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Crest Kids Advanced Chameleon Fluoride Toothpaste - Bubblegum - 2 of 4Crest Kids Advanced Chameleon Fluoride Toothpaste - Bubblegum - 3 of 4Crest Kids Advanced Chameleon Fluoride Toothpaste - Bubblegum - 4 of 4
Crest Kids Advanced Chameleon Fluoride Toothpaste - Bubblegum - 1 of 4

Crest Advanced Kid's Fluoride Toothpaste - Bubblegum Flavor- 4.2oz

$3.99 ($0.95/ounce)See 1 deal for this item
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About this item

Highlights

  • #1 kids toothpaste brand*P&G calculation based on U.S. reported sales data for yr ending w/o 04/27/24
  • Color-changing formula helps kids brush up to 2X longer
  • Gradually changes colors from blue to pink
  • Fights cavities and promotes a healthier smile with fluoride formula
  • Fun bubble gum flavor kids love

Description

Make their smiles as bright as their futures with Crest Advanced Kid's Fluoride Toothpaste, from the #1 Kids Toothpase Brand in the US*. A winning formula for memorable smiles. Crest Advanced Kid's Color Changing Toothpaste is an excellent addition to make your kids' brushing routine even more exciting. This toothpaste gradually changes colors from blue to pink, helping kids brush up to 2x longer. By brushing for the dentist-recommended time of 2 minutes, they will be creating healthier habits at a young age. Kids need effective protection as they lose their baby teeth and their permanent teeth start to grow. Crest Advanced Kid's Toothpaste formula contains fluoride to fight cavities and promote a healthier smile for your kids. Bring fun and protection to their brushing regimen with this Crest color-changing toothpaste. Crest Advanced Kid's toothpaste helps to protect kids' teeth as they transition from toddler to adolescence, helping them create healthy habits and start brushing up to 2x longer, for a healthier oral care routine. Make their brushing routine even more fun with its yummy bubble gum flavor kids love. Discover a new color-changing regimen with the variety of products on the Crest and Oral-B Chameleon line and teach your kids fun and healthy habits with every brush. Do not use on children under age 3.
*P&G calculation based on U.S. reported sales data for yr ending w/o 04/27/24
Suggested Age: 2 Years and Up
Health Facts: Triclosan-Free, Contains Fluoride, No Microbeads Added
Product Warning: Not for children under the age of two
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 4.2 Ounces
Features: Enamel-Safe
TCIN: 87085865
UPC: 030772057155
Item Number (DPCI): 049-09-1755
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium monofluorophosphate (0.15% w/v fluoride ion)(0.834%).

Purpose

Anticavity Toothpaste..

Adults and Children 2 Yrs. & Older

Brush teeth thoroughly after meals or at least twice a day, or use as directed by a dentist. Do not swallow. To minimize swallowing use a pea-sized amount in children under 6 yrs. Supervise children's brushing until good habits are established.

Children Under 2 Yrs.

Ask a dentist.

Inactive ingredients

sorbitol, water, hydrated silica, sodium lauryl sulfate, cellulose gum, flavor, sodium phosphate, trisodium phosphate, mannitol, sodium saccharin, carbomer, silica, titanium dioxide, red 30 lake, blue 1

Question or comments?

800-594-4158

Shipping details

Estimated ship dimensions: 1.73 inches length x 1.98 inches width x 6.08 inches height
Estimated ship weight: 0.3 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this product sulfate free?

submitted by Alysha - 2 months ago

  • A: Thank you for your question. The safety and trust of the people who use our products is the foundation of everything we do. We will not market any P&G product until it has been thoroughly evaluated for safety prior to marketing and meets all regulatory requirements. Sulfates (sodium lauryl sulfate/SLS) are not carcinogenic. This is an urban legend. The American Cancer Society states on its website that sodium lauryl sulfate is not carcinogenic, as does Snopes.com.

    submitted byCrest - 2 months ago
    Brand expert

Q: What is the primary active ingredient in this toothpaste?

submitted by AI Shopping Assistant - 2 months ago

  • A: The primary active ingredient is Sodium Monofluorophosphate, which helps in cavity prevention.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this toothpaste safe for enamel?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, this toothpaste is enamel-safe, designed to protect children's teeth.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What age is this toothpaste suitable for?

submitted by AI Shopping Assistant - 2 months ago

  • A: This toothpaste is suitable for children aged 2 years and up.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this toothpaste contain any harmful ingredients?

submitted by AI Shopping Assistant - 2 months ago

  • A: This toothpaste is triclosan-free and does not contain microbeads, making it safe for kids.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What certification does this toothpaste hold?

submitted by AI Shopping Assistant - 2 months ago

  • A: This toothpaste has received the ADA Seal of Acceptance, ensuring its effectiveness and safety.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this gluten free?

submitted by Curious - 11 months ago

  • A: Our toothpastes do not contain gluten as an ingredient.

    submitted byCrest - 11 months ago
    Brand expert
See all questions (7)

Additional product information and recommendations

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Guests are saying

This toothpaste is a hit among kids, making brushing a fun and engaging experience. The color-changing feature excites children, encouraging them to brush longer while enjoying the bubblegum flavor. Many guests appreciate how it helps their kids learn about proper brushing techniques. However, some guests noted inconsistencies with the color change and taste, which may affect their overall satisfaction. Overall, it serves as a great tool for parents to motivate their children to maintain good oral hygiene.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 844 reviews
    effectiveness: 3.99 out of 5
    quality: 3.92 out of 5
    value: 3.75 out of 5
    67% would recommend
    90 recommendations
    1 out of 5 stars
    3 June, 2026

