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L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 2 of 4L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 3 of 4L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 4 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 1 of 4

L'Oreal Paris Voluminous Lash Paradise Mascara - 203 Waterproof Black - 0.25 fl oz: Thickening, Lengthening, Volumizing

28 Questions
$10.99

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This waterproof mascara provides 20x more volume and up to 2x more length
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours

Description

Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise waterproof black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.

Place brush at base of lashes and gently sweep up to tip. Removes with Garnier Micellar Water Waterproof makeup remover.
Suggested Age: Adult Use Only
Color Finish: Smooth
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Thickening, Lengthening, Volumizing
Features: Smudgeproof, Conditioning, Non-Flaking, Built-In Brush, Non-Clumping, Waterproof
TCIN: 52117734
UPC: 071249343319
Item Number (DPCI): 052-04-0272
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

g787979, isododecane, cera alba / beeswax, copernicia cerifera cera / carnauba wax, disteardimonium hectorite, dilinoleic acid/butanediol copolymer, aqua / water, allyl stearate/va copolymer, oryza sativa cera / rice bran wax, paraffin, alcohol denat., polyvinyl laurate-vp/eicosene copolymer, propylene carbonate, talc, synthetic beeswax, ethylenediamine/stearyl dimer dilinoleate copolymer, peg-30 glyceryl stearate, candelilla cera / candelilla wax, panthenol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, bht, [+/- may contain ci 77499 / iron oxides, ci 77891 / titanium dioxide], fil code #b195341/1

Shipping details

Estimated ship dimensions: 7 inches length x 2.71 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hello, I noted Target claims this is a "Clean" product because it doesn't contain Sodium Laureth Sulfate (SLES) however that ingredient is listed on the item. Is it really "Clean"?

submitted by Paige - 7 years ago
  • A: "Clean" means absolutely nothing. It's a marketing term.

    submitted byTargetShopper - 4 years ago
  • A: Hi there Paige. Thank you for your interest in our Voluminous Lash Paradise Mascara. We can assure you that our products go through extensive testing to provide the best and safest possible products for our consumers. The ingredients we use are selected because of their record of safety for use by the consumer. We continually evaluate the most current information about our ingredients. Each and every ingredient used in our products has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hi Paige - Thanks for your interest in this great mascara. Guest are loving it! We've updated the information on the product detail page. We hope you have a great day! - Melissa

    submitted byMelissa - 7 years ago
    Target staff support

Q: Is it easy to wash off? Does it smudge?

submitted by Connie - 3 years ago
  • A: Hi There! Thank you for asking about our Voluminous Lash Paradise Mascara. Place the mascara brush at the base of your lashes and gently sweep up to the tip. To remove, rub gently with soap and water. L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes. Our new caring formula is infused with floral oil so lashes feel conditioned and soft to the touch.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: I find it very difficult to remove in fact I thought I had purchased waterproof but it wasn’t. I like the mascara and had to buy a mascara remover to get it off. Neither soap and water not micellar water removed it. I won’t purchase it again. Also I don’t think it’s cruelty free!

    submitted byNancy - 1 year ago

Q: What is black brown mascara? What color is it?

submitted by Debra - 3 years ago
  • A: Hi there Debra! When a black color is just too dark but you need something with more definition than a true brown, some mascaras come in this color called ‘black brown’. It could probably also be called ‘very dark brown’ or ‘very light black’. In the end, it’s a color that comes between the lightest of the blacks and the darkest of the browns. It’s a great choice for a more subtle look or to compliment a fair complexion.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hey Debra, Great question! Check out the option Color 202 Black Brown from the L'Oreal Paris Voluminous Lash Paradise Mascara. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: is the wand plastic or is it actually a brush?

submitted by Andrea - 4 years ago
  • A: Hello Andrea, the L'Oreal Paris Voluminous Lash Paradise Mascara comes with a plastic wand attached to an ultra-soft wavy brush for amazing volume with no clumping. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert
  • A: Hi there Andrea. The Voluminous Lash Paradise Mascara ultra-soft wavy brush is made of individual bristles wound around the central stem, they are not extruded plastic that is physically part of the central stem.

