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Madison Reed Radiant Hair Color Kit - 2 of 4Madison Reed Radiant Hair Color Kit - 3 of 4Madison Reed Radiant Hair Color Kit - 4 of 4
Madison Reed Radiant Hair Color Kit - 1 of 4

Madison Reed Radiant Hair Color Kit - Modena Brown 5.5NNN: Ammonia-Free, Paraben-Free, Sulfate-Free, Contains Argan Oil

7 Questions
$35.49

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At a glance

About this item

Highlights

  • 100% gray coverage with maximum coverage for resistant grays
  • Multi-tonal, artisan-crafted salon color for all hair types
  • Works in as little as 35 minutes
  • Thick cream color: no drips, no mess, no harsh smell
  • Leaves hair feeling healthy, conditioned & shiny
  • Cruelty-free--not tested on animals
  • Made in Italy
  • Free of: ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, titanium dioxide
  • Full of: keratin, argan oil, ginseng root extract
  • Pro tip: When coloring your roots, pair with Madison Reed Color Reviving Gloss to add brilliant shine to your mid-lengths and ends
  • BONUS! Color Therapy Conditioning Hair Mask sachet included

Description

Madison Reed Radiant Hair Color Kit delivers gorgeous, multi-dimensional, salon-quality hair color with 100% gray coverage. Made with ingredients you can feel good about, this is the first ever Smart 8-Free permanent hair color, free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. Enriched with hair-loving nutrients keratin, argan oil, and ginseng root extract to protect and pamper your hair. For best results, stay within two shades of your natural color.

Radiant Hair Color Kit includes: Radiant Cream Color, Conditioning Color Activator, 2 Pairs of Gloves, Cap, Barrier Cream, Cleansing Wipe, Color Protecting Shampoo and Conditioner

Bonus! Includes a sachet of Color Therapy Colorless Conditioning Hair Mask in Pura.
Hair Type: All Hair Types
Health Facts: Contains Argan Oil, Ammonia-Free, Sodium Lauryl Sulfate-Free, Paraben-Free, Phthalate-Free, Gluten-Free, Sulfate-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Gloves, Cap, Color Developer, Conditioner
Beauty Purpose: Gray Coverage, Hair Coloring, Shine Enhancing, Moisturizing
Processing Time: 35 Minutes
TCIN: 94944481
UPC: 850075675401
Item Number (DPCI): 063-01-4656
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

