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Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo - 13oz - 2 of 4Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo - 13oz - 3 of 4Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo - 13oz - 4 of 4
Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo - 13oz - 1 of 4

Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo - 13oz

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About this item

Highlights

  • Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo softens & quenches wavy & curly hair with moisture
  • Shampoo lightly moisturizes & helps hydrate curls, leaving them touchably soft & glowing, without leaving residue or heaviness behind
  • With aloe vera as first ingredient, the hydrating shampoo features a refreshing blend of exotic hibiscus water, lush passion fruit & juicy watermelon
  • Vegan shampoo is formulated without mineral oil, silicones, parabens, gluten, SLS, sulfated surfactants, synthetic dyes & ALES
  • Ideal for wavy & curly hair, the moisturizing formula is suitable for daily use to soften curls & is safe for color-treated hair
  • With aloe vera as first ingredient, shampoo helps keep curls moisturized & healthy-looking
  • Moisturizing hair shampoo features rich fragrances of flowering hibiscus, apple blossom, & soft vanilla
  • Vegan shampoo with aloe vera & coconut water suitable for daily use on wavy & curly hair

Description

Looking for lightweight hydration? Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo with a moisturizing formula softens & quenches dry curls without leaving behind residue or heaviness. Ideal for wavy & curly hair, the daily shampoo features a unique blend with aloe vera & is infused with coconut water for moisturized curls & a healthy looking glow with every use. You can feel good knowing that this hydrating shampoo is vegan & not tested on animals & is formulated without mineral oil, silicones, parabens, gluten, SLS, sulfated surfactants, synthetic dyes & ALES. Inspired by tropical ingredients, exotic hibiscus water, lush passion fruit & juicy watermelon are infused into this lightly moisturizing hair shampoo that helps to hydrate curls without residue or heaviness. Curls are left soft & touchable with body. The moisturizing shampoo also features rich fragrances of flowering hibiscus, apple blossom, & soft vanilla. The hydrating shampoo is made with 100% aloe vera as the first ingredient to help your waves & curls look their best. When your curls look good, you feel good too. This hair shampoo provides lightweight hydration and is suitable for daily use on curly and wavy hair & is safe for use on color-treated hair. To use, apply shampoo generously to wet hair, massage into a lather through to the ends & rinse. Follow up with the Maui Moisture Lightweight Hydration + Hibiscus Water Conditioner & the rest of the Lightweight Hydration routine for your best curls yet!
Scent: Floral
Hair Type: Dry
Health Facts: Formaldehyde Donor-Free, Gluten-Free, Propylparaben-Free, Phthalate-Free, Dye-Free, Vegan, Formaldehyde-Free, Paraben-Free, Nonylphenol Ethoxylate Free, Butylparaben-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Deep Hydration
Net weight: 13 fl oz (US)
Features: Lightweight, Rinse-Off
TCIN: 75563221
UPC: 052800675964
Item Number (DPCI): 063-00-1088
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aloe barbadensis leaf juice, water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, cocos nucifera (coconut) water, hibiscus abelmoschus flower/seed water, passiflora incarnata fruit extract, citrullus vulgaris (watermelon) fruit extract, polyquaternium-22, linoleamidopropyl pg-dimonium chloride phosphate, polyquaternium-39, undecane, tridecane, sodium hydrolyzed potato starch dodecenylsuccinate, peg-150 pentaerythrityl tetrastearate, ppg-2 hydroxyethyl cocamide, propylene glycol, glycerin, hexylene glycol, citric acid, sodium citrate, sodium hydroxide, sodium benzoate, fragrance (parfum).

Allergens & Warnings:

Warning: Use only as directed. Avoid contact with eyes. If contact occurs rinse immediately. Keep away from children. For best results use in conjunction with other Maui Moisture hair products.

