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Milani Keep It Full Maxxx Balmshell Lip Plumping Balm - Light Pink - 0.15 fl oz
$10.99
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At a glance
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About this item
Highlights
- Ultra-nourishing formula for a perfectly plump pout
- Lip MAXXXimizing oversized doe-foot applicator
- Intense cooling and tingling sensation
- Instant pout, maximum hydration
- Colorless formula with a soft shine finish
- 100% cruelty-free
Description
Forget the fillers. Intense pout maximization meets serious hydration in this next-level plumping formula. This high-comfort, cushiony balm is loaded with cooling and tingling lip-loving ingredients that instantly give you full, pillowy lips. Moisture rich mango butter, Vitamin E & a blend of oils nourishes while Hyaluronic Filling Spheres and plumping peptides work to deliver an amplified pout with a soft shine finish. The signature oversized doe-foot applicator applies the perfect amount of formula to achieve naturally plump looking lips in just one swipe.
Suggested Age: 13 Years and Up
Color Palette: Light Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening, Moisturizing
Recommended Skin Type: Normal, Oily, Mature, Combination, Dry
Net weight: .15 fl oz (US)
TCIN: 87261485
UPC: 717489424165
Item Number (DPCI): 052-00-0168
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
hydrogenated poly(c6-14 olefin), ethylene/propylene/styrene copolymer, pentaerythrityl tetraisostearate, persea gratissima (avocado) oil, menthone glycerin acetal, simmondsia chinensis (jojoba) seed oil, ethylhexyl palmitate, palmitoyl tripeptide-38, camellia japonica seed oil, tocopheryl acetate, capsicum frutescens resin, palmitoyl tripeptide-1, sodium hyaluronate, helianthus annuus (sunflower) seed oil, portulaca pilosa extract,,cetearyl ethylhexanoate, tribehenin, sorbitan isostearate, lactic acid, collagen, mangifera indica (mango) seed butter, flavor/aroma, linalool, limonene, sucrose cocoate, alcohol, water/aqua /eau, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, butylene/ethylene/styrene copolymer, glyceryl oleate, silica dimethyl silylate, butylene glycol, caprylyl glycol, hexylene glycol, phenoxyethanol, barium sulfate, rosin/ colophonium/colophane, red 7 lake (ci 15850)' '
Shipping details
Estimated ship dimensions: 0.81 inches length x 0.81 inches width x 4.78 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What type of applicator does this product use?
submitted by AI Shopping Assistant - 9 days ago
A: It uses an oversized doe-foot applicator designed to apply the perfect amount of formula.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What are the key nourishing ingredients in the balm?
submitted by AI Shopping Assistant - 9 days ago
A: The balm contains moisture-rich mango butter, Vitamin E, and a blend of oils for nourishment.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Is this product suitable for all skin types?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, it is recommended for oily, normal, mature, dry, and combination skin types.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What sensation does the lip balm provide?
submitted by AI Shopping Assistant - 9 days ago
A: The lip balm provides an intense cooling and tingling sensation for a plumping effect.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What is the main purpose of this lip balm?
submitted by AI Shopping Assistant - 9 days ago
A: The main purpose is to provide brightening and moisturizing while delivering a plumping effect for fuller lips.
submitted byAI Shopping Assistant - 9 days agoAi generated
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Guests are saying
The Milani Keep It Full Maxxx Balmshell Lip Plumping Balm offers a delightful blend of hydration and shine, making it a favorite among guests. Many appreciate its smooth application and cute packaging, while the subtle tingling sensation adds a fun twist. Although some guests noted minimal plumping effects, the overall experience is enhanced by the beautiful colors and moisturizing properties, making it a great addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 346 reviews
easy to apply: 4.42 out of 5
easy to remove: 4.18 out of 5
long lasting: 3.5 out of 5
quality: 3.58 out of 5
value: 3.83 out of 5
61% would recommend
13 recommendations
5 out of 5 stars
26 September, 2025
originally posted on Milani
Get it NOWWWW!!!!
I love this brand. I love how it makes your lips soft and moisturized.
1 out of 5 stars
6 September, 2025
originally posted on Milani
Doesn’t work
I felt a soft tingle but unfortunately no plumping effect.
1 out of 5 stars
5 September, 2025
originally posted on Milani
Burnt to a crisp
I am traumatized from this product, my lips are my favorite part of my body, I feel Like when I use A product that I’m a buildborad for the company but this product has causes me harm after one use
5 out of 5 stars
29 August, 2025
originally posted on Milani
Not sticky and very pretty!
[This review was collected as part of a promotion.] The color I received was much darker but still really pretty. Very soft on lips but minimal plump effect
5 out of 5 stars
19 August, 2025
originally posted on Milani
Sparkle and Shine
Love it! Wear it daily & it’s not sticky and does a lot of tingling.
