Target New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessLuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsSpring OutfitsGift Ideas for MomWomen’s Festival OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
e.l.f. Lash 'N Roll® Curling & Lifting Mascara - 0.32oz - 2 of 4e.l.f. Lash 'N Roll® Curling & Lifting Mascara - 0.32oz - 3 of 4e.l.f. Lash 'N Roll® Curling & Lifting Mascara - 0.32oz - 4 of 4
e.l.f. Lash 'N Roll® Curling & Lifting Mascara - 0.32oz - 1 of 4

e.l.f. Lash 'N Roll® Curling & Lifting Mascara - Brown - 0.32 fl oz: Vegan, Finish, Lengthens, Volumizes

ColorBrown
  • Black
  • Brown
  • Pitch Black
Size0.32

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Mega-curling mascara
  • Curling mascara gives your lashes maximum curl and lift
  • Unique double-sided and curved silicone brush works to separate, lift, and curl each lash
  • Smudge- and flake-resistant formula
  • 100% vegan, cruelty-free, and Leaping Bunny Certified

Description

Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.

Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free


Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Lengthening
Net weight: .32 fl oz (US)
Features: Built-In Brush
TCIN: 86754594
UPC: 609332830738
Item Number (DPCI): 052-16-9772
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), ricinus communis (castor) seed oil, styrene/acrylates copolymer, propylene glycol, synthetic beeswax, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, stearic acid, magnesium aluminum silicate, peg-100 stearate, phenoxyethanol, nylon-12, aminomethyl propanol, peg-40 hydrogenated castor oil, ethylhexylglycerin, polyquaternium-10, peg-90m, sodium benzoate, silica, tocopherol [+/-]: iron oxides (ci 77499, ci 77492, ci 77491), titanium dioxide (ci 77891).

Shipping details

Estimated ship dimensions: 5.79 inches length x 1.26 inches width x 0.95 inches height
Estimated ship weight: 0.055 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: is this a tubing mascara?

submitted by sami - 2 years ago

  • A: No, it's not 🎀🎀🎀🎀

    submitted byElla - 11 months ago

  • A: No it's not. 🎀🎀❤️❤️🎀🎀🎀🎀🎀🎀🎀

    submitted byElla - 11 months ago

  • A: Hey Sami, Great question! The e.l.f. Lash N' Roll mascara is not a tubing mascara. This is the ultimate curling mascara featuring a curved and double-sided silicone brush to give you your most lifted lashes ever. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

  • A: This is not a tubing mascara, it is a mega-curling mascara. For a tubing mascara, please check out e.l.f. Lash XTNDR Mascara.

    submitted bythe e.l.f. team - 2 years ago
    Brand expert

Q: Is it Waterproof I have watery eyes?

submitted by Honey Bee - 2 years ago

  • A: Hi there, this is water and smudge resistant, not waterproof.

    submitted byThe Elf Team - 2 years ago
    Brand expert

  • A: I do too, and I swear to you, this is the best mascara I have ever used. It's not hard to take off like Waterproof ones, but I NEVER get black under my eyes, it NEVER flakes... I swear, it's just magi

    submitted byAbbzilla - 2 years ago

Q: Is this mascara vegan friendly?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, this mascara is 100% vegan.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this product have any sustainability claims?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, the mascara is labeled as cruelty-free.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What unique feature does this mascara have?

submitted by AI Shopping Assistant - 2 months ago

  • A: It features a built-in brush for easy application.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the target age for using this mascara?

submitted by AI Shopping Assistant - 2 months ago

  • A: This mascara is suggested for individuals aged 10 years and older.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What beauty purposes does this mascara serve?

submitted by AI Shopping Assistant - 2 months ago

  • A: The mascara is designed for volumizing and lengthening eyelashes.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is it actually brown? So many "brown" mascaras look black

submitted by Jessi - 5 months ago

  • A: Hey Jessi, Great question! The e.l.f. Lash 'N Roll is a deep brown. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert

Q: is it water proof, I dont know if it says it on the decription.

