Target New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessLuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsSpring OutfitsGift Ideas for MomWomen’s Festival OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Pantene Pro-V Daily Moisture Renewal Shampoo - 2 of 4Pantene Pro-V Daily Moisture Renewal Shampoo - 3 of 4Pantene Pro-V Daily Moisture Renewal Shampoo - 4 of 4
Pantene Pro-V Daily Moisture Renewal Shampoo - 1 of 4

Pantene Pro-V Daily Moisture Renewal Shampoo - 12 fl oz: Paraben-Free, Suitable for All Hair Types, Apple & Vanilla Scent

$5.49 ($0.46/fluid ounce)

Size12

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 72-HR LUSH MOISTURE: Shampoo & conditioning system deeply hydrates for 72 hours**vs. non-conditioning shampoo
  • 2X THE PRO-VITAMINS: Now with twice the amount of pro-vitamin B5 to help hydrate and strengthen hair
  • STRENGTHENS & BUILDS NEW HAIR BONDS: Stronger bonds mean stronger hair that's less prone to breakage
  • 0% PARABENS & COLORANTS: Nutrient rich, Color safe system, Gentle nourishment, no harsh stripping

Description

GENTLY CLEANSES & DEEPLY HYDRATES. Parched hair? Don't let your conditioner do all the heavy lifting! Gently cleanse and hydrate your strands with a dose of added moisture. Our Daily Moisture Renewal Shampoo provides a nutrient-rich lather that penetrates deep into hair to deliver 2X the moisture needed to hydrate and replenish dry hair. Get a burst of hydration with every wash as our moisturizing shampoo works to gently remove buildup and prime hair for optimal softness from root to tip. Our new and improved formula offers 72-hour lush moisture and two times the pro-vitamins for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with antioxidants and two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Moisturizing lipids absorb into each strand to rebuild and restore hair with moisture while a powerful antioxidant goes deep into hair's core to protect existing bonds by reducing free radical damage. Enjoy hydrated hair that's touchably soft and smells like an indulgent blend of creamy berries. Crafted to cleanse all hair types and is gentle enough for use on permed or color-treated hair. Free of parabens and colorants for no harsh stripping. HOW TO USE: Gently massage into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you're going multiple days between washes for lasting freshness. For best results, continue with the Daily Moisture Renewal 72 HR Intense Moisture Conditioner.
Scent: Berry, Vanilla, Apple
Hair Type: Dry, All Hair Types
Health Facts: Paraben-Free, Dye-Free
Product Form: Liquid
Beauty Purpose: Moisturizing
Net weight: 12 fl oz (US)
Features: PH-Balanced, Rinse-Off
TCIN: 83206667
UPC: 080878195565
Item Number (DPCI): 063-02-4646
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 8.5 inches length x 2.75 inches width x 2 inches height
Estimated ship weight: 0.92 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does it contain protein? I’m looking for a protein-free shampoo and conditioner to add to my routine.

submitted by Kayla - 1 month ago
  • A: No, Pantene Daily Moisture Renewal Shampoo does not contain added protein ingredients. However, it does include Panthenol (Vitamin B5) and Histidine, an amino acid, both of which help strengthen and protect your hair from damage. While we don’t intentionally add proteins, some of the raw materials we use may be produced in facilities that also handle protein-based products, so we can’t guarantee the product won’t contain trace amounts.

    submitted byPantene - 9 days ago
    Brand expert

Q: What is the primary purpose of this shampoo?

submitted by AI Shopping Assistant - 2 months ago
  • A: The primary purpose of this shampoo is moisturizing, helping to hydrate and nourish your hair.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What scents are included in this shampoo?

submitted by AI Shopping Assistant - 2 months ago
  • A: The shampoo features delightful scents of berry, vanilla, and apple for a refreshing experience.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this shampoo contain any harmful chemicals?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it is paraben-free and dye-free, ensuring a gentler formulation for your hair.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What hair types can use this product?

submitted by AI Shopping Assistant - 2 months ago
  • A: This shampoo is suitable for all hair types, making it versatile for various needs.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What form does this shampoo come in?

submitted by AI Shopping Assistant - 2 months ago
  • A: The shampoo is available in a liquid form, easy to apply during your hair care routine.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What are the ingredients in this shampoo? Does it contain cocamydopropyl?

submitted by 808mom - 4 months ago
  • A: You can find the product's ingredients by visiting smartlabel.org. It does contain Cocamidopropyl Betaine

    submitted byPantene - 4 months ago
    Brand expert

Q: Is it scented? The picture doesn't mention a scent but in the description it says berry, vanilla and apple. I don't want scented shampoo.

submitted by JoeB - 5 months ago
  • A: Yes this product does have a fragrance.

