L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 5G M Golden Brown - 1 Kit: Paraben-Free, Sulfate-Free
$11.99
Color FamilyBrowns
Color5G M Golden Brown
In Stock
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This hair dye offers a range of colors and is praised for its ease of use and effective gray coverage. Many guests appreciate the pleasant scent and the included conditioner that leaves hair soft and shiny. However, some guests experienced unexpected color results and sensitivity issues. Overall, it is a convenient option for at-home hair coloring, especially for those looking to cover grays or refresh their color.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 4712 reviews
effectiveness: 3.77 out of 5
quality: 3.77 out of 5
value: 3.72 out of 5
68% would recommend
494 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 May, 2026Verified purchase
(no review title)
shine and natural color!
3 out of 5 stars
28 April, 2026Verified purchase
(no review title)
Used for years but my skin is sensitive and developing rash on neck from die
2 out of 5 stars
25 April, 2026
originally posted on lorealparisusa.com
Color doesn’t stay the same
I used to like this product a lot and the color would stay the same till the next dye. But, now after first wash the color just becomes lighter and lighter all the time. I want a product that keeps hair the same color. I will be changing to a different product.
1 reply from LeCare team - 13 days ago
Hi Nancy! We are sorry to hear that Excellence Creme is fading quickly. Frequent shampoos, exposure to sun, pollution, salt water, chlorine-treated pools, permanent waves, blow-drying and hair straighteners can cause artificial color to fade. We apologize for the inconvenience and will pass along your feedback to others in our company for consideration.
1 out of 5 stars
24 April, 2026
originally posted on lorealparisusa.com
Terrible
I tried both preference and excellence hair color. This used to be a good product. Unfortunately, since you changed the way its made, they are both horrible! They fade after the first wash, and with my medium color, I went to a very light brown washed out color in 1 week! Terrible! The color no longer lasts.
1 reply from LeCare team - 17 days ago
Hi Gloria! We are sorry to hear about the experience you had with Excellence Creme. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company for consideration.
5 out of 5 stars
18 April, 2026
originally posted on influenster.com

Enjoyed very much
[This review was collected as part of a promotion.] Enjoyed this product very much. It comes with a comb-shaped nozzle and shampoo unlike any other dye. Covered all my greys, and the scent is really pleasant. Left my hair shiny and clean.
2 out of 5 stars
10 April, 2026
originally posted on influenster.com

There are pros and cons
[This review was collected as part of a promotion.] The pros, the packaging was attractive and the instructions are easy to understand. A large tube of conditioner was included which is always a bonus. There was no strong smell to the dye which is always a plus. It's not drying. The cons, I don't feel that it dyed the stubborn gray hairs and as time has gone by my hair has turned lighter.
1 reply from LeCare team - 21 days ago
Hi HollyW! Thanks for giving ExcelleCreme 8 Medium Blonde a try. We're sad to learn this product did not perform the way you had hoped! We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. If you would like to try it again, we suggest leaving the color on for 40 minutes processing time. The extra 10 minutes helps to cover the stubborn, resistant gray! This feedback is important to us, as we are always looking for ways to improve. We will be sure to share your comments with our team and we hope you can use our products with great success in the future!
4 out of 5 stars
7 April, 2026
originally posted on influenster.com

Change in a box
[This review was collected as part of a promotion.] I have used Excellence by Loreal for years off and on. The 6a light ash brown blends in so well. It work good at my wisdom streaks coverage.I would and have recommended Excellence by Loreal at home hair dye to my family and friends. I like inches box gives you an added product as a pre treatment for ends of hair. The dye isn't smelly. The conditioner has a good acent. This product leaves hair feeling soft tangled free.
5 out of 5 stars
27 March, 2026
originally posted on influenster.com

Smell good
[This review was collected as part of a promotion.] I like it 👌 I got the box from influencer as a gift 🎁 I really appreciate the result ☺️ My hair black and white hair also .that's horrible 😅 I really happy with this solution
5 out of 5 stars
19 March, 2026
originally posted on influenster.com

I’ll give it an 8
[This review was collected as part of a promotion.] I really thought it was going to be a little reddish color but it’s more of a brown to me but once in the sun you can see the color. May buy another one just to bring out the color more. I have natural locs and I don’t put chemicals in my hair and this was my first attempt in along time trying out color. No damage no dandruff and no redness of any kind to my hair.
1 out of 5 stars
19 March, 2026
originally posted on lorealparisusa.com
Not the same as it was.
I have used Loreal Excellence Creme for years. But the last 2 times I have used it the consistentcy has been very thin and runny compared to thick creme of other times,It runs instead if staying in place.I think I need to find a new product.
1 reply from LeCare team - 2 months ago
Hi Con947! We are sorry to hear about the experience you had with Excellence Creme Haircolor. We are always looking for ways to improve our products. Your comments will be passed on to others in our company for consideration.
5 out of 5 stars
17 March, 2026
originally posted on influenster.com

