Dawn Free & Clear Ez Squeeze Dishwashing Liquid - Unscented - 24.3 fl oz
$4.99 ($0.21/fluid ounce)
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Guests are saying
The Dawn Free Clear EZ Squeeze Dish Soap is a popular choice among guests seeking an effective, fragrance-free dishwashing solution. Its easy squeeze design allows for convenient dispensing, making it ideal for busy kitchens. Many appreciate its gentle formula that is safe for sensitive skin, especially for washing baby bottles. While some guests noted concerns about the scent and packaging, the overall cleaning power and eco-friendly attributes make it a standout option for those avoiding harsh chemicals.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 713 reviews
cleans effectively: 4.63 out of 5
quality: 4.44 out of 5
value: 4.19 out of 5
78% would recommend
84 recommendations
1 out of 5 stars
20 May, 2026
originally posted on dawn-dish.com
New scent is terrible, won't buy again.
I've bought Dawn my whole life and they had to ruin it and change the scent. It smells awful and the scent does not come off your hands or dishes. I do not want scented food. No stores seem to carry the unscented and I am not buying dish soap by mail order. I will switch to another soap.
1 reply from Customer Care team - 26 days ago
Hello Dear Consumer. We hope you're doing great. Thank you for being such a loyal, lifelong member of the Dawn family. We're truly sorry to hear that you're so disappointed with the new scent. We completely understand your frustration, as you shouldn't have to worry about a fragrance lingering on your hands or dishes. Please be assured that the quality of our products is our top priority, and your comments are being shared with our Quality and Brand Teams. Feedback from dedicated users like you is incredibly important as we look to improve. In the meantime, to help remove the scent, you can try washing your hands a few times with mild soap. For the dishes, soaking them in hot water with some distilled white vinegar can help neutralize the fragrance. Your loyalty means the world to us, and we don't want to lose you. We would be grateful for the opportunity to make this right. Please give us a call at 1-800-725-3296 at your convenience.
1 out of 5 stars
19 May, 2026Verified purchase
Eczema
Caused me severe eczema, I needed to switch products after getting patch testing with dermatologist
1 reply from Dawn team - 24 days ago
Hello Dear Consumer. We hope you're doing great. Thanks for taking the time to leave your review. We’re very sorry about your experience. We understand how upsetting something like this can be. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed and this isn’t what we would expect. Please contact us at (800) 725-3296 so we can learn more.
5 out of 5 stars
Thumbs up graphic, would recommend
18 May, 2026Verified purchase
(no review title)
Decent
5 out of 5 stars
15 May, 2026
originally posted on dawn-dish.com
Sad this is discontinued
I love Dawn Free & Clear EZ-Squeeze Dish Soap, Unscented in the small size. I’m so sorry you are discontinuing the Free&Clear unscented version in 12.2oz size. I won’t buy “scented” products, and it would take the rest of my lifetime to use up the 23 oz size. Not every household needs or wants giant size products.
5 out of 5 stars
Thumbs up graphic, would recommend
9 May, 2026Verified purchase
Just smells clean.
I love it and it does not trigger migraines like some soaps that are strongly scented.
5 out of 5 stars
Thumbs up graphic, would recommend
9 May, 2026Verified purchase
(no review title)
My favorite soap to wash bottles with. Target always has it!
5 out of 5 stars
Thumbs up graphic, would recommend
25 April, 2026Verified purchase
dawn clear
dawn clear the best
5 out of 5 stars
Thumbs up graphic, would recommend
20 April, 2026Verified purchase
Dawn Free & Clear
I love this product because the ease of just squeezing the bottle. I don't need to tip it upside down. Since I have sensitive skin, I also like that it is clear of perfumes and dyes.
5 out of 5 stars
2 April, 2026Verified purchase
very good
Very good soap! I use it for my babies’ bottles—it doesn’t leave any smell and gives me peace of mind. It cleans the nasty milk residue really well and makes bottle-washing much less stressful.
1 out of 5 stars
25 March, 2026
(no review title)
Bottle was cracked and soap was everywhere
1 reply from Dawn team - 3 months ago
Hello Bertha! Thank you very much for sharing your experience; your feedback is very important to us. We sincerely apologize that your bottle arrived cracked and that soap spilled everywhere. We are continuously working to improve our packaging to prevent issues like this during shipping. If you would like to share more details or need assistance, please feel free to contact us at (800) 725-3296. We’re happy to help.
