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L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 2 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 3 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 4 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 1 of 4

L'Oreal Paris Feria Multi-Faceted Shimmering Color - 6.3 fl oz - 45 Deep Bronzed Brown - 1 kit

$12.99 ($2.06/fluid ounce)See 1 deal for this item

Color45 French Roast
  • 21 Starry Night
  • 36 Chocolate Cherry
  • 40 Espresso
  • 45 French Roast
  • 60 Crystal Brown
  • B61 Downtown Brown
  • R48 Red Velvet
  • R57 Cherry Crush
  • V38 Violet Noir
  • 20 Black Leather
  • S1 Smokey Silver
  • 26 Black Cherry
  • 65 Honey Brown

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 select beauty products purchase

Eligible with Target Circle membership ∙ Expires Mar 7 ∙ Details

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Brown Hair Color: Known for shimmering color and edgy colors, Feria permanent light brown hair dye kit transforms hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Light Brown Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Sulfate-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475675
UPC: 071249230336
Item Number (DPCI): 063-01-1132
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering conditioning permanent colour gel 1108502: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxyde, poloxamer 338, polyquaternium-6, 4-amino-2-hydroxytoluene, oleyl alcohol, p-phenylenediamine, fragrance, resorcinol, edta, erythorbic acid f.i.l. # d44172/2, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12859/16, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/7

Shipping details

Estimated ship dimensions: 6.69 inches length x 3.62 inches width x 2.79 inches height
Estimated ship weight: 0.58 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I have natural black hair. Will 36 Dark Burgundy Brown show up on my hair? What will it look like? Is this drying?

submitted by Tarzhay - 3 years ago
  • A: Hi There! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: Hey Tarzhay, Great questions! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: I’m not going Olga’s

    submitted byBA - 2 years ago
  • A: is it safe for curls?

    submitted byelaine - 18 days ago

Q: I'm interested in using Starry Night on my faded professionally dyed black hair, and natural dark brown roots. Do I need to add any developer to this dye or do I use it as is?

submitted by Raina - 2 months ago
  • A: Hey Raina, Great question! The L'Oreal Paris Feria Permanent Hair Color kit has everything you need to complete 1 full application. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 2 months ago
    Brand expert
  • A: Hello Raina! It is exciting to hear you are looking to refresh your look with the bold, multi-faceted tones of Feria Starry Night. This specific shade is renowned for its shimmering, deep-blue black reflects, and it can provide a stunning update to both your natural roots and your previously dyed lengths. The Feria hair color kit is designed as a complete, professional-level system, so you do not need to purchase or add any additional developer. The box includes everything required: the Shimmering Conditioning Colour Crème, the Shimmering Conditioning Developer Crème, and the Aromatic Shimmer Serum. To ensure the most even result across your natural roots and your faded black lengths, we recommend starting your application on the new growth at the roots first, before moving the product through the mid-lengths and ends. This allows the color to develop consistently across the different textures of your hair. We hope you enjoy the vibrant, high-intensity shine that Starry Night is known for.

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: My hair is a darl black what should I do to make it a light honey brown should I bleach it?

submitted by Jalem - 4 months ago
  • A: Hey Jalem, Hair color changes, or corrections can be tough to navigate! We have some great products that we can show you for simple changes. To ensure we can provide the best recommendation, we need to know a few more details about your current hair color and condition. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert
  • A: Hello Jalem. We would like to assist you in the best way possible. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. Looking forward to speaking with you.

    submitted byL'OrealParisProductExpert - 4 months ago
    Brand expert

Q: For the shade #65 honey brown, the picture shows that the color is a lot lighter than the before picture. If I have black hair, will it lighten my hair?

submitted by Disneydeb22 - 5 months ago
  • A: Hi Disneydeb22! We would love to assist you choose a shade in our Feria line but need more information. Please contact the experts @800-631-7358 M-F 9am to 5:30pm EST.

    submitted byL'OrealParisProductExpert - 5 months ago
    Brand expert
  • A: Hey, Great question! Hair color changes, or corrections can be tough to navigate! To ensure we can provide the best recommendations, we need to know a few more details about your current hair condition, and what you are looking to achieve. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert

Q: Is honey brown #65 for black ladies only

submitted by Ruby - 6 months ago
  • A: Hi Ruby! L'Oreal Paris Feria is designed for all hair types, textures, and ethnicities. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 6 months ago
    Brand expert
  • A: Hi Ruby! We appreciate you reaching out about L'Oreal Paris Feria Permanent Hair Color! Crafted for universal beauty, L'Oréal Paris Feria delivers stunning color for every hair type, texture, and ethnicity. Hope this helps!

