$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L’Oreal Paris Voluminous Original Volume Building Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides, Sulfate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 12912149
UPC: 071249749012
Item Number (DPCI): 052-04-0448
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, paraffin, cyclopentasiloxane, cera alba/beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green], fil d26675/1
Shipping details
Estimated ship dimensions: 7.874 inches length x 3.4646 inches width x 1.1024 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.9 out of 5 stars with 4794 reviews
easy to apply: 4.13 out of 5
easy to remove: 3.8 out of 5
long lasting: 3.61 out of 5
quality: 3.49 out of 5
value: 3.47 out of 5
57% would recommend
682 recommendations
My fave Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Cbmw - 3 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Uneven skin tone
- Hair color: Blonde
- Eye color: Blue
I love this mascara, I've been using the same kind for at least 20yrs. I've tried other brands and just haven't found one that compares.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Jenny - 3 days ago, Verified purchaser
I have thick blonde lashes so I like a wet mascara to really coat the lash. I love this product and will keep using it
Best Blue Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Lynnx - 5 days ago, Verified purchaser
- Eye color: Black
- Skin type: Combination
- Skin concern: Acne
- Skin tone: Light
- Hair color: Brunette
My favorite blue mascara by far, and I’ve gone through a few. This brand and version in general is so good. It’s the only one that doesn’t really flake and holds well for my straight eyelashes. I also like that it removes easily in water.
new formula harmful to lashes
1 out of 5 stars
nann - 6 days ago
originally posted on lorealparisusa.com
BARE MINERALS LASHTOPIA -- you're welcome! xoxoxox
Good at the beginning but terrible after a month
2 out of 5 stars
Thumbs down graphic, would not recommend
Meh - 8 days ago
- Skin tone: Light
- Skin type: Normal
- Skin concern: Dark circles, Puffiness
- Hair color: Brunette
- Eye color: Hazel
This mascara starts out good but after a few months the applicator gets chunky and glopped together! The overall mascara is cute, but doesn't come off when i wash my face (it's not the waterproof mascara). I wouldn't waste your money
1 reply from L'OrealParisProductExpert team - 2 days ago
Hello Meh! We appreciate your feedback on the L'Oréal Paris Voluminous Mascara. While you initially enjoyed its performance, the applicator becoming chunky and the mascara's difficulty in removal are understandable concerns. Mascara wands can become clumpy over time due to product buildup. Regularly wiping the wand on a tissue before and after each use can help prevent this. Regarding removal, while this isn't the waterproof version, some mascaras, even washable ones, can be more resistant to removal than others. Using an oil-based makeup remover specifically designed for eye makeup is often more effective than standard cleansers for removing stubborn mascara. If these issues persist, exploring other L'Oréal mascaras or options from different brands might be worthwhile.
Very subtle color
4 out of 5 stars
BellaW - 10 days ago
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Light
- Eye color: Blue
I don't mind the formula. My lashes look pretty nice but it takes lots of brushing to coat them well. I've tried burgundy and cobalt blue, and they don't show up super well. Blue is pictured in the review
Fantastic mascara!
5 out of 5 stars
Jenvit - 11 days ago
originally posted on lorealparisusa.com
Love love love this mascara! It stays put all day/night long, but isn’t difficult to remove. My eyes are blue/green and this mascara just makes my eyes POP…. Really extends my lashes too. I’ve got the blue. Gonna get it in green and brown.
Bring back the old mascara formula please
2 out of 5 stars
Maryam - 16 days ago
originally posted on lorealparisusa.com
L'Oreal voluminous mascara was my go to mascara for over 20+ years. But for the past year it's been awful:( I've been attempting to use their "new" formula and it's just awful… Why did you do this to us L'Oreal!?
1 reply from LeCare team - 13 days ago
Maryam. Thank you for sharing your thoughts on our Original Washable Bold Eye Mascara ! We are very sorry to hear that it did not meet your expectations. While this is very upsetting to hear, we appreciate you bringing this to our attention in order to understand where we can improve. We will be sure to pass your feedback along. We hope you continue to explore our products with satisfaction !
Best all around mascara
5 out of 5 stars
Thumbs up graphic, would recommend
twiggty6 - 19 days ago, Verified purchaser
It's my all time favorite mascara. No clumping, and use it with the primer for long lasting, natural curling lashes that are full and long. Internet mascaras are like $45, and this is much better at a fraction of the cost.
Awful!
1 out of 5 stars
Kjlilly - 20 days ago
originally posted on lorealparisusa.com
New formula is horrible. Used for many years because I want to be able to wash it off easily without losing eyelashes. Hate the clumping also. I’ve returned it and will not use it again. Should have kept the 5x we all loved. Why fix what isn’t broken?
1 reply from LeCare team - 19 days ago
Hi Kjlilly. There ! Thank you so much for sharing your experience with our Original Washable Bold Eye Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We will share this with the rest of our teams and we hope that you will continue to try and explore our products with satisfaction.
New formulation is not good!
1 out of 5 stars
NLMMMMMM - 20 days ago
originally posted on lorealparisusa.com
I have used this for over 10 years and this product was amazing. Now, there clearly is a new formulation: the tube displays a gold band around it, the mascara itself is "stickier" and can much easily remove your eye lashes when taking this off. The old formulation (non waterproof) easily came off in water, which was helpful for removal. Now, the new non-waterproof formulation is very stick and hard to remove. Additionally, my eye lids, skin around my eyes, face, have become red, itchy, & inflamed due to the new formulation.
1 reply from LeCare team - 19 days ago
Hi NLMMMMMM. ! We are sorry to hear about the experience you had with Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F 9:00 am – 5:30 pm ET , for assistance and provide the reference number40876505. It would be helpful if you could have the product available when you call. Looking forward to speaking with you
Zero stars. Do NOT buy. Junk.
1 out of 5 stars
Thumbs down graphic, would not recommend
Hope - 22 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Green
Zero stars. Do NOT buy. It clumps and stays in the lashes for days in end, clumping more with each passing day. It is impossible to remove even with Vaseline and hot water. It breaks the lashes and pulls them out. As a professional makeup artist, I used the Original Volumous 5x for decades on myself and on models in photoshoots for professional cosmetology trade magazines. The original 5x was the best mascara. I am so disappointed that L'Oreal changed the formula and made it beyond junk. I'm in search of a new comparable mascara. Zero stars. Do NOT buy.
1 reply from L'OrealParisProductExpert team - 17 days ago
Hi there! We are so sorry to hear about your experience with our Voluminous Curved Brush Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
What happenened to the origional 5X?
2 out of 5 stars
Tracey - 26 days ago
originally posted on lorealparisusa.com
Can't stand the new formula! Bring back the origional 5X mascara. This clumps and isn't anywhere near as good as the original. My lashes are still longer but not as full. It's harder to remove form my lashes as well. I'm on the hunt for a new mascara and not L'oreal voluminous 15X. I've used 5X mascara for years and always received compliments on my lashes. So sad you changed it.
1 reply from LeCare team - 25 days ago
Hi there! Thank you for reaching out to us about the Original Washable Bold Eye Mascara, we are sad to hear that you are getting clumps and having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
Terrible new formula
1 out of 5 stars
nanncy - 29 days ago
originally posted on lorealparisusa.com
New formula is terrible -- leaves lashes hard, brittle. Am now using Bare Minerals Lashtopia. Just like (maybe even better) than Original LOreal Voluminous. It's a shame L'Oreal messed with their Original winning formula. If it "ain't broke, don't fix it." Try Bare Minerals Lashtopia for replacement of our former favorite mascara.
1 reply from LeCare team - 26 days ago
Hi nanncy ! Thank you for giving our Original Washable Bold Eye Mascara a try ! We apologize that you did not end up liking this product and appreciate you sharing your experience ! Feedback from our consumers is very important to us and helps us improve all of our products ! We appreciate the opportunity to be of service and hope you will continue to explore our products and find your favorite !
Blue!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
momhawk - 1 month ago, Verified purchaser
- Skin concern: Aging
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
Love this mascara so much! The color is perfect
New formula is terrible
1 out of 5 stars
BlueTies - 1 month ago
originally posted on lorealparisusa.com
NEW FORMULA IS AWFUL. This used to be my favorite mascara but ever since the reformulation I can no even use it, it’s like Vaseline in a tube with black dye. Doesn’t stay on your eyelashes and wears terrible upon application. Please bring back the original formula
1 reply from LeCare team - 1 month ago
Hi BlueTies.. Thank you for reaching out about Original Washable Bold Eye Mascara. We are sorry to hear this mascara fell short of your expectations. We aim to provide the highest quality products to our consumers, and we will gladly pass your comments along to our team. It is our hope you can explore our current selection of mascara and find one you fully enjoy !
Not what I was expecting
2 out of 5 stars
Thumbs down graphic, would not recommend
Mythoughts - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Green
Cannot tell even in the sunlight that there is color to this mascara. It was at least a nice application & consistency though, but I wanted this for COLOR!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello! Thank you for your feedback on our Voluminous Original Waterproof Mascara, in the 970 Deep Violet shade, did not meet your color expectations, and was not what you were expecting. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Mascara
5 out of 5 stars
Jac407 - 1 month ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness, Uneven skin tone
- Hair color: Blonde
Best mascara ever. I’m losing lashes and this works to build volume so well.
New formula is too hard to remove.
1 out of 5 stars
Marlysunshine - 1 month ago
originally posted on lorealparisusa.com
I don't know what they did to this mascara, but all of a sudden it's so hard to remove! It used to be so easy to take off. Not anymore. Time to change.
1 reply from LeCare team - 1 month ago
Hi there! We appreciate you sharing your experience and strive to provide the best possible products. We understand your mascara wasn't satisfactory. Since it's a waterproof formula, we recommend removing it with an oil-based makeup remover. Your feedback is valuable and helps us improve. We apologize for any inconvenience and thank you for letting us know.
New, Terrible Formula! Do Not Purchase!
1 out of 5 stars
Thumbs down graphic, would not recommend
kelley - 1 month ago, Verified purchaser
- Skin tone: Light
- Eye color: Hazel
- Skin type: Combination
- Skin concern: Sensitivity
- Hair color: Black
I have been using this product for 15+ years and started to think I was going crazy the past few weeks. Then I finally thought maybe I bought the waterproof by accident and started reading the reviews. Whomever decided to change the formula made a terrible decision as at least I won’t be purchasing any products moving forward.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there, kelley! We appreciate you taking the time to reach out about our Voluminous Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!