Shipping details

Estimated ship dimensions: 7.05 inches length x 2.56 inches width x 2.32 inches height
Estimated ship weight: 0.98 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I have dry, color treated wavy hair with fine texture. I need a shampoo that will moisturize but now weigh it down. Is this shampoo a good option for me?

submitted by gk - 1 year ago

  • A: Hey, The Maui Moisture Hydration + Hibiscus Shampoo lightly moisturizes & helps hydrate curls, leaving them touchably soft & glowing, without leaving residue or heaviness behind. This is a great option for your hair needs!

    submitted byKenvue - 1 year ago
    Brand expert

  • A: Hey, The Maui Moisture Hydration + Hibiscus Shampoo lightly moisturizes & helps hydrate curls, leaving them touchably soft & glowing, without leaving residue or heaviness behind. This is a great option for your hair needs! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

  • A: Hey, The Maui Moisture Hydration + Hibiscus Shampoo lightly moisturizes & helps hydrate curls, leaving them touchably soft & glowing, without leaving residue or heaviness behind. This is a great option for your hair needs!

    submitted byBrand Answers Squad - 1 year ago
    Brand expert

Q: I have thin hair but it has been damaged by bleach & color. Will this still give enough moisture that my color treated hair needs?

submitted by olive - 1 year ago

  • A: Hello, Great question! Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo is Ideal for wavy & curly hair, the moisturizing formula is suitable for daily use to soften curls & is safe for color-treated hair.

    submitted byKenvue - 1 year ago
    Brand expert

  • A: Hello, Great question! Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo is Ideal for wavy & curly hair, the moisturizing formula is suitable for daily use to soften curls & is safe for color-treated hair.

    submitted byBrand Answers Squad - 1 year ago
    Brand expert

Q: How many shampoo uses in a bottle

submitted by Vicki - 1 year ago

  • A: To effectively cleanse your hair, it’s best to use a generous amount of shampoo. The right amount really depends on the length and thickness of your hair, so don’t hesitate to adjust based on your needs!

    submitted byBrand Answers Squad - 1 year ago
    Brand expert

  • A: To effectively cleanse your hair, it’s best to use a generous amount of shampoo. The right amount really depends on the length and thickness of your hair, so don’t hesitate to adjust based on your needs!

    submitted byKenvue - 1 year ago
    Brand expert

Q: my hair shows signs of being wavy but doesn’t look wavy. should i still use this?

submitted by claire - 2 years ago

  • A: This product is suitable for all hair types!

    submitted byKenvue - 2 years ago
    Brand expert

  • A: Hi there! This product is suitable for all hair types so you can certainly use it!

    submitted byBrand Answers Squad - 2 years ago
    Brand expert

Q: I have color-treated hair, but my scalp is still quite oily. Is this product safe to use on colored hair while also help reduce the level of oiliness?

submitted by L - 6 years ago

  • A: Yes! This shampoo is totally safe for color-treated hair and is a great match for oily hair types :)

    submitted byBrand Answers Squad - 6 years ago
    Brand expert

  • A: Yes, this shampoo is safe for color-treated hair and is a great match for oily hair types!

    submitted byKenvue - 6 years ago
    Brand expert

Q: What are the main ingredients in this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: The main ingredients include aloe vera, hibiscus water, and coconut water for hydration and moisture.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this shampoo contain any harmful ingredients?

submitted by AI Shopping Assistant - 3 months ago

  • A: No, it is free from sulfates, parabens, silicones, and synthetic dyes, ensuring a gentle formula.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this shampoo suitable for color-treated hair?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, this shampoo is safe for use on color-treated hair, offering hydration without residue.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What fragrances are included in the shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo features rich fragrances of flowering hibiscus, apple blossom, and soft vanilla for an enjoyable scent.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What hair types is this shampoo ideal for?

submitted by AI Shopping Assistant - 3 months ago

  • A: This shampoo is ideal for all hair types, particularly wavy and curly hair needing hydration.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated
See all questions (22)