    submitted byPantene - 5 months ago
    Brand expert

Q: Is this shampoo also sulfate free?

submitted by Glarinclaros - 9 months ago
  • A: Pantene Pro V Daily Moisture Renewal Shampoo is not sulfate free.

    submitted byPantene - 8 months ago
    Brand expert

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

The shampoo has received mixed feedback from guests, with many praising its ability to leave hair feeling soft, clean, and smelling great. However, some guests have expressed concerns about recent changes in scent and ingredients, leading to issues like itchiness and hair loss. Despite these concerns, many guests appreciate its moisturizing properties and effectiveness for various hair types, making it a popular choice for those seeking a reliable shampoo.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 922 reviews
    quality: 2.75 out of 5
    value: 3.22 out of 5
    46% would recommend
    32 recommendations
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    22 April, 2026Verified purchase

    Soft manageable hair.

    This has been my favorite shampoo for several years now. It leaves my hair feeling soft manageable and smelling good. It's a terrific product.
    KitKat
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    18 April, 2026Verified purchase

    Shampoo

    Bought for my husband he likes it
    lupe
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 March, 2026

    Awful Change

    What happened?! The scent has changed to something intolerable and the shampoo made our heads itch like crazy! This had been our old reliable for years, how sad.
    1 reply from Pantene team - 16 days ago
    Thank you for getting in touch about our Pantene Pro-V Daily Moisture Renewal Shampoo. We value your loyalty and would like to express how upsetting it is to hear about your recent experience. What you've shared has been so unexpected and we understand how frustrating this may have been for you. Please know that we will be handling this with our Health and Safety team as well as our Quality Assurance team. Also, we'd like to share that there has not been any recent formula changes to the product. Safety is our highest priority and we have made it our duty to test all of our products thoroughly, ensuring they are safe when used as directed. Still, we understand that some consumers may have personal sensitivities and so cannot tolerate specific ingredients or formulations. We do recommend you discontinue from using the product if you haven't done so already. When you have the time, please give us a call at (800) 945-7768 or email us through our Contact Us Page.
    Fixthediaps
    quality: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026Verified purchase

    (no review title)

    This shampoo is actually really good. I’ve used salon shampoos and Ulta shampoos but never really worked well for my hair. Highly recommend this shampoo.
    Missk
    Did you find this review helpful?
    1 out of 5 stars
    8 March, 2026Verified purchase

    (no review title)

    I’ve been using this shampoo for at least a year. The scent recently changed. It smells like chemicals. Will no longer be using it.
    1 reply from Pantene team - 1 month ago
    Thank you for your feedback on Pantene Pro-V Daily Moisture Renewal Shampoo. We appreciate your loyalty to our products. However, we are sorry to hear about your recent experience. We have strict controls to check the quality of our products throughout the manufacturing process so that they should reach you in the best possible condition. What you’ve described is unexpected and we will share your comments with our Quality Assurance Team. There are some possible reasons a product may have an off odor. For example, if it has been stored in extreme conditions, such as extreme heat or if the product has been stored for a long period of time or beyond the recommended shelf life. Please feel free to call us at (800) 945-7768 or reach out through our Contact Us page for further assistance.
    Shay
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 January, 2026

    Poor cleanser and Methylisochlorothiazoline.

    Does not get hair clean and has MI preservatives, known to cause contact dermatitis in about one out of 8 people. Parabens are much less likely to cause irritation. This is no joke, I don't understand why large corporations are adding these harmful ingredients to products. People can become so irritated that they have to see a doctor and take steroids to clear it up. We'd also like shampoos with sulfates and no coco betaines. Products have been going downhill for the past 10 years and I don't understand why. Are MI preservatives less expensive? You're exposing your customers to health risks because you need to make a few more cents per unit in profit?
    1 reply from Pantene team - 3 months ago
    Thank you for getting in touch about our Pantene Daily Moisture Shampoo. It disappoints us to hear that you weren't satisfied with the product's performance or ingredients. We have tested all of our products thoroughly to ensure they deliver the benefits we advertise. We also try our hardest to create features we believe all of our consumers will love. However, while your report has been unexpected, we understand that all of our consumers have their own preferences and we are glad you brought this to us. We'd like to assure you that all of products have been tested thoroughly to be safe when used as directed and we would never release a product we believe would cause any of our consumers harm. Please know that your comments will reach the appropriate people on our team as we take all feedback into account when making changes. When you have the time, please give us a call at (800) 945-7768 or email us through our Contact Us Page so we may better assist.
    Sensitive Skin
    quality: 1 out of 5
    value: 1 out of 5
    9 guests found this review helpful. Did you?
    5 out of 5 stars
    24 December, 2025Verified purchase

