Sponsored
Tide Laundry Detergent Original HE Liquid Laundry Soap
$12.99 ($0.16/fluid ounce)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- 10X Grease Cleaning Power: More grease fighting ingredients than leading bargain laundry detergent
- 3-in-1: Tide liquid laundry detergent attacks grease, tackles odors, fights stains
- Don't pay for water, pay for clean: less water per drop versus leading bargain laundry detergent
- Tough stain removal: Laundry soap that works on 100% of common stains
- Power in cold and quick: liquid laundry detergent that works in all cycles and water temperatures
- Fresh scent: Infused with the Tide Original scent you love
- America's most trusted: voted Most Trusted laundry detergent in 2025 BrandSpark American Trust Study
Description
Face it, the world can be a really dirty place. In a world where common stains can be mere moments away, you need a clean that can stand up to them. When it comes to stains, you want a solution that you can trust in any circumstance. Tide Liquid Laundry Detergent will give you the Tide clean you love - every single time. A surprisingly powerful clean in one step-even in cold water and quick cycles. Tide Laundry Soap works on 100% of common stains, including grease stains, giving you the clean and freshness you know and love. When it comes to choosing a laundry detergent that works on all of life's messes, don't pay for water, pay for clean. Tide Liquid Laundry Detergent is America's #1 trusted detergent brand** and is designed to work even in cold water, delivering outstanding performance every time. Get a quality clean from your liquid laundry detergent. Tide laundry soap keeps your whites white and your colors colorful, infused with the Original Scent you love. Tide laundry detergent is easy to measure and easy to pour. If it's clean, it's got to be Tide.
** Voted most trusted laundry detergent brand by American shoppers based on the 2025 BrandSpark American trust survey.
** Voted most trusted laundry detergent brand by American shoppers based on the 2025 BrandSpark American trust survey.
Scent: Original
Health Facts: Perchloroethylene-Free, Bleach-Free, Trichloroethylene-Free, Paraben-Free, Phosphate-Free, Aluminum-Free
Product Warning: Keep out of reach of children, flush immediately if product enters eyes, keep container tightly sealed, seek medical help if product is swallowed
Formulation: Concentrated, High Efficiency (HE), Deep Cleaning
Product Form: Liquid
Sustainability Claims: Recyclable, Post-Consumer Recycled Material, Contains Recycled Content
Safety and Security Features: Spill-Resistant Lid
Net weight: 80 fl oz (US)
Number of uses: 64
TCIN: 13918060
UPC: 030772121108
Item Number (DPCI): 003-08-0278
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
c10-16 alketh, sodium lauryl sulfate, sodium and mea c10-16 alkylbenzenesulfonate, sodium and/or mea laureth sulfate, c10-16 alkyldimethylamine oxide, calcium and/or sodium formate, hydrogenated castor oil, sodium and mea salts of c12-18 fatty acids, phenylpropyl ethyl methicone, trimethylsiloxysilicate, simethicone, sodium and mea citrate, subtilisin, amylase enzyme, cellulase enzyme, mannanase enzyme, polyethyleneimines alkoxylated, tetrasodium glutamate diacetate, diethylenetriamine, methyl di-t-butyl hydroxyhydrocinnamate, alcohol, ethanolamine, propylene glycol, benzisothiazolinone, colorants, fragrances, water, may contain: peg propylene glycol terephthalic acid polymer, sodium cumenesulfonate' '
Allergens & Warnings:
CAUTION: MAY IRRITATE EYES. DO NOT GET IN EYES. DO NOT REUSE THIS PACKAGE FOR DISPENSING BEVERAGES OR OTHER LIQUIDS. KEEP OUT OF REACH OF CHILDREN., FIRST AID TREATMENT: Contains biodegradable surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes., CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK LABEL., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 4.35 inches length x 7.39 inches width x 11.37 inches height
Estimated ship weight: 5.95 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 6615 reviews
cleans effectively: 4.45 out of 5
quality: 4.27 out of 5
scent: 3.97 out of 5
value: 3.99 out of 5
73% would recommend
179 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
30 October, 2025Verified purchase
(no review title)
Quality matters
1 out of 5 stars
29 October, 2025Verified purchase
Tide- green
I use tide like it’s nobody’s business. This time, the tide was green. Something is definitely wrong with this batch.
