OUAI Medium Hair Shampoo - Full Size - 10 fl oz - Ulta Beauty: Strengthening, Shine Enhancing, Eucalyptus, Rosemary
$32.00 ($3.20/fluid ounce)
Size10 fl oz
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Guests are saying
The Ouai Medium Shampoo is a popular choice among guests for its ability to cleanse without stripping hair of moisture. Many appreciate its lightweight formula that leaves hair feeling soft, shiny, and manageable. The pleasant scent adds to the luxurious experience, making it a staple in hair care routines. Guests with medium to thick hair types find it particularly effective, as it balances hydration and volume while controlling frizz. Overall, it is well-received for its performance and fragrance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 640 reviews
44% would recommend
9 recommendations
3 out of 5 stars
26 May, 2026
originally posted on OUAI
Not convinced yet - used
Not convinced yet - used the shampoo and conditioner and it made my hair very greasy the first time. Was hoping for better, esp since a friend recommended it.
5 out of 5 stars
16 May, 2026
originally posted on http://www.ulta.com
I absolutely love this product!
The shampoo and conditioner works great on my hair. My hair is straight but this product gives it the perfect amount of body and it smells wonderful!!
5 out of 5 stars
8 May, 2026
originally posted on http://www.ulta.com
Soft, Smooth & Healthy-Looking Hair
Gifted by ouai, The OUAI Medium Shampoo cleans my hair really well without leaving it feeling dry or heavy. It helps reduce excess oil and leaves my hair feeling fresh, lightweight, and healthy after every wash.
5 out of 5 stars
7 May, 2026
originally posted on http://www.ulta.com
It leaves my hair very shiny
It's really hard to find a good shampoo, and that's why I was so happy to try this one. I really like the fragrance, the texture and how manageable my hair is after use it. I wash my hair every two days and this shampoo leaves my hair very shiny. gifted by ouai
5 out of 5 stars
7 May, 2026
originally posted on http://www.ulta.com
So soft
Complimentary from ouai I recently received their new shampoo and conditioner for medium thickness of hair. I really like it for my thick to coarse hair. I feel like taking conditioner also is super hydrating and I don't need a lot of of it.
5 out of 5 stars
5 May, 2026
originally posted on http://www.ulta.com
Love!!
gifted by ouai! I've been using OUAI Medium Shampoo for a few weeks and it actually feels like it cleans my hair without drying it out. My hair looks softer and less frizzy, and the scent is nice without being too strong.
5 out of 5 stars
5 May, 2026
originally posted on http://www.ulta.com
Great Shampoo!
I received the OUAI Medium Hair Shampoo as a gifted product, and it's been a great fit for my hair type. My hair is medium thickness—not too fine but not coarse—and this shampoo feels perfectly balanced. It cleanses without stripping my natural oils, which is something I struggle with using other shampoos. What I love most is how it targets my main concerns: dullness and slight frizz. After a few washes, my hair looks noticeably shinier and feels smoother without being weighed down. It also helps maintain a healthy, hydrated feel between washes. In my routine, I use it 2–3 times a week, focusing on my scalp and letting it gently cleanse the lengths as I rinse. It pairs well with a lightweight conditioner and leaves my hair feeling fresh, soft, and manageable. Definitely a solid everyday shampoo for medium hair types. Gifted by Ouai
5 out of 5 stars
5 May, 2026
originally posted on http://www.ulta.com
My new staple shampoo
I've been using this shampoo for a few weeks now, and it's quickly become a staple in my routine. It lathers really well without needing a ton of product, and it leaves my hair feeling clean without that stripped, dry feeling some shampoos can cause. I've noticed my hair looks shinier and feels softer, especially at the ends, which tend to get dry. gifted by ouai
4 out of 5 stars
5 May, 2026
originally posted on http://www.ulta.com
Good shampoo
I really enjoyed this shampoo. I use it twice during every wash and love how clean it makes my hair feel. I noticed that my hair doesn't get as frizzy as it usually does after I wash my hair. My hair also feels nourished and hydrated. Gifted by Ouai
5 out of 5 stars
5 May, 2026
originally posted on http://www.ulta.com
Softer Healthier Hair
Gifted by Ouai. My hair has life again thanks to Ouai. This shampoo smells divine and it lasts for days and days. The scent is made up of lemon, rose, jasmine sambac, iris, lily, and white musk. I love that this shampoo has a great lather. My hair feels so clean after shampooing, I noticed that it is softer, has less frizz and is shiner. Split ends are gone and my hair feels and looks so healthy. This shampoo is great for people who are in between thin and thick hair. Overall this shampoo is great and my hair looks so good!