    False hopes

    My 6-year-old couldn’t wait to try this color-changing toothpaste. Ten seconds later, she was crying because it was “too spicy.” The strawberry scent convinced both of us it would be a kid-friendly treat, but the mint had other plans. The look she gave me afterward suggested I’d orchestrated an elaborate toothpaste scam. I’m not sure she’ll ever trust my product recommendations again. 😂🍓🪥💔
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026Verified purchase

    (no review title)

    Very good for kids
    Myriam
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    28 March, 2026Verified purchase

    Works well but doesn't color change

    It does not color change at all but it’s my child’s favorite tasting toothpaste so we get every time.
    sarahs616
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 March, 2026Verified purchase

    False advertisement

    The toothpaste does not turn pink!
    1 reply from Crest team - 2 months ago
    We're disappointed to hear this. If the toothpaste is not turning pink, we recommend to have your child brush longer. If you have questions or would like to share more, give us a call at (800) 492-7378.
    Delicious
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    7 March, 2026

    Its okay

    I like the concept of color changing toothpaste and it was initially fun for my son. However he didn’t like the taste - so much so that I had to combine a little of this toothpaste with another one just to make use of it. It also was inconsistent with changing colors.
    1 reply from Crest team - 3 months ago
    We're sorry to learn your son didn't like the flavor of our Color-Changing Toothpaste, and that it was inconsistent in changing colors. We understand that flavors are a personal preference, so we also offer this toothpaste in a Strawberry flavor. The amount of time needed to activate the color-changing experience can vary based on factors unique to each individual brusher, such as the strength of brushing or type of toothbrush used i.e., manual vs. power. But is designed to occur within two minutes of brushing. So we can help further, please call us at (800) 492-7378.
    Guest123
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    5 February, 2026Verified purchase

    (no review title)

    Teens favorite
    Julia
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 February, 2026Verified purchase

    Our favorite!

    This toothpaste is my son's absolute favorite. The color changing aspect of it helps me guide him on how to properly brush, it's exciting to him and he prefers this taste above all the others we have tried.
    Breyanne
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 January, 2026Verified purchase

    (no review title)

    We love this toothpaste! I love that it changes color so my child knows when the time is up for brushing!
    Mommyto4
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2025Verified purchase

    (no review title)

    Kids love the flavor!
    tanya
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 October, 2025

    Not bad

    My kids use this toothpaste and it helps them brush longer as they still learn about the concept of time. Plus it tastes like bubblegum! Which makes it much less spicy.
    Ash
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 October, 2025Verified purchase

    Great toothpaste

    My daughter loves this toothpaste
    V
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    26 September, 2025Verified purchase

    Fasle advertisement

    False advertisement. States on the bottle the paste turns blue to PINK . We are yet to see “pink” .
    1 reply from Crest team - 8 months ago
    We appreciate you taking the time to leave your review, and we’re sorry to hear your Crest Kid’s Advanced Color Changing Toothpaste wasn’t changing color. The amount of time needed to activate the color-changing experience can vary based on factors unique to each individual brusher, such as the strength of brushing or type of toothbrush used, i.e., manual vs. Power. However, it is designed to occur within two minutes of brushing. Since the color didn’t change, we recommend encouraging your child to have them brush longer, as the red colorant is gradually released from the act of mechanical brushing, thus causing the paste to turn from blue to pink. We truly value your feedback, and we’d love to gather some additional information so we can further help you and our Quality Team. Please give us a call at (800) 492-7378.
    Sunflower
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 September, 2025Verified purchase

    Color changing

    Daughter loves the color changing encourages to brush teeth
    Me
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 August, 2025Verified purchase

    Kids love it

    My kids love this toothpaste. The color, taste!
    Xyz
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 July, 2025

    Canker sores

    Our 6 year old has developed very painful canker sores halfway through his tube of this toothpaste. After researching this one of the ingredients in this tooth paste is known for this!!! “Sodium Lauryl Sulfate” the fourth ingredient listed. Beware of the risk!
    1 reply from Crest team - 10 months ago
    Thank you for your review. We're sorry to hear that your child has developed a sore. At Crest, safety is our top priority, and all our products undergo thorough evaluations to ensure they're safe when used as directed. Flavor oils, surfactants/foaming agents, tartar control agents, and abrasives all have some potential to cause irritation. While all of our products are safe and effective, some individuals may not tolerate a particular formulation. If you haven't already done so, we recommend discontinuing use of the product and consulting your dentist. Your dentist may recommend an alternate version, such as a sensitivity product. Your feedback is important to us and will be shared with our Safety Team. We'd appreciate the opportunity to learn more and gather additional information. Please call us at (800) 566-7252 so we can assist you further.
    Redmondsroots
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 July, 2025Verified purchase

    Cool

    Cute… settle color change. My 7 year olds didn’t complain about taste.
    momof6
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 July, 2025Verified purchase

    Good tooth paste for kids

    My kid liked this tooth paste.
    Vijay
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 June, 2025

    Good purchase

    Almost didn’t buy it because there were reviews stating it didn’t change color, it stained the sink and was a little spicy. But I’m glad I made the purchase. My child used it and liked it and insisted I use it too. Well I did and it did turn light pink and did not stain nor is it spicy. I will definitely purchase again.
    Kakoo
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 May, 2025Verified purchase

    Turned the sink pink

    Turned the sink pink no matter how much I cleaned.
    1 reply from Crest team - 1 year ago
    We're so sorry to hear your sink has become stained. Please know, with the many quality checks our products are put through, this isn't what we'd expect. We'd like to help you further, so when you have a free moment, please call us at (800) 492-7378.
    Mmmb
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 May, 2025Verified purchase

    Magic toothpaste

    My kid loves the flavor and the color changing really helps them to brush longer. Otherwise they are done within 30 seconds with other toothpastes. Lol
    Tk
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

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