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Wet n Wild Waterproof Retractable Gel Eyeliner - 0.008oz - 2 of 4Wet n Wild Waterproof Retractable Gel Eyeliner - 0.008oz - 3 of 4Wet n Wild Waterproof Retractable Gel Eyeliner - 0.008oz - 4 of 4
Wet n Wild Waterproof Retractable Gel Eyeliner - 0.008oz - 1 of 4

Wet n Wild Waterproof Retractable Gel Eyeliner - Black - 0.008oz: Vegan

$2.29

ColorBlack

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Waterproof, long-lasting 16 hour formula
  • Glides on effortlessly to deliver instant color payoff
  • Breakup-proof, smudge-proof, cry-proof and humidity-proof
  • Delicately glides on super-saturated color
  • Ophthalmologist-tested and safe for contact lens users and Vegan

Description

Our waterproof, silky formula is lightweight, comfortable, and glides onto the lids without tugging or pulling the delicate eye area. The satin gel formula delivers up to 16 hours of long-lasting, pigment-rich color in every effortlessly, smooth application. Easy to use, even for beginners, and delivers any look you desire - from a thin line to a bold, dramatic wing. Smudge-proof, cry-proof and humidity-proof. Apply liner as close to the lash line as possible, along the length of the lid. Rub the liner back and forth in small sections across the lash line for full coverage.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Dark Tones
Product Form: Pencil
Sustainability Claims: Cruelty-Free
Beauty Purpose: Defining
Net weight: .01 Ounces
Features: Waterproof
TCIN: 76726992
UPC: 077802114921
Item Number (DPCI): 052-03-4135
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

synthetic wax, dimethicone, caprylic/capric triglyceride, peg-32, isododecane, phenylpropyldimethylsiloxysilic ate, quaternium-18 hectorite, methyl methacrylate crosspolymer, lauroyl lysine, trimethylsiloxysilicate, vp/hexadecene copolymer, propylene carbonate, isobutylmethacrylate/bis-hydro xypropyl dimethicone acrylate copolymer, polyisoprene, polyhydroxystearic acid, disteardimonium hectorite, [+/- (may contain/peut contenir): mica, iron oxides/ci 77491, 77499, black 2/ci 77266].

Shipping details

Estimated ship dimensions: 0.55 inches length x 1.44 inches width x 6.24 inches height
Estimated ship weight: 0.03 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it completely lead free?

submitted by Target customer - 2 years ago
  • A: Great Q. .... BAD A

    submitted byRoni - 1 year ago
  • A: Lead is never intentionally added to any of our products.

    submitted bywetnwildbeauty - 1 year ago
    Brand expert

Q: How is this eyeliner applied?

submitted by AI Shopping Assistant - 4 months ago
  • A: This product comes in a pencil form for easy application.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What color palette does this eyeliner come in?

submitted by AI Shopping Assistant - 4 months ago
  • A: The eyeliner is available in dark tones.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What is the age recommendation for this eyeliner?

submitted by AI Shopping Assistant - 4 months ago
  • A: This eyeliner is recommended for individuals aged 13 years and up.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Is this eyeliner vegan and cruelty-free?

submitted by AI Shopping Assistant - 4 months ago
  • A: Yes, this product is both vegan and cruelty-free.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What is the primary purpose of this eyeliner?

submitted by AI Shopping Assistant - 4 months ago
  • A: Its primary purpose is to define the eyes.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What's the country of origin for this product? "Imported" is not specific. Ty.

submitted by GFamilia - 1 year ago
  • A: China

    submitted bywetnwildbeauty - 11 months ago
    Brand expert

Q: Can I use this eyeliner on my waterline without risking blockages or a stye?

submitted by Calli - 3 years ago
  • A: Hello, If consumers develop a stye or blockage resulting in irritation or pain, they should stop use immediately and contact a doctor.

    submitted bywetnwildbeauty - 2 years ago
    Brand expert

Q: When I look at the name on here it doesn't say if it's waterproof or not and I don't want anything waterproof and on the pencil in the picture it says waterproof. So I'm confused.

submitted by sophiaaaaaa65 - 4 years ago
  • A: Hey Sophiaaaaaa65, The Wet N Wild Megalast Retractable Eyeliner is Waterproof, a long-lasting 16 hour formula. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert

Q: is it easy to take off? i make many mistakes when applying eyeliner and I'd like to know if it's easy to remove. i do know it's a smudge proof eyeliner, but is it easy to remove?

submitted by jj - 4 years ago
  • A: Hello jj! The Wet n Wild Megalast Retractable Eyeliner is waterproof so will need a make up remover to remove completely, we hope this helps!

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This eyeliner has garnered positive feedback for its impressive staying power, smooth application, and vibrant pigmentation. Guests appreciate its waterproof formula, making it suitable for various occasions, from gym sessions to emotional moments. The retractable design adds convenience, while the affordability makes it a great choice for everyday use. However, some guests noted issues with the product's longevity and removal, suggesting it may require a bit more effort to take off after a long day.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 1127 reviews
    easy to apply: 3.65 out of 5
    easy to remove: 3.78 out of 5
    long lasting: 3.77 out of 5
    quality: 3.42 out of 5
    value: 3.78 out of 5
    58% would recommend
    99 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 June, 2026Verified purchase

    (no review title)

    This is the first time I’ve bought this eyeliner, and I honestly love it; after applying it, my makeup stayed in perfect condition for several hours.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 June, 2026Verified purchase
    • Hair color: Brunette
    • Skin tone: Light
    • Eye color: Blue
    • Skin type: Dry, Normal
    • Skin concern: Sensitivity, Redness, Aging

    No pigment and broke during first use

    Had very little to no pigment, was really hard to get any color and when I did it completely broke and fell out. Had to return because of that. Will not purchase again .
    MizzShortie
    easy to apply: 1 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 June, 2026Verified purchase
    • Skin tone: Medium
    • Eye color: Brown
    • Hair color: Brunette
    • Skin type: Combination

    Works great!

