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Kristin Ess Softening + Moisturizing Shampoo - Sulfate Free, Vegan and Color Safe - 10 fl oz: Daily Use, Palo Santo - 2 of 4Kristin Ess Softening + Moisturizing Shampoo - Sulfate Free, Vegan and Color Safe - 10 fl oz: Daily Use, Palo Santo - 3 of 4Kristin Ess Softening + Moisturizing Shampoo - Sulfate Free, Vegan and Color Safe - 10 fl oz: Daily Use, Palo Santo - 4 of 4
Kristin Ess Softening + Moisturizing Shampoo - Sulfate Free, Vegan and Color Safe - 10 fl oz: Daily Use, Palo Santo - 1 of 4

Kristin Ess Softening + Moisturizing Shampoo - Sulfate Free, Vegan and Color Safe - 10 fl oz: Daily Use, Palo Santo

$11.99 ($1.20/fluid ounce)See 2 deals for this item

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At a glance

About this item

Highlights

  • gently clarifying shampoo
  • provides moisture
  • shine enhancing
  • ultra-rich lather
  • for all hair types that feel dry, dull, brittle or damaged
  • cruelty free
  • color safe

Description

Kristin Ess Hair Ultra Rich Softening Clarifying Shampoo is a sulfate-free shampoo formulated to remove the heavy feeling that often comes along with excess oils and buildup. It's important to rinse out this gentle shampoo well before applying a treatment mask so be sure to lather, rinse + repeat if you need to!

How to use:
1. On wet hair, start with a quarter-sized amount and add more of the hydrating shampoo as needed to create a rich lather.
2. Massage this clarifying shampoo in at the scalp, then work it all the way through to the ends.
3. Rinse well and follow with the Kristin Ess Ultra Lightweight Softening Conditioner.

Tip: Massage the moisturizing shampoo for dry hair into the back of your head, too! Most people forget that spot and it helps when trying to achieve body + movement.

This product features our Translucence Three fragrance with notes of coconut water, transparent water lily, iso e super, sheer blonde wood, palo santo + ambroxan.
Scent: Palo Santo, Coconut, Woodsy
Hair Type: Dry, Colored
Health Facts: Vegan, Sulfate-Free, Artificial Fragrance-Free, Silicone-Free, Paraben-Free, Dye-Free, Phthalate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Recommended Use: Daily
Beauty Purpose: Clarifying, Softening, Deep Hydration, Shine Enhancing
Net weight: 10 fl oz (US)
TCIN: 89199284
UPC: 840797169005
Item Number (DPCI): 063-00-9609
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua/eau), cocamidopropyl betaine, sodium c14-16 olefin sulfonate, decyl glucoside, fragrance (parfum), sodium methyl cocoyl taurate, sorbitol, cocamide mipa, phenoxyethanol, sodium lauroyl glycinate, glycerin, panthenol, peg-150 distearate, peg-200 hydrogenated glyceryl palmate, stearyl alcohol, guar hydroxypropyltrimonium chloride, sodium chloride, acrylates copolymer, citric acid, chlorphenesin, peg-7 glyceryl cocoate, polyquaternium-7, cetrimonium chloride, coconut acid, disodium edta, ethylhexylglycerin, sodium hydroxide, isopropanolamine, sodium benzoate, coumarin. 230208.

Shipping details

Estimated ship dimensions: 2.07 inches length x 2.15 inches width x 6.63 inches height
Estimated ship weight: 0.76 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this shampoo okay for coily hair

submitted by Daisy - 2 years ago

  • A: Hello! Thank you for your question! Yes, the Ultra Rich Softening Shampoo is a sulfate-free shampoo that can be used by all hair types. For coily hair you may also want to try the Kristin Ess Hair Curl Line, it has a full range of moisture rich shampoos, conditioners and stylers specifically made for curls, coils, and waves. Hope this helps!

