Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Sensodyne ProNamel Gentle Whitening Toothpaste for Sensitive Teeth - 2 of 4Sensodyne ProNamel Gentle Whitening Toothpaste for Sensitive Teeth - 3 of 4Sensodyne ProNamel Gentle Whitening Toothpaste for Sensitive Teeth - 4 of 4
Sensodyne ProNamel Gentle Whitening Toothpaste for Sensitive Teeth - 1 of 4

Sensodyne ProNamel Gentle Whitening Toothpaste for Sensitive Teeth - 4oz

$6.99 ($1.75/ounce)See 2 deals for this item

Weight4oz
Size1pk

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Pronamel Gentle Whitening enamel toothpaste gently whitens teeth while strengthening tooth enamel
  • Pronamel Gentle Whitening helps strengthen tooth enamel with twice daily brushing
  • Pronamel Gentle Whitening enamel toothpaste protects tooth enamel from the effects of acidic food and drinks
  • Pronamel is the Number 1 Dentist Recommended toothpaste brand for strengthening and protecting enamel
  • Pronamel Gentle Whitening also protects tooth enamel from cavities

Description

Pronamel Gentle Whitening enamel toothpaste provides tooth enamel repair while whitening teeth. Specially formulated to protect tooth enamel from daily acidic food and drinks, Pronamel Gentle Whitening re-hardens acid-softened tooth enamel. With twice daily brushing, Pronamel Gentle Whitening remineralizing toothpaste delivers minerals deep into the tooth enamel surface, actively strengthening and hardening acid-softened enamel, while also protecting teeth against cavities. Pronamel is the Number 1 Dentist Recommended enamel toothpaste brand for tooth enamel repair. Protect against enamel erosion caused by acid erosion by using Pronamel twice a day, everyday. Compare Pronamel toothpaste products below to find the right enamel toothpaste for your needs, so you can continue to enjoy your favorite foods and drinks, and help to stop further damage to tooth enamel. To learn more about acid erosion, foods that cause acid erosion, and how acid erosion can damage tooth enamel, continue to read below or visit pronamel website
Suggested Age: 12 Years and Up
Health Facts: Animal By-Product-Free, Artificial Fragrance-Free, Non-Toxic, Artificial Flavor-Free, Aluminum-Free, Dye-Free, Sugar-Free, Sodium Lauryl Sulfate-Free, Contains Fluoride, Paraben-Free, Artificial Color-Free, Gluten-Free
Product Warning: Keep out of reach of children
Product Form: Paste
Primary Active Ingredient: Potassium Nitrate
Sustainability Claims: Recyclable
Package Quantity: 1
Net weight: 4 Ounces
Features: Tartar Control, Enamel-Safe
TCIN: 13356878
UPC: 310158850007
Item Number (DPCI): 049-09-0546
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

potassium nitrate(5%), sodium fluoride (0.15% w/v fluoride ion)(0.25%).

Purpose

Antihypersensitivity, Anticavity..

Warnings

the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist ,pain/sensitivity still persists after 4 weeks of use.

Adults and Children 12 Years of Age and Older:

Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening), or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing.

Children Under 12 Years of Age:

Consult a dentist or doctor.

Other information

Do not store above 30 degrees C (86 degrees F). Always follow the label.

Inactive ingredients

water, sorbitol, hydrated silica, glycerin, peg-8, cocamidopropyl betaine, flavor, titanium dioxide, xanthan gum, sodium saccharin, sodium hydroxide

Question or comments?

866-844-2797

Shipping details

Estimated ship dimensions: 1.3906 inches length x 6.8504 inches width x 1.7185 inches height
Estimated ship weight: 0.2866 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: does this toothpaste have SLS?

submitted by Mari - 4 years ago
  • A: The answer on this is wrong!!! A lot of their products do. I don’t see it on this one but be careful.

    submitted byIsa - 10 months ago
  • A: According to Sensodyne's website, all of their Pronamel products do not contain SLS.

    submitted byYellowbirdmom - 3 years ago

Q: What is the primary active ingredient in this toothpaste?

submitted by AI Shopping Assistant - 6 days ago
  • A: The primary active ingredient in this toothpaste is potassium nitrate, which helps with sensitivity.

    submitted byAI Shopping Assistant - 6 days ago
    Ai generated

Q: How often should I use this toothpaste for best results?

submitted by AI Shopping Assistant - 6 days ago
  • A: For optimal results, it is recommended to use this toothpaste twice daily.

    submitted byAI Shopping Assistant - 6 days ago
    Ai generated

Q: What age group is this toothpaste suitable for?

submitted by AI Shopping Assistant - 6 days ago
  • A: This toothpaste is suggested for individuals aged 12 years and up.

