Dawn Platinum Ez-Squeeze Dishwashing Liquid Dish Soap - 18 fl oz: Plastic Bottle, Rain Shower Scent
Highly rated
$3.99 ($0.22/fluid ounce)
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- $4.99($0.21/fluid ounce)Coupon: $1 off4.8 out of 5 stars with 821 ratings
- $3.99($0.12/fluid ounce)Coupon: $0.75 off4.4 out of 5 stars with 1089 ratings
- $4.99($0.31/fluid ounce)Coupon: $2 off4.8 out of 5 stars with 733 ratings
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Guests are saying
Guests appreciate the innovative design of the Dawn Platinum EZ Squeeze bottle, noting its convenience and mess-free dispensing. The cleaning power of the soap is highly praised for its effectiveness on grease and stuck-on food, with many guests finding it superior to other brands. However, the new 'Refreshing Rain' scent has received mixed reactions, with some guests finding it unpleasant.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2382 reviews
cleans effectively: 4.72 out of 5
quality: 4.43 out of 5
value: 4.38 out of 5
78% would recommend
152 recommendations
1 out of 5 stars
29 April, 2026Verified purchase
(no review title)
Not in a bag
1 reply from Dawn team - 8 days ago
We're so sorry to hear you had this experience with the delivery of our Dawn Platinum EZ-Squeeze Liquid Dish Soap, Fresh Rain Scent, Deborah. We understand it must upsetting. Please contact the Target Customer Service team at 1-800-440-0680 so they can help and take care of you for the delivery of this missing item.
5 out of 5 stars
15 April, 2026
Less scrubbing
My favorite dawn soap by far!! Gets rid of oils on plastic and gets rid of food residue quick minimal scrubbing
1 out of 5 stars
13 April, 2026
originally posted on dawn-dish.com
Headache in a bottle, Scent is Horrendous
The new scent is beyond nuisance, it actually hurts. The smell is so perfumed that it literally gives you a headache when you use it. I don’t see how this made it through product testing. Who thought it was a good idea to replace the original scent with this? Why would you not offer this as an option instead of replacing the OG formula and forcing your customers to use this. I am not the only one affected so negatively according to other reviews. Bring back the original please and don’t pull this stunt again dawn.
1 reply from Customer Care team - 1 month ago
Hello Brandon! We are truly sorry to hear about your experience with our Dawn Platinum EZ-Squeeze, Refreshing Rain Scent. We understand that scent sensitivity can be a significant issue and we hope that you are doing fine now. Please know, safety is our top priority and this product is thoroughly evaluated to be safe when used as directed. We care about your safety, for this reason we recommend discontinuing use of the product. Also, we would like to assist you further with this issue. We invite you to contact us at the number (800) 725-3296 and we will be more than happy to help you. Have a nice day.
5 out of 5 stars
Thumbs up graphic, would recommend
9 April, 2026Verified purchase
I love this soap
I love this soap bottle. no mess and no wasting
5 out of 5 stars
Thumbs down graphic, would not recommend
8 April, 2026Verified purchase
(no review title)
I've always loved Dawn. It gets the job done. Her sister must be Pam. lol
1 out of 5 stars
16 March, 2026
originally posted on dawn-dish.com
Dawn dish soap
I bought this soap and I use for my dishes well even after well rinsing them all I can taste with my food coffee is dish soap I have used dawn forever and have never exsperianced this I’m not using it now bought another leading brand very disappointed
1 reply from Customer Care team - 2 months ago
Hello Tony! We’re genuinely sorry to hear about your experience with our product and want to assure you that safety is our highest priority. All our products are thoroughly evaluated to ensure they are safe when used as directed. This is certainly not the experience we want for our customers. To help us understand your situation better and address your concerns, please feel free to contact us at (800) 725-3296. We’re here to assist you.
1 out of 5 stars
9 March, 2026
Smells like a diaper pail
This soap smells like a dirty diaper pail and I miss the foam pump.
5 out of 5 stars
Thumbs up graphic, would recommend
7 March, 2026Verified purchase
(no review title)
The best in washing dishes and cleaning pots. Very effective in removing stubborn foods. Great scent.
5 out of 5 stars
4 March, 2026Verified purchase
(no review title)
Very satisfied
5 out of 5 stars
Thumbs up graphic, would recommend
2 March, 2026Verified purchase
Awesome as usual
Excellent service quality products
5 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2026Verified purchase
Best dish soap
love Dawn, a little goes a long way!
5 out of 5 stars
4 February, 2026Verified purchase
(no review title)
It works great! I love it
5 out of 5 stars
Thumbs down graphic, would not recommend
20 January, 2026Verified purchase
(no review title)
works well. like dispenser
5 out of 5 stars
Thumbs up graphic, would recommend
14 January, 2026Verified purchase
(no review title)
greater job
5 out of 5 stars
6 January, 2026Verified purchase
(no review title)
Love this new dispenser!
5 out of 5 stars
Thumbs up graphic, would recommend
20 December, 2025Verified purchase
very happy
ok
5 out of 5 stars
Thumbs up graphic, would recommend
19 December, 2025Verified purchase
(no review title)
the best dish soa
5 out of 5 stars
17 December, 2025Verified purchase
(no review title)
Arrived on time
3 out of 5 stars
Thumbs down graphic, would not recommend
11 December, 2025Verified purchase
Atronger fragrance
Fragrance seems much more strong than previous versions.
1 reply from Dawn team - 5 months ago
We're sorry to hear you aren't a fan of the Fresh Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
(no review title)
Dawn is the best dish liquid