$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- L'Oreal Paris Voluminous Original Waterproof Mascara: this volumizing and lengthening mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L’Oreal Paris Voluminous Original Volume Building Waterproof Carbon Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5X their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with waterproof eye makeup remover.
Place brush at base of lashes and gently sweep up to tip. Removes easily with waterproof eye makeup remover.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Contains Ceramides
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .23 fl oz (US)
Features: Non-Clumping, Waterproof, Non-Flaking
TCIN: 12911987
UPC: 071249148792
Item Number (DPCI): 052-04-0414
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g787117, isododecane, aqua / water, cera alba / beeswax, disteardimonium hectorite, carnauba / carnauba wax, paraffin, alcohol denat, allyl stearate/va copolymer, va/vinyl butyl benzoate/crotonates copolymer, propylene carbonate, oryza satina starch, rice starch, polyvinyl laurate, pegppg 17118 dimethicone, butylene glycol, 2 oleamdo 13 octadeceandol, polyparaben, sodium laureth sulfate, phenoxyetranol, capryyl glycol, dimethconol, sodium dna, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77266/ black 2], fil# b15497/6
Shipping details
Estimated ship dimensions: 7.02 inches length x 2.51 inches width x 1.18 inches height
Estimated ship weight: 0.05 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The recent changes to this mascara formula have left many guests disappointed, as it no longer provides the same ease of removal and smooth application that they loved. However, some guests still appreciate its volumizing effects and color options. The mascara is noted for its ability to enhance lash length and thickness, making it a staple for many. Guests are eager for the return of the original formula that they cherished for years.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 4807 reviews
easy to apply: 4.14 out of 5
easy to remove: 3.8 out of 5
long lasting: 3.61 out of 5
quality: 3.49 out of 5
value: 3.47 out of 5
57% would recommend
683 recommendations
Doesn't work
1 out of 5 stars
Thumbs down graphic, would not recommend
DVerde - 8 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Aging
- Hair color: Brunette
- Eye color: Hazel
Weights my straight lashes down even after I curled them. Not waterproof as stated on the websites description. This would need ti be waterproof in order to keep my lashes curled.
1 reply from L'OrealParisProductExpert team - 3 days ago
Hi there DVerde. We appreciate you taking the time to share your feedback on the Voluminous Original Waterproof Mascara, in the shade 970 Deep Violet. We're sorry to hear it didn't meet your expectations and we will pass this information along to our product development team. We hope you'll give our other products a try and find something that works better for you.
Bring back old formula
3 out of 5 stars
Chan - 8 days ago
originally posted on lorealparisusa.com
You claim it's the same original formula, however, the last two batches that I've gotten are a 1000% different and have fibers. It is a shame because your formula was incredible for so many years, did not need the fibers, I don't see a positive difference with the fibers just annoyance on removal and sometimes I just don't want the fibers on my lashes. So no benefit of adding them. please go back to the old formula or revise your marketing accordingly, as it's not the same original formula
1 reply from LeCare team - 4 days ago
Hi there Chan. Thank you for sharing your experience with our Original Washable Bold Eye Mascara. We understand how frustrating it is when a mascara no longer delivers the same results you expected. We will share your feedback with the rest of our team and we hope that you will continue to explore our products in the future,
Eh
1 out of 5 stars
Carol - 10 days ago
originally posted on lorealparisusa.com
Why, why, why would you change the formula? It went from the best tmascara to eh. Please bring the original back!
Terrible
1 out of 5 stars
Bentley03 - 10 days ago
originally posted on lorealparisusa.com
Very disappointed with the new formula. I have been using this mascara for 20 years, it was perfect. The new formula leaves clumps upon clumps, it’s sticky, difficult to remove, and leaves eyes itchy and burning. Please bring back the old formula!
1 reply from LeCare team - 8 days ago
Hi Bentley03. We are sorry to hear about the experience you had with Original Washable Bold Eye Mascara. We want to speak with you directly about it. Please give us a call at @ 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance and provide reference 41226611.
