Maybelline Great Lash Lengthening Washable Mascara - 100 Blackest Black - 0.43 fl oz: Sulfate-Free, Hypoallergenic, Aluminum-Free
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Guests are saying
This mascara has garnered a loyal following for its ability to deliver long, defined lashes without clumping. Many guests appreciate its natural look and ease of application, making it a staple in their makeup routines. While some have experienced issues with the formula or applicator, the overall consensus is that it provides excellent value and performance, especially for those seeking a reliable everyday mascara.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 7127 reviews
easy to apply: 4.21 out of 5
easy to remove: 4.14 out of 5
long lasting: 3.54 out of 5
quality: 3.5 out of 5
value: 3.69 out of 5
61% would recommend
295 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
28 March, 2026Verified purchase
(no review title)
Like the way it goes on
1 out of 5 stars
17 March, 2026
originally posted on maybelline.com
Damaged lashes
I switched to this mascara after finding out the Illegal Length mascara has been discontinued and i am so disappointed. This mascara damaged my eyelashes. Illegal length mascara NEVER damaged my lashes. I am going to have to find another brand mascara now.
1 reply from Consumer Care Center team - 9 days ago
Hi there! Thank you for being a loyal Maybelline fan over the years. We are truly sorry to hear about your experience with our Great Lash Royal Blue Mascara and deeply concerned by your report of lash damage. We understand the frustration of losing a favorite like Illegal Length, but we never want a replacement to compromise the health of your lashes. Our Great Lash formula is designed to be gentle and washable.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 March, 2026
- Hair color: Black
- Skin concern: Pores, Acne, Uneven skin tone, Dullness
- Skin tone: Light
- Skin type: Oily
- Eye color: Hazel
Bad bad bad
Really not good. Flaky, dry, and does not hold a curl. My lashes are naturally straight and after about an hour with this mascara on, my lashes are flat as a board. One of the worst “waterproof” mascaras I’ve tried. I remember this formula being different years ago.
1 reply from Maybelline Consumer Care team - 19 days ago
Hi there, BB! We appreciate you taking the time to reach out about our Great Lash Volumizing and Lengthening Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
1 out of 5 stars
Thumbs down graphic, would not recommend
6 March, 2026
- Hair color: Black
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Acne, Blackheads, Uneven skin tone, Redness, Cellulite, Sensitivity, Puffiness, Pores
- Eye color: Brown
Gave me a bad reaction !!
I’m SO sad, this mascara is the only one that can keep my small/straight eyelashes up BUT for months I kept having a rash breakout on my eyelids and I never thought it could’ve been this mascara. Sadly, it WAS 💔 I would wear the mascara everyday and I mean EVERYDAY, then I stopped for a week and now my eyelids are thriving and beautiful again 😩 such a disappointment & now I’m seeing reviews that I’m not the only one !
1 reply from Maybelline Consumer Care team - 23 days ago
Hi Liza. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with the Great Lash Volumizing & Lengthening Mascara. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
2 out of 5 stars
Thumbs down graphic, would not recommend
6 March, 2026
Weird reaction with clear mascara
I loved the hold on this clear brow/lash gel, but it made me have a reaction and dried up my eyebrows. I had to stop using it.
1 reply from Maybelline Consumer Care team - 21 days ago
Hey there! We are so sorry to hear about your experience with our Great Lash Volumizing and Lengthening Mascara. Please give us a call at 1-800-944-0730 M-F 9:00 am – 5:30 pm ET and provide this case number: 45565508. We look forward to speaking with you!
1 out of 5 stars
2 March, 2026
originally posted on Maybelline.ca
NOT WASHABLE
Washable. Not. Maybe with Maybelline makepup remover pads. Definitely not with facial cleanser or soap. Leaves big black smudges under eyes.
1 reply from BEC team - 29 days ago
Thank you for trying our Great Lash® Washable Mascara. We are sorry to hear that this formulation of the product did not meet your expectations. We have documented your experience, and we are passing your comments along to our team. We can suggest using a waterproof makeup remover when using this mascara. Thank you again for sharing your feedback!
3 out of 5 stars
Thumbs down graphic, would not recommend
1 March, 2026
- Skin tone: Light
(no review title)
I have used this for years for the price but im finally realizing that it is so cheap and hardly doing anything compared to the old one I used to use.
1 reply from Maybelline Consumer Care team - 30 days ago
Hello Mamacyn! We appreciate the feedback from a long-time user of our Great Lash Mascara and value the insight into how its performance compares to previous experiences in your beauty routine. This iconic formula is designed to provide a natural-looking, lash-doubling effect that builds easily for an everyday, clean definition without clumps or smudges. For those looking to maximize the volumizing and lengthening results of this classic, we suggest applying several coats while the formula is still wet, making sure to wiggle the brush at the base of the lashes to deposit the most pigment for an instantly fuller appearance. Because we are constantly refining our applicator technology and ingredient standards, we invite you to explore the Maybelline website for more details on our complete mascara range, which offers a variety of finishes from our most subtle to our most dramatic. We are grateful for your years of loyalty and will use this information as we continue to evolve our products.
3 out of 5 stars
22 February, 2026
Wonderful, but not the best
Lengthens my lashes nicely, but not quite as dark as I would like it, and as other reviews say it is runny and wet, and it rubs/runs off very easily, even for a washable mascara, and I have a bit of a hard time applying because of how easily it transfer when it's wet.
