EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Aveeno Baby Daily Moisture Gentle Body Bath Wash & Shampoo - Lightly Scented - 18 fl oz

Aveeno Baby Daily Moisture Gentle Body Bath Wash & Shampoo - Lightly Scented - 18 fl oz - 2 of 4Aveeno Baby Daily Moisture Gentle Body Bath Wash & Shampoo - Lightly Scented - 18 fl oz - 3 of 4Aveeno Baby Daily Moisture Gentle Body Bath Wash & Shampoo - Lightly Scented - 18 fl oz - 4 of 4
Aveeno Baby Daily Moisture Gentle Body Bath Wash & Shampoo - Lightly Scented - 18 fl oz - 1 of 4
$12.29 when purchased online
Target Online store #3991

About this item

Highlights

  • Dermatologist & Pediatrician-Recommended: Trusted by doctors for your baby’s sensitive skin
  • Gentle Cleansing: Softly cleanses your baby’s delicate hair and skin without drying
  • Hydrating: Tear-free formula keeps skin soft, smooth, and moisturized every day
  • Soothing: Infused with oat extract to calm and nurture sensitive skin
  • Fresh Scent: Rinses clean with a light, fresh fragrance
  • Everyday Use: Safe for daily baths to keep your baby’s skin and hair soft
  • Hypoallergenic Formula: Soap-free, no added sulfates and parabens

Description

Make bath time a breeze with Aveeno Baby Daily Moisture Gentle Bath Wash & Shampoo! This super gentle 2-in-1 formula is made with oat extract to keep your little one’s skin and hair soft, smooth, and oh-so-happy. It’s tear-free, lathers well, and rinses clean, leaving a fresh, light scent. No soap, no sulfates, just pure, gentle love for your baby’s delicate skin.

Key Ingredients:
Oat Extract: Nature’s calming secret to soothe and hydrate sensitive skin.
Glycerin: Keeps skin soft and moisturized, like a burst of refreshing hydration.
Hypoallergenic Formula: No nasties here—No added sulfates, dyes, and phenoxyethanol.

How to Use:
Squeeze a little bit onto a washcloth or your hands, and lather up that soft, bubbly goodness!
Gently scrub your baby’s skin and hair, then rinse away to reveal smooth, happy skin.
Use every day for the softest bath time ever!

Brand Story:
Aveeno has been trusted by pediatricians and dermatologists for over 70 years. With ingredients like oat extract, Aveeno provides safe, effective care for babies’ sensitive skin. Offering gentle products for every age, Aveeno keeps your little one’s skin soft, healthy, and happy.
Scent: Unscented
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Phthalate-Free, Dye-Free, Paraben-Free, Sulfate-Free, Hypoallergenic
Product Form: Liquid
Recommended Use: Daily
Beauty Purpose: Moisturizing, Basic Conditioning, Basic Cleansing, Nourishing
Net weight: 18 fl oz (US)
Features: Hypoallergenic, Tear-Free
TCIN: 12082570
UPC: 381371023905
Item Number (DPCI): 007-08-0747
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, cocamidopropyl betaine, sodium lauroamphoacetate, glycerin, coco-glucoside, sodium chloride, citric acid, acrylates/c10-30 alkyl acrylate crosspolymer, sodium benzoate, glyceryl oleate, fragrance, sodium hydroxide, polyquaternium-10, guar hydroxypropyltrimonium chloride, avena sativa (oat) kernel extract

Allergens & Warnings:

SAFETY TIP: Keep out of reach of children. Do not use if quality seal is broken or missing.

Shipping details

Estimated ship dimensions: 1.72 inches length x 3.7 inches width x 9.38 inches height
Estimated ship weight: 1.35 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is the product parabens free?

submitted by Thomas - 3 years ago
  • A: Yes! Aveeno Baby Wash and Shampoo is free of parabens, phthalates and sulfates. Thanks for your question!

    submitted byJohnson & Johnson - 3 years ago
    Brand expert
  • A: Hey Thomas, Yes the Aveeno Baby Wash and Shampoo is Paraben Free. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: It says on the title that it's 18oz, but the highlights state 8oz. Which is it really?

submitted by joohlala - 8 years ago
  • A: When we ordered, it was 18oz

    submitted bySS909 - 8 years ago
  • A: It is 18 oz. For this price point, it is correct.

    submitted byBretsmom - 5 years ago

Q: Is the baby body wash Gluten free?

submitted by Txmas - 1 month ago
  • A: Hi! Gluten or gluten-containing grains are not ingredients in the product. However, we do not currently test our final products for gluten and we cannot confirm that the product or any ingredients in the product are free of gluten. We strongly recommend that you first consult your pediatrician before using any product.

    submitted byJohnson & Johnson - 1 month ago
    Brand expert

Q: Is this good for people with eczema?

submitted by clara - 2 months ago
  • A: Hi! Our Aveeno Baby Daily Moisture Gentle Body Bath Wash & Shampoo is generally good for baby's sensitive skin; suitable for newborns. If you're specifically looking for products designed for eczema relief, you may visit our website at https://www.aveeno.com/.

