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Not Your Mother's aura boost Restore Shampoo -13oz: Basic Cleansing, Nourishing, All Hair Types, Liquid - 2 of 4Not Your Mother's aura boost Restore Shampoo -13oz: Basic Cleansing, Nourishing, All Hair Types, Liquid - 3 of 4Not Your Mother's aura boost Restore Shampoo -13oz: Basic Cleansing, Nourishing, All Hair Types, Liquid - 4 of 4
Not Your Mother's aura boost Restore Shampoo -13oz: Basic Cleansing, Nourishing, All Hair Types, Liquid - 1 of 4

Not Your Mother's aura boost Restore Shampoo -13oz: Basic Cleansing, Nourishing, All Hair Types, Liquid

4.7 out of 5 stars with 93 reviews
7 Questions
New at  target 
7k+ bought in last month

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At a glance

About this item

Highlights

  • Hair shampoo for women helps fortify and strengthen weakened, stressed hair
  • Supports overall hair health and resilience
  • Gently cleanses without stripping hair
  • Creamy lather leaves hair softer, stronger, and refreshed
  • Formulated with amino acids, peptides, and magnesium to reinforce hair fibers
  • Great for damaged, breakage-prone, or weakened hair and all hair types, including straight hair, wavy hair, and curly hair
  • Sulfate surfactant-free and paraben-free
  • Check out the Not Your Mother's aura boost lineup, including Hydrate, Restore, Thickening, and Anti-Frizz Shampoos and Conditioners

Description

Stronger, healthier hair begins with Not Your Mother's aura boost Restore Shampoo. This gentle, non-stripping women's shampoo helps cleanse while reinforcing hair fibers with a powerful blend of amino acids, peptides, and magnesium. It helps fortify and strengthen stressed, breakage-prone hair, leaving hair feeling softer, more resilient, and refreshed. The creamy lather cleanses without weighing hair down and features a soothing Sandalwood Iris scent for a calm, restorative experience. For best results, follow with aura boost Restore Conditioner.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Nourishing, Basic Cleansing
Net weight: 13 fl oz (US)
TCIN: 94744688
UPC: 688047140967
Item Number (DPCI): 063-00-8538
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.33 inches length x 2.33 inches width x 7.91 inches height
Estimated ship weight: 1.15 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this safe for dyed hair?

submitted by Em - 21 days ago

  • A: Hi Em! Thank you for your question! Our Not Your Mother’s Aura Boost Restore Shampoo is safe for both natural and color-treated hair. It’s paraben-free and sulfate surfactant-free, providing a gentle, non-stripping cleanse. The formula is powered by amino acids, peptides, and magnesium to help reinforce hair fibers, leaving breakage-prone, damaged hair feeling softer, stronger, and healthier after each wash. If you’d ever like a personalized recommendation based on your hair type and needs, we’d love to help! We invite you to reach out to our social media team—they’ll be happy to assist you on your hair care journey and make sure you have the best possible experience with our products. ✨

    submitted byNYM Team - 19 days ago
    Brand expert

Q: What is the main purpose of this shampoo?

submitted by AI Shopping Assistant - 2 months ago

  • A: The primary purpose is basic cleansing and nourishing, helping to fortify and strengthen weakened hair.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What fragrance does this shampoo have?

submitted by AI Shopping Assistant - 2 months ago

  • A: The shampoo has a soothing Sandalwood Iris scent, providing a calm and restorative experience.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this shampoo contain sulfates or parabens?

submitted by AI Shopping Assistant - 2 months ago

  • A: No, it is sulfate surfactant-free and paraben-free, making it gentle on hair.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What are the key ingredients in this shampoo?

submitted by AI Shopping Assistant - 2 months ago

  • A: The shampoo contains amino acids, peptides, and magnesium for reinforcing hair fibers and supporting overall hair health.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this shampoo suitable for all hair types?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, it is suitable for all hair types, including straight, wavy, and curly hair.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this one the replace for a purple?

submitted by Maria - 2 months ago

  • A: Hi there! Thank you for your question! 😊 Our Aura Boost Restore Shampoo Repair & Strengthen is not formulated to neutralize yellow or orange tones, as its main focus is to repair, strengthen, and improve the overall health of your hair. Thanks to its formula with amino acids, peptides, and magnesium, it helps reinforce the hair fiber, reduce breakage, and restore softness and resilience to damaged or weakened hair, all while gently cleansing without stripping. Maria, would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team—they’re here to support you on your hair care journey and ensure you have a delightful experience! 💛

    submitted byNYM Team - 2 months ago
    Brand expert
See all questions (7)

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4.7 out of 5 stars with 93 reviews
4 out of 5 stars
18 March, 2026
originally posted on influenster.com
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Smells great but better for thick hair!

