Target New ArrivalsChristmasGift IdeasHoliday Kids CatalogHome & DecorKitchen & DiningToys & GamesElectronics & TechVideo GamesGift CardsClothing, Shoes & AccessoriesGroceryBabyBeautyTarget Beauty StudioPersonal CareHousehold EssentialsHealthWellnessBooks, Music & MoviesSports & OutdoorsPetsSchool & Office SuppliesParty SuppliesAutomotiveTarget OpticalClearanceNew ArrivalsChristmasGift IdeasTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Tide Fresh & Gentle Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz - 2 of 4Tide Fresh & Gentle Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz - 3 of 4Tide Fresh & Gentle Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz - 4 of 4
Tide Fresh & Gentle Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz - 1 of 4

Tide Fresh & Gentle Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz

1 Question
Only at  target 
$12.99 ($0.15/fluid ounce)
 

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • DERM TESTED SCENT AND GENTLE FORMULA: Designed to be gentle with no dyes and derm tested scent
  • NATURE INSPIRED FRESHNESS: Enjoy a gentle washing soap with a scent inspired by nature
  • NO ADDED DYES OR HEAVY PERGUMES: 100% free of added dyes and heavy perfumes
  • SIGNATURE SCENT: Soft Lavender Scent with refreshing top notes of citrus, apple, and dew, complemented by a floral heart of lily, linden, and violet, finished by a warm base of raspberry, benzoin, and amber
  • VERSATILE USE: Exceptional cleaning in all washing machines and water conditions, even cold water
  • Includes one 84 fl oz, 64 count package of Tide Free & Gentle Liquid Laundry Detergent

Description

Experience a new level of clean with Tide Fresh & Gentle liquid laundry detergent with nature inspired freshness. This gentle laundry detergent is designed to be gentle and is expertly crafted for those seeking a laundry soap that is dermatologist tested and 100% free of added dyes and heavy perfumes. Tide Fresh & Gentle detergent delivers the trusted power of Tide in a formula designed for sensitive skin, providing gentle detergent that leaves your laundry with nature inspired freshness.

Experience the calming Soft Lavender Scent, featuring top notes of citrus, apple, and dew that invigorate the senses. The fragrance unfolds into a floral heart of lily, linden, and violet, that enhances relaxation. Finally, it finishes with a warm base of raspberry, benzoin, and amber, leaving a soothing aroma that envelops you in tranquility. With Tide Fresh and Gentle laundry detergent, you can trust each wash to be kind to your skin while still achieving a deep clean. This liquid detergent works in all machines and water conditions, making it a versatile choice for every household. Enjoy the confidence that comes with using a dermatologist tested scent for laundry. Includes one 84 fl oz jug of Tide Fresh & Gentle liquid laundry detergent, good for 64 Loads.
Scent: Scented, Lavender
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free, Dye-Free
Product Warning: Drink water if product is swallowed, keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Color Care, All-Temperature Detergent
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 64
TCIN: 81428748
UPC: 030772121535
Item Number (DPCI): 003-08-0572
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

Caution: eye irritant. harmful if swallowed. see back label.caution: keep out of reach of children. if swallowed, give a glassful of water. do not induce vomiting. call a physician. in case of eye contact, flush with water. do not reuse this package for dispensing beverages or other liquids. contains surfactants (anionic and nonionic) and enzymes.

Shipping details

Estimated ship dimensions: 11.37 inches length x 7.16 inches width x 4.25 inches height
Estimated ship weight: 5.95 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How does this detergent handle soils and stains

submitted by ttk - 2 months ago

  • A: Hello! Tide Zero Soft Liquid Laundry Detergent with Soft Lavender scent delivers a trusted, tough-on-stains clean, even in cold water. It is designed to be safe for your family and gentle on skin, meeting EPA Safer Choice standards. The detergent is free from dyes, chlorine, phosphates, optical brighteners, and DTPA, and features Clean Scent Technology for a light, fresh scent. It works effectively in all washing machines ("HE for All Machines"). To learn more about its availability and other options, please feel free to contact us at (800) 879-8433.