    submitted byJohnson & Johnson - 2 months ago
    Brand expert

Q: Can adult use aveeno body wash and shampoo.

submitted by Bittermelons - 7 months ago
  • A: Hey there! Thank you for contacting us with your questions. The Aveeno Baby Daily Moisture Gentle Body Bath Wash & Shampoo is specifically designed for babies. Have a fantastic day!

    submitted byJohnson & Johnson - 7 months ago
    Brand expert

Q: Until what age is this baby wash recommended for? Is it recommended for toddlers?

submitted by USA - 9 months ago
  • A: children/infants can use Aveeno Baby Daily Moisture Gentle Body Bath Wash & Shampoo - Lightly Scented - 18 fl oz .

    submitted byJohnson & Johnson - 9 months ago
    Brand expert

Q: Does this have a reclose/open function on the dispenser?

submitted by Heather - 10 months ago
  • A: Yes, this product has a open and close mechanism.

    submitted byJohnson & Johnson - 9 months ago
    Brand expert

Q: does this contain cocoanut oil or cocoanut water?

submitted by Rita - 11 months ago
  • A: Hi there! This product does not contain coconut oil or coconut water!

    submitted byJohnson & Johnson - 11 months ago
    Brand expert

Q: Can this be used for kids daily face wash?

submitted by Target Momma - 2 years ago
  • A: Yes, our Baby Wash and Shampoo can be used as a daily face wash.

    submitted byJohnson & Johnson - 2 years ago
    Brand expert

Q: is it fragrance free?

submitted by Sophia - 3 years ago
  • A: Hi Sophia, our Aveeno Baby Wash and Shampoo isn't fragrance free.

    submitted byJohnson & Johnson - 3 years ago
    Brand expert

Related Categories

Summary of reviews

Aveeno Baby Wash and Shampoo is a highly recommended product for parents seeking a gentle and effective solution for their little ones. Enriched with natural oat extract, it provides a soothing cleanse while keeping skin and hair soft and moisturized. The mild scent is pleasant without being overpowering, making it ideal for sensitive skin. The convenient pump packaging allows for easy use during bath time, ensuring a delightful experience for both parents and babies.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 12966 reviews
    quality: 4.19 out of 5
    value: 4.11 out of 5
    83% would recommend
    136 recommendations

    Aveeno

    5 out of 5 stars
    stephaniev10_6735 - 16 days ago
    originally posted on influenster.com
    Image
    Aveeno baby Washington, has high quality ingredients that allow to leave the skin of the baby clean and soft without leaving irritation, 100% effectiveness
    Did you find this review helpful?

    Great baby product

    5 out of 5 stars
    harryg11_9647 - 16 days ago
    originally posted on influenster.com
    Image
    Aveeno, baby wash and shampoo it’s a really great product and my daughter uses every day. She’s really young small and it has been great on our skin. It’s been really gentle even if it goes into her eyes is completely safe doesn’t burn her eyes. It’s effective. The value is a little bit higher I think it premium product compared to other products in a similar category there is lavender scent but oil is a great product and I will definitely recommend
    Did you find this review helpful?

    Best for bathing a newborn or any baby.

    5 out of 5 stars
    soychaveli_4704 - 19 days ago
    originally posted on influenster.com
    Image
    Ever since my baby was born, I've been extra careful with what I put on his skin. I tried the Aveeno Baby wash and shampoo, and I absolutely love it. It's so gentle, smells amazing, and never irritates his skin. It gives me peace of mind knowing I'm using something that truly cares for him. His skin stays soft, his hair is silky, and he actually enjoys bath time! It's definitely a must-have in our routine.
    Did you find this review helpful?

    Gentle baby wash

    4 out of 5 stars
    melalexandra_1714 - 20 days ago
    originally posted on influenster.com
    Image
    This is all we used for almost the first year of our baby's life. It is so gentle. I liked the ingredients and it has a very mild scent, but still left her smelling so sweet. Gentle enough to use on face without irritating her eyes.
    Did you find this review helpful?

    Love it

    5 out of 5 stars
    chantelld7_55 - 20 days ago
    originally posted on influenster.com
    Image
    Clean ingredients the scent is mild which I love I love the packaging and the pump handle which is easy to use The value for my money . It is so gentle on my baby's skin
    Did you find this review helpful?

    Gentle, soothing, and perfect for sensitive skin—a

    5 out of 5 stars
    thuyl25_6604 - 22 days ago
    originally posted on influenster.com
    Image
    Aveeno Baby Wash & Shampoo is a fantastic choice for babies with delicate skin. The formula is mild yet effective, leaving the skin clean and soft without drying it out. The scent is light and pleasant—not overpowering, which is great for little ones. The ingredients feel thoughtfully chosen, and I appreciate that it lathers well while rinsing off easily. The packaging is convenient, making bath time effortless. Overall, a reliable, gentle product for everyday use
    Did you find this review helpful?

    Gentle scent, smooth texture, and leaves my baby’s

    5 out of 5 stars
    elzaro_9027 - 22 days ago
    originally posted on influenster.com
    Image
    Love this baby wash! The scent is so gentle and fresh, and the texture is smooth and easy to rinse. It leaves my baby’s skin and hair super soft. Definitely a favorite!
    Did you find this review helpful?