5 out of 5 stars
Thumbs up graphic, would recommend
16 February, 2026Verified purchase
- Skin type: Normal
- Skin tone: Medium
- Eye color: Blue
- Hair color: Blonde
- Skin concern: Aging
Gteat value.
I have used this mascara for years!! It goes on smooth and doesn’t clump on my eyelashes. Would definitely recommend!!
1 out of 5 stars
Thumbs down graphic, would not recommend
8 February, 2026
don't waste your money
soooo clumsy and runny. worst mascara I've ever tried
1 reply from Maybelline Consumer Care team - 2 months ago
Hi Breana. We are sorry to that your Maybelline Great Lash Volumizing and Lengthening Mascara didn't perform as you expected. We can be reached at 800-944-0730 M-F 9am to 5:30pm EST and refer to case #45229651. Please have the product available when calling.
3 out of 5 stars
Thumbs down graphic, would not recommend
5 February, 2026Verified purchase
decreased quality
runny now
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there! Thank you for reaching out about our Maybelline Great Lash Lengthening Washable Mascara. We are very sorry to hear that your recent experience with the product felt 'runny.' We aim for a consistent, high-quality texture in every bottle, so this is certainly not the standard we expect.
1 out of 5 stars
3 February, 2026Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Eye color: Hazel
- Hair color: Brunette
(no review title)
Smudges easily and doesn’t hold your lashes up like other mascaras
1 reply from Maybelline Consumer Care team - 2 months ago
Hi Maddisen. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with the Great Lash Volumizing & Lengthening Mascara. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
2 out of 5 stars
28 January, 2026
originally posted on maybelline.com
color nice
This mascara was given to me by my sister who loves it. Unfortunately, when I used it for the first time I had a nasty reaction to it. the next day my eye area was red, swollen, itching, and raw. Not sure what caused the reaction but I won't be using it again though I do like the color.
1 reply from Consumer Care Center team - 1 month ago
Hey there! We are so sorry to hear about your experience with our Great Lash Royal Blue Washable Mascara. Please give us a call at 1-800-944-0730 M-F 9:00 am – 5:30 pm ET and provide this case number: 45047602. We look forward to speaking with you!
1 out of 5 stars
Thumbs down graphic, would not recommend
27 January, 2026Verified purchase
Wish I returned.
Horribly. Clumps right out of the bottle. so disappointed. Makes your lashes look Clumps and stubby.
1 reply from Maybelline Consumer Care team - 2 months ago
Hello babyg! We are sorry to hear that the Great Lash Mascara did not provide the defined, lengthened look you were expecting. This iconic formula is designed to deliver a classic, natural-looking lash, but because it is quite buildable, it can sometimes deposit too much product if the brush is overloaded upon opening a fresh bottle. To prevent clumping and achieve a more lengthened appearance, we suggest gently wiping the wand on a tissue before your first stroke to remove any excess formula. When applying, try using a steady, upward motion from the base to the tips, ensuring each lash is separated. For the best result, applying one light coat and allowing it to dry slightly before adding a second thin layer can help you build length without the "stubby" effect. Your feedback is very important to us as we strive to maintain the quality of our most timeless beauty staples.
5 out of 5 stars
26 January, 2026Verified purchase
- Skin type: Combination
- Skin tone: Medium
(no review title)
Love it
2 out of 5 stars
5 January, 2026
originally posted on maybelline.com
No longer GREAT!
Something is definitely different about this mascara. It is all I use to wear for years and now, it doesn't cover and extend my lashes at all. It takes at least 4 or 5 applications to cover my lashes. Say what you will but it is not the same. I will no longer waste the money.
1 reply from Consumer Care Center team - 2 months ago
That is such a disappointment, and we totally hear your frustration! There is nothing worse than staying loyal to a "holy grail" mascara for years, only to feel like your go-to lash-maker has lost its New York hustle. If you're having to go in with 4 or 5 coats just to get the coverage and length that used to take just one swipe, something is definitely not "making it happen" for you anymore. You deserve lashes that stand out from the first flick, not a formula that feels like a waste of time and money!
5 out of 5 stars
Thumbs up graphic, would recommend
4 January, 2026Verified purchase
(no review title)
This is the only mascara I use. I definitely like using it.
3 out of 5 stars
3 January, 2026Verified purchase
- Eye color: Brown
Ok but won't purchase again
Doesn’t load a lot of product onto the brush and the color didn’t last very long for me. I would recommend spending a bit more for a better product.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there, P! We're sorry to hear Great Lash didn't meet your expectations! This classic mascara is designed for a natural, buildable look, which is why the brush picks up a lighter amount of product. If you're looking for an immediate, high-impact 'load' and longer wear, we recommend trying Maybelline Colossal or Lash Sensational. We appreciate your feedback!
5 out of 5 stars
28 December, 2025
originally posted on Maybelline.ca
(no review title)
I bought the sky high lash sensational the best mascara my lashes are SKY-HIGH GREAT!!
5 out of 5 stars
Thumbs up graphic, would recommend
27 December, 2025Verified purchase
Blue eyes
I have blue eyes and have been wearing this mascara forever. So thankful I can still get it.