Samsung S90F 65" 4K OLED Smart TV
$2,499.99
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Guests are saying
The Samsung S90F OLED TV impresses with its stunning picture quality, vibrant colors, and excellent brightness, making it a top choice for movie lovers and gamers alike. Guests appreciate the seamless integration with various apps and the immersive viewing experience it provides. While some have noted minor issues with the remote and user interface, the overall performance and features, including gaming capabilities, make this TV a worthwhile investment for any entertainment setup.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 916 reviews
5 out of 5 stars
6 June, 2026
originally posted on Samsung US
Best TV Ever!
[This review was collected as part of a promotion.] Love, love, love my 77" OLED S90F 4K Vision AI Smart TV!!! The sharpness on this TV is amazing! The brightness lights up the room at night. You can see incredible detail on faces. This TV was an investment - but so worth it.
5 out of 5 stars
6 June, 2026
originally posted on Samsung US
Sharp image
[This review was collected as part of a promotion.] Great TV, sharp image would definitely buy this again!
5 out of 5 stars
6 June, 2026
originally posted on Samsung US
Nice picture love it
[This review was collected as part of a promotion.] Best TV I ever had. Love watching sports and nature shows
3 out of 5 stars
6 June, 2026
originally posted on Samsung US
Lagging remote
[This review was collected as part of a promotion.] The remote keeps lagging. If you can Please send a new one
5 out of 5 stars
6 June, 2026
originally posted on Samsung US
Beautiful Picture
[This review was collected as part of a promotion.] Sharp, great color, easy set up, cool center pilon stand - very pleased!
5 out of 5 stars
6 June, 2026
originally posted on Samsung US
Great Viewing Experience!
[This review was collected as part of a promotion.] The S90F has an amazingly clear, crisp picture easily viewed in a bright room. The feathers are easy to find and use. Samsung TV offers a wide range of shows, movies, news, etc.
2 out of 5 stars
6 June, 2026
originally posted on Samsung US
tv with its own agenda
[This review was collected as part of a promotion.] the TV seems to change settings that are not most desired. the black becomes to dark while gaming and watching movies. this tv frustrates me and wish i could get a basic tv with easy to find settings
5 out of 5 stars
5 June, 2026
originally posted on Samsung US
Great value and quality picture.
[This review was collected as part of a promotion.] This samsung oled tv has the best possible picture results when you are in a dark room.
5 out of 5 stars
5 June, 2026
originally posted on Samsung US
Best TV I've had
[This review was collected as part of a promotion.] This TV has the best picture I,'ve seen. I really enjoy it. The price was less that I expected for the quality of this TV.
5 out of 5 stars
5 June, 2026
originally posted on Samsung US
Wonderful!
[This review was collected as part of a promotion.] Beautiful picture from all angles. Clear, crisp, fabulous color and contrasts. This tv also has many Samsung features not found on other tvs. Samsung channels are free! Great bonus!
2 out of 5 stars
5 June, 2026
originally posted on Samsung US
Would like to learn more about this TV!
[This review was collected as part of a promotion.] So disappointing that this TV is not compatible with Cox Cable and am still having difficulty with learning how to access many of the benefits I thought this TV would provide.
4 out of 5 stars
5 June, 2026
originally posted on Samsung US
OOPS
[This review was collected as part of a promotion.] We purchased the Samsung OLED S90F 65 inch Smart TV to upgrade our viewing. Everything is fine about the picture, but we have persistent interruptions of the picture, regardless of app (Prime, Netflix Britbox, HBOMax, etc). Always for a second or so, not long enough to read the small print, just register “Oops.” Googled problem and followed directions: 1) unplug 60 seconds, press power button for 30 seconds, plug in and turn on TV. And 2) update firmware: it was already updated. Still get a glimmering, not as often, but will it get worse? I refuse to reset Smar Hub and go through re-installing every app and registering each one. This is a new TV. Why isn’t it loading programs properly and completely? Never had this trouble before with any of our Samsung TVs. ALSO, complex getting around to different apps. Doesn’t add anything to ‘viewing pleasure.’ Takes more time to get where we want to go….
4 out of 5 stars
5 June, 2026
originally posted on Samsung US
Excellent tv
[This review was collected as part of a promotion.] The picture is clear and bright and we love it! The colors are amazing and the lighting is very good.
5 out of 5 stars
5 June, 2026
originally posted on Samsung US
Great TV
[This review was collected as part of a promotion.] The picture on TV is extremely nice Sharp and bright .
5 out of 5 stars
5 June, 2026
originally posted on Samsung US
Awesome Picture Quality
[This review was collected as part of a promotion.] Screen Display is excellent. Getting used to switching to different input getting use to.
5 out of 5 stars
5 June, 2026
originally posted on Samsung US
Great tv, love it!
[This review was collected as part of a promotion.] absolutely love my new samsung s90f tv that i paired it with a ps5 pro. I AM IN LOVE. excellent tv and i love the game bar, i love the brightness and clarity and contrast is so amazing...this tv is just awesome. Thanks samsung.
5 out of 5 stars
5 June, 2026
originally posted on Samsung US
Immersed in a moment of watching
[This review was collected as part of a promotion.] I have the sense of being incapacitated into the scenery when watching. Using my iPods I experience the sounds as vibrations. The vivid colors stimulate my senses.
5 out of 5 stars
5 June, 2026
originally posted on Samsung US
Beautiful TV
[This review was collected as part of a promotion.] Continually amazed by the picture quality of this TV. It and our 77inch Samsung are both the best I have seen. The bright colors and the perfect contrast make watching a pleasure.
4 out of 5 stars
5 June, 2026
originally posted on Samsung US
Great picture with some setup issues
[This review was collected as part of a promotion.] Great picture with great fidelity. The main issue is have with the unit is setting up the picture modes. I can't find a single one of the defaults that do the job for multiple different apps and mediums. Even tweaking them on my own, I've had issues getting it just right, which is a bit frustrating. Also if you use the voice assistant it interrupts your viewing experience. Also frustrating when I'm just trying to turn the living room light on with Alexa.
3 out of 5 stars
5 June, 2026
originally posted on Samsung US
A good TV if you can get it on sale
I would give it a 3.5 but not strong enough for a 4. The processor speed is very fast, that's the strongest pro for this TV. The TV has vibrant colors and is clear. I do wish it had modes for watching movies like they were intended. While watching some content on streaming apps, the ability to tone down the color is grayed out and you just have to watch it with the settings the TV wants. It would also be nice if it could have a different trigger word other than Bixby. My phone keeps picking up my questions rather than the TV. It's so annoying I'll just use the remote manually. It's a good TV for the sale price. One other thing that is not an immediate issue, but the plastic in the stand and what they hook to on the back of the TV looks very cheap. I swear it looks like it will randomly snap one day and the TV is going to faceplant off its shelf onto the floor. The two legs look stressed at the hook up points, but I have no other option than to use them.
1 reply from Samsung Specialist team - 10 days ago
Bobbie Lee, Thank you for sharing your experience with the S90F. If there’s anything we can assist with, please don’t hesitate to call us at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun), or reach us via text anytime. You can also visit ‘Support’ on our website for: • Live Chat • Manuals, Software, & Warranty Info ~ Samsung Specialist