    submitted byManufacturer - 1 year ago
    Brand expert

  • A: Hey Daisy, Great question! The Kristin Ess Softening Sulfate Free Shampoo is for all hair types! We also recommend to check out the Kristin Ess Moisture Rich Curl Shampoo for Curly + Wavy + Frizzy Hair as another option for coily hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Is this product safe for daily use?

submitted by Nidhi - 2 years ago

  • A: Hey, Yes, the Kristin Ess Softening Shampoo is a gentle shampoo that is sulfate free! It focuses on shine enhancing and provides moisture. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

  • A: Hello! Thank you for your question! Yes, the Ultra Rich Softening Shampoo is a sulfate-free shampoo that can be used as your daily shampoo. It's formulated to be gentle and to remove the heavy feeling that often comes along with excess oils and buildup, plus it has an ultra rich lather. Hope this helps!

    submitted byManufacturer - 2 years ago
    Brand expert

Q: How should this shampoo be applied for best results?

submitted by AI Shopping Assistant - 3 months ago

  • A: Apply a quarter-sized amount to wet hair, lather, massage at the scalp, then rinse thoroughly.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What scents are included in the shampoo's fragrance?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo features a fragrance blend of palo santo, coconut, and woodsy notes.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What hair types benefit from this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: This shampoo is suitable for all hair types, particularly those that feel dry, dull, brittle, or damaged.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What are the key benefits of using this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: It provides deep hydration, softening, and shine enhancement while clarifying excess oils and buildup.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this shampoo contain any harmful ingredients?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo is free from sulfates, artificial fragrances, silicones, parabens, dyes, and phthalates.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this shampoo good for colored hair

submitted by Grandma Martha - 5 months ago

  • A: Hey, Great question! Yes, the Kristin Ess Softening Shampoo is safe for color treated hair! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert

Q: Will this moisturizing shampoo help with dandruff or flaky scalp?

submitted by Anne - 1 year ago

  • A: Hi there, this shampoo is not formulated for dandruff, but may help with a dry scalp due to its moisturizing properties.

    submitted byKristin Ess Hair - 1 year ago
    Brand expert

Q: Is this color safe? Cannot find any mention on the label. Thanks!

submitted by ThisMama - 2 years ago

  • A: Hello! Thank you for your question! Yes, Kristin Ess Hair Ultra Rich Softening Shampoo is color safe and sulfate free. It is also cruelty free, vegan, and free of parabens, phthalates and silicones. Hope this helps!

    submitted byManufacturer - 2 years ago
    Brand expert
See all questions (12)

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Guests are saying

This shampoo has garnered mixed feedback from guests, with many praising its delightful scent and softening effects on hair. While some guests experienced issues like hair breakage and scalp irritation, others found it effective in cleansing and moisturizing their hair without stripping natural oils. The product is noted for its affordability and clean ingredients, making it a popular choice for those seeking a gentle yet effective hair care solution.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 618 reviews
    effectiveness: 2.98 out of 5
    quality: 3.06 out of 5
    value: 3.1 out of 5
    46% would recommend
    54 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 May, 2026Verified purchase

    (no review title)

    Cleans well without drying out my hair. Never have to do a double shampoo with this one. Nice lather each time. Smell is mild and doesn't linger. Using with the matching conditioner and it's perfect for my hair currently. Fine hair, medium density, mid length.
    bear
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    7 April, 2026Verified purchase

    (no review title)

    Smells amazing, caused excessive breakage in my hair
    abby
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 March, 2026Verified purchase

    (no review title)

    This shampoo caused my hair to tangle so severely that it took over 45 minutes to detangle. The conditioner is great. But this shampoo is going to potentially cause severe hair loss.
    K
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    27 March, 2026Verified purchase

    smells wonderful

    this shampoo smells wonderful and leaves my head feeling clean
    LLcoolMom
    Did you find this review helpful?
    1 out of 5 stars
    20 March, 2026

    (no review title)