Not as brassy as pictured
[This review was collected as part of a promotion.] I was nervous that the color would be too bright after seeing the color on the box, but it turned out to be a beautiful light auburn, not as brassy as the box shows. I almost took a star off because the picture on the box was misleading. It was easy to apply with the comb-type attachment on the bottle. After approximately a month, the color hasn't faded and is still beautiful. I would use this again.
1 reply from consumer care center team - 2 months ago
Hi ReneeD. Thank you for reaching out to L'Oreal and sharing with us some feedback on our Excellence Creme, shade #6R, Light Auburn. We are happy to hear you found it easy to use and liked the color results! We hope you will continue to use our products with great satisfaction!
5 out of 5 stars
13 March, 2026
originally posted on influenster.com

LOVE this box dye! So good! Seriously
[This review was collected as part of a promotion.] I love this color! It matches perfectly toy with my roots! I have purchased it again already and bought in bulk. I am in shock by how good this is. Seriously! I forgot to take photos, but my new batch is here in a couple days. Will update this review with photos.
4 out of 5 stars
12 March, 2026
originally posted on influenster.com

Nice product
[This review was collected as part of a promotion.] I mixed up a small amount of the product to do a patch test the day before I planned on coloring my hair, and I had an allergic reaction to the product, so I did not actually use it to color my hair. That’s the only reason I am giving you four stars instead of five, because I don’t know the actual results on my hair. But the consistency of the small amount I mixed up was good, the fragrance was very nice, it was very easy to understand the directions and the packaging was wonderful.
1 reply from LeCare team - 2 months ago
Hi CindyV! Thank you for reaching out to share your feedback on Excellence Creme, 7-Dark Blonde. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
12 March, 2026
originally posted on influenster.com

Very highly recommend.
[This review was collected as part of a promotion.] This creme hair color is an excellent product. There is no irritation. The application process is easy work with. It is very very easy to rinse. It leave a good texture to your hair. And it leaves an amazing shine to the hair. It also leave the hair soft and in good condition. The hair is easy ro work with and has a lot of volume after using this hair color. I would for sure highly recommend this product to anybody want to add a different color the their current hair color.
4 out of 5 stars
7 March, 2026
originally posted on influenster.com

Great Gray Coverage
[This review was collected as part of a promotion.] The hair color was easy and quick to use. No strong smell detected while mixing product. Hair was not dry or rough after use. Appears to look shiny and soft. Great coverage for grays that are stubborn and resistant.
5 out of 5 stars
6 March, 2026
originally posted on influenster.com

Effortless Golden Perfection
[This review was collected as part of a promotion.] L'Oreal Excellence 8 Medium Blonde is a total win. The mixing is a breeze, the non-drip application is foolproof, and it's incredibly gentle on the scalp. It delivered superior gray coverage and left my hair feeling stronger and silkier. Truly this is the gold standard for at-home hair color.
5 out of 5 stars
6 March, 2026
originally posted on influenster.com

Easy
[This review was collected as part of a promotion.] I received this product from @influenster and @loreal as complimentary gift for my honest opinion. Extremely easy to apply with really no mess. The instructions we very simple to understand The coverage was good. The color was a little dark for me but it works. Everyone loved it
5 out of 5 stars
6 March, 2026
originally posted on influenster.com

Beautiful color
[This review was collected as part of a promotion.] I have used Revlon hair dye before so I knew I would like it. My daughter asked if she could try it instead since she liked the color. It was easy to use. It was easy to rinse. She liked how hair felt after using the shampoo and conditioner. Her hair came out beautiful.
1 out of 5 stars
5 March, 2026
originally posted on lorealparisusa.com
1
I am extremely dissatisfied and angry. My hair was light brown / medium blonde, and after using L’Oréal Excellence Crème 6.1 it turned nearly black. This is completely misleading and unacceptable. The color result does not match the shade shown on the box at all. Very disappointing from such a well-known brand.
1 reply from LeCare team - 2 months ago
Hi Edita! We are sorry to hear that Excellence, Light Ash Brown, gave you intensely dark result. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company for consideration.
4 out of 5 stars
5 March, 2026
originally posted on influenster.com

Works great
[This review was collected as part of a promotion.] Loved it! Works great and covered my gray hair perfectly. Didn't leave my hair rough and dry either actually left it feeling nice and soft. Will definitely purchase again