    submitted byAI Shopping Assistant - 6 days ago
    Ai generated

Q: Does this toothpaste contain any artificial ingredients?

submitted by AI Shopping Assistant - 6 days ago
  • A: No, it is free from artificial fragrances, flavors, colors, and other harmful additives.

    submitted byAI Shopping Assistant - 6 days ago
    Ai generated

Q: What benefits does this toothpaste provide for enamel?

submitted by AI Shopping Assistant - 6 days ago
  • A: It helps strengthen and repair tooth enamel while protecting against cavities and acid erosion.

    submitted byAI Shopping Assistant - 6 days ago
    Ai generated

Q: does the tube's cap flip -- or is it a twist off?

submitted by Barb - 2 months ago
  • A: The cap twists off the tube.

    submitted byTessaP - 2 months ago

Q: Where is Sensodyne Pronamel made? What country?

submitted by Hud - 11 months ago
  • A: Hello, Sensodyne Pronamel Gentle Whitening Toothpaste is manufactured in the United States.

    submitted byHaleon - 11 months ago
    Brand expert

Q: Is it FSA Is this FSA eligible item? The description doesn't show.

submitted by NB - 1 year ago
  • A: Thanks for the question. Toothpaste is not eligible for reimbursement with a flexible spending account (FSA).

    submitted byHaleon - 1 year ago
    Brand expert

Q: wha is whitening ingrediet in this toothpaste

submitted by terri - 2 years ago
  • A: Hi Terri. The tooth whitening effect is achieved by the collective action of different ingredients like surfactants/detergents such as cocamidopropyl betaine and abrasive/cleaning agents like hydrated silica present in Sensodyne ProNamel Gentle Whitening Toothpaste.

    submitted byHaleon - 2 years ago
    Brand expert

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This toothpaste is highly praised for its gentle whitening properties and effectiveness in treating tooth sensitivity. Guests appreciate its mild flavor, smooth texture, and the way it protects enamel while leaving their mouths feeling fresh and clean. Many have noted visible improvements in their teeth's brightness without experiencing discomfort. The packaging is also well-received for its convenience. Overall, it is a reliable choice for those seeking a balance between whitening and sensitivity care.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 5439 reviews
    effectiveness: 4.57 out of 5
    quality: 4.52 out of 5
    value: 4.15 out of 5
    88% would recommend
    112 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 June, 2026Verified purchase

    (no review title)

    Works great and has a nice mint flavor.
    Isabellej
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on influenster.com
    Image

    The Best Toothpaste

    This is my favorite toothpaste! I love that it gently whitens while still treating my sensitivity. For others who deal with sensitive teeth, Pronamel is a must!
    ChandlerP
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026
    originally posted on influenster.com
    Image

    Great for sensitive teeth

    This pronamel sensodyne toothpaste is great! Works best for my sensitive teeth. It really helps reduce pain and sensitivity when drinking cold or hot drinks! Great option for anyone who has sensitive teeth. It also has kids toothpaste now and my boys loves it
    manishas61
    Did you find this review helpful?
    5 out of 5 stars
    5 April, 2026
    originally posted on influenster.com
    Image

    Great. Only purchase this toothpaste

    Removes any plaque and keeps my teeth very white. Highly recommended and tried all other brands and does not come close. I look forward to brushing my teeth in the morning, at night and after meals.
    lourdess77
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on influenster.com
    Image

    Gentle and whitening

    I have very sensitive teeth and gave up on whiteners years ago. My friend suggested using this toothpaste and it's now a staple in home. Whitens my teeth without leaving the discomfort.
    dianap670
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026Verified purchase

    (no review title)

    I liked It.
    Beatriz
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    12 February, 2026
    originally posted on influenster.com
    Image

    This is my go to toothpaste

    [This review was collected as part of a promotion.] I only use this brand. It’s more sensitive to my teeth. Helps protect the enamel on ur teeth. The smells and flavors are not as potent as the other lines which I like as well.
    inthought_8024
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026Verified purchase

    (no review title)

    Arrived quickly
    James
    Did you find this review helpful?
    5 out of 5 stars
    9 February, 2026
    originally posted on influenster.com
    Image

    Sensitive solution

    [This review was collected as part of a promotion.] This toothpaste actually does help with sensitive teeth. I’ve struggled for years with sensitivity issues, but this toothpaste actually helps and makes brushing enjoyable again. It has a nice consistency, mild taste, and is overall efficient.
    Ashley D
    Did you find this review helpful?
    5 out of 5 stars
    27 January, 2026
    originally posted on influenster.com
    Image

