$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Temporary Root Touch Up Cover Spray: Our Magic Root Medium Brown Root Cover Up conceals grays in seconds for flawless roots; Get seamless coverage with our lightweight formula that leaves no smudging or sticky residue when dry, that’s ammonia and peroxide free
- Colored Hair Spray for Gray Roots: Perfect for in between color or salon visits, Magic Root quickly gives coverage to gray roots within seconds; Lasts until your next shampoo
- Match Your L'Oreal Paris Hair Color: Magic Root Cover Up shades are formulated to match your L'Oréal Excellence or Superior Preference shade, for an easy, quick fix between colorings
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color
- EPA HFC Labeling: product manufactured or imported after January 1, 2025, will be permanently labeled in a visible place with this information: Hydrofluorocarbon 152a and the four-digit year of manufacture
Description
Need a quick root touch up to cover gray hair? Try Magic Root Cover Up. This temporary hair color spray is our quickest way to cover gray and works on any hair texture or type including synthetic hair. In just 3 seconds gray roots are concealed with our light-weight, quick dry formula leaving no smudging or sticky residue when dry. One application of medium brown root coverup will last until your next shampoo, plus it’s ammonia-free, peroxide-free, and contains no synthetic dyes. Magic Root Cover Up is available in a palette of eight shades which can be used on black hair, brown hair, blonde hair and even red hair. Packaging may vary. What you receive may not be what is reflected on site.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Formaldehyde-Free, Dye-Free, Aluminum-Free, Sulfate-Free, Ammonia-Free
Product Form: Aerosol
Includes: Nozzle
Beauty Purpose: Hair Coloring
Processing Time: 2 minutes
Net weight: 2 Ounces
Features: Continuous Mist Spray
TCIN: 17457624
UPC: 071249318553
Item Number (DPCI): 063-01-0615
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
1162048 d, hydrofluorocarbon 152a, butane, ethyl trisiloxane, isobutane, ci 77491, ci 77492, ci 77499/iron oxides, calcium carbonate, trimethylsiloxysilicate, methyl trimethicone, triethoxycaprylylsilane, f.i.l. # d179538/2' '
Shipping details
Estimated ship dimensions: 5.51 inches length x 1.54 inches width x 1.54 inches height
Estimated ship weight: 0.198 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.0 out of 5 stars with 6614 reviews
effectiveness: 3.8 out of 5
quality: 3.56 out of 5
value: 3.45 out of 5
66% would recommend
566 recommendations
Easy application, good shade match but rubs off.
4 out of 5 stars
camillek29_1158 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Magic root cover up does a great job covering greys. The medium brown was a close shade match to my natural hair color and also blended well with my colored hair. I have a habit of touching my hair during the day so one downside is the product rubbing off on my hands.
Great product
5 out of 5 stars
kathyb141_7248 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This was quick and easy to do. Provided great coverage. I made my daughter do this but would be easy to do myself. Nice scent and great results. Love it.
Good coverage for roots.
5 out of 5 stars
jillc70_636 - 6 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This was okay. I didn’t use it because it wasn’t my color but my daughter tried it. Seemed to last a decent amount of time before she needed all over coverage.
Get this NOW!!!
5 out of 5 stars
staylor1913_8759 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I received L'Oréal Magic Root Cover Up in exchange for an honest review from Influenster. This cover up spray is a fantastic temporary fix for grey roots and regrowth. It offers quick, natural-looking coverage that blends well with existing hair color and lasts until your next shampoo. Overall, it's a convenient and effective solution for extending time between salon visits. I love using this spray!!!
The best way to cover and matching color.
5 out of 5 stars
ayeshaa56_7810 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Excellent!it keeps my hair healthy and beautiful color.it works instantly.The color is amazing and matches perfectly. Just spray and go. It covers everything so easily.It fits in your hand so it is easy to apply.
Quick to use
5 out of 5 stars
swetap15_6437 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I have been using this to touch up my hair it is versatile to use. And easy to touch up. Quick in the go and will be using this forever. I will recommend this product to everyone.
It’s a no from me
1 out of 5 stars
lissettea1_7876 - 8 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I received this product for free in exchange for my honest opinion and feedback. I did not like this product. It says no smudging and it definitely smudges. I sweat a lot in the summer time it’s becomes a hassle to constantly color / dye my hair.. thought this would have been a great change but definitely not…. It was messy… don’t recommend if you sweat from your scalp…
Easy to use
5 out of 5 stars
lisas409_5438 - 8 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Fantastic and easy to use product. The color ( dark blonde ) was a great match and covered my roots well. It shampooed out easily. I would buy this again.
Not for me
3 out of 5 stars
tagurit_6679 - 8 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I wanted to like this product because it’s so convenient, but unfortunately, it just didn’t work for me. While the one positive is that it is very easy to use , quick spray and you're done, the results left a lot to be desired. The formula made my hair feel stiff and fuzzy, which made it hard to style afterward. I also noticed that overspray got on my forehead and if I touched my hair or ran a brush through it it would rub off. It just didn’t blend in naturally or feel good in my hair. This might work better for others with different hair types or styling needs, but for me, the texture and messiness outweighed the convenience.
Great last minute hair cover up
5 out of 5 stars
michelleh4941_3511 - 8 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This magic root cover up truly helps you out when you just need a little touch up. I used this recently for a friends wedding and I had no grays and everyone thought I dyed my hair but all I did was use this Magic Root Cover Up
Great root cover-up
5 out of 5 stars
crazyaide_3269 - 9 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I received this product through influencer to try it. The scent strength is just right. The application technique is easy. I like the packaging design. The color is great and it has a good texture feel to it.
Adequate to cover gray for the day
5 out of 5 stars
sherril26_3681 - 9 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The application was fine and the coverage was good for the day. I did not notice any buildup. The shade was a good match as well. The packaging was as expected, however the sprayer “sputtered” a bit.
Perfect natural looking root cover up!!
5 out of 5 stars
kathleens46_3620 - 9 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I started getting gray around my hairline at an early age. I get tired of coloring my hair, and have tried many products in between root touch ups. This one has exceeded my expectations. It goes on smooth and looks natural. The shade is perfect and blends well with my dark brown hair. I didn’t notice a scent, and the application made it easy to use. Thank you influenster for allowing me to test one of my new favorite products!!
Total CRAP
1 out of 5 stars
Thumbs down graphic, would not recommend
DEL - 9 days ago
Don't waste your money on this product. It makes your hair feel nasty full of thick gunk that stiffens the hair like hair spray, and then comes off on anything your hair touches or head touches. Even approximately an hour later, it still turns fingers and hair combs or brushes dark brown. I am washing my hair on the same day (possibly twice with Dawn dish soap) to get this crap-spray hair color out of my hair. The last thing I need, is my beautiful bedding ruined!
1 reply from L'OrealParisProductExpert team - 4 days ago
Hi there, DEL! Thank you for reaching out about our Magic Root Cover Up. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
Easy to apply
5 out of 5 stars
terib31_2945 - 11 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I have sporadic white hair throughout and haven’t been to my stylist to get a retouch. This riot cover up worked well and it was easy to apply. It reminds me of dry shampoo with a nice scent.
Great Gray Instant coverage on the go and in betwe
4 out of 5 stars
louannepa402_1240 - 11 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’ve been testing this root touch-up product and it’s honestly been a game changer for covering gray roots between color appointments. It works quickly and effectively—just a few swipes or sprays and the grays are gone, making my hairline look fresh and blended in seconds. It’s perfect for last-minute fixes especially when I don’t have time to dye my hair. The coverage is solid and buildable without looking chalky, and it stays put fairly well throughout the day (no weird streaking, even in humidity). The packaging is sleek and functional, whether it’s a compact with a brush or a spray—easy to toss in a bag or keep in the bathroom for daily use. I also really appreciate the color match—it blended nicely with my natural shade and didn’t look obvious or too warm. It’s a good value for the price, especially compared to the cost of frequent salon visits. I’ve used it multiple times and still have plenty of product left. My only minor complaint is the texture—it can feel a little heavy or slightly tacky, especially if you’re brushing or styling your hair after applying. I’ve found it works best as a finishing step, once your hair is styled. Overall, if you’re looking for a quick and easy way to keep grays covered between colorings, this is a reliable and affordable option. I’ll definitely repurchase.
Covered well
3 out of 5 stars
creativeg1_2889 - 12 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The shade was perfect and the coverage did the job between dye jobs. It was easy to use but I didn’t like the way it made my hair feel. I will continue to use it for emergencies as long as I don’t touch my hair.
Uneven coverage
3 out of 5 stars
azsungoddess_661 - 12 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The product came out in very concentrated spots, not a broad coverage area. It didn’t blend in the way I had expected. I also think the shade was too brown for me.
Great for thinning hair!
4 out of 5 stars
lokahibeauty_3662 - 12 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I have thinning hair. So I use this product not only to help cover my roots but also to help camouflage my thinning areas and make it appear thicker. It's not sticky, and my hair is still manageable. Use with caution if you sweat because it does have a tendency to run (think Rudy Guiliani). But overall, I love this stuff!
good product
5 out of 5 stars
altayras_9246 - 13 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] excellent product its packaging is very delicate and easy to apply. Its smell is not to very strong Its coverage is good in the hair very good recomended