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essence Lash Princess Volume Mascara - 0.4 fl oz
$4.99
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Innovative cobra wand
- Mascara designed to give you a thick lash look
- Deep black mascara formula provides maximum coverage
- Mascara provides stunning volume and curl
- Cruelty free
- Ophthalmologist tested
Description
Make every day feel like a fairytale with essence Lash Princess Volume Mascara. Featuring an innovative cobra-brush, this mascara is designed to give you extremely thick lashes with ease. The unique shape of the brush captures every single lash, providing maximum coverage in a deep black shade. This mascara will give your lashes an intense look with stunning volume and fantastic curl – all in one easy step!
Suggested Age: 13 Years and Up
Health Facts: No Fragrance Added, Vegan, Alcohol-Free, Paraben-Free, Oil-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .4 fl oz (US)
Features: Ophthalmologist Tested, Built-In Brush
TCIN: 81867820
UPC: 4250947501245
Item Number (DPCI): 052-03-0206
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), synthetic beeswax, paraffin, copernicia cerifera (carnauba) wax, acacia senegal gum, stearic acid, palmitic acid, cera microcristallina (microcrystalline wax), hydrogenated lecithin, aminomethyl propanediol, glycerin, magnesium silicate, hydroxyethylcellulose, ethylhexylglycerin, phenoxyethanol, ci 77499 (iron oxides).
Shipping details
Estimated ship dimensions: 5 inches length x 0.79 inches width x 0.95 inches height
Estimated ship weight: 0.066 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this mascara suitable for sensitive eyes?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, the mascara is ophthalmologist tested, making it suitable for sensitive eyes.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What is unique about the mascara wand?
submitted by AI Shopping Assistant - 9 days ago
A: The mascara features an innovative cobra wand that captures every lash for maximum coverage.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What is the purpose of this mascara?
submitted by AI Shopping Assistant - 9 days ago
A: The mascara is designed for volumizing, providing thick lashes with stunning volume and curl.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What age group is this mascara recommended for?
submitted by AI Shopping Assistant - 9 days ago
A: The mascara is suggested for individuals aged 13 years and up.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Does this mascara have any ethical certifications?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, the mascara is cruelty-free, ensuring no animal testing was involved.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Can it be removed simply with just baby oil?
submitted by Mom of 2 - 1 year ago
A: No, we do not suggest using baby oil to remove mascara. We suggest you remove the product with our eye makeup remover.
submitted byessence makeup team - 1 year agoBrand expert
Q: Does it irritate your eyes and those it smudge ?
submitted by Caymangirl - 2 years ago
A: Great question! This mascaras is ophthalmologist tested and will give your lashes an intense look with stunning volume and fantastic curl. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
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Guests are saying
This mascara is highly praised for its ability to lift, define, and add volume to lashes without smudging or flaking. Many guests appreciate its affordability and performance, comparing it favorably to high-end brands. However, some guests experienced clumping and difficulty removing the product, which led to lash loss.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 341 reviews
easy to apply: 4.15 out of 5
easy to remove: 3.95 out of 5
long lasting: 4 out of 5
quality: 4 out of 5
value: 4.15 out of 5
63% would recommend
22 recommendations
5 out of 5 stars
28 August, 2025
originally posted on Cosnova Essence US
Just love it! I´ll buy it again
The eyelashes look perfect and natural! I´ll buy it again.
4 out of 5 stars
Thumbs up graphic, would recommend
8 July, 2025Verified purchase
Mascara
For its price it's surprising good. I've tried prices higher than this one and the product doesn't leave my lashes looking full. This product has my lashes looking really full and long .
5 out of 5 stars
15 June, 2025Verified purchase
- Hair color: Red
- Skin type: Oily
- Skin tone: Light
Wow!!
Beautiful mascara I absolutely love it! Works wonders on my lashes!
4 out of 5 stars
Thumbs up graphic, would recommend
15 June, 2025Verified purchase
Does thw job
I bought a 30 dollar mascara and it was horrible so compared to that this 5 dollar mascara was great. I am looking for a volume mascara if anyone has suggestions
1 out of 5 stars
Thumbs down graphic, would not recommend
5 April, 2025Verified purchase
Flakes and Makes My Eyes Burn.
I initially purchased one tube and thought I had gotten a "bad" tube of mascara so I was kindly offered a replacement. After repeatedly attempting to make this work, I gave up. Sadly, this is one of the worse mascara's ever!
3 out of 5 stars
20 January, 2025
originally posted on Cosnova Essence US
I wish they had color options
I am pretty sure this is a great mascara, if you like black. For daily wear I don't like a black mascara. I have fair hair, and skin. I find black mascara to be to harsh looking. I'd love to see a slightly warm brown added. Maybe even some burgundy, purple, blue, green... I keep coming back to the site hoping essence has expanded their color selection. Maybe someday if they see there's a market for it.
