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Madison Reed ColorWonder Demi-Permanent Hair Color Cream - 2 of 4Madison Reed ColorWonder Demi-Permanent Hair Color Cream - 3 of 4Madison Reed ColorWonder Demi-Permanent Hair Color Cream - 4 of 4
Madison Reed ColorWonder Demi-Permanent Hair Color Cream - 1 of 4

Madison Reed ColorWonder Demi-Permanent Hair Color - 3N Black Velvet

$34.49
ColorSoft Black

In Stock

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Return this item in store within 90 days for a full refund.
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At a glance

About this item

Highlights

  • Black Velvet is a super-soft black for brunette or black hair
  • Blends away grays on hair with up to 25% gray
  • ColorWonder adds a vibrant pop of color, boosts or darkens your existing shade
  • Demi-permanent formula lasts up to 25 washes (Depending on condition of hair and specific shade used.)
  • Easy to apply and works in just 20 minutes
  • Color washes out gradually, so no harsh regrowth line
  • Color results vary based on current hair color - lighter hair will have brighter results, darker hair will have more subtle results
  • Does not lighten hair and does not provide full gray coverage
  • Perfect for every hair texture and type
  • Free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
  • Cruelty Free and Leaping Bunny certified

Description

SALON-QUALITY DEMI-PERMANENT HAIR COLOR: Flirt with your hair color with ColorWonder Demi-Permanent Hair Color! Get a vibrant pop of color, boost or darken your existing shade, or blend away the first signs of gray. ColorWonder is super quick and easy to use. It goes on in 20 minutes, lasts up to 25 washes*, and washes out gradually. (No harsh regrowth line here, TYVM!) It does not lighten or permanently change your color, and it’s free from harsh ingredients* – making it perfect for every hair type and texture.

This kit includes everything you need to ColorWonder: Demi-Permanent Hair Color, Conditioning Color Activator, Cleansing Wipe, Protective Hair Cap, Gloves, ColorSolve™ Daily Moisture Shampoo, ColorSolve™ Daily Moisture Conditioner. ColorWonder Instructions. Find "the one for right now" in our lineup of swoon-worthy shades. Whether you want to go bold or timeless - ColorWonder will take you there with super-shiny, healthy-looking color. Plus, our exclusive professional-strength formula is full of hair-loving ingredients. It’s made with nourishing keratin, argan oil, and ginseng root extract – and is free from ingredients like ammonia, PPD, and resorcinol. And cruelty-free, always.

Note: ColorWonder does not provide full gray coverage. Color results vary by starting level. The amount of color change you will see is dependent on your starting level. The lighter your hair, the brighter and more vivid the result; the darker your hair - the more muted and subtle the result. If you have highlighted or bleached hair, expect to see brighter pops of color on those strands of hair.

*Depending on condition of hair and specific shade used. Free from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
Hair Type: All Hair Types
Health Facts: Contains Argan Oil, Ammonia-Free, Sodium Lauryl Sulfate-Free, Paraben-Free, Phthalate-Free, Gluten-Free, Sulfate-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free
Beauty Purpose: Hair Coloring
Processing Time: 20 Minutes
TCIN: 94944487
UPC: 814474029951
Item Number (DPCI): 063-01-4598
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), glycol cetearate, propylene glycol, ethanolamine, cocamide mea, cetyl alcohol, cocamidopropyl betaine, cetearylalcohol, toluene-2,5-diamine sulfate, ceteareth-25, 4-chlororesorcinol, hydrolyzed keratin, argania spinosa (argan) kernel oil, panax ginseng root extract, butylene glycol, ascorbic acid, cellulose, ceteth-2, disodium edta, glycerin, hydroxyacetophenone, 1,2-hexanediol, sodium hydrosulfite, sodium sulfite, sodium chloride, xanthan gum, 2,4 diaminophenoxyethanol hcl, m-aminophenol, p-aminophenol, 4-amino-2-hydroxytoluene. color activator: aqua (water), cetearyl alcohol, hydrogen peroxide, glycerin, ceteareth-20, oleth-4 phosphate, paraffinum liquidum (mineral oil), dimethicone, etidronic acid, oxyquinoline sulfate, phosphoric acid, oleyl phosphate, disodium edta. color solve daily moisture shampoo: aqua (water), sodium lauroyl methyl isethionate, sodium cocoyl isethionate, cocamidopropyl betaine, glycol distearate, picea mariana (black spruce) bark extract, panax ginseng root extract, argania spinosa (argan) kernel oil, keratin, hydrolyzed keratin, helianthus annuus (sunflower) seed extract, panthenol, peg-120 methyl glucose dioleate, coconut acid, glycerin, polyquaternium-10, sodium benzoate, citric acid, sodium isethionate, butylene glycol, trimethylsiloxyamodimethicone, c11-15 pareth-7, c12-16 pareth-9, trideceth-12, sodium chloride, ethylhexylglycerin, phenoxyethanol, fragrance/parfum, linalool, limonene. color solve daily moisture conditioner: aqua (water), cetearyl alcohol, behentrimonium chloride, picea mariana (black spruce) bark extract, argania spinosa (argan) kernel oil, panax ginseng root extract, keratin, hydrolyzed keratin, helianthus annuus (sunflower) seed extract, panthenol, amodimethicone, stearalkonium chloride, cetrimonium chloride, butylene glycol, hydroxyethylcellulose, polyquaternium-7, isopropylalcohol, stearyl alcohol, guar hydroxypropyltrimonium chloride, trideceth-12, glycerin, citric acid, sodium benzoate, sodium hyaluronate, disodium phosphate, polysorbate 60, sodium phosphate, ethylhexylglycerin, phenoxyethanol, fragrance/parfum, limonene, linalool cleansing wipe: water/aqua/eau, isopropyl alcohol, glycerin, polysorbate 20, phenoxyethanol, disodium cocoyl glutamate, tetrasodium glutamate diacetate, ethylhexylglycerin, sodium cocoyl glutamate, sodium lauroyl glutamate, fragrance/parfum, benzyl benzoate, linalool, eugenol, hexyl cinnamal

Allergens & Warnings:

READ AND FOLLOW THE ENCLOSED INSTRUCTIONS CAREFULLY BEFORE USE.

Shipping details

Estimated ship dimensions: 4 inches length x 4 inches width x 7.5 inches height
Estimated ship weight: 9.59 ounces
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this safe to use on highlighted hair?

submitted by Lrunge - 1 month ago

  • A: Hello! Our demi-permanent ColorWonder can be used over highlighted hair.

    submitted byMadison Reed Brand Expert - 1 month ago
    Brand expert

Q: Does this product contain lifter?

submitted by Grace - 2 months ago

  • A: ColorWonder is a demi-permanent color that does not lift or lighten the hair. It is a deposit-only formula, designed to darken, blend grays, and add tone to your existing hair color.

    submitted byMadison Reed - 2 months ago
    Brand expert

Q: How long does the hair coloring process take?

submitted by AI Shopping Assistant - 4 months ago

  • A: The processing time for this hair color cream is 20 minutes.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Does this product contain ammonia or sulfates?

submitted by AI Shopping Assistant - 4 months ago

  • A: No, it is ammonia-free and also does not include sulfates.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What is the primary ingredient for nourishing hair?

submitted by AI Shopping Assistant - 4 months ago

  • A: The cream contains argan oil, which helps in nourishing and moisturizing the hair.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What hair types can use this hair color cream?

submitted by AI Shopping Assistant - 4 months ago

  • A: It is suitable for all hair types, ensuring versatility in usage.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Is this hair color product tested on animals?

submitted by AI Shopping Assistant - 4 months ago

  • A: No, this product is cruelty-free and not tested on animals.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: My hair is medium brown with about 50 percent white. Will this blend the white patches and make it look like highlights?

submitted by Kata - 7 months ago

  • A: ColorWonder is formulated to blend up to 25% gray. You can still use ColorWonder; however, you will find that the red violet tone in this shade will appear brighter and lighter on the grays compared to the rest of the hair.