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert

Q: Loreal voluminous leaves deposits under my eyebrows. Does lash paradise stay put any better? What's the difference? Thanks.

submitted by Kate - 6 years ago
  • A: KATE, I GET DEPOSITS STILL.

    submitted byMerrykh - 6 years ago
  • A: Hi there! Thank you for your interest in our L'Oreal Paris Voluminous Lash Paradise Mascara. This volumizing and lengthening mascara delivers no flaking, no smudging, no clumping. We hope you found this information helpful!

    submitted byL'OrealParisProductExpert - 6 years ago
    Brand expert

Q: Has anyone else had a problem with the container? The metalic paint comes off on my fingers and gets on my face or anything else I touch. Also, the other products in my make-up bag were sprinkled with it.

submitted by NightOwlWendy - 7 years ago
  • A: Hi NightOwlWendy! We are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara. This is not the result we want our consumers to have and we appreciate you bringing this to our attention. Your comments have been shared with others in the company and we will be sure to improve this process in the future. In the meantime, we suggest washing and drying your hands in between uses to prevent this issue from occurring. We hope this information is helpful!

    submitted byL'OrealParisProductExpert - 7 years ago
    Brand expert
  • A: Could you tape the wand?

    submitted byford2m - 6 years ago

Q: Whats the darkest shade ?

submitted by keke - 8 years ago
  • A: Hi Keke! Mystic Black is the darkest shade!

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: Is this mascara cruelty free? Does this brand test on animals?

submitted by akema - 4 months ago
  • A: Hello! Thank you for your question about our Voluminous Lash Paradise Mascara. L’Oréal Paris, a brand of L’Oréal, does not test on animals. L’Oréal has not tested our products on animals since 1989, and we care deeply about animal welfare. For more information, please visit: For Beauty With No Animal Testing. We hope this helps!

    submitted byL'OrealParisProductExpert - 4 months ago
    Brand expert

Q: Does the Latte a brown have carmine on it?

submitted by Angry customer - 2 years ago
  • A: Hi there! Thank you for reaching out about our Voluminous Lash Paradise Mascara in the shade Latte Brown. You can find the full ingredient list on the website as well as on the packaging of the products. We also encourage you to visit cosmeticsinfo.org for further information on ingredients! Except for active ingredients, we unfortunately cannot verify the amount of each ingredient in the products.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: Is this a tubing mascara?

submitted by Cat - 2 years ago
  • A: Hi there Cat! Thank you for reaching out to us about the Volumious Lash Paradise. This mascara does not claim to be a tubing mascara, this is a longwear, volumizing and lengthening mascara that's clump-resistant, smudge-resistant, fragrance-free and suitable for sensitive eyes. We hope you give it a try!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Additional product information and recommendations

Guests also viewed

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Guests are saying

This mascara has garnered a loyal following for its ability to enhance lashes with volume and length while maintaining a flake-free finish. Many guests appreciate its smooth application and the variety of shades available, particularly for those with lighter hair. However, some have noted concerns about the product drying out quickly and occasional clumping. Overall, it remains a favorite for those seeking a reliable and effective mascara.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 6781 reviews
    easy to apply: 4.03 out of 5
    easy to remove: 3.88 out of 5
    long lasting: 4.04 out of 5
    quality: 3.71 out of 5
    value: 3.71 out of 5
    63% would recommend
    1004 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 October, 2026
    • Skin tone: Light
    • Skin type: Oily
    • Hair color: Red
    • Eye color: Green

    Terrible clumps

    Disappointing. I was excited to see a brown mascara, as I'm a redhead with strawberry blonde eyelashes. Black mascara is not a good look on me. The nice brown shade is the only thing I liked about this L'Oreal product. This claims to be clump-free. It's nothing but clumps. I've tried sooo many mascaras in a quest to find one that doesn't leave big gobs of goo on my lashes. This one is bad. It has a huge, wiry brush. As follows my experience, this kind of brush with big bristles leaves the biggest clumps. I don't recommend. And I'm going back to a black/brown color in a different mascara. The color isn't as nice for me, but I'd rather have too dark lashes than giant clumps.
    1 reply from L'OrealParisProductExpert team - 10 days ago
    Hi there, thank you for taking the time to share such helpful feedback. We're sorry the formula and brush left you with clumps, because that's not the experience we want for you. We're happy to hear the Latte Brown shade worked for your coloring, and we've noted your comments about the brush. Thank you again for sharing your feedback!
    MSMC359
    easy to apply: 1 out of 5
    easy to remove: 2 out of 5
    long lasting: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 September, 2026Verified purchase