5 out of 5 stars
Thumbs down graphic, would not recommend
29 October, 2025Verified purchase
(no review title)
good
1 out of 5 stars
28 October, 2025Verified purchase
Product good, dissapointed by Target
Like the porduct, but I only added so I could reach the $100 online purchase and receive a $20 gift card, but I did not receive the gift card
5 out of 5 stars
28 October, 2025Verified purchase
(no review title)
I loved
1 out of 5 stars
Thumbs down graphic, would not recommend
27 October, 2025Verified purchase
misleading description on size
states on targets website the oz for example the 166 is actually 158oz stop miss leading people on buying a certain oz just like the 132 oz is 128 oz
2 out of 5 stars
Thumbs down graphic, would not recommend
3 October, 2025Verified purchase
Overpowering smell
This replaced Coldwater Tide, which I have used for years. The smell is overpowering even after rinsing clothes twice. Definitely not a fan.
1 reply from Tide team - 27 days ago
We're very sorry the scent of Tide Original scent is stronger than you like, Tmed. A lot of thought goes into the design of our products to create appealing features, and we offer a range of product versions for the varied needs and preferences of consumers like yourself. If you prefer powerful cleaning without added fragrance, we we recommend our Tide Free & Gentle Coldwater. Your satisfaction matters to us, and we’d like to gather some details from you, to further help. Please give us a call at 1-800-879-8433 from 9AM -- 6PM EST Monday–Friday.
1 out of 5 stars
26 September, 2025
originally posted on tide.com
The new smell is awful
My whole family has used Tide for forever. The new smell is so strong we have all stopped using it. Please go back to the way it was.
1 reply from Customer Care team - 1 month ago
We're sorry to hear you aren't a fan of the Tide Original scent, and assure you that we're letting our team know We'd like to help find the right Tide for you in the meantime. When you have a chance, please get in touch with us at (800) 879-8433.
1 out of 5 stars
20 September, 2025
originally posted on tide.com
Tide original
I went to the store about 2 days ago and was finna wash my clothes and when I opened the tide it smelt weird it was a horrible smell.
1 reply from Customer Care team - 1 month ago
We're very sorry to hear that you're unhappy with the scent of your Tide Liquid Laundry Detergent, Richard. Our products are designed after doing extensive research and consumer testing to create features that we think you'll love. With that said, we understand that preferences vary from person to person, so we appreciate you taking the time to share your experience. We would like to learn more about your experience to share with our Quality Team and help make this right. For assistance, please give us a call at (800) 879-8433.
1 reply from Customer Care team - 1 month ago
We're very sorry to hear that you're unhappy with the scent of your Tide Liquid Laundry Detergent, Richard. Our products are designed after doing extensive research and consumer testing to create features that we think you'll love. With that said, we understand that preferences vary from person to person, so we appreciate you taking the time to share your experience. We would like to learn more about your experience to share with our Quality Team and help make this right. For assistance, please give us a call at (800) 879-8433.
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2025Verified purchase
Keeps us clean
I grew up with Tide. It kept our clothes looking and smelling clean. I love the original scent. We use nothing else, and it gets the stains out
5 out of 5 stars
Thumbs up graphic, would recommend
1 September, 2025Verified purchase
The Best
Best detergent on the market gets out all kinds of stains
1 out of 5 stars
24 August, 2025Verified purchase
Stocking issue with Tide?
I wanted the Coldwater Tide but as it once again is customary with Target they may have gotten rid of it. I assume because there was none on the shelf the last two weeks!
1 reply from Tide team - 2 months ago
We're sorry to hear that you had trouble finding the version you were looking for, Dolores, and we hope it helps to know that Tide Coldwater was originally designed to clean better than regular Tide in cold water conditions; however, we have since brought that same technology to all our detergents and have discontinued Tide Coldwater Clean, as all of our detergents are designed to wash in cold water conditions effectively. If you have any further questions about our products and versions, please feel free to give us a call at 1-800-879-8433, M-F 9am-6pm EST.
