Crest Kids Sugar & Bacteria Shield Toothpaste, Strawberry Flavor, 4.1oz: Contains Fluoride, Stannous Fluoride, Not Travel Size
$4.19 ($1.02/ounce)
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Highly rated
$4.99 - $12.99
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4.7 out of 5 stars with 22295 ratings
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Highly rated
$4.99 - $12.99
Buy 1, get 1 50% off select Crest & Oral-B items
4.7 out of 5 stars with 22295 ratings
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Guests are saying
The Crest Kids Toothpaste and Oral-B Electric Toothbrush bundle is highly appreciated by guests for its effective cavity and enamel protection, kid-friendly flavors, and ease of use. Many guests noted that their children enjoy brushing more with this product, leading to better oral hygiene habits. However, some guests mentioned issues with the taste and the speed of the toothbrush.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 723 reviews
effectiveness: 4.17 out of 5
quality: 4.14 out of 5
value: 4.14 out of 5
69% would recommend
36 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2026Verified purchase
6 year old likes it!
my daughter hates brushing her teeth. before she could spit toothpaste out correctly, we had to use chocolate flavored toothpaste to get her to brush. she got a sample of this at the den and loves it. if she brushes and brushes well, I'll buy it!
5 out of 5 stars
Thumbs up graphic, would recommend
12 March, 2026Verified purchase
No more cavities!
We switched to this toothpaste several years ago and since then my daughter doesn’t have cavities every 6 mos!
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2026Verified purchase
(no review title)
My kids love it - no complaints
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2026Verified purchase
(no review title)
Kid friendly use. My kid enjoys the taste and as a parent I feel better knowing this toothpaste is protecting their teeth throughout the day. We brush teeth in the morning and at night.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 December, 2025Verified purchase
(no review title)
This tastes horrible and has a weird texture to it. Do not recommend for kids.
1 reply from Crest team - 3 months ago
We're sorry to hear this, Elizabeth and want to assure you that we have many quality checks to ensure the Crest Kids toothpaste is the very best. We'd like to learn more about your experience to help as well as share this with our quality team. When you have a chance, please reach out to us at (800) 492-7378.
5 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2025Verified purchase
doesn't burn
my kid has sensitive teeth, and doesn't like the burning feeling from toothpaste, after trying so many, he finally approved this one.
2 out of 5 stars
12 November, 2025Verified purchase
Yuck
My kids do not like the taste they say it tastes and smells like rotten potatoes, and I agree.
1 reply from Crest team - 5 months ago
Thank you for sharing your kids' feedback. Our team is always taking in feedback to help us design our Crest products in ways that we believe everyone will love as much as we do. We're sorry to hear your kids aren't a fan of the Crest kids Enamel Cavity Protection Strawberry flavor. We'll be sure to share this with our team. if you'd like to share more with us, please feel free to give us a call at (800) 492-7378.
5 out of 5 stars
Thumbs up graphic, would recommend
10 October, 2025Verified purchase
The kids love it!
My kids love it. I'm told it tastes good and gets their teeth cleaned.
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2025Verified purchase
Love it
Amazing toothpaste for kids
4 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2025Verified purchase
Gets the job done
Does the trick. My kid loves it. Strawberry smell is a bit strong but knocks out the morning breath.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2025Verified purchase
Gross
Absolutely appalled at the fact I ordered this for delivery and received two unboxed toothpastes with NO safety seal.
1 reply from Crest team - 8 months ago
Thank you for letting us know that the Crest Kids Sugar & Bacteria Shield Toothpaste you ordered was not included in the box. We understand the frustration when a product you ordered isn’t properly sealed. For the best assistance, please call Target at (800) 440-0680.
5 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2025Verified purchase
Best
This is the best toothpaste. Highly recommended
1 out of 5 stars
Thumbs down graphic, would not recommend
26 April, 2025Verified purchase
Do not use!
This is the only toothpaste my 6 yr old wants to use for at least 2 years. It's staining his teeth. I wish i wouod have listened to the review about the teeth staining. His new adult tooth is growing in with a stain. Do not use!
1 reply from Crest team - 11 months ago
We can certainly understand your surprise upon discovering your son's teeth have become stained, and we appreciate you bringing this to our attention, Amy. Our products are thoroughly tested during the manufacturing process to ensure they reach you in the best possible condition, so this isn't what we'd expect. So we can learn more about your son's experience and help further, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.
5 out of 5 stars
Thumbs up graphic, would recommend
5 December, 2024
100% recommend
Only toothpaste you need for toddlers
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2024Verified purchase
Great flavor
My daughter loves this flavor and is the only tooth paste she likes to use!
5 out of 5 stars
Thumbs up graphic, would recommend
17 June, 2024
Great cavity protection
My kids loves this toothpaste! The past 4 checkups they’ve been cavity free! They really needed the extra enamel protection! They also do not have a problem with the taste, they prefer it to the other kids crest flavor!
5 out of 5 stars
Thumbs up graphic, would recommend
25 March, 2024Verified purchase
Lovd Crest
Kids love Crest toothpaste!
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2024Verified purchase
Great flavor
My kids love the strawberry flavor of this and have requested only this flavor from now on
1 out of 5 stars
Thumbs down graphic, would not recommend
17 March, 2024Verified purchase
Kid's Crest Enamel Protection
I thought this would be great for my 6 yo but I as an adult wouldn't like it. It leaves a tingly sensation almost numbing on your tongue. I know because I tested it out.
1 reply from Crest team - 2 years ago
We're sorry to hear this. With the extensive safety checks that Crest products undergo, this isn't something we'd expect. We hope you're feeling ok. If you haven't done so already, please discontinue using this toothpaste. Our Safety Team would like to hear more from you, and ask that you please give us a call as soon as you have a moment. (800) 492-7378
1 out of 5 stars
Thumbs down graphic, would not recommend
11 March, 2024Verified purchase
Bad taste
This toothpaste leaves a bad taste in your mouth hours after brushing.
1 reply from Crest team - 2 years ago
We're sorry to hear this toothpaste left you with a bad aftertaste, and would like to help. Please know, our products are thoroughly evaluated to ensure only the best products reach you, and that they're safe to use as directed. We recommend you discontinue using this toothpaste, and hold onto it, in the event our team would like to collect it. So that we can learn more about your experience, please give us a call at (800) 492-7378.