L'Oreal Paris Voluminous Washable Mascara - 305 Black - 0.28 fl oz: Lengthening, Volumizing, Aluminum-Free, Sulfate-Free
$9.99
FormatWashable
Color305 Black
In Stock
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- Highly rated$1.99 - $9.99$5 Target GiftCard with $30 hair & skin care purchase4.6 out of 5 stars with 13624 ratings
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Guests are saying
The mascara has been a long-time favorite for many guests, praised for its ability to lengthen and volumize lashes while being easy to apply and remove. However, recent formula changes have led to disappointment among loyal users, with reports of clumping, difficulty in removal, and color discrepancies. Despite these concerns, some guests still appreciate the vibrant colors and overall performance, making it a staple in their makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 5192 reviews
easy to apply: 4.09 out of 5
easy to remove: 3.75 out of 5
long lasting: 3.58 out of 5
quality: 3.41 out of 5
value: 3.39 out of 5
54% would recommend
750 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
13 May, 2026Verified purchase
- Eye color: Blue
- Skin tone: Light
- Skin type: Dry
- Hair color: Blonde
- Skin concern: Aging
Adds length!
One of my favorite drug store mascaras for every day!
2 out of 5 stars
Thumbs down graphic, would not recommend
12 May, 2026Verified purchase
(no review title)
I have bought this mascara here three times over the last year and a half and every time it’s far more dried out than when I’ve purchased it at other non-target stores.
1 reply from L'OrealParisProductExpert team - 4 days ago
Hello there Nicolas, we are so sorry to hear that you’ve consistently found our mascara to be dried out at this particular store. This is certainly not the experience we want for you, especially as a repeat customer! We pride ourselves on the formula's performance, and your feedback is essential for us to ensure our retail partners are maintaining the same quality standards we do. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M – F
5 out of 5 stars
Thumbs up graphic, would recommend
9 May, 2026Verified purchase
(no review title)
richest cobalt blue and very lush
5 out of 5 stars
8 May, 2026Verified purchase
- Eye color: Black
- Skin type: Combination
- Hair color: Red
- Skin tone: Medium
(no review title)
Love this product it makes my eyelashes look unreal
2 out of 5 stars
Thumbs down graphic, would not recommend
8 May, 2026Verified purchase
Disappointed, definitely not voluminous
I see a ton of negative reviews recently, but I wanted to try it anyway. It took two coats to add any volume to my lashes and that's not what I expect from Voluminous. I also don't see much of the burgundy showing up, it doesn't pop like I've seen it do on others. I compared it on one eye to Too Faced Better than Se brown on the other eye. The Too Face made an impact in one coat.
1 reply from L'OrealParisProductExpert team - 6 days ago
Hi there! We’re sorry to hear our Voluminous Mascara - 950 Deep Burgundy did not deliver the impact you were expecting. We understand how disappointing it is when the volume takes more buildup than expected and the burgundy shade does not show up as boldly as you had hoped. We appreciate you taking the time to share your experience with us.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 May, 2026Verified purchase
(no review title)
Formula changed; no longer good mascara.
1 reply from L'OrealParisProductExpert team - 9 days ago
Hi Shopperabcxyz. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
6 May, 2026
originally posted on lorealparisusa.com
Formula changed for sure
This has been my favourite mascara for years. But I've noticed it's dry and flaky and gives me no more volume. They changed the formula for sure. I can't believe I'm saying this, but I'm moving on. This used to be tops but those days are sadly done and I'm really sad about it.
1 reply from consumer care center team - 6 days ago
Hi Kweenz, thank you for reaching out! We truly regret that our Voluminous Waterproof Mascara missed the mark for you, as we want every L’Oréal Paris product to make you feel your most confident. Your feedback is essential to us, and while we share your notes with our team, we’d love for you to discover the 'Panorama' effect. It delivers beautifully dramatic, fanned-out lashes that look 1.4x bigger without any clumping or smudging—perfect for a gaze that lasts all day.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 May, 2026Verified purchase
Loreal mascara
Mascara is very clumpy, it is terrible to get on
1 reply from L'OrealParisProductExpert team - 12 days ago
Hi Doris. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
1 May, 2026Verified purchase
(no review title)
love your products
2 out of 5 stars
28 April, 2026
originally posted on lorealparisusa.com
Great product but not the color I expected
This product does great with adding length and not clumping. However I was disappointed that the green color is so dark that it appears as black when applied.
1 reply from LeCare team - 9 days ago
Hi Lydia! Thank you for sharing that you feel Voluminous Original Washable Bold Eye Mascara, 960-Deep Green, it too dark! Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company for consideration.
1 out of 5 stars
23 April, 2026
originally posted on lorealparisusa.com
Unhappy
agree with the previous customer on this product. I too have used this for years and now find it unsatisfactory....application is time consuming....doesn't apply evenly and clumpy... how do i get my money back?
1 reply from consumer care center team - 6 days ago
Hello MartyG, thank you for reaching out about Original Washable Bold Eye Mascara. We are sorry to hear you did not get the results you had expected with this mascara. Please try L’Oréal Voluminous Panorama Washable Mascara, the ultimate tool for achieving thick, fanned-out lashes that make your eyes appear up to 1.4x bigger. No clumping, no smudging, no flaking—just beautifully dramatic lashes that last up to 24 hours. We will be sure to share your feedback and we hope you give it a try!