submitted by lilly - 5 months ago

  • A: This mascara is water resistant, not waterproof.

    submitted bythe e.l.f. team - 5 months ago
    Brand expert

Q: Can this mascara be removed with soap and water?

submitted by Sensitive Eyes - 5 months ago

  • A: We suggest removing with makeup remover or makeup remover sheets for easiest removal.

    submitted bythe e.l.f. team - 5 months ago
    Brand expert
See all questions (20)

Additional product information and recommendations

Discover more options

Guests also viewed

Guests are saying

This mascara has garnered positive feedback for its ability to lengthen and separate lashes without clumping, making it ideal for everyday use. Guests appreciate its easy application, natural look, and long-lasting formula that resists smudging and flaking. Many find it a great value for the price, especially for those seeking a lightweight mascara that enhances their lashes beautifully. Overall, it stands out as a reliable choice for achieving defined and voluminous lashes.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 7082 reviews
    easy to apply: 4.51 out of 5
    easy to remove: 4.45 out of 5
    long lasting: 4.18 out of 5
    quality: 4.09 out of 5
    value: 4.33 out of 5
    74% would recommend
    336 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 May, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Skin concern: Uneven skin tone
    • Hair color: Brunette
    • Eye color: Brown

    Amazing mascara!

    This mascara is my front runner in comparison to all the other big brands that are more expensive. The wand brush is more stiff, which I don't mind since it helps to apply the mascara evenly and it doesn't clump the lashes. It lasts all day without smudging or flaking! And at the end of the day. its easy to wash off. This mascara will continue to be my #1!
    Bons
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    20 April, 2026
    originally posted on elfcosmetics.com
    Image

    Crumbly!

    I generally love Elf products and use them on a consistent basis but this mascara wasn't great. It applies well, the brush is fine but within 2 hours it's crumbling and I have specks of black under my eyes.
    Lauren K
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 April, 2026
    originally posted on elfcosmetics.com
    Image

    Wonderful Mascara

    I used a version of this from a more expensive brand and this is a comparable item, it is amazing. The brush is not as soft but for 1/4 of the price, I can live with it. This mascara a a repurchase.
    buyless
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    10 April, 2026Verified purchase
    • Eye color: Brown
    • Hair color: Black
    • Skin type: Dry
    • Skin tone: Dark
    • Skin concern: Acne, Sensitivity, Uneven skin tone

    Does Nothing

    I’m not sure why this mascara has such high ratings. It literally does nothing for my lashes. I’ll be sticking to the Essence mascara for $5.
    Tiara
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    quality: 3 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    5 April, 2026
    originally posted on elfcosmetics.com
    Image

    My favourite mascara!

    So glad I got this, it goes on so smoothly and doesn't need a lot of coats. It doesn't irritate my eyes and my eyelashes look great!
    ReadyPlayerOne
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 March, 2026Verified purchase
    • Eye color: Green
    • Skin tone: Light
    • Hair color: Brunette
    • Skin type: Normal

    Will buy again

    Tried for the first time and love it. Wanted something for everyday use. It’s not clumpy at all and doesn’t smudge after wearing.
    sarahs616
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    24 March, 2026
    originally posted on elfcosmetics.com
    Image

    Best mascara for sensitive eyes

    I bought this mascara after having a bad reaction to another brand of mascara. This mascara because it is free from some harmful chemicals it did not irritate my eyes at all. Great color shade options too. I choose the brown color and it looks natural. I love how the brush separates the lashes without clumping. Im very picking about the brush when searching for a good mascara. The mascara is also easy to remove at night. It came off with a gentle wipe and mucellar water. It didn’t have to run my eyes like other hard to remover macaras I’ve used before, even with eye makeup remover.
    Kiki1517
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 March, 2026Verified purchase
    • Skin tone: Light
    • Skin concern: Aging
    • Hair color: Blonde
    • Skin type: Normal
    • Eye color: Brown

    (no review title)

    The best mascara I’ve ever used as it’s not a tubing mascara. I have 3.
    Connie
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    8 March, 2026
    originally posted on elfcosmetics.com
    Image

    Absolutely amazing

    It makes my lashes look so good, I am in love! My lashes look naturally long and has no clumps!
    Addison13013
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 March, 2026
    • Skin type: Combination
    • Eye color: Brown
    • Skin tone: Medium
    • Hair color: Brunette
    • Skin concern: Redness, Sensitivity, Dullness

    Benefit Roller Lash Dupe!!!