    Bright white teeth and fresh breath

    [This review was collected as part of a promotion.] The Probamel Gentle Whitening worked great on my teeth without causing unnecessary sensitivity. The toothpaste left my smile brighter than before. It also left my breath fresh and feeling clean for hours.
    poogurt_6997
    Did you find this review helpful?
    4 out of 5 stars
    25 January, 2026
    originally posted on influenster.com
    Image

    Does gently whiten

    [This review was collected as part of a promotion.] I wasn't able to grab before and after photos but the toothpaste definitely kept my teeth whiter. I prefer a bit stronger of a minty flavor in my toothpaste but overall was great and I didnt have any sensitivity while using.
    tiffanyp285_2871
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 January, 2026
    originally posted on influenster.com
    Image

    Clean and Satisfied

    [This review was collected as part of a promotion.] I have loved this tooth paste- it’s cleaning, love the texture and has lasted me a while. I also love the bottle and the lid piece. It leaves my teeth and mouth feeling fresh after each brush
    isabellam162_5854
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 January, 2026
    originally posted on influenster.com
    Image

    Gentle & Refreshing✨

    I've had experiences with whitening toothpastes that felt too harsh for my teeth and made them more sensitive. This toothpaste is completely different - it cleans very gently while still leaving my teeth feeling smooth and fresh. I love the refreshing taste and how clean my mouth feels after brushing, without any irritation or discomfort. It feels caring and comfortable for everyday use, especially if you prefer something gentle on enamel.
    valeriiay7
    Did you find this review helpful?
    4 out of 5 stars
    14 January, 2026
    originally posted on influenster.com
    Image

    Happy teeth

    [This review was collected as part of a promotion.] I really love how gentle this whitening product is. It gradually brightens without causing sensitivity, which is a huge plus for me. My teeth look noticeably cleaner and more radiant, but still natural — not overly white. It’s perfect if you’re looking for a safe, everyday whitening option that actually works while keeping your smile healthy and comfortable. Definitely a go-to for a fresh, confident smile
    adrianas187_3231
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    10 January, 2026
    originally posted on influenster.com
    Image

    Good toothpaste

    [This review was collected as part of a promotion.] This toothpaste smells great and leaves my mouth feeling fresh and clean! I didn’t notice a super noticeable difference with whitening because my teeth are already white-ish, but it is a great product.
    louisem159_4592
    Did you find this review helpful?
    5 out of 5 stars
    10 January, 2026
    originally posted on influenster.com
    Image

    Awesome for sensitive teeth!

    [This review was collected as part of a promotion.] As I got older my teeth became sensitive and Sensodyne has been the one toothpaste that has helped me with my tooth sensitivity. I have been using Sensodyne every single day after my dentist recommended it to me for my sensitivity and since I started using it I haven't had a cavity. One of the things I like about Sensodyne is the aroma of the Alpine Breeze toothpaste. Smells very fresh and minty and leaves my mouth feeling so refresh after I brush. I also like the design because it makes it easy for you to squeeze out the toothpaste. I see myself continue using this toothpaste since it has given me the results I need.
    berenice_mrtnz_9572
    Did you find this review helpful?
    5 out of 5 stars
    1 January, 2026
    originally posted on influenster.com
    Image

    Toothpaste

    [This review was collected as part of a promotion.] First time trying and I like it! Doesn’t have aftertaste and this toothpaste works very good . I would recommend this to anyone needing help with teeth whitening. Very well worth it.
    cheyenned90_1962
    Did you find this review helpful?
    2 out of 5 stars
    28 December, 2025
    originally posted on Pronamel
    Image

    Abrasion/Hateful Tube Dispenser

    I bought the "Gentle Whitening" version thinking it would be less abrasive. Mistake !! Turns out it scores around 2X more abrasive on the (abrasion index/RDA index) as the Pronamel Mint/Fresh Breath/Fresh Gel versions. So I will be switching ASAP. Another thing, hate the tube. Never met a tube that made it an absolute chore to get the toothpaste out until I tried Sensodyne. It traps a lot of paste at the opening and you need to twist and turn it to get the darn paste out. Please get rid of that dispenser.
    Andrew
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 December, 2025
    originally posted on influenster.com
    Image

    Great for sensitivity

    [This review was collected as part of a promotion.] Sensodyne pronamel is my go to toothpaste. I have sensitive teeth to cold and this is the only thing that has made a difference. The light mint flavor is nice and not overpowering. Highly recommend
    staceyw330_1974
    Did you find this review helpful?
    5 out of 5 stars
    16 December, 2025
    originally posted on influenster.com
    Image

    Monty fresh

    [This review was collected as part of a promotion.] The first time opening the toothpaste was a little challenging as it felt like I was wringing the tube out but after that it was easy. The toothpaste leaves my mouth fresh and clean and minty fresh! I like that it is great for sensitive teeth!
    annajay_3396
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy