L'Oreal Paris Infallible Never Fail 16hr Eyeliner Pencil - Brown - 0.01 oz
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
$9.99
$5 Target GiftCard with $30 beauty products purchase
3.1 out of 5 stars with 1478 ratings
$9.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 747 ratings
$7.99 - $8.29
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 4916 ratings
$8.99
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 1055 ratings
$7.99
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 1049 ratings
Highly rated
$6.29
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 10783 ratings
Frequently bought together
$9.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 747 ratings
$9.99
$5 Target GiftCard with $30 beauty products purchase
3.9 out of 5 stars with 5141 ratings
Highly rated
$3.00
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 1136 ratings
Guests also viewed
$7.99 - $8.29
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 4916 ratings
$9.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 747 ratings
$7.99
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 1049 ratings
Highly rated
$6.29
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 10783 ratings
$7.29 - $8.99
$5 Target GiftCard with $30 beauty products purchase
4.2 out of 5 stars with 4471 ratings
Related Categories
Guests are saying
The eyeliner has received mixed reviews. Many guests appreciate its smooth application, long-lasting wear, and vibrant colors. However, some have experienced issues with smudging, difficulty in sharpening, and the product drying out quickly. Despite these concerns, it remains a popular choice for its ease of use and pigmentation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 818 reviews
easy to apply: 4.28 out of 5
easy to remove: 4.38 out of 5
long lasting: 4 out of 5
quality: 4.05 out of 5
value: 4 out of 5
68% would recommend
63 recommendations
4 out of 5 stars
Thumbs down graphic, would not recommend
11 March, 2026Verified purchase
L'Oreal Infalliable Eyeliner
Nice creamy liner. Easy to use and blend. Can use in waterline. Color is rich. I wish it would not run on the outside corners of eyes if you have an issue with that area, other than that, it seems to be good for sensitive eyes too. I buy this for the color and the price and for sensitive eyes. Overall a nice liner.
5 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2026Verified purchase
Pretty Eyes
This is my all time favorite eyeliner! My go-to look is cateye liner, the white end makes smudging the eyeliner out so easy!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2026Verified purchase
- Skin type: Combination, Dry
- Skin tone: Medium
Worst eyeliner ever
Literal worst makeup product I’ve ever used. Comes off after 30 minutes and I don’t even touch it. The fact they market this as a “16hr” product is comical. I seriously hope I can get a refund because I’ve never purchased this bad of a makeup product.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Liz B. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Infallible Never Fail 16 HR Eyeliner Pencil. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
2 January, 2026Verified purchase
- Hair color: Black
- Skin tone: Medium
- Skin type: Combination, Dry
- Eye color: Brown
Loreal
The eye liner goes on smooth and lasts for hours
1 out of 5 stars
Thumbs down graphic, would not recommend
24 September, 2025Verified purchase
Wuit price gouging
There is no reason this should have gone up a dollar since May of this year. Quit price gouging us.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 June, 2025Verified purchase
Disappointed
very disappointed. i was hoping to find an eyeliner that actually lasts. not this one. i applied and less than an hour later it started to fade and within 3 hours it didn’t even look like i was wearing eyeliner.
1 reply from L'OrealParisProductExpert team - 9 months ago
Hello hrm! Thank you for sharing your experience with our Infallible Never Fail 16HR Eyeliner Pencil. We are truly sorry to hear that this product left you feeling very disappointed and that it did not deliver the long-lasting wear you were hoping for. We understand how frustrating it can be when an eyeliner fades so quickly, especially when you are seeking a product designed to provide extended wear. We deeply regret that your application faded within an hour and was virtually gone within three hours, as this is certainly not the performance we aim to deliver. At L'Oréal Paris, we are committed to creating high-quality products that live up to their promises, and your detailed feedback is incredibly valuable to us. We appreciate you taking the time to share your honest thoughts, as it helps us understand our products' performance and continuously strive for improvement.
2 out of 5 stars
28 May, 2025
originally posted on lorealparisusa.com
Quite disappointing
I'm very disappointed in this product, especially since I've trusted L'oreal for a long time . It's so soft it breaks if you have more that 1/8 inch extended. If you use the sharpener, it breaks and doesn't sharpen. I can get a point by shaping with my fingers IF I'm very careful and don't extend it much. I do like the way it looks when I can get the pencil adjusted, so it gets a couple of stars. Too expensive to be so difficult to use.
1 reply from LeCare team - 10 months ago
Hi PT Mom ! Thank you for using our Never Fail Eyeliner. We are sorry to hear that it was difficult to sharpen, and we appreciate all of your feedback. We will be passing your comments on to our team, as we aim to provide the highest quality products to our consumer. Thanks for reaching out !
2 out of 5 stars
Thumbs down graphic, would not recommend
25 February, 2025Verified purchase
Not even close to infalliable
I am not an eye rubber and this eyeliner was mostly gone by the end of the work day. Where did it go?! Would not recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2024Verified purchase
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Medium
Love!
Perfect brown color, goes on smooth and lasts all day!
1 out of 5 stars
12 October, 2024
originally posted on lorealparisusa.com
Love your products but very allergic to Mica in ey
I can’t wear this, because it has Mica! Wore it one time and my eyes felt like it had sand in them.
1 reply from Consumer Care Center team - 1 year ago
Hi there Mimi2. We are sorry to hear about the experience you had with the Infallible Never Fail Eyeliner. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET and provide the reference #37547916 Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 September, 2024Verified purchase
No longer my favorite eyeliner
I used this product for years and loved it. I will no longer be purchasing it because now the eyeliner smudges easily and it is so soft that it is almost impossible to sharpen it. I do not recommend this product to anyone else.
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there! Thank you for your feedback on the Infallible Never Fail 16HR Eyeliner Pencil . We are sad to hear that you did not see the results you expected. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
3 out of 5 stars
Thumbs down graphic, would not recommend
3 July, 2024Verified purchase
- Skin concern: Aging
- Skin tone: Medium
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
Eyeliner
Smeared after short time of wear.
5 out of 5 stars
Thumbs up graphic, would recommend
1 July, 2024Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Combination
Best eyeliner
This is my go-to eye liner. I’ve tried several, but this one goes on smooth and lasts long.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 June, 2024Verified purchase
Wears off quickly
Smudges and wear off quickly
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there Stella! Thank you for reaching out to us about your experience with the Infallible Never Fail 16hr Eyeliner Pencil . We are sad to hear that you did not see the results you expected with this mascara and it smudged. We know this can be frustrating and we will share this with our production team, we hope that you will continue to explore our products with confidence in the future.
2 out of 5 stars
31 May, 2024
originally posted on lorealparisusa.com
Not what it used to be
Did the formula change? I’ve been wearing this eyeliner for over 10 years and it was wonderful. The last two I bought have smudged and not lasted more than 2-3 hours. I used to LOVE this liner, now I need to try others because I’m looking like a raccoon more often than not.
5 out of 5 stars
31 May, 2024Verified purchase
- Skin tone: Medium
- Skin type: Normal
My fav
My go too, perfect pigmentation, creamy and long lasting.
5 out of 5 stars
5 April, 2024
originally posted on lorealparisusa.com
I was mistaken!
An apology: I left a negative review of the Infallible eyeliner a while ago which I need to retract. I had a couple of pencils in which the material was hard and failed to adhere smoothly, but it now seems likely that it was the fault of the retailer, and not the product, as the newest pencil I'm using works beautifully as advertised. i will definitely keep using Infallible.
1 out of 5 stars
22 February, 2024
originally posted on lorealparisusa.com
The goodness doesn't last!
"Infallible" used to be a wonderful liner which was dependable for the life of the product. However, the formula must have been changed, because the last four Matte-Magic eyeliners I've purchased have worked for me perfectly for just the first few applications, smoothly defining a line exactly where I want it, but after about a week, the tip became hard and would not leave even a trace of color!
1 reply from Mugler team - 2 years ago
Hello Judie! Thank you for your feedback! We are sorry to hear that this product did not work out for you. We recommend using the built in sharpener to ensure that you get a fresh tip and more precise line when using! We will be sure to pass your comments on to the rest of the team for review!
1 out of 5 stars
4 January, 2024
originally posted on lorealparisusa.com
Not long wear
I wanted to love this eyeliner because I love how navy eyeliner looks but it didn’t last half the day much less 16 hours as they claimed. Waste of money!
1 reply from Consumer Care Center team - 2 years ago
Hello! We are pleased to hear that you tried our Infallible Never Fail Eyeliner. Nonetheless, we apologize that it did not meet your expectations. At Maybelline, we value our clients' feedback and appreciate your sharing your experience. We will forward your feedback to our team to assist us in enhancing our products and guaranteeing customer satisfaction. Thank you for your support and for choosing Maybelline.
5 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2023Verified purchase
L'Oreal Infallible Eyeliner
The eyeliner goes on easily and lasts all day. I’ve used this eyeliner for years and like it better than any eyeliner I’ve ever used.