    Worth The Price

    Definitely defines your eye lashes. That is what I wanted. Goes on thick so be prepared not to over apply.
    Sandra
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 September, 2026Verified purchase
    • Skin type: Normal
    • Skin tone: Light

    Lovely

    Great quality, doesn’t flake off and makes lashes good so nice!
    Targetfindmom
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 September, 2026Verified purchase

    (no review title)

    super clumpy
    Mallory
    easy to apply: 1 out of 5
    easy to remove: 5 out of 5
    quality: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    14 September, 2026Verified purchase

    NOT LIKE THE OLD L'OREAL

    This mascara runs out in no time. It's not cheap, either. If you don't use the L'Oreal primer, this mascara goes nowhere. Sooo...you have to pay for TWO products to get the use out of one. And the tip needs to be more pointed for the narrow areas near the corner of your eye. I agree, the blunt tip is dangerous. L'Oreal, you are one of the leading names in cosmetics for quality. Mascara used to stay moist and last a little bit. Two weeks is just not enough. Times are tough. Please go back to the old days and the old formulas. For those of us who have been loyal for decades now, please live up to your reputation and go back to what made you the best! Thanks.
    1 reply from L'OrealParisProductExpert team - 25 days ago
    Hi there! Thank you for sharing such a thoughtful and passionate review of our Voluminous Lash Paradise Mascara. We deeply appreciate your decades of loyalty to L'Oréal Paris, and we completely understand your concerns regarding the longevity of the formula, the need for a primer to achieve your desired look, and the brush tip design for reaching the inner corners of your eyes. Your candid insights mean the world to us as we strive to honor the trusted quality you have known and loved for years, and we will certainly share your feedback with our development teams. We are so grateful for your continued support and hope you find plenty of beauty essentials in our collection that bring joy to your daily routine.
    Simply Stated
    easy to apply: 2 out of 5
    easy to remove: 4 out of 5
    long lasting: 4 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 August, 2026Verified purchase
    • Hair color: Blonde
    • Eye color: Brown
    • Skin type: Normal
    • Skin tone: Light

    HOLY GRAIL Mascara

    I keep coming back to lash Paradise time and time again. Occasionally I try other brands or kinds and NOPE. Lash Paradise is definitely the thickest and most delicious drugstore mascara that I have found. The wand is the bomb dot com. If you’d like THICK mascara, this is the one for you. Best wand and product on the market in my opinion.
    Rita L
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    19 August, 2026Verified purchase
    • Hair color: Auburn
    • Skin concern: Aging, Sensitivity, Redness
    • Skin type: Combination
    • Eye color: Green
    • Skin tone: Light

    (no review title)

    This has been my go-to mascara for years! I have small eyes and I usually have product transfer to my lower lid and this mascara is the best for helping not have any transfer! The new formula isn’t as good as the old one but it’s still my favorite!
    Tj
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase
    • Skin concern: Dullness, Puffiness, Aging, Pores
    • Skin tone: Light
    • Eye color: Brown
    • Hair color: Black
    • Skin type: Dry, Normal

    Volume Galore

    This mascara gives my lashes VOLUME! The waterproof version keeps my Asian straight lashes curled. It’s currently my go-to mascara!
    TinaO
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase
    • Skin type: Combination
    • Hair color: Red
    • Skin tone: Light
    • Eye color: Brown

    Not runny stays on doesnt melt

    Great mascara in any color, love the variety.
    Jlynn
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 August, 2026Verified purchase
    • Skin type: Normal
    • Skin tone: Light
    • Hair color: Red
    • Skin concern: Acne
    • Eye color: Brown

    Best mascara on the market

    Hands-down, best mascara on the market! I love this mascara. I’ve been using it for years now, and I’ve tried a few other mascara’s both drugstore and high-end. NOTHING compares
    Jojo
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 July, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Dry
    • Skin concern: Dullness
    • Hair color: Auburn
    • Eye color: Blue

    perfect

    Perfect for a redhead! It's so difficult to find a brown that looks natural with my hair/skin tone. THIS IS THE ONE. Goes on beautifully, doesn't flake or smudge, stays comfortable all day.
    Ally
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 July, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Dry
    • Hair color: Blonde
    • Skin concern: Dullness, Aging, Dark circles
    • Eye color: Hazel

    (no review title)

    I love that it doesn’t flake or sneer off
    Connie
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    27 July, 2026
    • Eye color: Brown
    • Skin tone: Light
    • Hair color: Brunette
    • Skin concern: Pores, Cellulite, Aging
    • Skin type: Normal

    I love it, but it does not love me

    I love the way it looks, but omg it’s a pain to get off. When I get in the pool, it seems like every five seconds someone is pointing out that I have mascara running down my face, but when I go in with some micellar water and a cotton pad, it suddenly doesn’t wanna come off. The Mascara is so beautiful, but in my opinion is not worth all of the hassle of trying to get it off. Also, I’ve re-purchased this mascara twice and both times I’ve had the issue of it burning my eyes.
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hello Ella! We are very sorry to hear about your experience with our L'Oreal Paris Voluminous Lash Paradise Mascara. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
    easy to apply: 5 out of 5
    easy to remove: 1 out of 5
    long lasting: 5 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    20 July, 2026
    originally posted on lorealparisusa.com
    Image

    This mascara won’t budge without makeup remover.

    This mascara does not budge. I wore it to a funeral, sobbed my eyes out, and my mascara still looked perfect. And then when I got home and went to take it off and I realized I was out of makeup remover, it still didn’t budge. And so I showered, went to bed, woke up the next morning, and my mascara still looked great. Highly recommend.
    Wave4301
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 July, 2026Verified purchase

    Love!

    I receive so many compliments on this mascara! Please never change. I love her.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 July, 2026Verified purchase
    • Hair color: Blonde
    • Eye color: Blue

    (no review title)

    This is better than too faced BTS mascara. This lengthens my lashes and holds a curl all day and doesn’t smudge or flake off.
    Rachel
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 July, 2026
    • Skin concern: Pores, Sensitivity, Blackheads, Dark circles, Acne
    • Skin type: Oily
    • Eye color: Hazel
    • Skin tone: Medium
    • Hair color: Brunette

    Amazing

    I love this item because it isn’t clumpy or flaky and is very voluminous! I was deciding between the Malabo mascara or this one and k went with this one and don’t regret it. Would definitely buy again!
    McKinley
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 July, 2026Verified purchase

    Doesnt itch or flake - good for senstive eyes

    Very happy with this. My eyes are very sensitive and a lot of the mascaras make my eyelashes and eyes feel dry and itchy as it wears off. This goes on nicely and not clumpy and doesn’t flake off during the day. Good price as well.
    Nora G
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2026Verified purchase
    • Eye color: Brown
    • Hair color: Blonde
    • Skin tone: Medium
    • Skin type: Oily

    Mascar Review

    This my go too!! I would recommend to use an oil base makeup remover since it is waterproof other than that 10/10 for me!
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    25 June, 2026Verified purchase
    • Skin tone: Light
    • Hair color: Brunette
    • Eye color: Brown
    • Skin type: Combination
    • Skin concern: Pores, Acne, Blackheads

    (no review title)

    I loved the color but it weighs the lashes down and clumps like crazy. Not my favorite.
    1 reply from L'OrealParisProductExpert team - 4 months ago
    Hi there! Thank you for trying our Voluminous Lash Paradise Mascara in Latte Brown. We are thrilled that you loved the color, but we are very sorry to hear that the formula felt heavy and clumped on your lashes. To help prevent clumping and keep your lashes lifted, we recommend wiping any excess product off the brush onto a tissue before applying, and sweeping the wand from root to tip in a gentle zigzag motion. We want you to absolutely love your lash look!
    easy to apply: 3 out of 5
    easy to remove: 5 out of 5
    quality: 1 out of 5
    Did you find this review helpful?

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