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Raw Sugar The Mighty Curl Shampoo - Rosemary + Cider Vinegar - 16 fl oz: Vegan, Daily Use, Gel Form - 2 of 4Raw Sugar The Mighty Curl Shampoo - Rosemary + Cider Vinegar - 16 fl oz: Vegan, Daily Use, Gel Form - 3 of 4Raw Sugar The Mighty Curl Shampoo - Rosemary + Cider Vinegar - 16 fl oz: Vegan, Daily Use, Gel Form - 4 of 4
Raw Sugar The Mighty Curl Shampoo - Rosemary + Cider Vinegar - 16 fl oz: Vegan, Daily Use, Gel Form - 1 of 4

Raw Sugar The Mighty Curl Shampoo - Rosemary + Cider Vinegar - 16 fl oz: Vegan, Daily Use, Gel Form

4.2 out of 5 stars with 323 reviews
5 Questions
New at  target 
7k+ bought in last month

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At a glance

About this item

Highlights

  • Clean, PETA-Certified Animal Test-Free, Vegan Shampoo
  • Helps remove buildup without weighing down curls
  • Designed for curly, frizz-prone hair
  • Helps define curls
  • Gentle on color-treated hair
  • Fragrance compliant with EU and IFRA safety standards
  • Formulated without SLS/SLES, parabens, phthalates or silicones
  • Bottle contains 30% recycled content

Description

Give your curls main character energy with The Mighty Curl Shampoo. Crafted with rich Avocado Extract, Apple Cider Vinegar and Rosemary, this curly hair shampoo gently cleanses while allowing your natural curl pattern to shine through.

Highlighted Ingredients:
Avocado Extract: enhances shine
Apple Cider Vinegar: helps balance pH
Rosemary: helps support scalp health

Raw Sugar makes products that keep you refreshingly clean, smelling good and feeling even better. We use clean, effective ingredients and uplifting scents formulated to comply with strict EU and IFRA guidelines for fragrances. Our bottles, jars and tubes contain recycled content. We create products that make ordinary moments feel brighter and remind you that when life gets raw and real, it's time to be sweet to yourself. Real Life, Made Sweeter.™

Scent: Rosemary + Cider Vinegar
Creamy, fresh, energizing

Massage thoroughly into wet hair starting at the scalp. Rinse with cool water. Follow with The Mighty Curl Conditioner. After use, please recycle this HDPE bottle per your local guidelines.
Scent: Apple Cider, Rosemary
Hair Type: Wavy, Curly, All Hair Types, Coily
Health Facts: Vegan
Product Form: Gel
Sustainability Claims: Not Tested on Animals, Plant-Based, Cruelty-Free, Post-Consumer Recycled Material
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Basic Cleansing, Curl Enhancing
Net weight: 16 fl oz (US)
Features: Rinse-Off, Nongreasy
TCIN: 94775889
UPC: 840315303324
Item Number (DPCI): 063-00-2006
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, dimethyl lauramide/myristamide, *simmondsia chinensis (jojoba) seed oil, persea gratissima (avocado) fruit extract, apple cider vinegar, *rosmarinus officinalis (rosemary) leaf oil, glycerin, panthenol, polyquaternium-7, guar hydroxypropyltrimonium chloride, citric acid, sodium chloride, sodium benzoate, potassium sorbate, fragrance (parfum). * certified organic/cold press extracts.

Shipping details

Estimated ship dimensions: 1.85 inches length x 2.99 inches width x 8.04 inches height
Estimated ship weight: 1.202 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What ingredients help enhance shine in this shampoo?

submitted by AI Shopping Assistant - 16 days ago

  • A: Avocado Extract is the key ingredient that enhances shine in this shampoo.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: Is this shampoo suitable for color-treated hair?

submitted by AI Shopping Assistant - 16 days ago

  • A: Yes, this shampoo is gentle on color-treated hair and helps maintain color integrity.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: What hair types can use this shampoo?

submitted by AI Shopping Assistant - 16 days ago

  • A: This shampoo is formulated for curly, wavy, coily, and all hair types.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: Does this shampoo contain any harmful chemicals?

submitted by AI Shopping Assistant - 16 days ago

  • A: No, it is free from SLS/SLES, parabens, phthalates, and silicones.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: How often is it recommended to use this shampoo?

submitted by AI Shopping Assistant - 16 days ago

  • A: It is recommended to use this shampoo daily for optimal results.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated
See all questions (5)

