Daily Moisturizing Lotion for Normal to Dry Skin Unscented - 12 fl oz - up&up™
$9.99 ($0.83/fluid ounce)See 1 deal for this item
Size12 fl oz
In Stock
Eligible for registries and wish lists
Available deals
$5 Target GiftCard with $30 hair & skin care purchase
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About this item
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- Highly rated$5.79 - $16.99$5 Target GiftCard with $30 hair & skin care purchase4.7 out of 5 stars with 15615 ratings
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Guests are saying
This lotion has garnered attention for its lightweight texture and effective moisturizing properties, making it a popular choice for guests with dry skin. Many appreciate its affordability compared to name brands like Cerave, noting improvements in skin hydration. However, some guests have experienced irritation or found the consistency too thin. Overall, it serves as a versatile option for daily use, suitable for both face and body applications.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 832 reviews
effectiveness: 4.13 out of 5
quality: 4.02 out of 5
value: 4.15 out of 5
76% would recommend
116 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
30 April, 2026Verified purchase
Scent free
I have sensitive skin & would recommend this!
5 out of 5 stars
Thumbs up graphic, would recommend
9 March, 2026Verified purchase
(no review title)
Nice and hydrating yet light. I actually have used this entire bottle mostly as my facial moisturizer (with other sunscreen on top for daytime) and I've had no issues with it. I received it as a Target 360 promo and will be purchasing again this week. I do wish there were less plastic, but I don't know what goes into packaging choices. But likely the current way keeps the price down.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 March, 2026Verified purchase
Dries my skin
I used to love this because it was just as good as CeraVe, but they must have changed the formula. It doesn’t moisturize at all, in fact it dries my skin out, even after several coats, definitely just go with the CeraVe brand it’s much better.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 February, 2026Verified purchase
(no review title)
Bottle was broken. Pump didn’t work Try the cream it is sticky and gross!
5 out of 5 stars
Thumbs up graphic, would recommend
2 February, 2026Verified purchase
(no review title)
Every bit as good as Cereve with a lower price! Effective and not greasy.
5 out of 5 stars
Thumbs up graphic, would recommend
29 January, 2026Verified purchase
Better than name brand
Better than name brand
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
(no review title)
[This review was collected as part of a promotion.] Similar to the name brand equivalent
5 out of 5 stars
Thumbs up graphic, would recommend
17 September, 2025
5 stars Product
Great product glad I switched. Absorbs into skin nicely. My skin feels so smooth and it does not leave you oily or sticky or itchy. I have sensitive skin so that's a big deal for me. Love that it's for face and body.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 September, 2025Verified purchase
Not a Fan .
A hand cream I didn’t enjoy feels like glue.
5 out of 5 stars
Thumbs up graphic, would recommend
4 September, 2025Verified purchase
Absorbs nicely
Really absorbs into the skin, leaving no residue or stickiness. I love it.
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2025Verified purchase
CeraVe who
Wonderful dupe! Lightweight yet really hydrating!
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2025Verified purchase
Lotion
This product is good. It really covers up dry skin.
5 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2025Verified purchase
Smooth
Definitely a nice lotion!
5 out of 5 stars
Thumbs up graphic, would recommend
5 August, 2025Verified purchase
Nice and light!
The perfect daily moisturizer, and a great price!
4 out of 5 stars
3 August, 2025Verified purchase
Good, but not Cerave
It's okay, but doesn't give the feel like Cetaphil or Cerave.
4 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2025Verified purchase
not moisturizing enough for me, but good product!
i have VERY dry skin & this wasn’t moisturizing enough for it. however, my mom loves it!! it’s basically just like the name brand but a cheaper & more ethical option. i will be switching back to my favorite moisturizer, and my mom will keep this one.
2 out of 5 stars
Thumbs down graphic, would not recommend
30 July, 2025Verified purchase
Not the best
For $10 absolutely not. You’re better off waiting until Bath & body Works has their sale and getting good body lotion for $6. It’s OK, but it doesn’t soften your skin. It just feels kind of rough. Also, it’s not hard to open. Just keep turning it in the direction that it shows that it’ll open and then eventually it opens. If this was $4.99, then sure it would be worth it.
4 out of 5 stars
Thumbs up graphic, would recommend
30 July, 2025Verified purchase
It's a good product and a reasonable price.
I did not dislike anything about the item.
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025Verified purchase
Lotion for 5 year old
Bought for my youngest that is obsessed with rubbing people's feet. He loved it and the pump helps distribute just enough lotion.
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025Verified purchase
Yes!!
Love this product for the price! I always say skincare is more important thank makeup. It leaves a dewy feel to my dry face.