    I absolutely love the Wet n Wild Gel Eyeliner! It was very easy to apply, even for someone who doesn’t use eyeliner every day. The formula glides on smoothly and gives great color payoff without tugging on my eyelids. What impressed me the most was how well it stayed on throughout the day without smudging or fading. For the price, the quality is amazing, and I would definitely purchase it again!
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 June, 2026Verified purchase
    • Skin tone: Medium
    • Hair color: Black
    • Eye color: Brown
    • Skin concern: Redness, Dark circles, Blackheads, Acne
    • Skin type: Oily, Dry, Normal

    Good

    I can’t wait to use this eyeliner to see how it turns out after applying it on.
    sabedi
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026Verified purchase

    (no review title)

    The same.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 April, 2026Verified purchase
    • Skin type: Oily
    • Skin tone: Light
    • Hair color: Black
    • Skin concern: Aging, Uneven skin tone, Dullness, Acne, Pores
    • Eye color: Hazel

    Best on a budget

    This is one of the best liners I’ve found for my waterline. I tried blackest black. It’s super pigmented, creamy, and stays put for a very long time. I didn’t experience any smudging after a late night out. This liner beats several in the $8-10 range. Love it. I hope they don’t change the formula. It can be a little stubborn to remove, but nothing some cleansing oil and a makeup towel can’t clean up.
    BB
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 March, 2026Verified purchase

    Coverage

    Great coverage at economical price
    Dog lover
    Did you find this review helpful?
    3 out of 5 stars
    30 January, 2026
    • Skin tone: Medium
    • Skin type: Dry, Normal
    • Eye color: Brown
    • Hair color: Brunette
    • Skin concern: Sensitivity

    ehhh

    it runs out within 2 weeks but it stays on but may smear
    anna
    easy to apply: 5 out of 5
    easy to remove: 2 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 December, 2025Verified purchase
    • Skin tone: Medium

    (no review title)

    Love that it's waterproof.
    GirlMom
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    25 December, 2025Verified purchase

    Smooth

    This waterproof, retractable gel eyeliner applies smoothly and lasts approximately 4-5 hours before wearing off. I will frequently reapply mid-day. I use the blackest black and the black-brown colors, depending on the look I want. Great product overall and value for the price! I highly recommend.
    OnlineShopper
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    20 December, 2025Verified purchase
    • Eye color: Brown
    • Hair color: Brunette
    • Skin type: Oily
    • Skin concern: Acne
    • Skin tone: Light

    (no review title)

    My favorite eyeliner ever is waterproof and enhances your brown eyes, just amazing
    Rita
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 December, 2025
    originally posted on https://www.wetnwildbeauty.com/
    Image

    Pigmented does not budge

    This is probably one of the best drugstore eyeliners there is as much as I hate sleeping in makeup you can literally sleep in this and look like you just put it on it does not budge that would be my only complaint is that once it's on it is on it is DEFINITELY breakup proof. If you like a smudged look it will smudge for you but you have to do it immediately after applying before it dries down completely. It is very pigmented which I love the packaging is decent sometimes the lid can be a little lose but I've only had that problem with one of them. I love this liner and have to have another one on hand at all times so that I don't run out.
    hannahd668_641
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 December, 2025Verified purchase

    lasts all day..love it

    lasts all day easy to apply strides on and very inexpensive compared to others
    jean
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    8 December, 2025

    Love this Eyeliner

    [This review was collected as part of a promotion.] I received the Wet N Wild Eyeliner free for my honest review from Influenster. This eyeliner glides on smoothly and lasts all day. It doesn't have that best tip for precision so I use it in the waterline or tight lining. The color is buildable and the brown/ black color really makes my eyes pop.
    sarseebeauty_6546
    Did you find this review helpful?
    5 out of 5 stars
    7 December, 2025Verified purchase
    • Skin type: Combination
    • Eye color: Green
    • Hair color: Brunette
    • Skin tone: Medium

    (no review title)

    Good price for a quality eyeliner
    Cocojo
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 December, 2025Verified purchase
    • Eye color: Black
    • Skin tone: Medium
    • Skin type: Oily
    • Hair color: Black

    (no review title)

    Always breaks
    Pavan Kumar
    easy to apply: 1 out of 5
    easy to remove: 4 out of 5
    long lasting: 4 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 November, 2025Verified purchase
    • Skin type: Normal
    • Skin tone: Light

    Amazing for the price

    Absolutely love. Stays on a long time and very pigmented. Would definitely purchase again.
    E
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    25 November, 2025Verified purchase

    (no review title)

    This eyeliner is good. It glides on easily and is very pigmented.
    Angel
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 November, 2025Verified purchase

    fell apart

    I bought two, one broke the first week I had it so I opened the second one which broke the second time I used it. I continued to try and use them a few times and they just fell apart.
    jessilah
    easy to apply: 1 out of 5
    easy to remove: 4 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 November, 2025Verified purchase
    • Skin tone: Medium
    • Hair color: Brunette
    • Eye color: Hazel
    • Skin concern: Uneven skin tone, Dark circles, Puffiness, Aging
    • Skin type: Combination

    Stays Put!

    This stuff stays put! If I don’t remove it before bed, it’s there in the morning, completely untouched! Rivals the more expensive brands.
    CARA
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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