4 out of 5 stars
16 February, 2026
originally posted on influenster.com

Good dish soap
This is a good dish soap for those who are looking to avoid fragrances, dyes, and phthalates. I like that it lists each ingredient and its purpose on the back. As far as the texture, consistency, and effectiveness I feel like it's the same as normal Dawn. I like the easy squeeze bottle and that there's an indicator on the bottle that shows when to refill. The only thing I wasn't expecting is there still is a faint smell from i'm guessing one of the ingredients. It's not bad or strong but a light chemical smell.
5 out of 5 stars
Thumbs up graphic, would recommend
16 February, 2026Verified purchase
Fragrance free
Love that it is fragrance free. Hard to find this dose. Glad Target carries it.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 February, 2026Verified purchase
Dawn Dishwashing Liquid Fragrance Free
This is supposed to be Fragrance Free. Baloney. It has the WORST smell. I wasted $5 because it’s going in the trash. It’s horrible. I cannot stomach the smell. DON’T buy this. I would have given it a ZERO if I could have.
1 reply from Dawn team - 4 months ago
Thank you for sharing your experience regarding the Dawn Free & Clear Ez Squeeze Dishwashing Liquid, Unscented. We understand how frustrating it can be when a product does not meet your expectations. Your feedback is highly appreciated as it help us improve our products in order for them to fulfill your needs. If you would like to share more of this experience, please contact us at the number (800) 725-3296 and our team will be more than happy to take your insights and help you with any question or concern that you may have. Have a nice day.
1 out of 5 stars
5 February, 2026Verified purchase
Stinks
Cleans well but stinks for being fragrance free. Will go back to Palmolive free and clear!
1 reply from Dawn team - 18 days ago
We completely understand your concern! The Dawn Unscented Free & Clear EZ-Squeeze option is designed to be gentler, made with bio-based ingredients and free from phosphates and chlorine bleach. However, it does have a very light lemon essence scent to provide an extra sense of cleanliness. We’d love to hear more about your experience and assist you further, so please call us at (800) 725-3296! We are waiting for your call!
5 out of 5 stars
27 January, 2026Verified purchase
(no review title)
Best unscented soap I have ever found
1 out of 5 stars
Thumbs down graphic, would not recommend
22 January, 2026Verified purchase
(no review title)
This was damaged in the shelf and shouldn’t been placed on the shelf. I cut my finger getting it out of the bag
1 reply from Dawn team - 18 days ago
I’m truly sorry to hear about your experience and the injury you sustained while handling the product. While retailers should ensure that damaged items are not placed on the shelf, we take your safety very seriously. Our products undergo rigorous quality checks to meet high standards, and your feedback is invaluable in helping us improve. We are concerned about your safety and would like to know more about your situation to assist you further. Please call us at (800) 725-3296! We are waiting for your call!
1 out of 5 stars
21 January, 2026Verified purchase
(no review title)
package opened
1 reply from Dawn team - 5 months ago
Hello Saman, thank you very much for sharing your experience; it is very important to us. We always prioritize quality and are constantly improving our packaging to support the shipping process. We apologize for what happened, and if you would like to share your experience in more detail, please contact us at (800) 725-3296. We would be happy to assist you.
5 out of 5 stars
Thumbs up graphic, would recommend
21 January, 2026Verified purchase
great soap
This is my favorite dish soap, less harsh chemicals compared to the original and no harsh smell but gets the job done. plus the squeeze bottle is convenient.
5 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2026Verified purchase
(no review title)
Best dish soap! We dislike scented soaps for our dishes and this is a great alternative.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 January, 2026Verified purchase
Not so great
Miss the old blue dawn smell. And this unscented one has an odd odor.
1 reply from Dawn team - 5 months ago
Hello! Thank you for letting us know about your experience with the Dawn Original formula change. While many consumers have embraced the new fragrance, we recognize that some long-time users, like yourself, have expressed disappointment in losing the original scent. In response to this feedback, we are excited to share that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup. This will be available at major retailers across the U.S. starting in February 2026. We really thank you for your loyalty and hope this news will make you happy! If you need anything else, please contact us at (800) 725-3296!