[This review was collected as part of a promotion.] I loved the scent of this shampoo but for thin hair it felt like I needed a bit more moisture. If you have thick hair like my roommate then you will love this! Very lightweight and not heavy on the hair.
AryM
Did you find this review helpful?
5 out of 5 stars
9 March, 2026
originally posted on influenster.com
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Amazing product!

[This review was collected as part of a promotion.] This shampoo from Not Your Mother’s makes my hair shine like no other. It smells amazing, just like sandalwood. It keeps my hair so much less frizzy all together.
AllieN
Did you find this review helpful?
5 out of 5 stars
27 February, 2026
originally posted on influenster.com
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solid shampoo!

[This review was collected as part of a promotion.] i love that this shampoo is able to gently cleanse hair without stripping. the added benefits such as peptides and amino acids really are good additions that’s make a noticeable difference when it comes to hair health. the scent is gentle and not over bearing either which is also a plus. the cute packaging is a bonus too!
KaelynG
1 guest found this review helpful. Did you?
4 out of 5 stars
26 February, 2026
originally posted on influenster.com
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It’s an okay affordable shampoo

[This review was collected as part of a promotion.] Overall, the shampoo is a decent product. It lathers nicely and rinses out pretty well without leaving buildup behind. My hair felt pretty clean and lightweight after using but I didn’t really notice much of a difference. I don’t think it’s a bad product or anything, I just don’t think it’s a good for my hair.
LanieN
Did you find this review helpful?
5 out of 5 stars
26 February, 2026
originally posted on influenster.com
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Fresh and clean (:

[This review was collected as part of a promotion.] I would highly recommend this shampoo. It was easy to apply, came out of the bottle easily, and smells incredible! It lathers up super nicely when in use, and my hair afterwards felt really fresh and clean.
NikkiL
1 guest found this review helpful. Did you?
5 out of 5 stars
21 February, 2026
originally posted on influenster.com
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GET IT NOW

[This review was collected as part of a promotion.] OBESSED IS AN UNDERSTATEMENT!! Love this and will buy again, its smell is nice and rinsed out really well in the shower and bath. Brighter hair days
CaitlynL
Did you find this review helpful?
4 out of 5 stars
10 February, 2026
originally posted on influenster.com
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Not Your Mother’s Shampoo

[This review was collected as part of a promotion.] I was very excited to try this product. Since it’s winter time my hair gets very dry, this product smelled good and lathered so nicely throughout my hair. I was worried about how it would impact my scalp but my hair felt clean and it didn’t dry my scalp out! I also noticed a little extra shine to my hair after using.
Bridgette H
Did you find this review helpful?
5 out of 5 stars
9 February, 2026
originally posted on influenster.com
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The best in quality

[This review was collected as part of a promotion.] I love 💕 this shampoo it’s textured is soft protection the scalp it’s smell is delicious it’s ingredients are not aggressive and it’s application is super easy
Did you find this review helpful?
5 out of 5 stars
9 February, 2026
originally posted on influenster.com
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Staple in my routine!

[This review was collected as part of a promotion.] Love love love! Has my hair feeling so clean and shiny without stripping natural moisture. Gorgeous scent that lasts for days. Has improved my breakage and strengthened my hair. A must buy!
Sharron F
1 guest found this review helpful. Did you?
5 out of 5 stars
31 January, 2026
originally posted on influenster.com
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Great shampoo

[This review was collected as part of a promotion.] I love the smell it has very amazing it clean my oil roots very well I love on the second wash more foaming it got to actually deep clean my hair I was able to hold off on 4 days on washing my hair
celinaberniecee_2630
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5 out of 5 stars
29 January, 2026
originally posted on NYM
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RESTORED HAIR

I have very dry, brittle hair and just after one wash it completely transformed my hair! I have always used NYM products but I was throughly impressed with texture of my hair before products!
gennakal
1 guest found this review helpful. Did you?
5 out of 5 stars
28 January, 2026
originally posted on influenster.com
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Hair repair

[This review was collected as part of a promotion.] I really enjoyed using this product. My hair was damaged from the recent bleach and haven’t been able to get back to what it was but after using this product, it got rid of the frizz and made it silky smooth. It was light on the hair and the smell is amazing. Packaging is a plus which is so cute.
sitoran4_5765
Did you find this review helpful?
5 out of 5 stars
28 January, 2026
originally posted on influenster.com
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Great packaging and product!