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert

Q: I am a black woman with dark brown natural hair. Can I use the Loreal Paris Feria silver color to dye my hair gray without bleaching it first?

submitted by Colonelswife - 8 months ago
  • A: Hi there, Colonelswife! Thank you for reaching out about our Feria Hair Color in Smokey Silver. Our hair experts are happy to find the best shade for your hair type! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We're looking forward to speaking with you!

    submitted byL'OrealParisProductExpert - 7 months ago
    Brand expert
  • A: Hey, Great question! The L'Oreal Paris Feria Permanent Hair color in S1 Smokey Silver is exclusively formulated for blonde or bleached hair. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 8 months ago
    Brand expert

Q: Can you use this product for just highlights

submitted by J - 9 months ago
  • A: Yes, I use it for highlights.

    submitted byAsh - 6 months ago
  • A: Hi J! Thanks for reaching out about L'Oreal Paris Feria Permanent Hair Color. We recommend always refering to insert inside product for detailed application instructions. We hope you find this information helpful!

    submitted byL'OrealParisProductExpert - 9 months ago
    Brand expert

Q: Does the medium shade cover gray? I have about 65% gray hair. Most of it is on my temples and hairline in the front.

submitted by Ms Particular - 1 year ago
  • A: Hey, Great question! Unfortunately the Loreal Paris Feria Hair color does not cover grays 100%. We recommend to check out the Loreal Excellence hair color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hi there, MsParticular! Thank you for reaching out about our Feria Permanent Hair Color. We do not recommend this formula for gray coverage. We recommend trying our Excellence Creme Triple Care Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue, revealing rich and radiant color! We hope this is helpful!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: My hair is dark blonde but I’d like to go to a light brown. Would this color (B61) work? Would this darken my hair?

submitted by Wendy Corduroy - 2 years ago
  • A: Hey Wendy Corduroy, Great question! We recommend the color B61 Hi-Lift Cool Brown to help achieve the light brown shade you are seeking. The Loreal Feria Hair color is a multi-faceted shimmering color with 3X highlights delivers intensified. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hi there! Thank you for reaching out to us about using the Feria, in the shade B61. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: i am african american and have long thick hair.should i use 2 boxes instead of 1 box?

submitted by Tina - 2 years ago
  • A: Hey Tina, Great question! It's best to use two boxes of hair dye for longer-length hair in case you need more color during the dyeing process. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hi there Tina! Thank you for reaching out to us about using the Feria Permanent Hair Color. If you hair is on the thicker side and long we do recommend using more than 1 box so you will get the best saturation and coverage. If you have further questions or concerns please call us at 1-800-322-2036 M-F 9am-5:30pm ET and we be happ to assist you.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Additional product information and recommendations

Frequently Bought Together

Guests are saying

The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and easy application process. However, several guests experienced unexpected results, such as color fading or not matching the box description. The product is noted for its pleasant scent and conditioning properties, making hair feel soft and healthy. Guests appreciate the variety of shades available, but some have expressed disappointment with color accuracy and longevity.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.6 out of 5 stars with 5514 reviews
    effectiveness: 2.91 out of 5
    quality: 3.05 out of 5
    value: 2.88 out of 5
    47% would recommend
    583 recommendations
    3 out of 5 stars
    27 February, 2026Verified purchase

    (no review title)

    This is my second time attempting a brown color at home. The first time it really pulled red, this is my second attempt using the shade “light brown” its easy to use. On me it still pulled red color, but n it as bad as my first trial. Before (tank top) & after (sweatshirt) photos.
    1 reply from L'OrealParisProductExpert team - 6 days ago
    Hi Squidney. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Haircolor. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Squidney
    Did you find this review helpful?
    1 out of 5 stars
    27 February, 2026
    originally posted on lorealparisusa.com
    Image

    Not good

    I have used Feria in the past with good results. This violet color did NOT go on evenly. Parts of my hair look like grape Kool Aid and parts look like wine that sat out for 6 months. Neither is what I was going for.
    khjo
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    24 February, 2026Verified purchase

    (no review title)

    Love it !
    Mai
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 February, 2026Verified purchase

    (no review title)

    Great color, easy to apply.
    Jules
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 February, 2026Verified purchase

    (no review title)

    Love this hair dye I use it every time, is permanent but I like you touch up every month so it’s super vibrant
    Awa
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    17 February, 2026

    Id buy again

    [This review was collected as part of a promotion.] Didn't dry out or break my hair at all. Color held nicely
    Ittybittyest
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 February, 2026Verified purchase

    (no review title)

    Awesome service in the cold rain! Thanks so much+
    Rebecca
    effectiveness: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    15 February, 2026Verified purchase

    (no review title)

    Perfect color
    Marisol
    Did you find this review helpful?
    5 out of 5 stars
    12 February, 2026
    originally posted on lorealparisusa.com
    Image

    Worked exactly as described

    Levels of lightning blonde works well and true to description if used on what your actual color is. I know my own hair color and chose accordingly and it worked perfect.
    CombativeRabbit
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on lorealparisusa.com
    Image

    V38 Love!!!