    (no review title)

    Good item
    Kathleen
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    15 December, 2025Verified purchase

    Not moisturizing has it says

    I picked this up because I needed something for my winter hair. I have 2b/2c hair texture and need to add moisture to my hair. I’m a brunette with a long bobbie cut style at the moment with highlights. I tried this shampoo and conditioner 2x in a span of 3 weeks since I only wash my hair 3x a week and I alternate between Pureology and Redken products. It left my hair clean however it left it frizzy and just blah. I don’t think this is has moisturizing has they said it is. It didn’t cause any itchiness or anything which is a good thing. I also notice it made my hair greasy by day 2 - I wish I loved this shampoo has I am a fan of the Pantene Volume and use that one 1x a week to clean my scalp and never have any issues. Anyways, I won’t be using this moisturizing duo, there are better ones out there!
    1 reply from Pantene team - 4 months ago
    We appreciate your feedback on our Pantene Pro-V Daily Moisture Renewal Shampoo and Conditioner. We're glad you enjoy our Pantene Volume shampoo and are glad that your recent purchase cleansed your hair well. However, it is upsetting that it wasn't as moisturizing as you needed it to be and instead your hair became a bit frizzy and greasy a few days later. That's not the kind of results we want for our consumers and we're glad you shared this with us. We'll be sure to report this to the appropriate people on our team. In the meantime, we are happy to help. As you may already know, hair is usually frizzy when it hasn't been conditioned well enough and this may not have been the best product for your hair type. For a better experience, you may have to try a more hydrating formulation. Regarding your hair being a bit greasy, this may have been a result of the product not being fully rinsed for your hair. Be sure to thoroughly rinse the product from your hair as leaving it in can leave the hair a bit oily. We'd like to assist you further. When you have the time, please give us a call at (800) 945-7768 or email us through our Contact Us Page.
    mommat
    quality: 1 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 October, 2025Verified purchase

    Causes extreme scalp irritation

    This contains silicones (dimethicone/amodimethicone) which cause the smoothness feel in your hair. However silicones have no place being in shampoo, a product intended to clean your scalp. All this shampoo does is add more gunk to your scalp, and if you're like me, you will very quickly get itchiness and bleeding after using this a few days. Never buy shampoos like this.
    1 reply from Pantene team - 6 months ago
    Thank you for providing feedback on our Pantene Pro-V Daily Moisture Renewal Shampoo. We would like to express our deepest of apologies for your experience. What you've shared has been very unexpected and we can only imagine how frustrating this may have been for you. Please know that we will be handling this with our Health and Safety team as well as the rest of our Pantene team. Safety is our highest priority and we have made it our duty to test our products thoroughly, ensuring they are safe when used as directed. However we understand that some consumers may have personal sensitivities and cannot tolerate a specific formulation or ingredient. If you haven't done so, we ask that you discontinue from using the product. Regarding the residue that may have been left on your scalp, this may have been a result of the product being to heavy for your hair type, or it not being fully rinsed. If you did rinse your scalp properly, you may want to try using a shampoo with a less hydrating formulation. When you have the time, we ask that you please give us a call at (800) 945-7768 or email us through our Contact Us Page so we may further assist you.
    A
    quality: 1 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    13 August, 2025Verified purchase

    There's better shampoos out there

    2 stars because it made my hair smell so good Brokeout on my forehead and scalp
    1 reply from Pantene team - 8 months ago
    Thank you for your feedback on Pantene Pro-V Daily Moisture Renewal Shampoo. We are delighted to hear it made your hair smell good. However, we are saddened to hear about your experience. Your report is unexpected. Rest assured we are passing your comments along to the Health & Safety Team. We want you to know all of our products are thoroughly evaluated to be safe and effective when used as directed. Still, we do recognize that some consumers have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already, we recommend that you discontinue using the product. Our team would like to learn more of your experience. Please give us a call at (800) 945-7768 or email us through our Contact Us page.
    August
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    5 May, 2025Verified purchase

    This picture is a lie, not 700 mL anymore

    Pantene large sizes have been hit with the shrink ray and are now 635 mL, not 700.
    1 reply from Pantene team - 1 year ago
    Thank you for taking the time to reach out to Pantene about your Pantene Pro-V Daily Moisture Renewal Shampoo. We are so sorry to hear that you are upset with your purchase. You may be pleased to know that our Daily Moisture Renewal Shampoo still comes in the 700ml size and can be found at your local retailer. If you received a smaller size bottle, we suggest contacting the retailer at 1-800-925-6278 for further assistance. We apologize for any confusion this may have caused. If you have any questions or should you need our help, please reach out to us by calling (800) 945-7768 or by sending us an email through the Contact Us page on our website.
    Unhappy customer
    quality: 3 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 May, 2025Verified purchase

    Wow really?

