Sponsored
Maybelline Great Lash Curved Brush Mascara
$5.99
Color121 Very Black
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Volumizing Mascara: Great Lash Washable Very Black Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes; The curl brush lifts each lash for the perfect curl and thickness
- Gentle On Lashes - Great Lash Volumizing Mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
- Easy On Easy Off: This washable volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing
- Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
- Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
- Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets
Description
Easy, lifted curls. Great Lash Mascara is your timeless go-to for natural-looking volume. The small brush is easy to control for buildable volume. Our lash-doubling formula lengthens and conditions lashes for an easy, everyday makeup look. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. See why there's been billions of Great Lashes since 1971
Step 1: Hold the custom curl brush at the inside curve to align with the base of lashes.
Step 2: Repeat Step 1. until the desired volume is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Step 1: Hold the custom curl brush at the inside curve to align with the base of lashes.
Step 2: Repeat Step 1. until the desired volume is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Curling, Thickening
Net weight: .43 fl oz (US)
Features: Non-Clumping, Curved Brush, Ophthalmologist Tested, Washable
TCIN: 12058334
UPC: 041554565294
Item Number (DPCI): 052-07-0857
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, beeswax, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, palmitic acid, sorbitan sesquioleate, methylparaben, quaternium-15, simethicone, quaternium-22, butylparaben, (+/- may contain: ci 77492, ci 77491, ci 77499/iron oxides, ci 77007/ultramarines, mica, ci 77891/titanium dioxide, ci 77510/ferric ferrocyanide, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77742/manganese violet)' '
Shipping details
Estimated ship dimensions: 0.94 inches length x 2.76 inches width x 5.53 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this mascara smudge proof!
submitted by MA - 1 year ago
A: No. Sweat, humidity or eye cream will cause to smudge. It can also cause watery eyes if it irritates them.
submitted byBeauty - 26 days agoA: Hi there! Our Great Lash Curved Brush Washable Mascara is available in bold-colored shades Blackest Black and Very Black. Our formula removes without rubbing or scrubbing, and is smudge-proof. We hope this helps! XOXO
submitted byMaybelline Consumer Care - 1 year agoBrand expert
Q: What type of formula does this mascara have?
submitted by AI Shopping Assistant - 9 days ago
A: It features a washable, lash-doubling formula that builds great-looking lashes without clumping.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Is this mascara suitable for sensitive eyes?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, it is hypoallergenic and ophthalmologist tested, making it suitable for sensitive eyes and contact lens wearers.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: How do I apply this mascara correctly?
submitted by AI Shopping Assistant - 9 days ago
A: Hold the brush at the inside curve, align with the base, and draw from root to tip without letting it dry.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What is the main purpose of this mascara?
submitted by AI Shopping Assistant - 9 days ago
A: The mascara is designed for lengthening, curling, and thickening lashes for a dramatic look.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What should I use to remove this mascara?
submitted by AI Shopping Assistant - 9 days ago
A: Easily remove the mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Which is darker...very black or blackest black?
submitted by KJ - 6 years ago
A: Hi KJ! Blackest Black is the darker option. Hope this helps!
submitted byTarget Beauty Consulting - 6 years agoBrand expert
Q: Is this waterproof mascara? This information should be listed.
submitted by goldie - 8 years ago
A: Hi, Goldie. This particular formula is not waterproof. For a waterproof formula, we recommend the Maybelline Great Lash Mascara, waterproof. Hope this helps!
submitted byTarget Beauty Consulting - 8 years agoBrand expert
Guests also viewed
Discover more options
Related Categories
Guests are saying
Megaplush Washable Mascara is highly favored by guests for its ability to define lashes without clumping, flaking, or smudging. Many have used it for over a decade and are concerned about its availability. However, some guests have experienced issues with irritation and smudging. Overall, it is praised for its ease of removal and natural look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 282 reviews
easy to apply: 3.72 out of 5
easy to remove: 3.92 out of 5
long lasting: 2.77 out of 5
quality: 2.9 out of 5
value: 2.84 out of 5
54% would recommend
33 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
25 September, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Blackheads, Dark circles, Dullness
Negative 1 star
it smudges and irritates my eyes... you get what you pay for...a $6 mascara....
1 reply from Maybelline Consumer Care team - 19 days ago
Hello! We're so sorry to hear about the experience you had with our Great Lash Curved Brush Mascara. We'd like to speak with you directly. Please call us at 800-944-0730 and provide the case number 43070488. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
5 out of 5 stars
12 September, 2025
originally posted on Maybelline.ca
Will stay through anything
This mascara has lasted me through seizures and hospital stays without so much as a smudge. Never in my life have I seen a mascara that holds so well. Its anti-smudge, and will hold shape for hours all the while still looking like you just applied it 5 minutes ago. Would absolutely recommend and will continue using this product
5 out of 5 stars
15 August, 2025
originally posted on Maybelline.ca
Bring lash stiletto back!
Why are the reviews on this page mixed up with another mascara? Maybelline lash stiletto was the only mascara I used for YEARS and now I can't find it anywhere?! The brush is unlike any other on the market. Bring it back, please!