1 out of 5 stars
20 April, 2026
originally posted on lorealparisusa.com
Color was disappointing
I am disappointed in the color, not green at all but black/grayish.
1 reply from LeCare team - 25 days ago
Hello! Thank you for sharing your feedback on our Original Washable Bold Eye Mascara in 960 Deep Green. We are sorry to hear the shade was not the green tone you were expecting, and we have shared your comments with our team. We appreciate you taking the time to let us know, and we hope you continue to explore L'Oréal Paris to find a shade you love.
1 out of 5 stars
16 April, 2026
originally posted on lorealparisusa.com
Go Back to the Old Formula ASAP
I have used only this mascara for decades, and my daughters as well. What did you do to this formula? It is absolutely terrible now. It clumps and is impossible to remove now. If I wanted a waterproof mascara, I would buy the waterproof version. With so much push-back, you would be making a good business decision to go back to the former formula. It’s almost like the new Coke debacle. I won’t be wasting my money on this new, terrible version of my once beloved mascara. I am sad and disappointed, and apparently are so many other once loyal users.
1 reply from consumer care center team - 27 days ago
Hi there Sistermoon, we are truly sorry to hear about your disappointment. Hearing that a once-beloved product no longer meets your needs, especially after decades of loyalty from you and your daughters, is something we take very seriously. Please be assured that your detailed feedback regarding the clumping and removal process is being shared directly with our laboratory and product development teams. We truly value your long-term trust and are committed to listening to our community as we continue to evolve our products.
4 out of 5 stars
Thumbs down graphic, would not recommend
13 April, 2026Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Eye color: Brown
Green Mascara
Great mascara in black, lengthens, easy to remove at the end of the day without leaking during the day. Deep green Color doesn’t show up on dark lashes though. I was hoping it would.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 April, 2026
I thought I was the only one…
I thought maybe I purchased an “off” one this time but unfortunately I share the same view as many and now it seems to be because they changed the formula. I also have been using this brand for years. I love the curve brush, the black mascara and how it used to make my eyelashes look amazing naturally. I have tried more expensive brands before just because but always had this to fall back on because nothing compared but now I must go find another brand. My lashes end up clumpy and look horrible. I even tried scrapping the edges of the brush around the tube to ease the clumpy bulky blob of mascara that comes out. Helped a little but made a mess and my eyes looked like spider legs like another reviewer described. It is extremely hard to get off an I even lost a couple eyelashes in the process. Why change something that wasn’t broken?!!! So disappointed! Don’t waste your money :(
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello momofcurlyq! It is truly disheartening to hear that a product you have relied on for so many years is no longer meeting your expectations. We appreciate your long-standing loyalty to our classic Voluminous Mascara and want to assure you that we maintain rigorous quality standards to ensure our formulas deliver the iconic, natural-looking volume our fans expect. To help manage the amount of product on the brush and prevent an over-saturated application, we suggest gently wiping the wand with a clean tissue before your first sweep to remove any excess bulk that can lead to clumping. For a more effortless removal that protects your delicate lashes, using a bi-phase makeup remover or a waterproof-specific micellar water held against the closed eye for several seconds will allow the formula to dissolve completely without the need for rubbing or tugging. Ensuring the tube is closed tightly after each use will also help maintain the formula's ideal consistency, preserving the smooth glide you have enjoyed in the past.
4 out of 5 stars
8 April, 2026Verified purchase
vibrant, affordable, dries up quickly
i like this mascara a lot because it is vibrant and affordable however the tube dries up quickly!
1 out of 5 stars
7 April, 2026
originally posted on lorealparisusa.com
I do not like the new formula
I do not like the new formula. It is clumpy & doesn’t wash off as well. I will no longer be buying this product after being a faithful 36 year customer.
1 reply from LeCare team - 1 month ago
Hello! We truly appreciate your remarkable 36-year loyalty to our Voluminous Original Mascara and are so sorry to hear that your recent experience with the formula has not met your expectations. We understand how disappointing it is when a long-time favorite feels different, especially regarding clumping and the ease of removal you have relied on for decades. At L'Oréal Paris, we are committed to continuous innovation, and we have shared your specific concerns directly with our product development team for future consideration. To help you discover a new lash look that provides the bold, clean results you love, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find a new favorite match with L'Oréal Paris!
1 out of 5 stars
31 March, 2026Verified purchase
- Skin type: Combination
- Skin concern: Dark circles, Pores, Blackheads
- Eye color: Brown
- Skin tone: Medium
(no review title)
Do not recommend buying, waste of $$
1 out of 5 stars
19 March, 2026
originally posted on lorealparisusa.com
Not good like it used to be. 1125 one.
I have been using this for years. The volume I used to get from this mascara is not working anymore. The mascara seems very clumpy and sticky. I think the formula has changed. Will be looking for a new mascara
1 reply from LeCare team - 2 months ago
Hello! We truly appreciate your longtime loyalty to our Voluminous Waterproof Mascara and are so sorry to hear that your recent experience has not met your expectations. We understand how disappointing it is when a favorite formula feels clumpy or sticky, and we have shared your specific feedback regarding the volume directly with our product development team. To help you discover a new lash look that delivers the stunning results you deserve, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find your next holy grail mascara with L'Oréal Paris!
1 out of 5 stars
9 March, 2026Verified purchase
Makeup is open. Dont buy!!
Mascara was opened from package when arrived.