5 out of 5 stars
4 May, 2026
originally posted on http://www.ulta.com
Medium is perfect
I've been using the thick hair shampoo for a while and I thought maybe the medium would be better for my hair as the warmer weather comes and this did not disappoint! Feels better. complimentary from ouai
4 out of 5 stars
4 May, 2026
originally posted on http://www.ulta.com
in love!
gifted by ouai … I've been using the OUAI Medium Hair Shampoo and Conditioner Set for a few weeks and honestly, I have mixed feelings—but mostly positive. The shampoo cleans really well without leaving my hair feeling stripped, and I noticed my hair looks shinier and more manageable after each wash. The conditioner is lightweight but still hydrates enough to keep my hair soft and smooth without making it feel heavy. One of my favorite things is the scent—it smells like a high-end perfume and lingers in the hair. That said, it's not super nourishing, so if your hair is very dry or damaged, this might not be enough on its own. Also, the fragrance might be a bit strong for sensitive scalps. Overall, I think it's a great everyday duo if you have normal to slightly dry hair and want that clean, soft, "salon finish" look. I would repurchase, but I'd pair it with a deeper treatment when my hair needs extra care.
5 out of 5 stars
4 May, 2026
originally posted on http://www.ulta.com
Lovely
My favorite shampoo that leaves my hair smooth, silky, and velvety. It's very hydrating, non-drying, and comes in beautiful packaging. This shampoo has a wonderful scent and consistency. gifted by ouai. complimentary from ouai
5 out of 5 stars
4 May, 2026
originally posted on http://www.ulta.com
love
the scent is that signature OUAI fragrance—clean, slightly floral, and it actually lasts in your hair. Overall, this is perfect if you want something that keeps your hair balanced, smooth, and healthy-looking without weighing it down. It's low effort but still gives that "my hair looks good today" energy. gifted by ouai
5 out of 5 stars
4 May, 2026
originally posted on http://www.ulta.com
I really love this shampoo
This shampoo is perfect for medium to thicker hair types—it adds moisture without weighing it down. My hair feels soft, light, and balanced, with no dryness or buildup. It keeps volume intact and fits effortlessly into my routine. I am obsessed! gifted by ouai
5 out of 5 stars
4 May, 2026
originally posted on http://www.ulta.com
Loved it to my Suprise
I don't really branch out from the shampoo and conditioner but this shampoo really caught me off guard when it worked so well. It's a hydrating shampoo that strengthens and adds shine which is what is an added bonus. I really like how it cleanses my hair , takes the frizz away and leaves my hair smelling amazing. I notice my hair was easy to manage and detangle which I was surprised to see. I really enjoyed this shampoo .Complimentary from ouai.
5 out of 5 stars
4 May, 2026
originally posted on http://www.ulta.com
Staple in my hair care routine!
As someone that has been prioritizing her hair care routine, the Ouai shampoo and conditioner has become a staple in my routine. When my hair is feeling greasy but dry at the same time, the shampoo helps me get the deep cleanse my hair desperately needs. It also helps me get the shine back into my hair. Gifted by OUAI, I will definitely be repurchasing it again!
5 out of 5 stars
3 May, 2026
originally posted on http://www.ulta.com
Amazing!!
I trust Ouai with my hair and this shampoo and conditioner for medium hair is everything. It leaves my hair so soft, smooth, and manageable after every wash. The scent is incredible and my hair looks healthier than ever. This duo is a non negotiable in my routine! gifted by ouai
5 out of 5 stars
2 May, 2026
originally posted on http://www.ulta.com
My favorite hair care
This is my favorite hair care brand. I am delighted with this shampoo, I am using it for the first time but it is true love. It's very nice that I have enough of this bottle for a long time. complimentary from ouai
5 out of 5 stars
1 May, 2026
originally posted on http://www.ulta.com
Good shampoo
A little bit goes a long way with this shampoo and it lathers well. It also has a nice scent to it. I do find this shampoo to be slightly drying, which I don't necessarily mind since I have a really oily scalp. I used to have to wash my hair every other day because of my scalp, but with this one, I'm able to get away with washing it every two days. gifted by ouai