5 out of 5 stars
15 August, 2025
originally posted on influenster.com
You’re in Luck
[This review was collected as part of a promotion.] The cutest, and most vibrant lip gloss on the market. Leaving you looking like the baddie you are with plumped lips galore. It’s aroma will leave you and maybe another wanting more. It’s sleek packaging accesorizes any night out, all while using the healthiest and most effective ingredients for you.
4 out of 5 stars
13 August, 2025
originally posted on influenster.com
Plump, tasty, and smooth
[This review was collected as part of a promotion.] While I like the flavor and texture of this li balm, it doesn’t last a long time. I had to reapply after an hour. I will say that the tingling sensation is not as bad as other products I have used. It goes on smooth.
4 out of 5 stars
11 August, 2025
originally posted on influenster.com
Good product
[This review was collected as part of a promotion.] Such a good product only drawback Is it plumping so it does burn a little but it is very effective and looks very good. The packaging is also super cute!
4 out of 5 stars
31 July, 2025
originally posted on influenster.com
Good News and Bad News
[This review was collected as part of a promotion.] This is a nice balm. It has staying power since it’s a bit thicker than a gloss. The good news is that the shade (luminoso) is lovely and there is definitely a noticeable difference in the volume of my lips when I use this. The bad news? It hurts! But my mom always told me “beauty is pain.”
3 out of 5 stars
30 July, 2025
originally posted on Milani
Nice but bottle not full
It doesn’t last long. I bought it last sat nd today wed, I cn see in through the bottle
4 out of 5 stars
28 July, 2025
originally posted on influenster.com
Nice
[This review was collected as part of a promotion.] I wouldn’t exactly say that it’s plumping much. But it does have the tingle on the lips when you use it. And looks great when applied. Great colour as well.
5 out of 5 stars
27 July, 2025
originally posted on influenster.com
Beautiful color
[This review was collected as part of a promotion.] Beautiful color but I don’t think it gives my lips the plumping effect. It has a good lasting effect, and helps to keep my lips moisturized but not plumped.
3 out of 5 stars
25 July, 2025
originally posted on influenster.com
Stings but no plump
[This review was collected as part of a promotion.] I was hoping for plumper lips but all I got was a burning sensation with absolutely no visible difference. The formula stings more than it plumps. The upside to this is that it is beautiful on the lips.
3 out of 5 stars
25 July, 2025
originally posted on influenster.com
Not the best
[This review was collected as part of a promotion.] It is a very wierd shade for brown skin tones. It does not look good and is not very plumping to be honest. I would not recommend for darker skin tones
5 out of 5 stars
25 July, 2025
originally posted on influenster.com
Plumping
[This review was collected as part of a promotion.] I received this product in exchange for my honest review. This lip gloss is everything. When I say plumping I mean plumping, it gives that tingly sensation on your lips so you know it’s working. It goes on smooth and is not sticky. The color is gorgeous and perfect for everyday wear. It’s the perfect size, I hate buying small lip glosses that run out fast. I would definitely be purchasing this lip gloss in other colors.
5 out of 5 stars
25 July, 2025
originally posted on influenster.com
Very plumping
[This review was collected as part of a promotion.] Milani Cosmetics' Keep It Full Maxxx Balmshell Lip Plumping Balm was a pleasant surprise! It definitely plumped the lips and gave me a juicier pout. I can't say much about the scent because my nose is plugged at the moment with a cold, but I am very happy with the results. I found it didn't hurt as much as previous lip plumpers, so that's a plus, however ymmv!
5 out of 5 stars
23 July, 2025
originally posted on influenster.com
Super shiny
[This review was collected as part of a promotion.] Love the shine and shimmer in this! It does tingle but it’s not too intense. It gives a nice plump and I like the texture. Packaging is cute and this is super affordable. I also found it super moisturizing!
4 out of 5 stars
23 July, 2025
originally posted on influenster.com
Good gloss!
[This review was collected as part of a promotion.] The Milani Bombshell gloss is such a vibe—pink, glittery, not sticky at all. Has a light tingle but nothing wild. Super pretty on its own or over liner. I didn’t expect to love it this much.
5 out of 5 stars
22 July, 2025
originally posted on influenster.com
Long lasting
[This review was collected as part of a promotion.] I absolutely love this lip plumping gloss! This lip plumper is long lasting and does not leave my lips feeling sticky. It is easy to apply and leaves a nice shine. Would absolutely recommend to friends and family.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 July, 2025Verified purchase
- Hair color: Red
- Skin tone: Medium
- Skin concern: Dark circles
- Skin type: Combination, Oily, Dry
Doesn't work
Don’t plump lips just gives the burning sensation
1 reply from Milani Team team - 3 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.