    submitted byMadison Reed - 6 months ago
    Brand expert

Q: I am growing my gray hair out. In the meantime I'd like to cover it till it is more grown out. Will this product COMPLETELY. I mean COMPLETELY be washed out over time for when I'm ready to be gray?

submitted by Jerseylady - 4 days ago
See all questions (9)

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Guests are saying

This demi-permanent hair color offers a great way for guests to experiment with shades while blending grays without the commitment of permanent dye. Many guests appreciate the easy application process and the nourishing formula that leaves hair feeling soft and healthy. However, some have noted that the color may fade quicker than expected, and results can vary based on hair type and color. Overall, it provides a vibrant and refreshing look for those seeking a temporary change.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 890 reviews
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    0% would recommend
    1 recommendations
    1 out of 5 stars
    29 May, 2026
    originally posted on http://www.madison-reed.com
    Image

    Blue hair tragedy

    This product gave my (unprocessed) hair a really unfortunate blue tint, which is NOT the chic silver I was going for. Extremely bummed esp at this price
    M H
    Did you find this review helpful?
    1 out of 5 stars
    13 May, 2026
    originally posted on http://www.madison-reed.com
    Image

    I look like I have shoe polish on my hair

    I was curious about this product. I have some grays, but not ready to commit to permanent hair color. I figure the Color Was would be a good way to dip my toes. I went to the Madison Reed shop on the upper west side because I wasn't sure which shade I should go for. My hair is really dark brown, so I figured Espresso Yourself would be good for me. The rep at the shop told me to go for Velvelt Black (maybe because that's the shade they had in stock and wanted the sale?). Anyway, I got home. Followed instructions. And now my hair looks like it's covered in shoe polish. Not dimensionality. No luster. I can't wait for this to fade. It is awful!
    Jess L
    Did you find this review helpful?
    2 out of 5 stars
    12 May, 2026
    originally posted on http://www.madison-reed.com
    Image

    Washes off

    I bought this because the toner washed off right away, but this was nothing different. Kind of disappointing.
    Angela K
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on http://www.madison-reed.com
    Image

    Love love love

    The Demi permanent blends so well with my grays. I like being able to experiment with color without the commitment.
    Kristen M
    Did you find this review helpful?
    1 out of 5 stars
    1 May, 2026
    originally posted on http://www.madison-reed.com
    Image

    Not pleased

    Not sure if I did something wrong but this does not work for me. I wanted to add a little depth and the women at the shop said it would do that. It did not. No depth. Trying to wash it out now.
    Hannah M
    Did you find this review helpful?
    4 out of 5 stars
    27 April, 2026
    originally posted on http://www.madison-reed.com
    Image

    Color in color

    Love the shade love the shade it becomes, somewhat reddish because I specifically use to color gray. I'm trying to transition to Demi because I'm losing a lot of hair and grateful for clean ingredients. Color seems to last a bit longer than even salon brand.
    Betsy S
    Did you find this review helpful?
    2 out of 5 stars
    18 April, 2026
    originally posted on http://www.madison-reed.com
    Image

    Mocha mojo

    It's okay… i feel like it doesn't stay i've tried it three times now and my grays come out by the next week. Not sure if i'm doing something wrong or if it's the demi permanent. I don't have many grays i would say about 6-10. Will give it another try and then decide if i continue. Also the color seems a bit darker than I expected.
    Kai Z
    Did you find this review helpful?
    3 out of 5 stars
    15 April, 2026
    originally posted on http://www.madison-reed.com
    Image

    Great color but doesn't last

    I loved it initially. The color is perfect. The color did not stick to the grey hair near my ear. The color began fading within 2 weeks. I only wash my hair twice a week, so this seems strange. I have been coloring my hair for 25 years, both at a salon, and at home.
    Eva R
    Did you find this review helpful?
    5 out of 5 stars
    13 April, 2026
    originally posted on http://www.madison-reed.com
    Image

    LOVED IT!!!