radiant cream color - modena brown - 5.5nnn water, cetearyl alcohol, propylene glycol, ethanolamine, cetearyl alcohol, ceteareth-25, cocamide mea, cocamidopropyl betaine, toluene-2,5-diamine sulfate, ceteth-2, polyquaternium-6, argania spinosa kernel oil, hydrolyzed keratin, panax ginseng root extract, dimethicone, ascorbic acid, disodium edta, sodium sulfite, sodium hydrosulfite, silica, xanthan gum, butylene glycol, p-aminophenol, p-methylaminophenol sulfate, 2-amino-4-hydroxyethylaminoanisole sulfate, 2-methylresorcinol, m-aminophenol color activator water, hydrogen peroxide, cetearyl alcohol, sodium laureth sulfate, propylene glycol, dimethicone, oxyquinoline sulfate, phosphoric acid, tetrasodium edta, eidronic acid. barrier cream water, mineral oil, glycerin, pvp, peg-40 hydrogenated castor oil, stearic acid, argania spinosa (argan) kernel oil, acrylates/c10-30 alkyl acrylate crosspolymer, glyceryl stearate, peg-100 stearate, disodium edta, sodium hydroxide, phenoxyethanol, fragrance. cleansing wipe water, isopropyl alcohol, glycerin, polysorbate 20, sodium cocoyl glutamate, sodium lauroyl glutamate, disodium cocoyl glutamate, tetrasodium glutamate diacetate, ethylhexylglycerin, phenoxyethanol, fragrance. shampoo aqua (water), sodium lauroyl methyl isethionate, cocamidopropyl betaine, sodium cocoyl isethionate, sodium methyl isethionate, disodium cocoampho diacetate, aloe barbadensis leaf juice, glycol distearate, peg-120 methyl glucose dioleate, keratin, hydrolyzed keratin, panax ginseng root extract, argania spinosa (argan) kernel oil, hydrolyzed panthenol, cocamidopropyl hydroxysultaine, guar hydroxypropyltrimonium chloride, trideceth-12, polyquaternium-10, sodium cocoyl glutamate, phenoxyethanol, ethylhexylglycerin, trimethylsiloxyamodimethicone, c11-15 pareth-7, c12-16 pareth-9, cocamidopropyl dimethylammonium, propylene glycol, butylene glycol, benzyl alcohol, chloride, parfum, (fragrance). conditioner water, aloe barbadensis leaf juice, cetearyl alcohol, stearyl alcohol, polyquaternium-7, behentrimonium chloride, stearalkonium chloride, hydrolyzed lupine seed extract, hydrolyzed rice protein, keratin, hydrolyzed keratin, panax ginseng root extract, argania spinosa (argan) kernel oil, jojoba esters, panthenol, beta-glucan, glycolic acid, hydrolyzed vegetable protein pg-propyl silanetriol, amodimethicone, trideceth-12, cetrimonium chloride, hydro-xyethylcellulose, guar hydroxypropyltrimo nium chloride, cetrimonium bromide, phenoxyethanol, ethylhexylglycerin, isopropyl alcohol, butylene glycol, fragrance. color therapy mask in pura aqua (water), cetearyl alcohol, propylene glycol, cetrimonium chloride, amodimethicone, caprylic/capric triglyceride, argania spinosa (argan) kernel oil, hydrolyzed keratin, panax ginseng root extract, panthenol, butylene glycol, ethylhexylglycerin, guar hydroxypropyltrimoni um chloride, sodium chloride, trideceth-12, sodium benzoate, ethylhexyl methoxycinnamate, phenoxyethanol, parfum (fragrance), potassium sorbate.

Allergens & Warnings:

Please note: This product cannot lighten your color treated hair., THIS PRODUCT IS NOT INTENDED TO BE USED ON CHILDREN. KEEP OUT OF REACH OF CHILDREN. IN CASE OF REACTION WHILE COLORING HAIR, SUCH AS A RASH OR BURNING SENSATION ON THE SCALP, RINSE IMMEDIATELY AND DISCONTINUE USE. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY SKIN TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYING EYELASHES OR EYEBROWS - TO DO SO MAY CAUSE BLINDNESS. READ AND FOLLOW THE ENCLOSED INSTRUCTIONS CAREFULLY BEFORE USE., IMPORTANT SAFETY WARNINGS ALL PERMANENT HAIR COLOR CONTAINS INGREDIENTS WHICH CAN CAUSE AN ALLERGIC REACTION, WHICH IN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: YOU HAVE ALREADY HAD A REACTION TO A HAIRCOLOR PRODUCT YOU HAVE SENSITIVE, IRRITATED, OR DAMAGED SCALP. CONDUCT A SKIN ALLERGY TEST 48 HOURS BEFORE EACH TIME YOU COLOR (SEE INSIDE BOX), EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS BEFORE. TEMPORARY "BLACK HENNA" TATTOOS MAY INCREASE YOUR RISK OF ALLERGY TO THIS PRODUCT. AVOID EYE CONTACT. IN CASE OF EYE CONTACT IMMEDIATELY FLUSH WITH WATER. USE THE GLOVES PROVIDED.