    Used this for years until I noticed they changed the formula recently. My hair is suddenly so itchy I can’t even sleep at night. Never had this happen before. Will not be purchasing again
    1 reply from Pantene team - 1 year ago
    We sincerely appreciate your feedback regarding our Pantene Pro-V Daily Moisture Renewal Shampoo. Thank you for being a valued and loyal Pantene consumer over the years. We’re truly sorry to hear that you’ve experienced itchiness, as this is not the experience we want for our customers. Please be assured that we are sharing your concerns with our Health and Safety Team and the broader Pantene Team. It's worth mentioning that this product was last reformulated in March 2019. We want you to feel confident knowing that all our ingredients undergo thorough assessments and testing to ensure their safety and effectiveness when used as directed. However, we understand that some individuals may have personal sensitivities to certain ingredients or formulations, which can affect their experience. We recommend discontinuing use of the product and reaching out to us for further assistance. Please don’t hesitate to contact us at (800) 945-7768 or send an email through the Contact Us page on our website at your earliest convenience.
    AA
    quality: 1 out of 5
    value: 1 out of 5
    9 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 April, 2025

    SO MOISTURIZING!!

    Ive used every kind of conditioner from super cheap to over $100. I’ve never had a conditioner provide such softness and moisture like this one does. I have super damaged, dry hair and this makes it feel like I just left the salon but even better! And for this price? I’m shocked how good this is
    Emily
    quality: 5 out of 5
    value: 5 out of 5
    6 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    8 March, 2025

    Smells good but hair falls

    I’m a usual native user but I wanted to try something with a stronger scent, this shampoo left my hair smelling good, HOWEVER, the first use was fine, hair was soft, but after that my hair started shedding like crazy after every wash. Would not buy again but I do use the conditioner on my ends only
    1 reply from Pantene team - 1 year ago
    Thank you for getting in touch about our Pantene Pro-V Daily Moisture Renewal Shampoo. We're glad that you enjoyed the product's fragrance and that your hair was left feeling soft. However, we're truly sorry to hear that you experienced an excessive amount of shedding. That's definitely not the kind of news we want to hear from any of our consumers and we understand how devastating this may be. We appreciate your concern and want to assure you that our hair care products do not cause or speed up hair loss. A great deal of work has gone into the development and testing of all our products to ensure they are safe for use. Additionally, we have extensive quality controls in place and our products are used by millions of people every year. Hair loss is normal and is a continuous process. Hair goes through a natural cycle of growth where each hair grows long, falls out, and is replaced by a new hair. If you are noticing a significant amount of hair loss, we recommend speaking to your doctor. We'd like to collect some additional details about your experience. Please give us a call at (800) 945-7768 or email us through our Contact Us Page so we can better assist you.
    Bellissima
    quality: 1 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 January, 2025

    Smells great and has made my hair silky soft and shiny :)

    I used Pantene years ago and recently was influenced to go back. I loved Dove's Daily Moisture line, but the conditioner always left my hair feeling a bit plastic-y out of the shower. Decided to give Pantene a try again and I love it. My hair smells lovely and it's super soft and shiny! My hair looks so much more lively now and my boyfriend has complimented how good my hair smells 😩 love it
    Kylie Fitz
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 November, 2024

    Irritated my scalp

    I used this one time and it made my scalp so itchy and flakey
    Emadams312
    value: 1 out of 5
    quality: 1 out of 5
    26 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2024

    My hair LOVES this shampoo

    I was experience extreme fall out when using trendy paraben free but tried this one on a whim. My hair stopped falling out, has never felt healthier, and has grown so much!
    Forestnymph
    value: 5 out of 5
    quality: 5 out of 5
    10 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 July, 2024Verified purchase

    I'm never going back to any other shampoo!

    This shampoo is such a classic, and it really works. I have never used it until a recent vacation, and I'm almost 40. I regret that choice. My hair has never felt healthier, it's got less frizz, and it feels better all around. I have oily hair, and this shampoo keeps my hair feeling clean and shiny longer than any shampoo I've used.
    Heather S
    13 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 March, 2024Verified purchase

    Highly recommend

    Best shampoo for my hair. After using other brands and felt like my hair was constantly falling out I switched to Pantene and my hair has been doing great! No more falling out and feel so soft and healthy
    Julie Franz
    quality: 5 out of 5
    value: 5 out of 5
    8 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 March, 2024Verified purchase

    The best

    This shampoo and conditioner will leave your hair so soft making your hair so much easier to manage after the shower
    Ma
    quality: 5 out of 5
    value: 5 out of 5
    7 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy