$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Feria Is Multi-Faceted Permanent Black Hair Color: Known for shimmering color and edgy colors, Feria permanent black hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
- Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475670
UPC: 071249230015
Item Number (DPCI): 063-01-1100
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
shimmering conditioning permanent colour gel 1106082: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxyde, poloxamer 338, oleyl alcohol, 2,4-diaminophenoxyethanol hcl, m-aminophenol, 4-amino-2-hydroxytoluene, thioglycerin, toulene-2,5-diamine, polyquaternium-6, ammonium thiolactate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, fragrance, resorcinol, edta, erythorbic acid f.i.l. # d46286/2, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12859/16, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/7
Shipping details
Estimated ship dimensions: 6.88 inches length x 3.64 inches width x 2.91 inches height
Estimated ship weight: 0.58 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., American Samoa (see also separate entry under AS), United States Minor Outlying Islands, Northern Mariana Islands, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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3.5 out of 5 stars with 4664 reviews
effectiveness: 2.93 out of 5
quality: 3.08 out of 5
value: 2.89 out of 5
42% would recommend
602 recommendations
Cosmic Azure is gorgeous
5 out of 5 stars
Dragon Whisperer - 4 days ago
originally posted on lorealparisusa.com
Cosmic Azure I LOVE IT! It's a gorgeous shade of blue! I think it works best with hair that is dark when you start if you want a deeper hue. But I think lighter hair will just produce a lighter brighter shade. I am thinking of doing a red ombre over the blue .. see if I wind up with purple at the ends :)
Great product; shiny hair.
5 out of 5 stars
DIY2025 - 6 days ago
originally posted on lorealparisusa.com
Shiny, conditioned hair. It doesn’t fade. I’m a fair skinned, brown eyed naturally very dark brunette with white roots. This covers the roots extremely well. I get many compliments on the color. I do think the shimmer care conditioner that was discontinued was noticeably better than the bonding care conditioner.
Damaging
1 out of 5 stars
Thumbs down graphic, would not recommend
M - 8 days ago, Verified purchaser
Finally gave me the grey color I’d been trying to get for so long but caused sooo much damage and breakage. I’d tried so hard to keep my hair healthy post bleach and right before using this product I was telling a friend how healthy my hair was. Now I need to chop it because it’s so bad.
1 reply from L'OrealParisProductExpert team - 7 days ago
Hi there, M! Thank you for reaching out about our Feria Permanent Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
LOVE Feria Cool Amythest!!!
5 out of 5 stars
Thumbs up graphic, would recommend
kitkatz - 13 days ago, Verified purchaser
love this color so much (Cool Amethyst), and save so much $ doing my own color! I’ve never gotten so many compliments! I redo every 5-6 weeks and washing in cooler water helps protect/extend the color.
Darker than photo
2 out of 5 stars
Thumbs down graphic, would not recommend
Hopey - 15 days ago, Verified purchaser
I bought Deep Auburn and my hair is basically black with purple tint? I had the same color before, so I’m wondering if they changed the formula.
1 reply from L'OrealParisProductExpert team - 14 days ago
Hi there! Thank you for reaching out to us about the Feria Deep Aubrun shade. We would like to speak with you further on this, please call us directly at 1-800-631-7358, M-F 9am to 5pm. We are looking forward to speaking with you.
Did not color my hair gray
1 out of 5 stars
Hurricane24 - 15 days ago
originally posted on lorealparisusa.com
Followed instructions made my hair darker not gray. Very disappointed
LOVE this color!!!
5 out of 5 stars
kelh - 18 days ago
originally posted on lorealparisusa.com
I've been using this color for the past 2 years or so. Literally every time I leave the house, random strangers comment on how much they love my hair color. Old women, teenage boys, kids, middle age men. It's crazy! I accidentally dyed it back to almost black while out of the country this summer, and nothing. It's finally, mostly grown out (I have a pixie cut), and I'm back to continual compliments. Even my stylist says it seems "natural" lol My hair will never be another color again!!
Chocolate cherry color
5 out of 5 stars
Thumbs up graphic, would recommend
Review - 18 days ago, Verified purchaser
I absolutely adore the chocolate cherry color and highly recommend giving it a try! This shade will typically last on your hair for around 7 to 9 weeks.
Works nice
5 out of 5 stars
Thumbs up graphic, would recommend
Chevellelover - 19 days ago, Verified purchaser
I love the Feria line of products. I like the darker color of Amethyst better on my dark hair.
hair
1 out of 5 stars
Thumbs down graphic, would not recommend
L - 26 days ago, Verified purchaser
Not thrilled with this
1 reply from L'OrealParisProductExpert team - 22 days ago
Hello L. Thank you for reaching out about L'Oreal Paris Feria Multi-Faceted Shimmering Color - B61 Hi-Lift Cool Brown. We are sorry to hear you did not get the results you had expected. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Jsoto16 - 26 days ago, Verified purchaser
Great product always
10/10 but strong smell
4 out of 5 stars
Thumbs up graphic, would recommend
sfrxbb - 27 days ago, Verified purchaser
super strong smell but .... for the coverage it gave I would buy it again. I was a 3 toned hot mess. natural dark brown roots grown out, middle section faded red and my ends light golden. I started with my roots & mid section first since they were the darkest and lastly went back to all my ends. my whole head is an even color now. I left it on for just 20 minutes.... it ain't get as light as the box but my hair was a mess and I didn't expect it to. I might do another round soon and I should be where I wanted to.
0/10
1 out of 5 stars
Theebz - 28 days ago
originally posted on lorealparisusa.com
This turned my UNDYED hair horribly. My roots are light brown and my mids a mop brown. No gray coverage. I’d understand if I had other dyes in my hair but I didn’t.
Good not great
4 out of 5 stars
Thumbs up graphic, would recommend
BeccaG - 1 month ago, Verified purchaser
It's more true red than I anticipated
Chocolate cherry
5 out of 5 stars
Thumbs up graphic, would recommend
ZoZeee - 2 months ago
I bought the chocolate cherry it said it was burgundy brown based on the name I didn't really believe it. However it still turned out a really beautiful color. My hair was a very light brown and I had been messing with too many colors. So I decided to go much darker. Even though the color wasn't what I expected it is so pretty and so shiny and my hair looks thicker probably just because it's darker. It's a gorgeous color and I will likely buy it again.
just don't
1 out of 5 stars
Thumbs down graphic, would not recommend
bg12 - 2 months ago, Verified purchaser
was craving red hair for the fall… this product took HOURS to rinse and still continued to rinse out for weeks after. an absolute nightmare of a product.
Not effective for grays
1 out of 5 stars
Thumbs down graphic, would not recommend
Screen - 2 months ago, Verified purchaser
Did nothing to cover grays. What a waste of money!
Very dissapointed, i want my money back
1 out of 5 stars
Thumbs down graphic, would not recommend
Lay - 2 months ago, Verified purchaser
The box was damaged and it didn’t color my hair as bright as the box said it would, hardly any red
Just don't
1 out of 5 stars
Thumbs down graphic, would not recommend
Mrs Browne - 2 months ago, Verified purchaser
It dyed my roots bright pink and hardly took to rest of hair. Worst dye ever.
Not bad
4 out of 5 stars
Thumbs up graphic, would recommend
new34 - 3 months ago, Verified purchaser
Not bad, the black does tint my few grey hairs blue but it isn’t obvious unless you are under a bright light. Not bad at all I keep using this brand/number