    No harsh ingredients!

    5 out of 5 stars
    milanak10_4601 - 23 days ago
    originally posted on influenster.com
    Image
    Such an gentle and pure wash. Has good ingredients and no harsh chemicals. No strong scent and feels smoother and pleasant. Convenient packaging that doesn’t leak. Amazing value!
    Did you find this review helpful?

    Lovely and soothing

    5 out of 5 stars
    laurag1133_1781 - 24 days ago
    originally posted on influenster.com
    Image
    This is so lovely and soothing it was a must in our house was my children where little. The pump makes it nice and easy to use and it smells lovely but not over powering.
    Did you find this review helpful?

    Nice and gentle

    5 out of 5 stars
    carolb107_1013 - 25 days ago
    originally posted on influenster.com
    Image
    This is a lovely gentle baby bath and body wash, great on babies skin. It foams up nicely and is so easy to rinse off. I liked it because it's also good for adults too.
    Did you find this review helpful?

    Lightly scented and good quality

    5 out of 5 stars
    nancyi23_8765 - 25 days ago
    originally posted on influenster.com
    Image
    It’s a good value for money as you get 18 oz in pump bottle. Which lasts a while for a baby shampoo. It is lightly scented and tear free but I would prefer an unscented one. It works for babies’ sensitive skin and I use it on my toddler! It’s a yes for me
    Did you find this review helpful?

    Gentle on skin and eyes , fragrance free , Love it

    5 out of 5 stars
    aroojd_2050 - 26 days ago
    originally posted on influenster.com
    Image
    I love this brand for my baby boy. He’s loving this so far. Especially its very gentle on baby skin and eyes. The amount of product is great. This is my 2 bottle and its also finished 🙈♥️
    Did you find this review helpful?

    Gentle one skin

    5 out of 5 stars
    amyw476_7602 - 26 days ago
    originally posted on influenster.com
    Image
    Amazing product will definitely buy again used a few times on both my little ones. Npw my go to product for them. Definitely recommend to try if you have them already.
    Did you find this review helpful?

    Great for babies

    4 out of 5 stars
    amanda81_7802 - 27 days ago
    originally posted on influenster.com
    Image
    I remember using this on my daughter when she was a baby. This product line is very gentle. In addition, it helped keep her skin very soft. Not too oily.
    Did you find this review helpful?

    Best baby shampoo/body wash!

    5 out of 5 stars
    - 28 days ago
    originally posted on influenster.com
    Image
    Love the smell, and how gentle it is for my baby. It’s a good sized bottle which is nice, and for the price it’s a great value. The ingredients are not harsh on my babies skin.
    Did you find this review helpful?

    Yes

    5 out of 5 stars
    khushbuvallabhdaji_8894 - 28 days ago
    originally posted on influenster.com
    Image
    Love the fact it is scent free yet smells refreshing. Value for the product is great. Love goes effective it is and the ingredients are pretty clean! Packing is good too
    Did you find this review helpful?

    The scent lasts long, and it smells very good on m

    5 out of 5 stars
    luvvickoo_7220 - 1 month ago
    originally posted on influenster.com
    Image
    When i bought it, the packaging was simple and easy to spot what it was, i could read all the ingredients and the scent. Its great value and effective.
    Did you find this review helpful?

    Aveeno baby

    5 out of 5 stars
    melissam33_1733 - 1 month ago
    originally posted on influenster.com
    Image
    Classics aveeno baby packaging. Great value for your money, light scent, average ingredients, and effectiveness for keep your baby clean. I would recommend this product.
    Did you find this review helpful?

    this baby shampoo & body wash is ultra-gentle and

    5 out of 5 stars
    leilak58_8765 - 1 month ago
    originally posted on influenster.com
    Image
    I recently tried this baby shampoo & body wash and absolutely love it! The gentle, lightly scented formula leaves my bathroom smelling fresh without being overpowering. My little one feels completely comfortable—this wash never stings his eyes, so he doesn’t mind when I rinse off his hair. It creates a rich, fluffy lather that turns bath time into a fun bubble-filled game. Plus, it rinses cleanly without leaving any residue on his skin or hair. For a safe, playful, and wonderfully fragrant bath experience, this is now our go-to baby wash! 😊
    Did you find this review helpful?

    Very good

    5 out of 5 stars
    sabahatn_9438 - 1 month ago
    originally posted on influenster.com
    Image
    As a parent, finding a gentle and effective wash for your baby’s delicate skin is a top priority. Aveeno Baby Wash & Shampoo stands out as one of the better options on the market—and for good reason. The first thing I noticed was the light, pleasant scent. It’s not overwhelming, which is perfect for a baby product. The formula is tear-free and hypoallergenic, making bath time easier and worry-free. It lathers well, rinses off easily, and leaves my baby’s skin feeling soft and moisturized—not dry or irritated like some other brands we’ve tried. What makes it really appealing is its use of natural oat extract, which is known for soothing and nourishing sensitive skin. It’s also free of soap, parabens, sulfates, and phthalates. That gives me peace of mind knowing I’m using something safe on my baby.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy