Blue
Decent mascara
I really this mascara!!! I find it works best for the first 7-10 uses, but after that it loses the hold of the curl. This is fine with me, because I’ll end up putting more coats, but I feel like the curl hold is best during the first few uses the product. I keep going back to this product because it is so easy to remove!!! I wear makeup everyday at work, so being able to easily remove mascara at the end of the day is a win for me. If you’re looking for an everyday mascara, this is it. If you’re looking for a mascara for an event that makes your lashes pop - I recommend a new tube of this for ultimate effectiveness!!!
5 out of 5 stars
19 January, 2026Verified purchase
- Skin tone: Light
(no review title)
Easy application, not clumpy, and looks natural but like I’m wearing mascara without overdoing it. I’ve received many compliments on my eyelashes while wearing this mascara.
5 out of 5 stars
Thumbs up graphic, would recommend
16 January, 2026Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Eye color: Brown
- Skin concern: Sensitivity
(no review title)
My fav mascara of all time and the price uff amazing !
2 out of 5 stars
Thumbs down graphic, would not recommend
10 January, 2026Verified purchase
- Skin concern: Sensitivity
- Hair color: Brunette
- Skin type: Normal
- Eye color: Brown
- Skin tone: Light
(no review title)
it doesnt look correct when i put on no matter what i do and doesnt last 😿
5 out of 5 stars
2 January, 2026Verified purchase
(no review title)
The best!
5 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2026Verified purchase
- Skin tone: Medium
- Eye color: Black
- Skin type: Combination
- Hair color: Black
The Best Mascara
I finally find something I can use for sensitive eyes no burning no itchy eyes I can wear this all day and no reaction my eyelashes look beautiful it makes them pop the best Mascara out here.
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2025Verified purchase
(no review title)
Made my lashes pop! I mean comparable to high end product.
4 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
- Eye color: Grey
- Hair color: Blonde
- Skin type: Dry
- Skin tone: Light
A basic, but good mascara
Seems to be an average mascara for every day use. Although I find it to clump easily when trying to apply a second coat. Haven’t noticed flaking or running during wear, which is nice. No issues cleaning excess from under eyes after application and washes off easily at the end of the day.
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
- Hair color: Brunette
- Eye color: Hazel
- Skin concern: Redness, Sensitivity, Acne
- Skin tone: Light
- Skin type: Combination, Dry
(no review title)
i loveee
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
- Hair color: Blonde
- Skin tone: Light
- Skin type: Normal
(no review title)
Just bought the elf brand face peel and loved it. Needed new mascara so thought I would try their brand mascara. It didn’t disappoint! No clumps!
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
- Skin concern: Acne
- Hair color: Blonde
- Skin type: Combination
- Eye color: Blue
- Skin tone: Light
Mascara
It is a great product looks good even tho I accidentally ordered the brown instead of black
4 out of 5 stars
1 December, 2025Verified purchase
(no review title)
Pretty good especially the brown one for just a little lift but it does dry very quickly so you have to work fast.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
- Skin type: Combination
- Skin concern: Dark circles
Flat Lashes
My lashes fall flat with this mascara even though I curl them before use. I’ve used several different brands & in comparison, this mascara did me no favors. Lack of volume & texture. Wish I could get my money back to use a different brand.