    I finally found the perfect color! It also shows ombré from the roots being a different color however it looks intentional! So many compliments (V38).
    Kaete
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 February, 2026Verified purchase

    (no review title)

    color is vibrant
    happy consumer
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    5 February, 2026Verified purchase

    (no review title)

    Just as pictured
    Iliana
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 February, 2026

    Lasts longer than salon color!

    Vibrant, lasting color! Obviously it’s not as dark a few weeks out but it never looks dull. Lasts longer than when I go to the salon. I do recommend using a flat brush to apply to the roots and then a wet brush to brush the color through for even coverage.
    Emily
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 February, 2026Verified purchase

    (no review title)

    Barely changed my hair color…
    Madalyn
    effectiveness: 1 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    1 February, 2026
    originally posted on lorealparisusa.com
    Image

    Not like it used to be

    I have been using Feria for years. The last few I’ve used 45 French Roast but this time due to more grays and having to color more often, I opted for a lighter color and did B61 Downtown Brown. I have visible grey everywhere. I have never had any trouble with Feria covering grays before. I wasted money, time and back pain to do this only to have to do it again.
    1 reply from LeCare team - 29 days ago
    Hi RLKN! Thank you for the photos! Feria B61- Downtown Brown is not a gray coverage haircolor. Please take a look at the information on the box. This is a hair lightener that takes the natural dark hair to a lighter shade of brown! It is a hair lightener, so it cannot make lighter hair darker of deposit color to cover gray. The Feria Haircolor line is not recommended for gray coverage, and we do not promote gray coverage on the box or instructions for using. Our promoted gray coverage haircolor is Excellence Creme! Next to Excellence is Superior Preference, depending g on your % of gray! We hope this is helpful information going forward.
    RLKN
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    31 January, 2026
    originally posted on lorealparisusa.com
    Image

    It was good until you ruined it.

    As of 2026 they changed the copper crave c74 color ive been faithfully buying this color for years and im very disappointed with the outcome of my hair after using the new formula please change it back i dont know what to use now not even in salons could get the color i was getting from this kit VERYYY DISAPPOINTED
    1 reply from LeCare team - 29 days ago
    Hi Unhappy customer! Thank you for sharing how you feel about Feria, C74-Copper Crave/Intense Medium Copper. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
    Unhappy customer
    Did you find this review helpful?
    1 out of 5 stars
    26 January, 2026Verified purchase

    Red. Not purple.

    Came out red. Mixing looked red. Application looked red. Now I have very dark red highlights. NOT PURPLE AT ALL.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hello brandybradham! We are very sorry to hear that your color result was more red than the purple you were expecting. In hair color, purple and red are often very closely related in their pigment base, and a "purple" shade can sometimes appear quite reddish if the hair has natural warm undertones or if the starting base was a medium to dark brown. When the formula is mixed and applied, the initial color you see is the concentrated dye reacting with the developer, which can often look intensely red before it fully develops on the hair. To achieve a more true, cool-toned purple in the future, it is often helpful to select a shade with "cool" or "iridescent" descriptors. For your current color, using a blue or purple-toned color-depositing conditioner can help neutralize those reddish highlights and move the tone back toward a cooler violet. We strongly suggest performing a strand test before any future applications to ensure the final developed shade is exactly what you are looking for.
    brandybradham
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    25 January, 2026Verified purchase

    (no review title)

    The color turned out a little more red than I would have hoped. I have very dark brown hair
    Anna
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 January, 2026Verified purchase

    (no review title)

    Great shade
    Connie
    Did you find this review helpful?
    1 out of 5 stars
    16 January, 2026
    originally posted on lorealparisusa.com
    Image

    Wrong color! Def changed formula.

    I haven’t used this product in years, but use to love it. Used it color black hair black today. It didn’t color sun faded areas of my hair at all and left my grey roots royal purple. This is horrible. Should be pulled from market for false advertising!!
    1 reply from LeCare team - 1 month ago
    Hi Tara! Thank you for trying Feria, 21-Bright Black, and for reaching out with feedback. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feria is not a gray coverage product. It is recommended for natural hair, to bring out the multi-tonal effects. Your feedback is appreciated and will be shared with others in our company.
    Tara
    1 guest found this review helpful. Did you?

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