Almay Thickening & Tint Mascara – No Clumping or Flaking - 403 Black Brown - 0.28 fl oz: Hypoallergenic, Matte Finish
$8.99
Color403 Black Brown
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- Highly rated$1.99 - $9.99$5 Target GiftCard with $30 hair & skin care purchase4.6 out of 5 stars with 13634 ratings
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4.4 out of 5 stars with 1946 reviews
easy to apply: 3.56 out of 5
easy to remove: 4.2 out of 5
long lasting: 3.93 out of 5
quality: 3.54 out of 5
value: 3.69 out of 5
46% would recommend
28 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
7 May, 2026Verified purchase
- Skin tone: Light
- Skin type: Normal
Clumpy and Hard to Remove
I usually wear Almay Length and Lift but the store was sold out so I bought this one instead. Threw it out after a few uses. It clumps the lashes together no matter how lightly I apply it and it’s hard to remove too.
4 out of 5 stars
30 April, 2026
originally posted on influenster.com
Nice mascara
[This review was collected as part of a promotion.] I didn’t expect much from this mascara, but it actually surprised me. It gives a nice, natural-looking tint that makes your lashes look fuller without that heavy, clumpy feel. I like that it doesn’t smudge easily and feels lightweight, especially for everyday wear.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 April, 2026Verified purchase
horrible mascara
dry and gross
1 out of 5 stars
25 March, 2026
originally posted on almay.com
Irritates Eyes
This mascara dries my eyes out, smudges, feels heavy, does not let my lashes curl. Please bring back the old thickening formula.
5 out of 5 stars
25 March, 2026
originally posted on influenster.com
Mascara
[This review was collected as part of a promotion.] Purple tube is cool and of course this brand always slaps it goes on easy the brush on it is nice and it goes on smooth this is good for everyday wear Almay formula is great
5 out of 5 stars
22 March, 2026
originally posted on influenster.com
Great everyday mascara with noticeable volume
[This review was collected as part of a promotion.] I was really impressed with this mascara! It adds nice volume and definition without clumping, and my lashes still look soft and natural, not stiff or heavy. The brush selerates well, which helps keep everything looking clean and lifted. It also holds up well throughout the day with minimal smudging or flaking, which is always a win. I love that it enhances my lashes without looking overdone, making it perfect for everyday wear. Overall, this is a great go-to mascara if you want volume, separation, and a clean finish.
5 out of 5 stars
Thumbs up graphic, would recommend
16 March, 2026Verified purchase
- Hair color: Blonde
- Skin type: Combination, Dry
- Skin tone: Light
- Eye color: Blue
- Skin concern: Dullness, Aging, Sensitivity
Best Drugstore Mascara
This mascara is the best—it doesn’t flake, or smear, it washes off with soap and water, and it doesn’t irritate my sensitive eyes and skin. It provides volume for my lashes and subtle lengthening. And best part—it’s under $12. My favorite that was discontinued was Clinique Natural Glossy Mascara, and I have tried Thrive, Pacifica, Mary Kay (my next favorite, but I have to use makeup remover with it), other Cliniques (all of which smudge later in the day—and their tubes don’t remove excess so while the waterproof doesn’t smudge, it is a lot of work to get the excess off the brush), Gabriel (great for lower lashes bc it doesn’t smudge and is washable, but not great for upper lashes needing a little extra coverage). My Target has quit carrying it, and I had to order by mail, and I hope Almay doesn’t discontinue it! It’s a great product.
5 out of 5 stars
Thumbs up graphic, would recommend
14 March, 2026Verified purchase
- Skin type: Combination
- Eye color: Blue
- Hair color: Grey
- Skin concern: Sun damage, Cellulite
- Skin tone: Medium
Double duty mascara
Love that this mascara strengthens and darkens with daily wear. I wear it daily and can also layer it to get thicker looking lashes for the night on the town
1 out of 5 stars
Thumbs down graphic, would not recommend
5 March, 2026Verified purchase
Very disappointed
Very disappointed with the careless way my order was packed. The mascara was thrown into a box and the mascara package itself was open. The delivery was worse. I have 2 front doors on my single home, The doors are very obvious from the street, no shrubs or obstacles obstructing them. One door has a porch roof, the other door is open to the elements. Where do you think the driver left my package? Not at the door with a roof covering, but at the door that's completely open to the elements. It was raining, and of course, the package was wet. One other note- the box itself that my order was packed in was not in the best condition, either. Over all, very poor customer service.
5 out of 5 stars
2 March, 2026
originally posted on influenster.com
Love this
[This review was collected as part of a promotion.] Love this . Very easy to apply . Love the coverage and the color . Didn’t cause me irritation. It’s very comfortable. It does what it promise . I loved it
1 out of 5 stars
Thumbs down graphic, would not recommend
23 February, 2026Verified purchase
- Skin tone: Light
Thick and clumpy
I did not care for this mascara. It is not like a lash tint at all. Very dry texture, thick and clumpy. Disappointed in this waste of money.
5 out of 5 stars
13 February, 2026
originally posted on almay.com
LOVE IT!
I've used Almay mascara for years and loved it. I typically don't like changes to my favorite products. I purchased the thickening & tint mascara and love the improved formula. The change to the brush helps separate the lashes with less clumping and is easier to use.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 February, 2026Verified purchase
Dry and clumpy
It dries too fast so there is a lot of clumping. I’ve bought Almay thickening mascara for more than 20 years. This one is not like the old one.
1 out of 5 stars
9 February, 2026
originally posted on almay.com
Used to be my favorite
They changed the formula and it’s very dry and cakey.
5 out of 5 stars
7 February, 2026
originally posted on influenster.com
Don’t forget how amazing
[This review was collected as part of a promotion.] 10/10 reccomend!! Especially if you have short lashes, my lashes are downward pointing and very short and this uplifts and makes them look and feel so full
3 out of 5 stars
30 January, 2026
originally posted on almay.com
New brush for mascara
I have used this mascara for years and receiving compliments on my eyes. BUT why change the applicator brush?? It’s awful! Does not go on well…is clumpy smudgy ! Please go back to the old brush. I’m looking for a new mascara.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 January, 2026
Very dry application
I did not like the Mascara Application, either the contents was dry or after opening and swishing the application stick. the product did not easily apply on the lashes. I bought the mascara because it is hypoallergenic and the tint would develop over applications.
4 out of 5 stars
11 January, 2026Verified purchase
- Skin type: Combination
- Skin concern: Pores, Acne, Dullness, Aging, Redness
- Skin tone: Light
A little dry
Overall I have enjoyed this mascara, BUT it’s pretty dry? I’m not sure if I got a dry one or if this is the norm. I bought it on a whim and thought the reviews seemed pretty good. Overall happy with it though and would try buying a second time
1 out of 5 stars
3 January, 2026
originally posted on almay.com
(no review title)
I just opened a brand new package of this eyeliner, which used to be my go to liner. There was a black human hair stuck to the end of the brush!!!! So gross!!! How can this happen???? I'm looking for a new brand of mascara!!!
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026Verified purchase
- Skin concern: Sensitivity
- Eye color: Blue
- Skin tone: Light
- Hair color: Brunette
- Skin type: Combination
(no review title)
My eyes are very sensitive and this is the only hypoallergenic mascara I have found that does not irritate them! I have short eyelashes and it doesn’t make them look super long/full but it does the job.