Maui Moisture Lightweight Curls + Flaxseed Shampoo, Paraben Free, Silicone Free - 13 fl oz
$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- Keep your coils healthy looking with Maui Moisture Lightweight Curls + Flaxseed Shampoo
- This gentle shampoo adds shine and bounce without weighing down curls
- A blend crafted with 100% aloe vera as the first ingredient to help give your hair lasting hydration
- Shampoo infused with flaxseed oil, coconut water and citrus oil
- Our light vegan blend helps maintain your natural volume and shape
- Free of parabens, silicones, sulfated surfactants, synthetic dye, mineral oil and gluten
- Follow with Maui Moisture Lightweight Curls + Flaxseed Conditioner
Description
Maui Moisture Lightweight Curls + Flaxseed Shampoo starts with 100% aloe vera and is infused with flaxseed oil, coconut water and citrus oil to give your coils a healthy looking glow with every use. This vegan, silicone-free shampoo adds just the right amount of lightweight moisture to your locks so they can look and feel fresh while keeping frizz at bay and your volume intact.
Scent: Floral
Hair Type: Wavy, Fine, Curly
Health Facts: Sulfate-Free, Mineral Oil-Free, Vegan, Contains Aloe
Product Warning: Eye irritant
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Beauty Purpose: Curl Enhancing, Softening, Shine Enhancing
Net weight: 13 fl oz (US)
Features: Lightweight
TCIN: 80120856
UPC: 052800677005
Item Number (DPCI): 063-00-6473
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aloe barbadensis leaf juice, water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, coco-glucoside, citric acid, cocos nucifera (coconut) water, linum usitatissimum (linseed) seed oil, citrus limon (lemon) peel oil, citrus aurantium dulcis (orange) fruit extract, polyquaternium-22, linoleamidopropyl pg-dimonium chloride phosphate, hydroxypropyl guar hydroxypropyltrimonium chloride, peg-150 pentaerythrityl tetrastearate, ppg-2 hydroxyethyl cocamide, propylene glycol, hexylene glycol, sodium citrate, sodium hydroxide, sodium benzoate, fragrance (parfum)' '
Shipping details
Estimated ship dimensions: 2.1 inches length x 2.43 inches width x 7.44 inches height
Estimated ship weight: 0.98 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This shampoo is well-received for its ability to cleanse without weighing down fine wavy and curly hair. Many guests appreciate its pleasant scent and lightweight formula, which helps enhance curls and waves while providing moisture. However, some guests have experienced dryness and difficulty with the conditioner. Overall, it is a popular choice for those seeking a gentle, sulfate-free option that maintains hair health and definition.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1028 reviews
effectiveness: 2.97 out of 5
quality: 3.21 out of 5
value: 2.91 out of 5
47% would recommend
36 recommendations
Moisture! Oh My !
5 out of 5 stars
beautyncolor__2124 - 7 days ago
originally posted on influenster.com

LOVE the smell of this shampoo ! It leaves my hair smelling good even after rinsing it out ! I love how it cleanses my hair without making it feel dry ! The moisture is DEFINITELY there ! Ima. Fan of flaxseeds anyway and this shampoo does not disappoint ! Love the packaging also it’s cute and the shape of the bottle is different than other typical shampoos ! A little goes a long way and it lathers up VERY nicely ! A must buy !
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Natalie - 17 days ago, Verified purchaser
Great for wavy hair that needs a lightweight texture.
1 reply from Brand Answers Squad team - 16 days ago
We truly appreciate your feedback! It means a lot to us, and we are grateful for amazing customers like you. Wishing you an amazing day ahead! With love, Maui Moisture.
String smell
2 out of 5 stars
RC - 18 days ago, Verified purchaser
The scent is very very loud
1 reply from Brand Answers Squad team - 13 days ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture
Makes your hair soft, smells good, and is affordab
5 out of 5 stars
marleym47_2719 - 28 days ago
originally posted on influenster.com

This product had great packaging and was very easy to open. It made my hair very soft, had a very good scent, and wasn’t breaking the bank. Would buy again.
Smells good!
3 out of 5 stars
chell089_8226 - 2 months ago
originally posted on influenster.com

I have thick 2C hair and this product didn’t make my waves worse but didn’t make them better. The smell is really nice and it lasts in your hair, and the packaging is really pretty and easy to get out. If I find one made for my hair type and that helps with frizz and curls I will definitely try it!
Lots of different styles to choose from
4 out of 5 stars
brookes599_2442 - 2 months ago
originally posted on influenster.com

I like the way the bottle looks. They have a lot of different styles you can buy in this brand. The scent was good. I didn’t notice that it helped my curly hair too much, though. I do like the price of this product.
Great smell - horrible results
2 out of 5 stars
Thumbs down graphic, would not recommend
madzfischer - 2 months ago, Verified purchaser
Ugh I LOVE the smell and the fact that it has clean ingredients. I’ve used both the shampoo and conditioner multiple times and I was so confused why all of a sudden my hair was getting so tangled during the wash and MORE HAIR than usual coming out. EEEEEK! Never using it again I have wavy/curly hair and this was not for me. Tangled my hair up! And lost some hair 😢
1 reply from Brand Answers Squad team - 2 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture
Good Quality
5 out of 5 stars
Thumbs up graphic, would recommend
Lilannie - 4 months ago, Verified purchaser
Scent is a nice, earthy, light, expensive spa kind of smell but it fades away pretty much as your hair dries. Lathers well, rinses easily and hair felt clean. Overall good quality shampoo even though it didn’t seem to have any impact either way on my wavy/frizzy hair.
1 reply from Brand Answers Squad team - 4 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture
Made my hair more dry than normal and caused flakes
1 out of 5 stars
Thumbs down graphic, would not recommend
CC - 5 months ago, Verified purchaser
This shampoo felt like it wasn't properly cleansing my scalp. I started flaking after no more than 2 weeks of use. I've stopped using it since, but my hair still isn't back to normal. I have curly/wavy hair, so I thought this would be a good try since it said lightweight and some other curly hair shampoos leave my hair oily, but this shampoo felt the same like the others, if not worse.
1 reply from Brand Answers Squad team - 5 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture.
for oily hair ?
3 out of 5 stars
jessicab39_4989 - 6 months ago
originally posted on influenster.com

I picked this up because I used the "purple version of hair mask & shampoo" & loved it & this said; "gentle" so I thought it would help my wavy / curls from my natural hair but this shampoo makes my hair sooo shiny I get comments about my hair how "it looks so unwashed"..I only used this shampoo & a mask less than a minute & on the baby ends of my hair. I wouldn't buy this again but; I am curious about the other "Maui Moisture" products, im really excited to try !
Great for Fine, Wavy Hair
5 out of 5 stars
Thumbs up graphic, would recommend
GM - 6 months ago, Verified purchaser
I've I've n using this for a couple of weeks and really like it for my hair type which is fine, wavy hair that gets greasy at the roots. I don't feel like it weights down my scalp too much but provides a gentle clean without drying. I follow with the conditioner and it does feel like it has been strengthening my hair and bringing out my waves more.
1 reply from Brand Answers Squad team - 6 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture
Not a good product
2 out of 5 stars
Thumbs down graphic, would not recommend
Chelle - 8 months ago, Verified purchaser
The shampoo works ok. Hair feels good when you rinse it out but the conditioner seems to be drying. Hair feels like straw after using. Also kinda difficult to get out of the bottle as well. Also noticed scalp gets oily which is not the norm for me.
1 reply from Brand Answers Squad team - 8 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture
Great for bringing out curls
5 out of 5 stars
Hugh02 - 8 months ago
originally posted on mauimoisture.com
Been using this for the past few months, and I’m never looking back! Keeps my hair soft and brings out my curls better than any other shampoo.
maui flaxseed shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
k - 9 months ago, Verified purchaser
really good brand smells amazing and it does not leave my hair oily after one day of not washing my hair
1 reply from Brand Answers Squad team - 9 months ago
Great products for great people like you! Thanks for sharing your feedback, and we hope you have a wonderful day - With Love, Maui Moisture
Oxymoron lightweight moisture
3 out of 5 stars
Thumbs down graphic, would not recommend
LALights22 - 9 months ago, Verified purchaser
Describing hair product as both lightweight & moisture is kind of an oxymoron. This shampoo is not curl-friendly. My middle aged hair is so very dry & frizzy. It needs TLC & true deep moisture. This shampoo is too harsh or clarifying for curls which need extra moisture. I was excited to try this shampoo but was disappointed in the frizzy hair that resulted. Smelled ok.
1 reply from Brand Answers Squad team - 9 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture
Great for thinner hair types
5 out of 5 stars
Thumbs up graphic, would recommend
Sarah - 11 months ago, Verified purchaser
Best shampoo ever for my thin wavy hair. It also smells great.
1 reply from Brand Answers Squad team - 11 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture
Hair breaking and falling out
1 out of 5 stars
Fieldarchy - 1 year ago
originally posted on mauimoisture.com
I saw my hairdresser yesterday and she advised I switch the conditioner I am using as my hair has become extremely dry and brittle. I tried the Maui Flax for Curls because I had hoped it would be better quality than the Herbal Essence Volumizing I had been using. It did not. It has definitely caused a lot of breaks and fist fulls of hair falling out every time I wash my hair. I am most likely going to have to get it all cut off to try to encourage healthy growth and not look like a frizzy pompom
1 reply from Consumer Care team - 1 year ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out via the Contact Us Page on our website. We hope to hear from you soon! With Love, Maui Moisture
Great for very fine wavy/curly hair
5 out of 5 stars
Sarah1234 - 1 year ago
originally posted on mauimoisture.com
The only product that doesn't weigh down my hair. I have very fine, curly hair that most products weigh down, but with this one my hair is curly and shiny.
Would use it again
5 out of 5 stars
shreetis1 - 1 year ago
originally posted on influenster.com

Some soft products with minimal chemical ingredients I've used in the past were too mild, but this Maui shampoo and conditioner is just perfect for my fine wavy (2A) hair. The shampoo's not rough on the scalp but also cleanses it quite well. The conditioner leaves my curls soft and fluffy. I'm not a fan of strong scented products, so the mild scent was also a plus point.
Super clean feeling
3 out of 5 stars
Thumbs down graphic, would not recommend
sarah - 1 year ago, Verified purchaser
I have a lot of wavy hair, halfway down my back. It is not color treated but it can be porous and wirey in places. I really liked the way this shampoo smelled, and the way it lathered in my hair and made my hair feel clean. I wanted to love it. But something about it just dries my hair out like I’ve never experienced before. In the shower, it doesn’t FEEL like it is dry but after conditioner, and my leave in conditioner and other hair care steps, my hair is like straw. I’ve tried it with the matching conditioner. I’ve tried it with a deeper conditioner. Nothing changes. My hair looks more like the “before” photos down below this review after using this. I’ve even noticed that my hair dries quicker, lol. The ends will be dry by the time I’m done drying off after my shower which is unheard of for me.
1 reply from Brand Answers Squad team - 1 year ago
We're so sad to hear about your experience with our shampoo and conditioner. We care about you and want to chat further. Please visit the Contact Us page on our website to connect with us. With love, Maui Moisture