    As always, easy application and the best part, never burns my scalp! This color is helping me grow out my grays.
    Tanisha H
    Did you find this review helpful?
    1 out of 5 stars
    11 April, 2026
    originally posted on http://www.madison-reed.com
    Image

    Not for brunettes

    Does not impact brown hair at all. Now my hair just smells like paint. Do not buy if you are not blonde or a ginger already.
    Ana S
    Did you find this review helpful?
    2 out of 5 stars
    11 April, 2026
    originally posted on http://www.madison-reed.com
    Image

    Color doesn't last

    The immediate result was nice. Dark brown with gray streaks. But all color was gone after the next wash.
    Pat K
    Did you find this review helpful?
    3 out of 5 stars
    11 April, 2026
    originally posted on http://www.madison-reed.com
    Image

    It was okay

    I felt like it wasn't quite what I wanted; it has a purple hue to it that is kind of odd.
    Georgie A
    Did you find this review helpful?
    5 out of 5 stars
    10 April, 2026
    originally posted on http://www.madison-reed.com
    Image

    Great color!

    Great color matching so close to my natural hair. Not too dark and able to blend it in well with my grays. I definitely hope this can be made in a permanent color!
    Anita M
    Did you find this review helpful?
    5 out of 5 stars
    2 April, 2026
    originally posted on http://www.madison-reed.com
    Image

    great

    This is a great in between hair color...just wish you could portion it out so you don't waste any ....maybe two applications that could be combined if you need more.
    Susan R
    Did you find this review helpful?
    3 out of 5 stars
    26 March, 2026
    originally posted on http://www.madison-reed.com
    Image

    Red is barely showing through

    I barely see red and I followed directions to a T. I had lighter brown hair to start with but I definitely thought I would see more of a change than I do.
    Brown J
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    25 March, 2026
    originally posted on http://www.madison-reed.com
    Image

    Bombshell!

    It is fantastic! Went on quickly. Covered gray mush more than expected. Nearly full coverage. My hair has a new refreshed color and it was simple. Can't wait to see how long it will last but honestly it's worth it for a refresh if you're in a hurry. I will definitely start using this as part of my routine. I cycle through permanent, root service and now Color Wonder.
    Sandra E
    Did you find this review helpful?
    3 out of 5 stars
    24 March, 2026
    originally posted on http://www.madison-reed.com
    Image

    Color = ok; cost = meh; smell = nope

    Started with level 9 to 7.5 bleached and toned long, wavy, fine but thick, super porous (sinks to the bottom of a water glass) hair. Prior to the bleach I'd been dying it copper for 2 years. The front where the level 9 pieces are turned a dusty mauve. The rest of the hair turned out copper with a slightly pink hue. I actually mostly like it even though it turned out almost nothing like the virtual result, but it wasn't worth the super high price, and I can't get past the smell. The product stunk like an ashtray. So does my hair even after using their supplied shampoo and conditioner. I want to wash it again, but I know every wash = less color. When I do wash it, I'm going to use Keracolor's Rose Gold Clenditioner to try and keep it as vibrant as possible. My advice: if you can get past the smell, make sure you're applying to virgin light blonde hair or level 9/10 bleached hair (all over) to get to close to what's advertised. Otherwise, you'll need up with mixed results like I did.
    Lily P
    Did you find this review helpful?
    3 out of 5 stars
    18 March, 2026
    originally posted on http://www.madison-reed.com
    Image

    Very red

    The product went on easily and my hair is soft. The color is not a reddish brown. It is more of a dark burgundy color on my dark brown hair.
    Miller K
    Did you find this review helpful?
    3 out of 5 stars
    17 March, 2026
    originally posted on http://www.madison-reed.com
    Image

    Too dark

    This is more of a dark brown. I'll order a lighter shade
    Lorena C
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on http://www.madison-reed.com
    Image

    Ordered by mistake - ended up loving it

    I ordered this shade by mistake, and had already applied it to my hair when I noticed it looked redder than usual. I looked up 7C and saw that I had ordered "That's So Fire". Slight panic, then I washed and dried it, and I loved it! I'm reordering this shade for next time too!
    Kirsten B
    Did you find this review helpful?

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