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Guests are saying

This shampoo is praised for its delightful scent and lightweight formula, making it suitable for various hair types, especially curly and wavy hair. Guests appreciate its ability to cleanse without stripping moisture, leaving hair feeling soft and refreshed. While some experienced issues with static and dryness, many found it effective for daily use, particularly for those with oily scalps. The attractive packaging adds to its appeal, making it a fun addition to any hair care routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 2738 reviews
    effectiveness: 2.97 out of 5
    quality: 3.06 out of 5
    value: 3.03 out of 5
    45% would recommend
    223 recommendations
    5 out of 5 stars
    23 April, 2026
    originally posted on influenster.com
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    Amazing smell! 😍

    I love this super moisturizing shampoo! After using this my hair is really easy to manage. It smells so good!!! It also lathers up really great! It's pretty easy to dispense as well. I would definitely be repurchasing.
    InnaN
    Did you find this review helpful?
    2 out of 5 stars
    14 April, 2026

    Made hair so staticky

    Smells wonderful. But made my hair so staticky and the static lasted for days. Would not recommend because of static it caused.
    Redgroverredgrover
    Did you find this review helpful?
    4 out of 5 stars
    6 April, 2026
    originally posted on influenster.com
    Image

    Pretty Effective

    This shampoo was surprisingly good for emphasizing the texture of my hair generally frizzy to wavy thick hair. I typically use Pantene which I find good for cleaning and softness but not so much managing texture. While my hair isn’t as soft using the Maui Moisture Shampoo I find it very effective at cleaning my scalp (especially with double lathering) and keeping it oil free between washes (I wash every other day, my scalp is generally oily). I experienced no issues with dryness and really liked the tropical scent 🌺 that being said, I did go back to Pantene after this, mostly in the interest of cost.
    AriaK
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2026
    originally posted on influenster.com
    Image

    Best smelling shampoo

    I love this for my curly/wavy hair as it smells amazing and doesn’t irritate my scalp but leaves it with great volume. Amazing look and smell, love!
    CheyenneO
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2026
    originally posted on mauimoisture.com
    Image

    Great set for fine, wavy hair with amazing scent!!

    I absolutely love this shampoo and conditioner duo. I have fine wavy hair and these work perfectly for me. The shampoo father's extremely well and you can feel immediately after you rinse it out how clean your hair is. The conditioner is amazing too. Nice and thick. Doesn't weigh your hair down, has great slip, detailed well and rinses out easily and completely. Another great thing is that they dont strip the color out of my hair. And last but definitely not least...is the scent! It us SOOO good! Fresh....with a slight fruitless to it. Definitely not a floral scent which I highly dislike. And its not overpowering either. Doesn't clash with other scents I wear. The only thing I would change is maybe the bottle design...although it looks nice...it is sometimes hard to get product out because the bottles are hard to squeeze. My one wish is that they had more products in this line....like a mask...and a leave-in conditioner. I woukd definitely be using the whole line. I dont want to mix fragrance products because I love this scent so much. My husband is always telling me how soft my hair is and how goid it smells!
    Seagirl72
    Did you find this review helpful?
    5 out of 5 stars
    28 March, 2026
    originally posted on influenster.com
    Image

    Good for sensitive scalp !!

    First, i really like how they use clear bottle. It’s easier to know how much product you have left. Also, the bottle looks so cute, just like a juice bottle lol. I tried so many products so far but this one is the best for my summer scalp. I have a really sensitive scalp and it cleans amazingly without causing any irritation. Hair is a little dry ( as it should …cuz i have perm hair) but my hair looks so shiny and it didn’t weight down at all. The scent is not strong. I can smell a bit of coconut but after a good cleanse, nothing stays. Haven’t tried the conditioner yet but i think i have fallen in love with this brand. Will try all of it.
    HaileyH
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 March, 2026Verified purchase

    Good Soft fine fragile wavy/curly hair

    I have a sensitive scalp that gets itchy. My hair or curly fine and soft in texture. This shampoo does not weigh my hair down. It moisturizes it and adds shine. I have not found anything better for the price
    Shay
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    25 February, 2026
    originally posted on influenster.com
    Image

    Decent in a pinch

    It was a decent shampoo in a pinch, and pretty affordable usually but it’s not great for oily hair. I don’t think I’d ever reach for it to use daily or even regularly.
    EmmaS
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    24 February, 2026
    originally posted on influenster.com
    Image