1 reply from Customer Service team - 9 months ago
Hi there! We do have a warm brown mascara that we think you would love for an everyday look! https://essencemakeup.com/collections/mascara/products/lash-princess-false-lash-effect-mascara-black-brown
5 out of 5 stars
Thumbs up graphic, would recommend
7 December, 2024Verified purchase
- Skin tone: Dark
- Skin type: Oily
- Hair color: Black
- Skin concern: Uneven skin tone, Pores, Puffiness
- Eye color: Brown
10/10 Cheap and It works really well
Love love LOVE it makes my lashes so long I LOVE IT I also purchased the blue one ALSO 10/10 RECOMMEND!!!
5 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2024Verified purchase
- Skin type: Combination
- Skin tone: Light
- Hair color: Auburn
- Eye color: Blue
Spend $5 and try it!
I tend to be sensitive to cheap eye makeup, but this mascara is super comfortable. I forget I’m wearing it. I’m pretty psyched to be in love with a $5 mascara.
2 out of 5 stars
Thumbs down graphic, would not recommend
14 September, 2024
- Skin concern: Redness
- Skin tone: Medium
- Skin type: Oily
- Eye color: Brown
- Hair color: Brunette
FLAKES!!
The mascara is pretty when u apply the TINNEST bit, but if u do more than one layer IT WILL FLAKE WITHIN A HOUR!!
5 out of 5 stars
Thumbs up graphic, would recommend
7 June, 2024Verified purchase
- Skin type: Normal
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Light
My FAV mascara
I love how this mascara doesn’t smudge and is very lifting if I could give it more than 5 stars I would!!
1 out of 5 stars
11 May, 2024
originally posted on essence.eu/catrice.eu/inao.eu
Pathetic
I bought this last week. It's not waterproof just flakes out upon sweating.
5 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2024Verified purchase
- Skin type: Normal
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
Mascara
This is the best mascara for the price! Highly recommend.
1 out of 5 stars
18 December, 2023
originally posted on Cosnova Essence US
Wouldn’t recommend for long use, lashes fall..
At first I liked it because it gave my lashes the “thick” look. But I DO NOT recommend this because it’s extremely hard to get the mascara out of your eyelashes, I have lost so many lashes because of this. It’s clumpy and hard for long use! 0/10 honestly..
5 out of 5 stars
7 December, 2023
originally posted on Cosnova Essence US
Amazing Mascara
this is literally my favorite mascara EVER. it makes my lashes look so defined and long. its also very affordable. ive never seen a better mascara
5 out of 5 stars
11 November, 2023Verified purchase
- Skin concern: Uneven skin tone, Blackheads
- Skin tone: Medium
- Hair color: Brunette
- Skin type: Combination
- Eye color: Green
Go to!!
This is my go to mascara, love how it makes my lashes look and super affordable
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2023Verified purchase
- Skin tone: Light
- Hair color: Brunette
- Skin type: Oily
- Skin concern: Acne, Aging
LOVE IT!
It curls my lashes and the mascara doesn’t flake off after being on all day. It doesn’t irritate my eyes like other brands have. I will buy again.
5 out of 5 stars
Thumbs up graphic, would recommend
28 September, 2023Verified purchase
Great formula, stays put
I wear glasses, so I wanted volume as opposed to length, and this mascara is perfect. I’ve tried a bunch of others and they always flaked under my eyes or smudged on my glasses. This stuff stays put, doesn’t clump, and looks great all day. Highly recommend.
4 out of 5 stars
Thumbs up graphic, would recommend
19 September, 2023Verified purchase
- Hair color: Brunette
- Skin concern: Aging, Dark circles, Pores, Redness, Sensitivity
- Skin tone: Light
- Skin type: Dry
- Eye color: Hazel
Much to love
Love the applicator. Light to med buildable coverage. Looks natural.
5 out of 5 stars
26 July, 2023
originally posted on Cosnova Essence US
The very best
Used countless mascaras in the past including high-end and department store brands. This mascara not only Rivals the high-end Brands but surpasses them! It defines and lifts my lashes like no other! It lasts all day and doesn't flake and fall at all. I love it and will keep it in my arsenal of makeup goodies as long as it's around!
2 out of 5 stars
Thumbs down graphic, would not recommend
16 July, 2023Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Aging
- Hair color: Auburn
- Eye color: Brown
No.
It's thick so it weighs your lashes down plus it causes major clumping. So far I've tried 3 different Essence mascaras and I've been disappointed with them all because they all clump together and flake all over your face.