The Ordinary Retinol 0.5% in Squalane, Intermediate Retinol Serum - 1.01 fl oz - Ulta Beauty
$9.30
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Guests are saying
This retinol serum has garnered mixed feedback from guests, with many praising its effectiveness in improving skin texture, reducing fine lines, and brightening complexion. However, some guests have reported issues with its oily consistency and potential for irritation, particularly for those with sensitive skin. Despite these concerns, many appreciate its affordability and the positive changes it brings to their skincare routine, making it a popular choice for those looking to incorporate retinol into their regimen.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 690 reviews
61% would recommend
31 recommendations
5 out of 5 stars
27 April, 2026
originally posted on http://www.ulta.com

I would buy this product again
I love this serum! My face tends to be oily and normally all other serums leave my skin feeling extra oily. Not this one! I was very surprised to see and feel the difference the next day, I finally found a serum that fits my skin complexion!
5 out of 5 stars
Thumbs up graphic, would recommend
25 April, 2026Verified purchase
(no review title)
Excellent retinol serum product at a terrific price. I’ve used for 2 years. As good as any other facial skin product.
1 out of 5 stars
21 April, 2026
originally posted on http://www.ulta.com

Not for sensitive skin
First of all this isn't a Serum! This a freaking oil. Second of all this isn't for sensitive skin! If you have sensitive skin and are new to retinol do not use this. This is probably for more experienced retinol users or people who don't have fair sensitive skin
1 out of 5 stars
17 April, 2026Verified purchase
(no review title)
My order was packaged like it came from someone’s basement or garage. Do better Target
1 out of 5 stars
13 February, 2026
originally posted on http://www.ulta.com

Regret using this
I've used products from the Ordinary for years, as well as using retinol from different brands for years. This is the first time a skincare product has ever broke me out this bad, and I don't have sensitive skin at all. It gives me small itchy bumps all over my cheeks and forehead that take days to go away. I thought that it was a different product that was causing it at first, so I used this 3 times before I realized this serum was the culprit. I'll definitely continue buying from this brand because I love their other products, but I'll be avoiding their retinoids from now on.
4 out of 5 stars
13 February, 2026
originally posted on http://www.ulta.com

Would buy again
I use this 6 nights a week (not the night I exfoliate with Glycolic acid). It's a little greasy and will pill if the previous skincare is not fully absorbed.
2 out of 5 stars
Thumbs down graphic, would not recommend
10 February, 2026Verified purchase
Too oily, caused rash
Someone said this absorbs quickly - what a joke! I wanted to commit to using this as I know it will take a while to see results. I only made it one month because it's just so oily. you're gonna feel oily and greasy until you wash your face again. It takes hours to absorb. I also must have rubbed a little of the excess on my neck, and I've got a painful rash all down my neck. That was the last straw for me. No more, not worth it.
5 out of 5 stars
Thumbs up graphic, would recommend
14 January, 2026Verified purchase
Great product
I have use this for several months works great. Feel like it helps with acne and fine lines.
5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2026Verified purchase
Great skin product
I love the way my skin feels and looks.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 December, 2025Verified purchase
Oily!!!! Weird Doesnt absorb
I’ve used many of the Ordinary skincare and liked their products but this one was terrible. The retinol serum is so oily and doesn’t absorb into my skin. I have mature combination skin
5 out of 5 stars
28 December, 2025
originally posted on http://www.ulta.com

Great for keratosis pilaris
Works great on arms, thighs and butt for keratosis pilaris, absorbs much faster than Amlactin.
5 out of 5 stars
Thumbs up graphic, would recommend
5 December, 2025Verified purchase
Simple ingredients and helps with moisturizing and suppleness of skin
The squalane helps this serum to be nice and moisturizing. I haven't had any sensitivity to the retinol and I do notice a difference since I started using this daily.
1 out of 5 stars
19 November, 2025
originally posted on http://www.ulta.com

This does not work for me.
I have been using this for 4 weeks, once a day with one to two drops. I've used retinol before, but I wanted to try this because it's affordable. I usually had a 3-4 day purge period, but my acne has not let up after 4 weeks of use. The last week I've used it every other day but still. Nothing else is new in my routine. Never again—I threw this away. I wish I could attach the photos of my skin right now. I am so frustrated!
5 out of 5 stars
19 October, 2025
originally posted on http://www.ulta.com

Wow!
I was skeptical but my 57 year old skin feels so smooth and the few dark spots i have a lightening after a few uses absorbs quickly as well
5 out of 5 stars
19 October, 2025
originally posted on http://www.ulta.com

Great product
I wanted to start incorporating retinol in my skincare, so I decided to start with a more cost effective option rather than jumping to a $100 product I may or may not like. I ended up loving this product! It's been about 5 weeks since first trying it, and my skin texture and appearance has improved a lot. Almost all of my dark spots are gone, my skin is brighter, and more even overall. I like how the retinol is half strength of other products, and the squalane allows for some moisture support. Niacinamide makes me break out, so the squalane is a nice combination and I have had no problems with a break out since using the product.
5 out of 5 stars
14 September, 2025
originally posted on http://www.ulta.com

Great Retinol!
I pair this with Ordinary's Hyaluronic Acid and my face feels amazing!
5 out of 5 stars
9 September, 2025
originally posted on http://www.ulta.com

Such a great product
Goes on smooth. Absorbs quickly. Works wonders on my dark spots, is giving me a more even complexion, and provides moisture overnight. Amazing product for the price.
2 out of 5 stars
2 September, 2025
originally posted on http://www.ulta.com

Too Oily
This product is SO oily and will not dry down whatsoever so I can apply the rest of my skincare routine. It's straight oil. Not a fan.
1 out of 5 stars
4 August, 2025
originally posted on http://www.ulta.com

So Oily - Just sits on the skin
This retinol serum is beyond oily. It just sits on the skin and rubs off with an oily sheen on anything you touch to your face. Would not recommend.
4 out of 5 stars
14 July, 2025
originally posted on http://www.ulta.com

Face soft
Product is more of an oil, but leaves my face feeling soft and smooth. Unscented