My fave Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Cbmw - 15 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Uneven skin tone
- Hair color: Blonde
- Eye color: Blue
I love this mascara, I've been using the same kind for at least 20yrs. I've tried other brands and just haven't found one that compares.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Jenny - 16 days ago, Verified purchaser
I have thick blonde lashes so I like a wet mascara to really coat the lash. I love this product and will keep using it
Best Blue Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Lynnx - 17 days ago, Verified purchaser
- Eye color: Black
- Skin type: Combination
- Skin concern: Acne
- Skin tone: Light
- Hair color: Brunette
My favorite blue mascara by far, and I’ve gone through a few. This brand and version in general is so good. It’s the only one that doesn’t really flake and holds well for my straight eyelashes. I also like that it removes easily in water.
new formula harmful to lashes
1 out of 5 stars
nann - 19 days ago
originally posted on lorealparisusa.com
BARE MINERALS LASHTOPIA -- you're welcome! xoxoxox
Good at the beginning but terrible after a month
2 out of 5 stars
Thumbs down graphic, would not recommend
Meh - 20 days ago
- Skin tone: Light
- Skin type: Normal
- Skin concern: Dark circles, Puffiness
- Hair color: Brunette
- Eye color: Hazel
This mascara starts out good but after a few months the applicator gets chunky and glopped together! The overall mascara is cute, but doesn't come off when i wash my face (it's not the waterproof mascara). I wouldn't waste your money
1 reply from L'OrealParisProductExpert team - 15 days ago
Hello Meh! We appreciate your feedback on the L'Oréal Paris Voluminous Mascara. While you initially enjoyed its performance, the applicator becoming chunky and the mascara's difficulty in removal are understandable concerns. Mascara wands can become clumpy over time due to product buildup. Regularly wiping the wand on a tissue before and after each use can help prevent this. Regarding removal, while this isn't the waterproof version, some mascaras, even washable ones, can be more resistant to removal than others. Using an oil-based makeup remover specifically designed for eye makeup is often more effective than standard cleansers for removing stubborn mascara. If these issues persist, exploring other L'Oréal mascaras or options from different brands might be worthwhile.
Very subtle color
4 out of 5 stars
BellaW - 22 days ago
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Light
- Eye color: Blue
I don't mind the formula. My lashes look pretty nice but it takes lots of brushing to coat them well. I've tried burgundy and cobalt blue, and they don't show up super well. Blue is pictured in the review
Bring back the old mascara formula please
2 out of 5 stars
Maryam - 29 days ago
originally posted on lorealparisusa.com
L'Oreal voluminous mascara was my go to mascara for over 20+ years. But for the past year it's been awful:( I've been attempting to use their "new" formula and it's just awful… Why did you do this to us L'Oreal!?
1 reply from LeCare team - 26 days ago
Maryam. Thank you for sharing your thoughts on our Original Washable Bold Eye Mascara ! We are very sorry to hear that it did not meet your expectations. While this is very upsetting to hear, we appreciate you bringing this to our attention in order to understand where we can improve. We will be sure to pass your feedback along. We hope you continue to explore our products with satisfaction !
Best all around mascara
5 out of 5 stars
Thumbs up graphic, would recommend
twiggty6 - 1 month ago, Verified purchaser
It's my all time favorite mascara. No clumping, and use it with the primer for long lasting, natural curling lashes that are full and long. Internet mascaras are like $45, and this is much better at a fraction of the cost.
Awful!
1 out of 5 stars
Kjlilly - 1 month ago
originally posted on lorealparisusa.com
New formula is horrible. Used for many years because I want to be able to wash it off easily without losing eyelashes. Hate the clumping also. I’ve returned it and will not use it again. Should have kept the 5x we all loved. Why fix what isn’t broken?
1 reply from LeCare team - 1 month ago
Hi Kjlilly. There ! Thank you so much for sharing your experience with our Original Washable Bold Eye Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We will share this with the rest of our teams and we hope that you will continue to try and explore our products with satisfaction.
New formulation is not good!
1 out of 5 stars
NLMMMMMM - 1 month ago
originally posted on lorealparisusa.com
I have used this for over 10 years and this product was amazing. Now, there clearly is a new formulation: the tube displays a gold band around it, the mascara itself is "stickier" and can much easily remove your eye lashes when taking this off. The old formulation (non waterproof) easily came off in water, which was helpful for removal. Now, the new non-waterproof formulation is very stick and hard to remove. Additionally, my eye lids, skin around my eyes, face, have become red, itchy, & inflamed due to the new formulation.
1 reply from LeCare team - 1 month ago
Hi NLMMMMMM. ! We are sorry to hear about the experience you had with Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F 9:00 am – 5:30 pm ET , for assistance and provide the reference number40876505. It would be helpful if you could have the product available when you call. Looking forward to speaking with you
Zero stars. Do NOT buy. Junk.
1 out of 5 stars
Thumbs down graphic, would not recommend
Hope - 1 month ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Green
Zero stars. Do NOT buy. It clumps and stays in the lashes for days in end, clumping more with each passing day. It is impossible to remove even with Vaseline and hot water. It breaks the lashes and pulls them out. As a professional makeup artist, I used the Original Volumous 5x for decades on myself and on models in photoshoots for professional cosmetology trade magazines. The original 5x was the best mascara. I am so disappointed that L'Oreal changed the formula and made it beyond junk. I'm in search of a new comparable mascara. Zero stars. Do NOT buy.
1 reply from L'OrealParisProductExpert team - 30 days ago
Hi there! We are so sorry to hear about your experience with our Voluminous Curved Brush Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
What happenened to the origional 5X?
2 out of 5 stars
Tracey - 1 month ago
originally posted on lorealparisusa.com
Can't stand the new formula! Bring back the origional 5X mascara. This clumps and isn't anywhere near as good as the original. My lashes are still longer but not as full. It's harder to remove form my lashes as well. I'm on the hunt for a new mascara and not L'oreal voluminous 15X. I've used 5X mascara for years and always received compliments on my lashes. So sad you changed it.
1 reply from LeCare team - 1 month ago
Hi there! Thank you for reaching out to us about the Original Washable Bold Eye Mascara, we are sad to hear that you are getting clumps and having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
Terrible new formula
1 out of 5 stars
nanncy - 1 month ago
originally posted on lorealparisusa.com
New formula is terrible -- leaves lashes hard, brittle. Am now using Bare Minerals Lashtopia. Just like (maybe even better) than Original LOreal Voluminous. It's a shame L'Oreal messed with their Original winning formula. If it "ain't broke, don't fix it." Try Bare Minerals Lashtopia for replacement of our former favorite mascara.
1 reply from LeCare team - 1 month ago
Hi nanncy ! Thank you for giving our Original Washable Bold Eye Mascara a try ! We apologize that you did not end up liking this product and appreciate you sharing your experience ! Feedback from our consumers is very important to us and helps us improve all of our products ! We appreciate the opportunity to be of service and hope you will continue to explore our products and find your favorite !
Blue!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
momhawk - 1 month ago, Verified purchaser
- Skin concern: Aging
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
Love this mascara so much! The color is perfect
New formula is terrible
1 out of 5 stars
BlueTies - 2 months ago
originally posted on lorealparisusa.com
NEW FORMULA IS AWFUL. This used to be my favorite mascara but ever since the reformulation I can no even use it, it’s like Vaseline in a tube with black dye. Doesn’t stay on your eyelashes and wears terrible upon application. Please bring back the original formula
1 reply from LeCare team - 1 month ago
Hi BlueTies.. Thank you for reaching out about Original Washable Bold Eye Mascara. We are sorry to hear this mascara fell short of your expectations. We aim to provide the highest quality products to our consumers, and we will gladly pass your comments along to our team. It is our hope you can explore our current selection of mascara and find one you fully enjoy !
Not what I was expecting
2 out of 5 stars
Thumbs down graphic, would not recommend
Mythoughts - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Green
Cannot tell even in the sunlight that there is color to this mascara. It was at least a nice application & consistency though, but I wanted this for COLOR!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello! Thank you for your feedback on our Voluminous Original Waterproof Mascara, in the 970 Deep Violet shade, did not meet your color expectations, and was not what you were expecting. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.