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Maybelline Great Lash Volumizing and Lengthening Mascara - 2 of 4Maybelline Great Lash Volumizing and Lengthening Mascara - 3 of 4Maybelline Great Lash Volumizing and Lengthening Mascara - 4 of 4
Maybelline Great Lash Volumizing and Lengthening Mascara - 1 of 4

Maybelline Great Lash Lengthening Washable Mascara - 101 Very Black - 0.43 fl oz: Hypoallergenic, Aluminum-Free

$6.89

Color101 Very Black

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Volumizing Mascara: Great Lash Washable Very Black Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes
  • Gentle On Lashes: Great Lash volumizing mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
  • Easy On Easy Off: This washable volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing
  • Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
  • Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
  • Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets

Description

After 40 years, Maybelline New York’s Great Lash Volumizing Mascara is still America’s favorite mascara. Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens. The lengthening mascara’s clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner.

Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening
Net weight: .43 fl oz (US)
Features: Washable, Double-Ended, Ophthalmologist Tested
TCIN: 12053856
UPC: 041554532722
Item Number (DPCI): 052-07-0211
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

g1535 ingredients: water, cera alba/beeswax/cire d'abeille, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, palmitic acid, sorbitan sesquioleate, methylparaben, quaternium-15, simethicone, quaternium-22, butylparaben. [+/- may contain: ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ ultramarines, mica, ci 77891/titanium dioxide, ci 77510/ferric ferrocyanide, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77742/ manganese violet]

Shipping details

Estimated ship dimensions: 0.792 inches length x 2.74 inches width x 5.625 inches height
Estimated ship weight: 0.068 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it easy to wash off

submitted by Please help - 9 years ago
  • A: Hello! If you want the easiest removal, we recommend purchasing this mascara in the washable version, not the waterproof. However, both formulas should remove with ease when you remove them with our Expert Eyes Moisturizing Eye Makeup Remover! This remover is for both washable and waterproof eye makeup!

    submitted byMaybelline Consumer Care - 9 years ago
    Brand expert
  • A: For easy removal, we recommend soaking a cotton ball or pad with Maybelline's Expert Eyes 100% Oil-free Eye Makeup Removal. Hope this helps!

    submitted byTarget Beauty Consulting - 9 years ago
    Brand expert
  • A: The “washable” version is not that easy to wash off. My regular gentle cleanser doesn’t remove it. I have to use micellar water or makeup remove saturated in a cotton round and rub with some effort.

    submitted byMimi - 2 years ago

Q: I want to chsnge from black mascara to brownish black or dark brown. I have blue eyes and very light colored hair. Which shoukd i use

submitted by Bwallacw - 2 years ago
  • A: Hi in my previous experience I believe that the sky high mascara would look best in true brown

    submitted byAva - 9 months ago
  • A: Hi there, Bwallacw! Thank you for reaching out about our Great Lash Mascara, we recommend trying our shade Brownish Black. We also have a gorgeous shade in our Lash Sensational Sky High Mascara that really makes blue eyes pop! We recommend trying out the shades True Brown or Burgundy Haze. If you're feeling extra bold, try our Blue Mist shade for extra definition. XOXO

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Q: How long does it keep the eyelashes up, Also Is this meant for brows?

submitted by Target shopper - 2 years ago
  • A: Hi there! Thank you for your interest in the Great Lash Volumizing and Lengthening Mascara. Our clean and buildable formula delivers volume without clumps or globs all day long. For brows, we recommend the Tattoo Studio Brow Styling Gel. This tinted eyebrow gel swipes on high pigment color for a sculpted, thick brow look that lasts for up to 36HR. We hope you will check it out!

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Q: I use black always. I see it is not made anymore. Which color is closest to the original black color; very black, blackest black, dark brown or a color im not aware of?

submitted by Shannon165 - 4 years ago
  • A: I bought blackest black & it’s a solid, basic black.

    submitted byMimi - 2 years ago
  • A: Hi There! Thank you so much for your question. We suggest using the shade "Blackest Black". We hope you love it! Please feel free to contact us if you have any other questions!

    submitted byMaybelline Consumer Care - 4 years ago
    Brand expert

Q: Which mascara is both waterproof AND smudge proof?

submitted by Kim - 5 years ago
  • A: Hi Kim! We recommend trying out our Lash Sensational Sky High waterproof mascara which delivers full volume and limitless length. Exclusive Flex Tower mascara brush bends to volumize and extend every single lash from root to tip. Waterproof mascara formula infused with bamboo extract and fibers for long, full & lightweight lashes, that don't flake or smudge. Available in Very Black and Blackest Black. Allergy tested. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers. Removes easily with waterproof eye makeup remover. You can learn more about this product directly on our brand website. We think you will love this product! XOXO

    submitted byMaybelline Consumer Care - 5 years ago
    Brand expert
  • A: Hi Kim! The Maybelline Volum' Express Colossal BIG Shot 0.33oz has a waterproof and smudge proof formula! Just select the waterproof version before adding to your cart :) Hope this helps!

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

Q: Which shade is darker: brownish black or dark brown?

submitted by Battenbergs - 6 years ago
  • A: Hi there, thank you for sharing your interest with our Great Lash Mascara. The shade Dark Brown is darker. We hope this information helps! XOXO

    submitted byMaybelline Consumer Care - 6 years ago
    Brand expert
  • A: Excellent question, shade Dark Brown is going to be slightly darker! Hope this helps.

    submitted byTarget Beauty Consulting - 6 years ago
    Brand expert

Q: Is this cruelty free

submitted by Cathy - 4 months ago
  • A: Hello Cathy! Maybelline, a brand of L’Oréal, does not test on animals. We have not tested our products on animals since 1989. At L’Oréal, we care for animal welfare and we are for a world without animal testing. For more information, please visit L’Oreal's corporate site, to learn more on the alternative methods under the Inside Our Products section.

    submitted byMaybelline Consumer Care - 4 months ago
    Brand expert

Q: I want to find a good clear mascara because I go to no makeup college is this a good fit? Are the results the same as the colors

submitted by Ava - 9 months ago
  • A: Hi Ava. Thank you for reaching out to Maybelline regarding the Great Lash Clear Mascara. This product has a small brush with big control. This clear mascara grooms, conditions and separates eyelashes and brows. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. The difference between this mascara and ones with color is that it does not deposit any color on your lashes.

    submitted byMaybelline Consumer Care - 9 months ago
    Brand expert

Q: Can I use this as a top coat to regular mascara?

submitted by MarthaC - 2 years ago
  • A: Hi there. Thank you for reaching out about Maybelline Great Lash Volumizing and Lengthening Mascara. This mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes. We recommend the following steps: Step 1: Sweep the lash-building brush from the root to tip of lashes. Step 2: Continue building volume until the desired lash look is achieved. Step 3: Do not let mascara dry in between coats. Step 4: Easily remove mascara with Garnier Micellar Water.

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Q: Can I use the clear shade for my brows? Because I love this for my eyelashes and I want to use it for my brows

submitted by Natalia - 2 years ago
  • A: Hi there, Natalia! Thank you for reaching out about our Great Lash Volumizing and Lengthening Mascara. For brows. we recommend trying our Express Brow Fast Sculpt Clear Brow Gel. The gel formula and the mini sculpting brush tames and shapes for all day naturally sculpted brows without the hassle. We hope this helps!

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Additional product information and recommendations

Guests also viewed

Guests are saying

This mascara has garnered mixed feedback from guests, with many praising its smooth application and ability to enhance lash length and volume. However, some guests have expressed disappointment due to issues like flaking, smudging, and adverse reactions. Despite these concerns, it remains a popular choice for those seeking an affordable and reliable mascara that delivers a natural look. Guests appreciate its ease of use and the classic appeal it holds in their makeup routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 7244 reviews
    easy to apply: 4.19 out of 5
    easy to remove: 4.13 out of 5
    long lasting: 3.53 out of 5
    quality: 3.48 out of 5
    value: 3.68 out of 5
    61% would recommend
    298 recommendations
    5 out of 5 stars
    16 May, 2026
    originally posted on maybelline.com
    Image

    Maybelline eyelash enhancement

    [This review was collected as part of a promotion.] I love the product it helped with my thin lashes .
    Wan
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on maybelline.com
    Image

    Sooo natural

    [This review was collected as part of a promotion.] My new favorite Maybelline mascara! Very natural-looking! Very light. I love it.
    Jemm
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on maybelline.com
    Image

    It just never ages!