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121 recommendations
5 out of 5 stars
28 March, 2026
originally posted on influenster.com
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Raw Sugar Shampoo

[This review was collected as part of a promotion.] I really liked this shampoo. It smells great, I was definitely skeptical of the acv; however, I did not smell it. It seemed to cleanse really well! My hair was nice and soft afterward, not dry at all. I will definitely look into other products from this brand.
BriannaS
Did you find this review helpful?
5 out of 5 stars
12 March, 2026
originally posted on influenster.com
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Worth trying

[This review was collected as part of a promotion.] This shampoo smells really nice, the cider vinegar and rosemary scent is perfectly subtle. I like to use this product and follow it up with gel in my hair. My curls looks good, and my hair never feels too heavy
NicoleB
Did you find this review helpful?
5 out of 5 stars
11 March, 2026
originally posted on influenster.com
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Hydrating & Great for Curly Hair!

[This review was collected as part of a promotion.] I recieved the product as a complimentary gift in exchange for my honest opinion and it works great for my curls. It cleanses gently while keeping my hair soft, hydrated, and defined without feeling dry. It smells amazing and leaves my hair feeling fresh and healthy.
YennieB
Did you find this review helpful?
5 out of 5 stars
11 March, 2026
originally posted on influenster.com
Image

nice and easy shampoo

[This review was collected as part of a promotion.] This shampoo smells amazing! It smells fresh and clean. After using it my scalp feels clean. It also feels smooth going down the hair strands. The consistency is light so it doesn’t feel uncomfortable to apply onto the hair.
NaomiE
Did you find this review helpful?
4 out of 5 stars
7 March, 2026
originally posted on influenster.com
Image

Budget friendly option with decent curl support bu

[This review was collected as part of a promotion.] I have wavy to curly hair that tangles easily, especially when my scalp gets oily or I get product buildup, so I’m always looking for a shampoo that can clean without making my curls angry. This one is pretty solid for the price. First off, the packaging is nice. It’s simple, clean, and that soft aesthetic that looks good sitting in the shower. Performance wise, I can see the definition of my curls trying to come through and my hair feels clean without being stripped. But I do notice more frizz than I’d like. It’s not a harsh frizz, just that fluffy, slightly under defined look that happens when a shampoo cleans well but doesn’t give enough slip of moisture for curls that tangles easily easily.
VeronikaR
Did you find this review helpful?
2 out of 5 stars
6 March, 2026
originally posted on influenster.com
Image

Defines curls, dries hair

[This review was collected as part of a promotion.] This product smells amazing - so fresh and clean, and really brought out my natural curls which was so impressive. It made my scalp feel so clean as well, but unfortunately has dried out my hair so much that it feels unhealthy and is so frizzy. Hoping they come out with a more hydrating version, for people like me.
HeatherB
1 guest found this review helpful. Did you?
5 out of 5 stars
3 March, 2026
originally posted on influenster.com
Image

Good shampoo; nice smell and a little bit goes a l

[This review was collected as part of a promotion.] Great smelling shampoo! Hard to tell if curling effect is good but when I scrunched in the shower it seemed to hold. A little bit went a long way an didn’t have to use much to feel a clean impact. I live in a dry climate but when using this product my ends were moist and smooth. Would buy again with the conditioner counterpart for full curl effect!’
GeorginaB
Did you find this review helpful?
5 out of 5 stars
2 March, 2026
originally posted on influenster.com
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Love this! Made my wavy hair curl more!

[This review was collected as part of a promotion.] I have naturally curly hair and noticed this made my hair curl more after my hair dried. I like the cap that comes with it and the bottle is sturdy in one's hand. Easy to use and the smell is good. It smells clean and floral but light scent. I love that and am really liking all the RAW sugar products I have used so far. The shampoo washed out of my hair well and didn't feel like it took a lot of water or time to get it out. Same with the body wash which I went and bought already to put away. Now I have to go buy more shampoo as this is my go to. Healthy clean fresh soft wavy/curly hair. Great product.
JaneP
Did you find this review helpful?
4 out of 5 stars
26 February, 2026
originally posted on influenster.com
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Pretty good

[This review was collected as part of a promotion.] The scent is wonderful. My hair was a bit tangled and this helped to get through it all. It lathered well, felt very clean, and didn’t leave residue like some shampoos that feel like there’s still product in your hair. Overall, I think it was a good shampoo.
AmyS
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
24 February, 2026

Love it!