    This shampoo and conditioner cause extreme dandruff and itchy scalp my hair also would fall out in clumps after each use. Had to run out and get expensive scalp treatment shampoo to fix it.
    amelia
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026

    (no review title)

    I was skeptical about buying this. My hair has never been softer and smoother than now. I love the smell and I will continue to buy this product
    Pam
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    1 February, 2026Verified purchase

    (no review title)

    I have thick wavy/curly hair and for the price it actually works pretty well and I don’t have to pay an arm and a leg for salon brand. My hair never feels dry! The smell is great too- not overpowering at all, subtle but really nice sweet scent.
    Megan R
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 January, 2026Verified purchase

    Warning - Hair loss, sensitive scalp

    I wish I had read reviews before trying this shampoo. I have fine, thin, straight hair that gets greasy quickly. After using a more natural brand for a few months my hair is frizzy and not soft, so I wanted to try something to clarify and soften my hair and unfortunately picked this one. During the first use my hair came out in clumps after lathering, which is alarming as I already have thin hair - reminded me of the hair loss I had postpartum. When I got out of the shower, my scalp had a burning/tingling sensation and then peeled in flakes the next day. I know not everyone has this reaction, but after seeing reviews it is not uncommon. Other than that, my hair was slightly softer, but was greasy by the end of the day so I wouldn't recommend for others with my hair type. I only used it once two days ago and my scalp still feels sensitive when I brush my hair which is really abnormal for me.
    Jessica
    effectiveness: 3 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    13 December, 2025Verified purchase

    Makes hair fall out

    Ok I thought something wrong because so much hair was falling out since using this shampoo, but after looking at other reviews I’m sure it’s this shampoo… what is going on.
    Kbm
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    8 December, 2025Verified purchase

    Amazing!

    Smells great and leaves hair clean! I’ve been able to cut down on wash days since using this product.
    MT
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    6 December, 2025Verified purchase

    Thumbs down

    My hair was falling
    Mimi
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 November, 2025Verified purchase

    (no review title)

    love the set I got. shampoo with the conditioner and leave in spray
    Mon
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 November, 2025Verified purchase

    Horrible Scent

    I was shocked to read all the reviews saying people LIKED the scent. I can’t stand this shampoo’s scent. It smells like musky, burnt hair. It even made my pillow reek.
    Amber
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 October, 2025

    Smooth and soft gentle

    Smooth my hair looks and feels amazing
    Haley
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 September, 2025

    MAKES MY HAIR FALL OUT

    Makes your hair fall out and doesnt clean good. I gave it a good trial of 3 weeks. once I stopped using it and used a different shampoo, my hair stopped falling out. makes my hair soft tho. thats what the star's for.
    Taylor
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 August, 2025Verified purchase

    im writing this on every product I bought from this brand

    Made mine n my mind hair fall out. she looked it up on tiktok and it turns out a bunch of girls hair is thinning and the company is blaming it on "breakage".
    Lk
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    22 August, 2025Verified purchase

    It's a NO for me

    Does not lather well— bottle is super flimsy and soft overall. My hair and scalp felt extremely dry using this product.
    JS
    Did you find this review helpful?
    4 out of 5 stars
    13 August, 2025Verified purchase

    Daily use for years

    Lightweight shampoo, hair doesn’t feel weird or stripped down after it dries
    RH
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    30 June, 2025
    originally posted on influenster.com
    Image

    Good

    [This review was collected as part of a promotion.] This product made my hair really soft I love this. It smells amazing packaging is good. It works really good definitely get this product. O Worth the money
    ash_buda_3907
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 June, 2025

    Five Stars

    Smells very good /kind of an earthy, slightly musky, almost cologne scent. The smell does seem to linger and it’s great to catch a whiff every now and then. Had to use a bit more than other conditioners but it rinsed clean and my hair felt very soft after. Frizz still there but that’s a constant personal battle. Bottles are small for the price but on sale it’s ok. Still worth 5 stars!
    Lilannie
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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