Shipping details

Estimated ship dimensions: 6.49 inches length x 5.35 inches width x 2.51 inches height
Estimated ship weight: 0.77 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this tested on animals?

submitted by Jen - 5 months ago

  • A: Our Radiant Hair Color Kit is Cruelty-free--not tested on animals.

    submitted byMadison Reed - 5 months ago
    Brand expert

Q: How long will color last?

submitted by Fawn - 6 months ago

  • A: Our Radiant Hair Color Kit is permanent color, meaning it stays in your hair until it grows out. Over time, the vibrancy and tone can fade, so it’s best to maintain your color with a color-protecting shampoo and conditioner, along with occasional semi-permanent glosses or glazes to refresh faded color. Most people choose to touch up their roots every 4–6 weeks as new growth becomes visible. It’s important not to apply permanent color from roots to ends every time you color, as this can cause over-processing and leave the lengths looking darker or dull.

    submitted byMadison Reed - 6 months ago
    Brand expert

Q: Will Umbria light brown turn my hair brassy?

submitted by Jnine - 7 months ago

  • A: 7.5NNA Umbria is a light brown with neutral ash tones. The cool tones in the formula will help to neutralize warmth that often shows through when coloring hair. However, keep in mind that the darker your natural hair color is, the warmer the results typically are. We recommend to stay within 1-2 levels of your natural hair color for the best result.

    submitted byMadison Reed - 7 months ago
    Brand expert

Q: Are the gloves latex free?

submitted by Mimi - 9 months ago

  • A: Yes, our gloves are latex-free. We use nitrile gloves in our color kits

    submitted byMadison Reed - 9 months ago
    Brand expert

Q: Are the gloves latex free

submitted by Mimi - 9 months ago

  • A: Yes, our gloves are latex-free. We use nitrile gloves in our color kits

    submitted byMadison Reed - 9 months ago
    Brand expert

Q: How bottles are recommended for long, thick hair? Will one bottle be enough to cover a full head?

submitted by Jenn - 2 months ago

Q: What color is darkest brown

submitted by Linda - 3 months ago
See all questions (7)

Additional product information and recommendations

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Guests are saying

Guests appreciate the vibrant colors and shine provided by this hair dye, often noting its ability to cover grays effectively and leave hair feeling healthy. Many find the application process easy and enjoy the salon-quality results achieved at home. However, some guests express concerns about color fading quickly and not fully covering stubborn grays. Overall, this product is celebrated for its rich hues and user-friendly experience, making it a popular choice for at-home hair coloring.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 42952 reviews
    effectiveness: 4.67 out of 5
    quality: 4.83 out of 5
    value: 4.17 out of 5
    100% would recommend
    6 recommendations
    5 out of 5 stars
    7 November, 2026
    originally posted on http://www.madison-reed.com
    Image

    Love the color and convenience!

    The color is beautiful and just what I was hoping for and I love the convenience of having it auto shipped.
    Nicole C
    Did you find this review helpful?
    5 out of 5 stars
    7 November, 2026
    originally posted on http://www.madison-reed.com
    Image

    Love this product!! No sting on my scalp!!

    Its lovely and my husband loves it!!
    Paula W
    Did you find this review helpful?
    3 out of 5 stars
    7 November, 2026
    originally posted on http://www.madison-reed.com
    Image

    Color is darker

    My husband has used Madison Reed for years. The color changes; the last one turned light red, and the color he uses now is darker.
    Melanie H
    Did you find this review helpful?
    5 out of 5 stars
    4 November, 2026
    originally posted on http://www.madison-reed.com
    Image

    Madison Reed Customer for Almost a Decade

    I love my hair color. I get compliments all the time.
    Rebecca C
    Did you find this review helpful?
    5 out of 5 stars
    4 November, 2026
    originally posted on http://www.madison-reed.com
    Image

    PERFECTLY MATCHED COLOR - GREAT QUALITY

    I love it better than what I get in a salon! And my purse loves it too!
    Cheryl L
    Did you find this review helpful?
    5 out of 5 stars
    4 November, 2026
    originally posted on http://www.madison-reed.com
    Image

    PERFECTLY MATCHED COLOR - GREAT QUALITY

    I love it better than what I get in a salon! And my purse loves it too!
    Cheryl L
    Did you find this review helpful?
    5 out of 5 stars
    3 November, 2026
    originally posted on http://www.madison-reed.com
    Image

    I like it!!

