Arctic Fox Semi-Permanent Hair Color Dye - Purple - 4 fl oz
$11.99
ColorPurple
In Stock
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Guests are saying
Guests appreciate the vibrant colors and easy application of this hair dye, often noting its pleasant scent and conditioning properties. Many have experienced long-lasting results, with colors fading beautifully over time. The product is particularly favored for its ability to work well on various hair types, including previously dyed hair. However, some guests have mentioned that certain colors may not show up as expected on darker hair, and fading can occur more quickly than desired.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 4065 reviews
effectiveness: 3.19 out of 5
quality: 3.38 out of 5
value: 3.19 out of 5
53% would recommend
43 recommendations
2 out of 5 stars
26 May, 2026Verified purchase
Didnt work
It smells good, but my hair looks exactly the same as it did before. I used the frose color.
5 out of 5 stars
Thumbs up graphic, would recommend
26 May, 2026
Amazing product
This product is amazing! I left the dye in for about an hour or so before washing it out and the color is amazing! I recommend
2 out of 5 stars
25 May, 2026
originally posted on arcticfoxhaircolor.com
Fades quickly
[This review was collected as part of a promotion.] It faded within a week.
5 out of 5 stars
25 May, 2026
originally posted on arcticfoxhaircolor.com
Love this color
[This review was collected as part of a promotion.] Left it in for about 45 minutes an the color is really pretty purple :purple_heart::purple_heart:
5 out of 5 stars
25 May, 2026
originally posted on arcticfoxhaircolor.com
my favorite AF
[This review was collected as part of a promotion.] My favorite purple dye to use! We're always running out because we love having purple hair
5 out of 5 stars
24 May, 2026
originally posted on arcticfoxhaircolor.com
Aquamarine
[This review was collected as part of a promotion.] Vibrant!
5 out of 5 stars
23 May, 2026
originally posted on arcticfoxhaircolor.com
Gorgeous color
[This review was collected as part of a promotion.] Arrived quickly. Excellent product. Vibrant, beautiful color leaves my hair so soft.
5 out of 5 stars
22 May, 2026
originally posted on arcticfoxhaircolor.com
AF Ritual Dye
[This review was collected as part of a promotion.] Beautiful color! Came out a nice deep berry on my hair's previous color (purple). Its very pigmented and stays in my hair for a good amount of time, but I typically will leave the dye in for minimum an hour, and I wash my hair once a week. This will stain your skin and many other surfaces, so be sure to wear gloves, use jelly around your hairline and cover the things you care about!
5 out of 5 stars
22 May, 2026
originally posted on arcticfoxhaircolor.com
The results are very intense.
[This review was collected as part of a promotion.] The results are very intense. It’s a more red based purple that I always mix with sorceress. I get the perfect shade of purple. It has a good coverage and I get a lot of compliments.
5 out of 5 stars
20 May, 2026
originally posted on arcticfoxhaircolor.com
The most perfect color ever
[This review was collected as part of a promotion.] Perfect color. Perfect mixability. Just an all over perfect color. This is a combination of colors though, mostly aquamarine
4 out of 5 stars
19 May, 2026
originally posted on arcticfoxhaircolor.com
Colour visibility
[This review was collected as part of a promotion.] The colour is bright and vey nice when applied to light ish brown hair or brighter. For me at least it didn’t appear on anything darker but great product overall
5 out of 5 stars
19 May, 2026
originally posted on arcticfoxhaircolor.com
Nice color
[This review was collected as part of a promotion.] Accidentally ordered not enough dye, but made it to cover basically all of my hair. Love that it didn't stain anything (except hair ofc), clean appliance due to the lid, smells as good as i heard online
2 out of 5 stars
18 May, 2026
originally posted on arcticfoxhaircolor.com
Most temporary dye I've ever used
[This review was collected as part of a promotion.] This was pretty but washed out quickly. After a week you can't tell there was any pink on the hair.
5 out of 5 stars
18 May, 2026
originally posted on arcticfoxhaircolor.com
This is a very vibrant
[This review was collected as part of a promotion.] This is a very vibrant teal blue. My favorite
5 out of 5 stars
18 May, 2026
originally posted on arcticfoxhaircolor.com
Artic Fox Virgin Pink
[This review was collected as part of a promotion.] Beautiful color it arrived quick
5 out of 5 stars
18 May, 2026
originally posted on arcticfoxhaircolor.com
Artic Fox Purple AF
[This review was collected as part of a promotion.] Beautiful color
5 out of 5 stars
16 May, 2026
originally posted on arcticfoxhaircolor.com
Bleach
[This review was collected as part of a promotion.] I am absolutely thrilled with the bleaching powder. Omg I have NEVER had a bleaching powder start working in 2 minutes. I am very pleased with the results. I have to get a few more colors before I use the dye I am going for a specific look and I need more colors, but I’m very happy with the bleach. Very very happy will definitely be purging more loads more. .
5 out of 5 stars
16 May, 2026
originally posted on arcticfoxhaircolor.com
used on very dark brown hair
[This review was collected as part of a promotion.] showed up very nicely; it was not very visible in a normal setting, but under the sun and lights in the house it was very vibrant. Smelled incredible, a bubblegum scent that was not overpowering, but it lingered longer than my shampoo and hair products normally would. Did not dry the hair out much at all. 100% recommend, worth the price.
5 out of 5 stars
15 May, 2026
originally posted on arcticfoxhaircolor.com
Love it
[This review was collected as part of a promotion.] Amazing color, not as bright as on the pictures though
5 out of 5 stars
14 May, 2026
originally posted on arcticfoxhaircolor.com
Very cherry
[This review was collected as part of a promotion.] This is the perfect shade if your looking for a wine red color: smells great,applies great,and stays vibrant long. I've personally mixed this with wrath (90% ritual 10% wrath) for a more crushed berry red. Its an amazing color on its own but an even better color when mixed eith other reds.