4 out of 5 stars
Thumbs up graphic, would recommend
20 August, 2025Verified purchase
Great quality
Like cost and removes any kids stains
1 out of 5 stars
8 August, 2025Verified purchase
Make everything drity
Laundry detergent leaks out and gets on everything
1 reply from Tide team - 3 months ago
We're sorry to hear that this was your experience, as we have strict quality checks in place to ensure that each bottle of Tide reaches you in the best possible condition. So that we can learn more, please give us a call at (800) 879-8433.
1 out of 5 stars
3 August, 2025
originally posted on tide.com
The new scent is HORRIBLE
The bottles look the same, but the new scent is just awful. It lingers everywhere, and it took an hour of wearing a shirt washed with it for my whole body to be covered in itchy hives. After a lifetime of Tide, I’ll be switching to a different brand. Shame on you, Tide.
1 reply from Customer Care team - 3 months ago
Thank you for taking the time to share this feedback. We're really sorry you had this reaction, and we hope your symptoms have improved. Your support and loyalty to Tide help us improve our products, and we perform extensive tests on our formulas to ensure they are safe and effective when used as directed. However, we understand preferences will vary from person to person. Please discontinue using the Tide Ultra Powder and set it aside for review. We want to have our Safety Team look into this further, and we'll be happy to suggest an alternative product you may love. Give us a call at 1-800-879-8433 for further assistance.
5 out of 5 stars
Thumbs up graphic, would recommend
27 July, 2025Verified purchase
Great product!
Tide is excellent for my childrens clothes.
2 out of 5 stars
Thumbs down graphic, would not recommend
25 July, 2025Verified purchase
Pricing
Mine is labeled 64 Oz, with100 in large numbers on the package, and 74 loads here. One of the worst companies for deceptive packaging, in my opinion. Strangely, the product seems to cost exactly the same from store to store. I am experimenting with other products, but Tide is an effective cleaner.
1 reply from Tide team - 3 months ago
We appreciate you bringing this to our attention, Nancy! This certainly doesn't sound like the experience we'd expect when using our products, so it's important to know that our products undergo strict quality checks to ensure they reach you in the best condition. To allow our Quality Team to investigate further, we'd love the opportunity to learn more. Please give us a call at (800) 879-8433, 9 am-6 pm EST, Monday-Friday.
5 out of 5 stars
Thumbs up graphic, would recommend
21 July, 2025Verified purchase
Clean
Love this smell, plus it takes off all the smelly and dirt from the clothes .
1 out of 5 stars
16 July, 2025
originally posted on tide.com
Scent is overpowering.
Just bought a new jug of Tide as I had tried the Free
1 reply from Customer Care team - 4 months ago
We're sorry to hear that you're unhappy with the scent of your Tide detergent! We do extensive research and testing when we design our products to make sure we're creating features and scents that we hope you'll love, so please know that this isn't the experience we want you to have, and we really appreciate you taking the time to share your feedback. Your satisfaction is important to us, and we'd like to learn more, so that we can help you find the right detergent for you and assist further with this. Please give us a call at (800) 879-8433 any time from 9:00AM-6:00PM EST Monday-Friday.
1 out of 5 stars
15 July, 2025
originally posted on tide.com
Horrible Scent
I primarily use Tide liquid with Downey, but the store that I was purchasing it did not offer that option. I decided that I would purchase the original tide sent, it’s always been tried and true. Big mistake! To my surprise, the scent is so strong and not anything like the original scent. I don’t understand why the company would make such a drastic change. Very disappointing. Bad marketing decision Proctor and Gamble.
1 reply from Customer Care team - 4 months ago
We're so sorry to hear that you're unhappy with the scent of your Tide detergent! Our products undergo thorough testing, and we do a lot of research when we design them to make sure we're creating features and scents that we hope you'll love, so please know that this isn't the experience we want you to have, and we really appreciate you taking the time to share your feedback. Your satisfaction is important to us, and we'd like to gather some additional information, so that we can help you find the right detergent for you, and assist further with this. Please give us a call at (800) 436-2229 any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!