5 out of 5 stars
28 July, 2025
originally posted on Maybelline.ca
Mascara
I live in bc Canada and can’t find this mascara anywhere. Used it for years it’s the best ever. Please tell me wear I can get it in Kelowna bc
1 out of 5 stars
10 July, 2025
originally posted on Maybelline.ca
Thumbs down
If I can give a zero I would, not precise, doesn’t stay sharp lon
1 reply from BEC team - 3 months ago
We are so sorry to hear that our Volum Express - The Colossal® Cat Eyes Washable Mascara did not give you the results you expected! This is never something we want to hear about one of our products and we will be passing this information along to the appropriate department. Consumer feedback is very important to us as it is the only way that we can improve, thank you so much for taking the time to reach out.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 July, 2025Verified purchase
Wouldn't Recommend.
Got this because it’s cheaper than my go-to mascara and definitely noticed the difference. Takes much longer to apply and doesn’t stay on as well. Wouldn’t get it again.
1 reply from Maybelline Consumer Care team - 3 months ago
We appreciate you taking the time to share your feedback on the Great Lash Curved Brush Mascara in the 121 Very Black shade. We're sorry to hear it didn't meet your expectations and will pass this information along to our product development team. We hope you'll give our other products a try and find something that works better for you.
5 out of 5 stars
Thumbs up graphic, would recommend
5 June, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Eye color: Hazel
- Hair color: Blonde
Amazing
My absolute fave. Over all mascara this is my go to.
5 out of 5 stars
28 April, 2025
originally posted on Maybelline.ca
The best, longest lashes and no clumps
Lash stiletto is *chefs kiss* I don't know why some places stopped carrying this, it's literally the only drugstore mascara worth purchasingor
5 out of 5 stars
25 March, 2025
originally posted on Maybelline.ca
The BEST
Been using this for years, it's my go-to! I don't have super long eyelashes but this makes them nice and long and not clumpy at all. Also love how long and sand the brushes but that it has fibers instead of plastic bristles. Highly highly recommend
5 out of 5 stars
18 March, 2025
originally posted on Maybelline.ca
Creates sky high lashes!!
The only mascara I will ever use. I have used it for 15years and swear by it.
5 out of 5 stars
12 February, 2025
originally posted on Maybelline.ca
I really like this mascay
I have used this mascara for years and it’s amazing I have been unable to find it in the stores so I’m so excited to see it here.
5 out of 5 stars
27 January, 2025
originally posted on Maybelline.ca
Doesn't smudge!
This is my all time favorite mascara. Lasts all day and doesn't smudge.
5 out of 5 stars
13 January, 2025
originally posted on Maybelline.ca
Best brow product on the market
The only brow product to check all my boxes. Long wearing, easy to apply and gorgeous perfect brows ín a flash ! I pray this product is never discontinued as there is truly nothing else that works for me and this is a lifetime just have for me!
5 out of 5 stars
8 May, 2024
originally posted on Maybelline.ca
Megaplush = life
Megaplush washable mascara is my absolute favourite, and has been for over a decade. Please please please never discontinue this product!
5 out of 5 stars
30 April, 2024
originally posted on Maybelline.ca
Bring it back!!!
Best mascara ever!!! BRING IT BACK! I can't find it in a store anywhere. I've tried so many different kinds and this one is the only one that doesn't clump, flake , smear and my lashes look super long !r
5 out of 5 stars
Thumbs up graphic, would recommend
15 April, 2024Verified purchase
- Skin tone: Light
- Skin type: Dry
- Hair color: Brunette
- Eye color: Blue
The Best
Love this mascara. There is a reason it’s been around for a long time!
1 out of 5 stars
4 April, 2024Verified purchase
- Hair color: Black
- Skin concern: Puffiness, Sensitivity
- Skin tone: Dark
- Eye color: Black
- Skin type: Normal
Not recommended!
This mascara has given me multiple rashes. At first I didn’t think it was this brand/item until I used it individually for one day. It makes my eyes swell and break out.
1 reply from Maybelline Consumer Care team - 2 years ago
Hi there! We are sorry to hear about the experience you had with Great Lash Curved Mascara. We would like to invite you to call us @ 800-944-0730 M-F 9:00 am – 5:30 pm ET so we can best assist. Provide the reference # 32332017. It would be helpful if you could have the product available when you call. We look forward to speaking with you.
5 out of 5 stars
3 April, 2024
originally posted on Maybelline.ca
Please don’t discontinue
Please please please do not discontinue this item! Hands down the best mascara for the price. I’ve been using it for 20 years and I haven’t found a product that comes close. I swore I would go to fake eyelashes and give up on mascara forever If this was ever discontinued. So please keep it alive!
5 out of 5 stars
1 April, 2024
originally posted on Maybelline.ca
Unrivaled
It is the best mascara which defines the eyelashes and which I pierce, holds the curvature of the eyelashes..the others can go and improve on this side. It doesn't sting the eyes and holds up really well, even without being 'waterproof', I want to SEE IT again on our shelves!
2 out of 5 stars
23 March, 2024
originally posted on Maybelline.ca
Not my pref
It is ok. It doesn't dry and it let the lashes wet.
1 reply from Consumer Care Center team - 2 years ago
Hello alizée! We truly appreciate your honest feedback and we're sorry to hear that you're having trouble with our Brow Fast Sculpt. We understand how frustrating it can be when a product doesn't work as expected, and we want to make things right for you. We're here to help and we would be more than happy to assist you in any way we can. Please give us a call at 1-888-462-9235 or email us at dgcontactmaybelline@info-ccc.com so we can connect you with one of our agents. We appreciate your patience and we look forward to speaking with you soon.