[This review was collected as part of a promotion.] I love the packaging and the size of the bottles. The product itself makes my hair very clean and really lathers up well. Nothing in this formula makes my hair greasy. I noticed my hair feels really nice after using this product consistently and I love the smell!!
hotmessjesssss_5394
Did you find this review helpful?
5 out of 5 stars
28 January, 2026
originally posted on influenster.com
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Incredible smell

[This review was collected as part of a promotion.] I loved the Aura Boost line; its scent is incredible, and it leaves my hair looking beautiful (photo of my hair after using the line and styling it). My hair feels so clean also!. Plus, the bottle design is very aesthetically pleasing.
saram587_9860
Did you find this review helpful?
4 out of 5 stars
26 January, 2026
originally posted on influenster.com
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Good but not groundbreaking

[This review was collected as part of a promotion.] I got this product in exchange for my honest review. I don’t believe you can see the benefits of a new hair product unless you’re 3-6 months into it, so here’s my review of my few times using it. It smells fabulous and has a thick, creamy consistency. The photo I took was the morning after I washed my hair (at night) and straightened it. It’s pretty soft but not quite as soft as other brands leave me feeling.
cloudyyyyah_7854
3 guests found this review helpful. Did you?
5 out of 5 stars
26 January, 2026
originally posted on influenster.com
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Good Shampoo

[This review was collected as part of a promotion.] I really loved the me scent of this restore shampoo. It left my hair feeling smooth and hydrated. It’s very easy to store and lasts for a long time.
littlepickledradish_4893
Did you find this review helpful?
5 out of 5 stars
20 January, 2026
originally posted on influenster.com
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Healthy and shiny hair

[This review was collected as part of a promotion.] From the first use, Not Your Mother's Aura Boost Restore becomes a true favorite for hair care. This shampoo duo is designed to bring tired, dull or stressed hair back to life, and delivers what it promises. The shampoo deeply cleanses without drying out, leaving the hair fresh, light and with an immediate feeling of renewal. Its formula helps restore the balance of the hair, providing softness and shine from the root In addition, its aroma is soft and pleasant, ideal for those looking for a relaxing sensory experience in each wash. It is perfect for daily use and for all types of hair, especially if you need a boost of energy and restoration. 💜 Conclusion: A reliable, effective and charming product that really revives the hair. If you are looking for healthier, shinier and full of vitality hair, Aura Boost Restore is an excellent choice. ✨
yezikaa_2479
Did you find this review helpful?
4 out of 5 stars
20 January, 2026
originally posted on influenster.com
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Restores & Refreshes

[This review was collected as part of a promotion.] The formula is designed for stressed hair, and it really shows—my hair feels stronger, smoother, and more hydrated. I love that it’s infused with amino acids, peptides, and magnesium, which helps restore moisture and shine while keeping my hair looking fresh and bouncy. It cleanses well without stripping or leaving a residue. The packaging is nice and I enjoy the easy push lid. I also love the clean scent this shampoo has. It carries its scent leaving you smelling refreshed.
destineek10_5249
Did you find this review helpful?
5 out of 5 stars
6 January, 2026
originally posted on influenster.com
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Great clean scalp after

[This review was collected as part of a promotion.] My hair felt so good after using this. I typically don’t go a day without washing my hair because my hair gets greasy, everyone’s hair is different!!!! But this shampoo left my scalp feeling clean for 48 hours
jilliana28_5378
Did you find this review helpful?
3 out of 5 stars
3 January, 2026
originally posted on influenster.com
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Trying not your mother’s shampoo

[This review was collected as part of a promotion.] I appreciate the packaging it’s pretty much straight to the point on what the conditioner has and does. (Just in reference as well I do have natural curly hair), one of the reasons why I wanted to try a not your mothers products. After using it I really love the scent it smelt so good! the shampoo it self was nice, it made my hair feel clean & the consistency was thick (which I really like because the thicker the more it lathers pretty good). The finish was good but sadly my scalp didn’t really like it, after using the conditioner and the shampoo my scalp was severely dry (i did put oils in my hair as well but it still was super dry).
jadasimonneee_6137
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