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Raw Sugar The Mighty Curl Shampoo - Rosemary + Cider Vinegar - 16 fl oz: Vegan, Daily Use, Gel Form - 2 of 4Raw Sugar The Mighty Curl Shampoo - Rosemary + Cider Vinegar - 16 fl oz: Vegan, Daily Use, Gel Form - 3 of 4Raw Sugar The Mighty Curl Shampoo - Rosemary + Cider Vinegar - 16 fl oz: Vegan, Daily Use, Gel Form - 4 of 4
Raw Sugar The Mighty Curl Shampoo - Rosemary + Cider Vinegar - 16 fl oz: Vegan, Daily Use, Gel Form - 1 of 4

Raw Sugar The Mighty Curl Shampoo - Rosemary + Cider Vinegar - 16 fl oz: Vegan, Daily Use, Gel Form

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About this item

Highlights

  • Clean, PETA-Certified Animal Test-Free, Vegan Shampoo
  • Helps remove buildup without weighing down curls
  • Designed for curly, frizz-prone hair
  • Helps define curls
  • Gentle on color-treated hair
  • Fragrance compliant with EU and IFRA safety standards
  • Formulated without SLS/SLES, parabens, phthalates, silicones or synthetic dyes
  • Bottle contains 30% recycled content

Description

Give your curls main character energy with The Mighty Curl Shampoo. Crafted with rich Avocado Extract, Apple Cider Vinegar and Rosemary, this curly hair shampoo gently cleanses while allowing your natural curl pattern to shine through.

Highlighted Ingredients:
Avocado Extract: enhances shine
Apple Cider Vinegar: helps balance pH
Rosemary: helps support scalp health

Raw Sugar makes products that keep you refreshingly clean, smelling good and feeling even better. We use clean, effective ingredients and uplifting scents formulated to comply with strict EU and IFRA guidelines for fragrances. Our bottles, jars and tubes contain recycled content. We create products that make ordinary moments feel brighter and remind you that when life gets raw and real, it's time to be sweet to yourself. Real Life, Made Sweeter.™

Scent: Rosemary + Cider Vinegar
Creamy, fresh, energizing

Massage thoroughly into wet hair starting at the scalp. Rinse with cool water. Follow with The Mighty Curl Conditioner. After use, please recycle this HDPE bottle per your local guidelines.
Scent: Apple Cider, Rosemary
Hair Type: Wavy, Curly, All Hair Types, Coily
Health Facts: Vegan
Product Form: Gel
Sustainability Claims: Not Tested on Animals, Plant-Based, Cruelty-Free, Post-Consumer Recycled Material
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Basic Cleansing, Curl Enhancing
Net weight: 16 fl oz (US)
Features: Rinse-Off, Nongreasy
TCIN: 94775889
UPC: 840315303324
Item Number (DPCI): 063-00-2006
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, dimethyl lauramide/myristamide, *simmondsia chinensis (jojoba) seed oil, persea gratissima (avocado) fruit extract, apple cider vinegar, *rosmarinus officinalis (rosemary) leaf oil, glycerin, panthenol, polyquaternium-7, guar hydroxypropyltrimonium chloride, citric acid, sodium chloride, sodium benzoate, potassium sorbate, fragrance (parfum). * certified organic/cold press extracts.

Shipping details

Estimated ship dimensions: 2.1 inches length x 3.15 inches width x 7.96 inches height
Estimated ship weight: 1.2 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
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4.2 out of 5 stars with 332 reviews
effectiveness: 3.99 out of 5
quality: 4.03 out of 5
value: 3.85 out of 5
59% would recommend
126 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
14 May, 2026

the best

a godsend! this stuff is amazing and my extremely curly hair adores it.
caitlyn alexandra
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
13 May, 2026Verified purchase

Redesign to raise the price per oz

Don’t get me wrong - I LOVED this shampoo and how well it does with my curls. But I’m extremely frustrated by the “redesign” that changed the name while also magically decreasing the bottle size by 2 oz. I don’t know if these companies are just hoping we don’t notice?
Rachel
effectiveness: 5 out of 5
quality: 5 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
10 May, 2026
originally posted on influenster.com
Image

frizzy curly hair dreams

[This review was collected as part of a promotion.] this shampoo is an absolute rockstar for my curly and frizzy hair. the smell is divine as well. it feels like it does everything i need in one step to get my curls under control.
leahS
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
6 May, 2026Verified purchase

DRY

My hair immediately felt DRY and stripped while lathering and even more so after rinsing! It did get product out fairly well though. I don’t plan on using this again. My hair was super frizzy the next day despite using conditioner. I have 3c low porosity curls and this was a BIG no!
MJohnson16
effectiveness: 1 out of 5
quality: 3 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
24 April, 2026

Not Worth It Anymore

It use to be 18oz for $8.99 Did Raw Sugar sell out like Siete and Annie's? Not worth it now. I will stick to Dr.Bronners. My review is NOT part of a promotion.
Cristel V
effectiveness: 5 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
21 April, 2026Verified purchase

Hair Regrowth and Hydration

I’ve been using this shampoo along with the mighty curls conditioner for about 6 months. I’ve always heard that rosemary was beneficial for hair growth but thought it was a trend. Now that’s I’ve been using this shampoo and conditioner, I am a believer. I have new growth around my hairline and crown. My hair grows faster, is fuller and retains length without becoming brittle. I have 2B/wavy hair and this has the perfect amount of moisture without weighing it down. I also love the mild scent.
Sarah
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
28 March, 2026
originally posted on influenster.com
Image

Raw Sugar Shampoo

[This review was collected as part of a promotion.] I really liked this shampoo. It smells great, I was definitely skeptical of the acv; however, I did not smell it. It seemed to cleanse really well! My hair was nice and soft afterward, not dry at all. I will definitely look into other products from this brand.
BriannaS
1 guest found this review helpful. Did you?
5 out of 5 stars
12 March, 2026
originally posted on influenster.com
Image

Worth trying

[This review was collected as part of a promotion.] This shampoo smells really nice, the cider vinegar and rosemary scent is perfectly subtle. I like to use this product and follow it up with gel in my hair. My curls looks good, and my hair never feels too heavy
NicoleB
1 guest found this review helpful. Did you?
5 out of 5 stars
11 March, 2026
originally posted on influenster.com
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Hydrating & Great for Curly Hair!

[This review was collected as part of a promotion.] I recieved the product as a complimentary gift in exchange for my honest opinion and it works great for my curls. It cleanses gently while keeping my hair soft, hydrated, and defined without feeling dry. It smells amazing and leaves my hair feeling fresh and healthy.
YennieB
Did you find this review helpful?
5 out of 5 stars
11 March, 2026
originally posted on influenster.com
Image

nice and easy shampoo

[This review was collected as part of a promotion.] This shampoo smells amazing! It smells fresh and clean. After using it my scalp feels clean. It also feels smooth going down the hair strands. The consistency is light so it doesn’t feel uncomfortable to apply onto the hair.
NaomiE
Did you find this review helpful?
4 out of 5 stars
7 March, 2026
originally posted on influenster.com
Image

Budget friendly option with decent curl support bu

[This review was collected as part of a promotion.] I have wavy to curly hair that tangles easily, especially when my scalp gets oily or I get product buildup, so I’m always looking for a shampoo that can clean without making my curls angry. This one is pretty solid for the price. First off, the packaging is nice. It’s simple, clean, and that soft aesthetic that looks good sitting in the shower. Performance wise, I can see the definition of my curls trying to come through and my hair feels clean without being stripped. But I do notice more frizz than I’d like. It’s not a harsh frizz, just that fluffy, slightly under defined look that happens when a shampoo cleans well but doesn’t give enough slip of moisture for curls that tangles easily easily.
VeronikaR
Did you find this review helpful?
2 out of 5 stars
6 March, 2026
originally posted on influenster.com
Image

Defines curls, dries hair

[This review was collected as part of a promotion.] This product smells amazing - so fresh and clean, and really brought out my natural curls which was so impressive. It made my scalp feel so clean as well, but unfortunately has dried out my hair so much that it feels unhealthy and is so frizzy. Hoping they come out with a more hydrating version, for people like me.
HeatherB
1 guest found this review helpful. Did you?
5 out of 5 stars
3 March, 2026
originally posted on influenster.com
Image

Good shampoo; nice smell and a little bit goes a l

[This review was collected as part of a promotion.] Great smelling shampoo! Hard to tell if curling effect is good but when I scrunched in the shower it seemed to hold. A little bit went a long way an didn’t have to use much to feel a clean impact. I live in a dry climate but when using this product my ends were moist and smooth. Would buy again with the conditioner counterpart for full curl effect!’
GeorginaB
Did you find this review helpful?
5 out of 5 stars
2 March, 2026
originally posted on influenster.com
Image

Love this! Made my wavy hair curl more!

[This review was collected as part of a promotion.] I have naturally curly hair and noticed this made my hair curl more after my hair dried. I like the cap that comes with it and the bottle is sturdy in one's hand. Easy to use and the smell is good. It smells clean and floral but light scent. I love that and am really liking all the RAW sugar products I have used so far. The shampoo washed out of my hair well and didn't feel like it took a lot of water or time to get it out. Same with the body wash which I went and bought already to put away. Now I have to go buy more shampoo as this is my go to. Healthy clean fresh soft wavy/curly hair. Great product.
JaneP
Did you find this review helpful?
4 out of 5 stars
26 February, 2026
originally posted on influenster.com
Image

Pretty good

[This review was collected as part of a promotion.] The scent is wonderful. My hair was a bit tangled and this helped to get through it all. It lathered well, felt very clean, and didn’t leave residue like some shampoos that feel like there’s still product in your hair. Overall, I think it was a good shampoo.
AmyS
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
24 February, 2026

Love it!

I absolutely loved this product! I received this product as a sample for my honest feedback, but I would genuinely recommend this conditioner and shampoo to everyone I know. It smells amazing and makes my hair feel great!!
Bella
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
16 February, 2026
originally posted on influenster.com
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Amazing 😻

[This review was collected as part of a promotion.] Amazing shampoo. This shampoo smells like rosemary with subtle extra scent, kind of like those fancy hotel fragrances. So good The packaging is so beautiful and has a really nice appearance, especially the wood like cap. It definitely gives spa vibes in the shower. The 16 oz volume is perfect and lasts a long time. It adds shine, moisture, and leaves my hair feeling super soft. love it
DevelynC
Did you find this review helpful?
5 out of 5 stars
14 February, 2026
originally posted on influenster.com
Image

Worth trying!

[This review was collected as part of a promotion.] I’ve been using this shampoo for almost a month now. I really like the citrus smell — it gives a nice fresh feeling to my hair. It doesn’t add too much volume, which is actually perfect for curly hair. It helps define my curls, and my hair looks natural and not too frizzy or bushy. I also like that it’s vegan, which is a big plus. Worth trying!
KatP
Did you find this review helpful?
5 out of 5 stars
14 February, 2026
originally posted on influenster.com
Image

Smells amazing

[This review was collected as part of a promotion.] Oh my gosh!! The smell is insane!! It makes me feel so fresh and clean. I have never used this brand before but I would buy this again! I don’t have a big curly hair but it still works on my hair
WathmieA
Did you find this review helpful?
4 out of 5 stars
13 February, 2026
originally posted on influenster.com
Image

Decent

[This review was collected as part of a promotion.] Oh my goodness!!!!! I love the smell of this shampoo! I enjoy the amazing lather that builds up when you rub this shampoo in your hand to prep it for your hair. This shampoo was used on my scalp and my kids hair who have curly hair and although it did a great job washing, and I did not feel and residue, it did leave our hair feeling dry! We had a nice shine after using this but when using conditioner, it did not feel like it helped with dryness from the shampoo.
stephtmarie_2103
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