    It’s so good. Super build able. Comes off at night. Last all day. If I curl my lashes it keeps the curl.
    Esther
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 February, 2026Verified purchase
    • Skin concern: Blackheads
    • Hair color: Brunette
    • Skin type: Normal
    • Eye color: Hazel
    • Skin tone: Light

    (no review title)

    Gives a more natural look than others
    Rebeca
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 February, 2026Verified purchase

    Flaky and irritating

    Flakes a lot and irritated my eyes to the point that I couldn’t tolerate it. As a mascara, it isn’t even that great. The black is very light. Doesn’t make lashes look any thicker.
    Kami
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    22 February, 2026Verified purchase
    • Skin type: Combination
    • Eye color: Brown
    • Hair color: Brunette
    • Skin tone: Light

    Anti-Curl Formula

    This formula is too “wet” for my lashes. Mine are straight, so I have to take some time to curl them. This formula is so wet, by the time I get a good coat on, all of the curl I got into them has been undone. Sad because I like a lot of other ELF products.
    Amanda
    easy to apply: 3 out of 5
    easy to remove: 3 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 February, 2026Verified purchase
    • Skin concern: Aging
    • Skin tone: Light
    • Eye color: Blue
    • Hair color: Red
    • Skin type: Combination

    Perfecfion!!

    The perfect mascara?! I think so! I’ve used Clinique and Tarte off and on but wanted a cleaner alternative. I have really sensitive, dry eyes and this feels like nothing. Light, airy, but still great coverage and enhances lashes in a really pretty way. 1-2 coats for natural looking lashes, 3 coats for more dramatic look. Doesn’t smudge or irritate eyes. Love the ingredient list too. Highly recommend!
    L2West
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 February, 2026

    Really good mascara

    Love this mascara! It hold my curl all day and it doesn’t flake or smudge. It’s also watery eyes friendly!
    Kate
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 February, 2026Verified purchase

    my eyes are burning

    I do not know if I just got a bad batch or what... but I have been using this for weeks... and it stings my lash line. I don't even get it that close to the lash line. I only use one coat. But it stings my lash line. Finally I decided to give up on it and just never use it again. It's a shame because it worked well otherwise. It held the curl, it lasted all day, no flaking. But it sucked. My mom even asked me if I had been crying one day because my eyes were a little irritated. :(
    valued customer
    easy to apply: 2 out of 5
    easy to remove: 3 out of 5
    long lasting: 5 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    8 February, 2026
    • Skin type: Oily
    • Skin tone: Medium

    Waterproof Please!

    One of my favorite mascaras because of the brush, but I just wish it came in a waterproof formula!
    hawaiimama
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 February, 2026Verified purchase
    • Hair color: Brunette
    • Eye color: Brown
    • Skin type: Normal
    • Skin tone: Medium

    Mascara

    Too skinny of wand. Garbage threw away.
    Amber
    easy to apply: 1 out of 5
    easy to remove: 3 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026Verified purchase
    • Skin tone: Medium

    (no review title)

    Great mascara
    Rosie
    Did you find this review helpful?
    5 out of 5 stars
    29 January, 2026
    originally posted on elfcosmetics.com
    Image

    Best mascara dupe

    Please never discontinue this! I adore this mascara so much, the wand is perfect for my eyelashes and it goes on well. It’s such a fantastic rollerlash dupe! I have very straight lashes and must curl them with heat prior, the mascara doesn’t literally lift mine as it appears for others, but with curled lashes it looks great. It does clump faster than I’d like in the tube, after a few weeks of use, but for the price I can’t complain.
    JazBunnn
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy