Sponsored
Natrol Melatonin 5mg Sleep Aid Gummies - Strawberry - 90ct
$10.99 ($0.12/count)
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About this item
Highlights
- One 90 count bottle of Natrol® Melatonin Sleep Support* for Adults 5 mg strawberry-flavored gummies for a 45-day supply
- These melatonin gummies for adults are vegetarian, gelatin-free and non-GMO; Free from artificial flavors, sweeteners or synthetic dyes
- These pectin-based adult Melatonin gummies are less sticky and easier to chew than standard gelatin gummies, making them easy to take
- Adults, take one gummy 30 minutes before bedtime for better sleep*
- *These statements have not been evaluated by the Food and Drug Administration; this product isn't intended to diagnose, treat, cure or prevent any disease
Description
Natrol® Melatonin 5 mg gummies help with occasional sleeplessness.* These sleep aid supplements are 100% drug-free, and contain no synthetic dyes, artificial flavors or sweeteners. Each vegetarian, non-GMO and gelatin-free melatonin gummy excludes common food allergens. These supplements offer 5 mg of 99% pure melatonin per serving, providing the sleep support you need to fall asleep faster and stay asleep longer.* *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Suggested Age: 12 Years and Up
Product Warning: Consult a doctor if taking prescription drugs, consult a doctor if you have a medical condition prior to use, consult a doctor if you are pregnant or nursing
Product Form: Gummy
Primary Active Ingredient: Melatonin
Package Quantity: 90
TCIN: 53195039
UPC: 047469073329
Item Number (DPCI): 094-01-0475
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Serving Size: 1 gummy
Serving Per Container: 90
Amount :
% Daily Value*
Melatonin 5mg0%
Total Carbohydrate 2g1%
Total Sugars 1g0%
Includes Added Sugar 12%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Allergens & Warnings:
Warning: not intended for individuals under the age of 18. Not intended to treat insomnia or other sleep disorders. Consult a physician before using if taking medication, have any medical condition, are pregnant or lactating, or have an autoimmune condition or depressive disorder. Melatonin may cause drowsiness; do not take when driving, operating machinery, or consuming alcohol. If adverse reactions occur, discontinue use. For occasional short-term use only. Use as directed and do not exceed suggested use. This product should never substitute healthy sleep practices. To ensure labeled potency and quality through the expiration date in accordance with federal regulations, this product is manufactured with higher dietary ingredient levels than the indicated amount per serving. Keep out of reach of children. Do not use if safety seal is damaged or missing.Shipping details
Estimated ship dimensions: 2.93 inches length x 2.95 inches width x 4.09 inches height
Estimated ship weight: 0.63 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The melatonin gummies have garnered mixed feedback from guests, with many praising their effectiveness in promoting sleep and their delicious taste. However, some guests expressed disappointment with recent changes in flavor and texture, noting a medicinal taste in newer batches. Despite these concerns, many guests appreciate the gummies for their ability to help them fall asleep quickly and wake up feeling refreshed, making them a popular choice for sleep support.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1133 reviews
quality: 3.83 out of 5
value: 3.86 out of 5
64% would recommend
97 recommendations
3 out of 5 stars
17 September, 2025
originally posted on Natrol
Too sweet
Its a night time supplement so can you dial back the sugar?
1 reply from Natrol Consumer Affairs team - 26 days ago
Thank you for taking the time to post this review. We are sorry to hear that you found the gummies to be too sweet. We truly appreciate your feedback and we will be sure to share your comments with the appropriate teams.
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2025Verified purchase
Works great
Works very well. If I take one I'll be sleepy in about an hour which is saying a lot because I don't easily sleep.
1 reply from Natrol Team team - 4 days ago
Thank you for your 5-star review. We are happy to hear that our Melatonin Gummies work great for you. Thanks again for sharing your positive feedback and for choosing Natrol! Best of Health, Natrol Consumer Affairs
5 out of 5 stars
Thumbs up graphic, would recommend
14 July, 2025
only melatonin product that works
i actually really like these, they’re the only melatonin product that has actually helped me sleep - and i’ve tried EVERYTHING! the texture is sometimes iffy but it literally only lasts like 2 seconds. this puts me in such a deep sleep, it knocks me out cold within 15-30 minutes, even if i wake up once during the night i immediately fall back asleep with this. i bought my current containers before the formula, and packaging change, but im sure its exactly the same.
1 out of 5 stars
16 March, 2025
originally posted on Natrol
Bad taste
I loved the taste of the strawberry tablets but the new ones have a medical taste. Unfortunately I bought 2 bottles! Will not be buying these again.
1 reply from Natrol Consumer Affairs team - 7 months ago
Thank you for taking the time to post this review. We are sorry to hear that these gummies did not taste good. We would appreciate the opportunity to learn more about your experience. If you would be willing to discuss this further, please contact us at natrolsupport@vytalogy.com.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 January, 2025Verified purchase
Reformulation Sucks
These used to be the best. Such a great flavor and texture and worked well. I bought probably 10 containers during the time I was taking them. *then they changed the formula.* why do companies always ruin a good thing? Profit, I’m sure, the new formula is terrible tasting and even the texture is gross. Threw away the last bottle I bought, even though it was full. I changed to Am*zon melatonin and highly recommend those over this new formulation,
1 reply from Natrol Team team - 8 months ago
Thank you for taking the time to post this review. We are sorry to hear you did not like the taste of the gummies. We appreciate your feedback and will be sure to share your comments with the appropriate teams. Please feel free to contact us at natrolsupport@vytalogy.com if you have any further questions or concerns. Best of Health, Natrol Consumer Affairs
4 out of 5 stars
3 January, 2025
originally posted on Natrol
New container all stuck together
I have used these for a long time, never had a bottle where they were stuck together.exp date is 12/20/25 I am disappointed because they are not cheap.
1 reply from Natrol Consumer Affairs team - 9 months ago
Thank you for taking the time to post this review. We are sorry to hear about the condition of your gummies. We would appreciate the opportunity to learn more about your experience. If you would be willing to discuss this further, please contact us at natrolsupport@vytalogy.com.
4 out of 5 stars
Thumbs up graphic, would recommend
21 December, 2024Verified purchase
Not Sure...
I tried these 3 days in a row. Each time I basically had to run to bed about 30 minutes after eating 2 and each time I woke up about 2-3 hours later. I recommend these for a nap.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 December, 2024
Not effective
Doesn’t work and they’re quite gross. My goli melatonin worked way better and I wanted to try a new brand but I regret it, I was only able to sleep one hour all night. I’m not sure if I’m able to return them, such a waste
1 reply from Natrol Team team - 11 months ago
Thank you for your review. We are sorry to hear that this product did not work for you. We truly appreciate your feedback and will be sure to share your comments with the appropriate teams. Best of Health, Natrol Consumer Affairs
1 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2024
Not working at all.
It does not work at all. I’m not used to use this kind of product for sleeping aid but it never works. Garbage.
1 reply from Natrol Team team - 11 months ago
Thank you for your feedback. We are so sorry to hear that our melatonin didn't work for you. Melatonin is produced in the body and for some individuals it may take a week or so to increase melatonin levels and balance with your body's natural sleep cycle. We wrote a blog post on how you can determine the right dosage for Melatonin. You can take a read here: https://www.natrol.com/blogs/sleep-guide/how-much-melatonin-to-take-and-usage Please feel free to contact us at natrolsupport@vytalogy.com if you have any further questions or concerns. Best of Health, Natrol Consumer Affairs
1 out of 5 stars
28 September, 2024
originally posted on Natrol
Formula change is absolutely disgusting
The texture is now dense, sticky, and hard. They used to be chewy like actual gummies. Now, all the gummies have all congealed together in the container and the flavor is sour and overly tart.
1 reply from Natrol Consumer Affairs team - 1 year ago
Thank you for your review. We are sorry to hear about the condition of your gummies. We would appreciate the opportunity to learn more about your experience. If you would be willing to discuss this further, please contact us at natrolsupport@vytalogy.com.
2 out of 5 stars
28 August, 2024
originally posted on Natrol
Formula Changed
Old flavor and texture was great. New flavor not good at all. Still seem to work the same but will look for a different brand with better flavor.
1 reply from Natrol Consumer Affairs team - 1 year ago
Thank you for your review. We are sorry to hear that these gummies did not taste the same as usual. We would appreciate the opportunity to learn more about your experience. If you would be willing to discuss this further, please contact us at natrolsupport@vytalogy.com.
3 out of 5 stars
Thumbs down graphic, would not recommend
25 August, 2024
will not buy again
firstly, the taste is pretty good and reminds me of a fruit snack. however, i won’t buy again once i need to get more. compared to the olly melatonin gummys —that are a lesser dosage, this one takes a lot longer to kick in. secondly, i kept waking up after taking this. it was either in the middle of the night maybe 2/3 hours after i had just taken it or very early in the morning. lastly, be careful if you are taking these repeatedly as i actually experienced hallucinations one night. i didn’t think people were being serious in their melatonin reviews when they were saying they hallucinated things, but i ended up doing it and it was terrifying ( it was only with this brand specifically) ..
3 out of 5 stars
Thumbs down graphic, would not recommend
19 June, 2024
Meh
Tastes good but did not work well woke up three times.
1 out of 5 stars
24 March, 2024
originally posted on Natrol
Used to taste great. Now they taste moldy.
I have used these gummies for over a year. They used to taste amazing, and the last eat bottle taste horrible. Almost moldy. An online search appears to show this is a common issue recently. Will probably find a different brand moving forward.
1 reply from Natrol Consumer Affairs team - 2 years ago
Thank you for taking the time to post this review. We are sorry to hear that the gummies you purchased did not taste good. We would appreciate the opportunity to learn more about your experience. Please contact us at natrolsupport@vytalogy.com.
3 out of 5 stars
Thumbs up graphic, would recommend
1 December, 2023
Yum
These tastes delicious!! Idk why people are saying they taste horrible, mine are soft and taste like a yummy fruit snack!! Bad batch maybe??
1 reply from Natrol Team team - 2 years ago
Thank you so much for your positive feedback and for taking the time to post this review. We are happy to hear our melatonin gummies are a great match for you. Thanks again for sharing your experience! Best of Health, Natrol Consumer Affairs
5 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2023Verified purchase
Work great
Mseven year old take one every night to help him fall asleep and it works. Our pediatrican recommended them
1 reply from Natrol Team team - 2 years ago
Thank you for taking the time to post this review. We are thrilled to see the positive feedback. Thank you for choosing Natrol! Best of Health, Natrol Consumer Affairs
5 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2023
Good product
This product works great. Has helped me fall asleep faster and stay asleep. Great tasting and a trusted brand
1 reply from Natrol Team team - 2 years ago
Thank you so much for your positive feedback and for taking the time to post this review. We love hearing that our Melatonin Gummies work great for you. Thanks again for sharing your experience and for choosing Natrol! Best of Health, Natrol Consumer Affairs
1 out of 5 stars
7 August, 2023
originally posted on Natrol
Smells and tastes like mold and mildew
I've always bought these, but this batch smells and tastes like mold and mildew.
1 reply from Natrol Consumer Relations team - 2 years ago
Thank you for your review. We are sorry to hear that the gummies you purchase did not taste good. We would like the opportunity to learn more about your experience. If you would be willing to talk further, please contact us at 1-800-262-8765 or natrolsupport@vytalogy.com.
2 out of 5 stars
Thumbs down graphic, would not recommend
23 May, 2023Verified purchase
Is there a new formula
I recently bought a new bottle and it taste chemically. I don’t know if it got hot during shipment and I’m tasting the plastic? My last bottle was so yummy and this one is yuck. Sucks because these were my favorite ;(
1 reply from Natrol Team team - 2 years ago
Thank you for taking the time to post this review. We are sorry to hear that the gummies you purchased did not taste good. We would appreciate the opportunity to learn more about your experience. If you would be willing to speak further, please contact us at 1-800-262-8765 or support@natrol.com. Best of Health, Natrol Consumer Affairs
5 out of 5 stars
Thumbs up graphic, would recommend
18 May, 2023Verified purchase
My favorite.
These gummies are delicious. I look forward to eating one all day - haha. I usually sleep so good with these. I wake up feeling like I slept twice as long as I really did.
1 reply from Natrol Team team - 2 years ago
Thank you for your 5-star review. We are happy to hear that our Melatonin Gummies work great for you. Thanks again for sharing your positive feedback and for choosing Natrol! Best of Health, Natrol Consumer Affairs