    Would like a brown color that gets too light after a few weeks. Thinking a medium ash brown would look better.
    Gladys T
    Did you find this review helpful?
    5 out of 5 stars
    3 November, 2026
    originally posted on http://www.madison-reed.com
    Image

    Amazing!

    My hair was heavily highlighted so I was scared to try at home color but figured it couldn't be worse than when I turned my hair blue one time. This kit was amazing. Super easy and I'm back to all one color now. I wish I would have taken a better close up before picture.
    Brooke K
    Did you find this review helpful?
    3 out of 5 stars
    3 November, 2026
    originally posted on http://www.madison-reed.com
    Image

    Too Dark

    Loved how permanent it is and how easy it was to color.
    Sloane B
    Did you find this review helpful?
    3 out of 5 stars
    3 November, 2026
    originally posted on http://www.madison-reed.com
    Image

    Not covering greys

    I'm not sure but my color looks dull and grey roots look lighter
    Stacey C
    Did you find this review helpful?
    5 out of 5 stars
    3 November, 2026
    originally posted on http://www.madison-reed.com
    Image

    Perfect and gentle on my hair!

    I'm back because the store-bought color is not the same. Madison Reed is the best, and I'm so happy to share that this color is perfect on my hair. It is rich in color and feels soft for days after. Highly recommend.
    Karina B
    Did you find this review helpful?
    3 out of 5 stars
    3 November, 2026
    originally posted on http://www.madison-reed.com
    Image

    Not covering greys

    I'm not sure but my color looks dull and grey roots look lighter
    Stacey C
    Did you find this review helpful?
    1 out of 5 stars
    3 November, 2026
    originally posted on http://www.madison-reed.com
    Image

    Love this color

    BUT I cannot get the non-matchig root kit off of my order. Please either create the matching root kit or STOP charging me and sending a mismatch
    Michelle D
    Did you find this review helpful?
    3 out of 5 stars
    3 November, 2026
    originally posted on http://www.madison-reed.com
    Image

    Too Dark

    Loved how permanent it is and how easy it was to color.
    Sloane B
    Did you find this review helpful?
    5 out of 5 stars
    3 November, 2026
    originally posted on http://www.madison-reed.com
    Image

    Amazing!

    My hair was heavily highlighted so I was scared to try at home color but figured it couldn't be worse than when I turned my hair blue one time. This kit was amazing. Super easy and I'm back to all one color now. I wish I would have taken a better close up before picture.
    Brooke K
    Did you find this review helpful?
    5 out of 5 stars
    3 November, 2026
    originally posted on http://www.madison-reed.com
    Image

    I like it!!

    Would like a brown color that gets too light after a few weeks. Thinking a medium ash brown would look better.
    Gladys T
    Did you find this review helpful?
    5 out of 5 stars
    3 November, 2026
    originally posted on http://www.madison-reed.com
    Image

    Perfect and gentle on my hair!

    I'm back because the store-bought color is not the same. Madison Reed is the best, and I'm so happy to share that this color is perfect on my hair. It is rich in color and feels soft for days after. Highly recommend.
    Karina B
    Did you find this review helpful?
    2 out of 5 stars
    29 October, 2026
    originally posted on http://www.madison-reed.com
    Image

    Gray Coverage

    It did not cover my gray at all.
    Audree S
    Did you find this review helpful?
    4 out of 5 stars
    29 October, 2026
    originally posted on http://www.madison-reed.com
    Image

    Best individual colr

    This has been the best shade for me so far. It covered all the gray. Also went well with my skin tone and eyebrows. Thank You.
    Sylvia J
    Did you find this review helpful?
    3 out of 5 stars
    29 October, 2026
    originally posted on http://www.madison-reed.com
    Image

    Meh

    It was way darker than expected and covered grays but not as long as expected as well
    Melissa L
    Did you find this review helpful?

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