    [This review was collected as part of a promotion.] I remember using this mascara when I was a teenager and when I saw the sample come available I couldn’t pass up seeing if it was as grand as it was when I was a teen. It didn’t let me down one single bit!
    Sara
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on maybelline.com
    Image

    Loved my sample mini

    [This review was collected as part of a promotion.] Great, didnt expect to last all day without smudging
    Limitedfunds
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 May, 2026Verified purchase

    Old or not filled properly

    Just purchased and went to use for the first time and the wand came out dry. I inserted it multiple times and barely any product coated the brush. Did it not get filled? Was this an old batch? I attempted to put the little product I did get on my lash’s but now my eyes are sore. Never again. Lost a long time buyer.
    Lexi
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    16 May, 2026
    originally posted on maybelline.com
    Image

    Good mascara

    [This review was collected as part of a promotion.] It’s good product, I really enjoy it and I like the design and quality!
    Oxana
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on maybelline.com
    Image

    Perfect

    [This review was collected as part of a promotion.] One of the best mascaras I’ve tried! Doesn’t smudge and is very affordable.
    ana57438
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on maybelline.com
    Image

    Lash #1

    [This review was collected as part of a promotion.] Excellent product. One of a kind and Highly recommends.
    Hu81
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on maybelline.com
    Image

    Great Mascara

    [This review was collected as part of a promotion.] Great mascara. No clumping. Applied evenly. Gave me that more useful look. We’re great with my overall look I definitely recommend.
    Maemae77
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on maybelline.com
    Image

    My childhood mascara

    [This review was collected as part of a promotion.] I have used this mascara in my school years but then switched to high ends. Getting it brought back so many memories. Thank you
    Su32
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on maybelline.com
    Image

    Perfect length and volume

    [This review was collected as part of a promotion.] I loved how smooth the formula was to glide over my lashes. The wand helped me really get in there to make sure I covered every single lash, which is ALWAYS hard for me.
    melmidwest
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on maybelline.com
    Image

    Good

    [This review was collected as part of a promotion.] Good afternoon this was a good proudect and would love more samples
    Mari
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on maybelline.com
    Image

    Repeat Maybelline customer

    [This review was collected as part of a promotion.] Love this mascara as it doesn't clump up. It looks natural & is easy to take off.
    Kitty
    Did you find this review helpful?
    3 out of 5 stars
    15 May, 2026
    originally posted on maybelline.com
    Image

    Not for me

    [This review was collected as part of a promotion.] This mascara isn't for me; it clumps and hard to put on. I wish it didn't make my eyes irritate. My eyes ended up watering at the end of the day.
    mandilieu
    Did you find this review helpful?
    4 out of 5 stars
    15 May, 2026
    originally posted on maybelline.com
    Image

    Great everyday mascara

    [This review was collected as part of a promotion.] Great everyday mascara! Looks good with natural make up or subtle looks! Not clumpy!
    Kaylee
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on maybelline.com
    Image

    Mascara

    [This review was collected as part of a promotion.] I loved it so much .it really looked so natural and I loved it because of that
    Eve3
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on maybelline.com
    Image

    My perfect minnie!

    [This review was collected as part of a promotion.] Everything I expect from Maybelline s mascara minnie wrapped up in to one!
    LunaStar
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on maybelline.com
    Image

    My favorite all time mascara

    [This review was collected as part of a promotion.] I have been using this mascara since I was a teen. My mom used it and bought me my first one. AIts easy to apply, doesn't clump and a staple in my makeup routine. Thank you so much Maybelline!
    Tested_by_crystal
    Did you find this review helpful?
    4 out of 5 stars
    15 May, 2026
    originally posted on maybelline.com
    Image

    Good for errands

    [This review was collected as part of a promotion.] Makes my lashes look good, but washes off too quickly. I wear this mascara on days where I have to run quick errands because it's easy to wash off afterwards
    Jas4
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on maybelline.com
    Image

    Great!!!

    [This review was collected as part of a promotion.] This Mascara gives a nice lift and enhance your looks with true definition of beauty without clumping, it holds curl well, gives volume and good coverage and doesn’t flake or smudge throughout the day. It’s easy to remove and comfortable to wear. Once again Maybelline never disappoints.
    Sauna lee
    Did you find this review helpful?

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