I absolutely loved this product! I received this product as a sample for my honest feedback, but I would genuinely recommend this conditioner and shampoo to everyone I know. It smells amazing and makes my hair feel great!!
Bella
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
14 February, 2026
originally posted on influenster.com
Image

Worth trying!

[This review was collected as part of a promotion.] I’ve been using this shampoo for almost a month now. I really like the citrus smell — it gives a nice fresh feeling to my hair. It doesn’t add too much volume, which is actually perfect for curly hair. It helps define my curls, and my hair looks natural and not too frizzy or bushy. I also like that it’s vegan, which is a big plus. Worth trying!
KatP
Did you find this review helpful?
5 out of 5 stars
14 February, 2026
originally posted on influenster.com
Image

Smells amazing

[This review was collected as part of a promotion.] Oh my gosh!! The smell is insane!! It makes me feel so fresh and clean. I have never used this brand before but I would buy this again! I don’t have a big curly hair but it still works on my hair
WathmieA
Did you find this review helpful?
4 out of 5 stars
13 February, 2026
originally posted on influenster.com
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Decent

[This review was collected as part of a promotion.] Oh my goodness!!!!! I love the smell of this shampoo! I enjoy the amazing lather that builds up when you rub this shampoo in your hand to prep it for your hair. This shampoo was used on my scalp and my kids hair who have curly hair and although it did a great job washing, and I did not feel and residue, it did leave our hair feeling dry! We had a nice shine after using this but when using conditioner, it did not feel like it helped with dryness from the shampoo.
stephtmarie_2103
Did you find this review helpful?
3 out of 5 stars
11 February, 2026
originally posted on influenster.com
Image

À good shampoo

[This review was collected as part of a promotion.] Texture is light and very foamy, feels light, my hair felt clean and properly washed afterwards, my waves was stunning the following day. Will recommend this product to anyone with curls or waves.
lauradcq_2118
Did you find this review helpful?
4 out of 5 stars
11 February, 2026
originally posted on influenster.com
Image

Clean scalp and bouncy curls!

[This review was collected as part of a promotion.] I have super fine curly hair prone to frizz and I was excited to try this shampoo specifically targeted for curly hair. The formula is clear and the scent is divine! It’s a perfect balance of herby and fresh! The shampoo lathers well - a small dollop covered my whole hair (medium length fine hair). It was quite easy to rinse off. For oily scalps this would be a great addition as it leaves hair nice and clean. But for dry scalps and fine hair, following up with a conditioner is needed. I plan to get the respective conditioner to see how the pair works together. I air dried my hair and the curls resurfaced from my limp hair (prewash) with a bounce!!! I do like how this shampoo brings my natural curls to life.
olipriyad_9715
Did you find this review helpful?
3 out of 5 stars
11 February, 2026
originally posted on influenster.com
Image

Verry good 😍

[This review was collected as part of a promotion.] Smell so good. It’s transprent and smells very nice. But when it arrvied at my house , it had leaked out. I’m so sorry. I like shampoo raw sugar the might curi ❤️
baothy39_9352
Did you find this review helpful?
5 out of 5 stars
10 February, 2026
originally posted on influenster.com
Image

Good

[This review was collected as part of a promotion.] This was sush a great product for me. It made my scalp feel very clean and fresh. The scent is kinda faint but it still smells really good. A small amount goes a long way I find that double shampooing helps remove the product I’ve put on my hair.
Did you find this review helpful?
5 out of 5 stars
10 February, 2026
originally posted on influenster.com
Image

Shampoo

[This review was collected as part of a promotion.] Raw sugar the mighty curl shampoo is great. My daughter has curly hair and I have a week using it on her hair and leaves it so nice. It defines her curls and leave her hair so shiny and nice
Melissa V
Did you find this review helpful?
4 out of 5 stars
9 February, 2026
originally posted on influenster.com
Image

Good

[This review was collected as part of a promotion.] I have slight curly to wavy hair and I was so so excited to try this because I need a shampoo that would enhance my curls without using heat and this did not disappoint
Abira C
Did you find this review helpful?
5 out of 5 stars
9 February, 2026
originally posted on influenster.com
Image

Raw Sugar The Mighty Curl Shampoo

[This review was collected as part of a promotion.] Raw Sugar The Mighty Curl Shampoo has been a game changer for my waves and curls. The volume it creates makes it much easier to style my hair. The scent is on point and leaves it feeling clean and refreshed. The silky shine is just an added bonus.
Megan T
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