    Lightweight and great for curls

    This shampoo is very lightweight and doesn’t leave behind residues and buildup. It’s great for curly or wavy hair! Its also smells great and the packaging is cute.
    RuthieV
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    21 February, 2026
    originally posted on influenster.com
    Image

    Smells good

    I have used this stuff in the past and it smells amazing. It leaves my hair feeling very clean,shiny and soft. I definitely recommend. It is a great product.
    MandyL
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on influenster.com
    Image

    love

    this is so good doesn’t leave any dryness into the hair or any residue, super good for curly hair, also no breakage whatsoever, perfect for curly hair users like me
    ArianaR
    Did you find this review helpful?
    4 out of 5 stars
    17 February, 2026
    originally posted on influenster.com
    Image

    my fave

    One of my favorite shampoos, I love that my hair feels hydrated. There is aloe Vera in the ingredients which is a plus. I feel like my hair has never felt dry thanks to this shampoo.
    AlondraV
    Did you find this review helpful?
    4 out of 5 stars
    13 February, 2026
    originally posted on influenster.com
    Image

    works nicely

    really nice daily shampoo. I probably wouldn’t repurchase because I tend to reach for others. really smooth consistency and seems suited for all hair!
    evar283_3939
    Did you find this review helpful?
    3 out of 5 stars
    12 February, 2026
    originally posted on influenster.com
    Image

    Too heavy for fine hair

    Unfortunately I felt like this was still too heavy on my fine hair. I was looking for something to bring out my natural waves but still be lightweight, but this wasn’t it. I felt like rinsing it out was just too difficult and it left a lot of build up on my hair.
    michellepre_7444
    Did you find this review helpful?
    4 out of 5 stars
    5 February, 2026
    originally posted on influenster.com
    Image

    Smells amazing and works well 🩷

    This shampoo smells amazing and worked really well with my hair! I have a medium thickness and kinda wavy and frizzy hair when not moisturized. My hair can’t handle the overly moisturizing stuff so the fact that this was lightweight drew me in. Great product!
    Melissa A
    Did you find this review helpful?
    1 out of 5 stars
    2 February, 2026Verified purchase

    (no review title)

    Worst shampoo/conditioner we have ever used. I bought this for my daughters. They normally have healthy hair. We used both shampoo and conditioner according to their hair type (one with fine straight to wavy hair, the other with coarse wavy hair). The product made both their hair extremely tangled and dry. I do not recommend this product, especially for long hair.
    1 reply from Brand Answers Squad team - 3 months ago
    Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture
    Mom
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    29 January, 2026
    originally posted on influenster.com
    Image

    Love this for my curly hair. Keeps my curls hydrat

    This curly hair girl loves Maui brand shampoo and conditioner. This keeps my hair from drying out and it keeps me from being frizzy! All of the Maui brand products smell so good too!
    jamielynette77_384
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 January, 2026
    originally posted on influenster.com
    Image

    Works good

    I like this shampoo, it always smells super good & makes my hair soft. I love the way it makes my hair feel after I wash it out! Hair does look hydrated and stronger after using for awhile.
    destinyg263_9553
    Did you find this review helpful?
    5 out of 5 stars
    22 January, 2026
    originally posted on influenster.com
    Image

    A lightweight, refreshing shampoo that offers grea

    I am really impressed with the performance of this Maui Moisture Hibiscus Water shampoo. The packaging is very attractive and easy to use. I love the lightweight texture, which provides excellent control over my hair without weighing it down. It gives a great feeling of comfort and hydration, making it perfect for daily use. My hair feels incredibly fresh and soft after every wash!
    valerynicoles_2358
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2026
    originally posted on influenster.com
    Image

    Perfect shampoo

    The rinse is amazing and the wash is awesome. It leaves me hair less frizzy too. There is no damage to my hair which I love and my scalp feels amazing after too
    louielongbody_4432
    Did you find this review helpful?

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