    submitted byP&G - 2 months ago
    Brand expert
See all questions (1)

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

This laundry detergent is a favorite among guests for its gentle yet effective cleaning power and delightful lavender scent. Many appreciate its dye-free formula, making it suitable for sensitive skin. The detergent consistently leaves clothes smelling fresh and clean without any harsh chemicals. While some guests noted issues with leaking packaging, the overall performance and pleasant fragrance make it a great choice for everyday laundry needs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 612 reviews
    cleans effectively: 4.61 out of 5
    quality: 4.58 out of 5
    scent: 4.49 out of 5
    value: 4.38 out of 5
    84% would recommend
    89 recommendations
    5 out of 5 stars
    1 November, 2026
    originally posted on tide.com
    Image

    Please bring back!!!

    Extremely disappointed it is discontinued, please bring back.
    Stayathmemomma
    Did you find this review helpful?
    5 out of 5 stars
    30 October, 2026
    originally posted on tide.com
    Image

    Lovely scent

    [This review was collected as part of a promotion.] I’m loving this Tide fresh & gentle liquid detergent with the white lavender scent. Leaves my towels and sheets smelling amazing. There’s no added dyes and label says “derm tested scent” to be gentle on your skin. Gets everything clean and soft to the touch.
    StacyT
    Did you find this review helpful?
    5 out of 5 stars
    30 October, 2026
    originally posted on tide.com
    Image

    Gentle, Effective, and Perfect for Sensitive Laundry

    [This review was collected as part of a promotion.] The Tide Fresh & Gentle Lavender Liquid Detergent is the perfect combination of a gentle formula and a pleasant scent. The lavender fragrance is soft but noticeable, giving clothes a fresh, clean smell without being overpowering. Because it's dermatologist tested, it has quickly become one of my favorite detergents for washing my kids' blankets, plushies, and everyday clothes. I also appreciate that it contains no dyes, which makes it a great choice for delicate fabrics, light colors, and anyone trying to simplify their laundry routine with gentler products. Best of all, the cleaning performance you expect from Tide is still there. The gentler formula doesn't seem to compromise the detergent's ability to remove dirt and leave laundry feeling truly clean.
    DanielaC
    Did you find this review helpful?
    5 out of 5 stars
    29 October, 2026
    originally posted on tide.com
    Image

    Discontinued??? Replacement?

    I love tide zero. I am so disappointed that it's discontinued. I bought this because there were no added phosphates or dyes. Please give me an alternative.
    KoriB84
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 October, 2026
    originally posted on tide.com
    Image

    When fabrics require a gentler wash

    [This review was collected as part of a promotion.] When fabrics require a gentler wash, not only does Tide get the job done, but its gentle formula is just as extraordinary. We all have a few pieces that need just that extra special care. This is the perfect detergent for that. I love washing my cozy blankets in the fresh lavender scent. Especially when certain things don’t require a pod.
    JillianR
    Did you find this review helpful?
    3 out of 5 stars
    27 October, 2026
    originally posted on tide.com
    Image

    It’s okay, cleans great

    [This review was collected as part of a promotion.] I usually opt for unscented/fragrance free products, but I decided to give it a try. Initially, the scent is nice, but after a while, I noticed the scent changes. It doesn’t really smell like lavender, smells kind of strange to be honest. My family’s skin is sensitive, and we did not notice any irritation or reactions with this detergent. It did clean my clothes very well, and I’m very happy with the overall cleansing power of it 
    LilianaC
    From Customer Care team
    Hello Dear Consumer. Thanks for taking the time to leave your review. We’re very sorry to hear you were unhappy with your purchase. While we completely understand that scent is very subjective, we’ll let our team know how you feel. In the meantime, if you have any questions or we can help you with anything, please let us know at (800) 879-8433. We’re here for you.
    9 days ago
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2026
    originally posted on tide.com
    Image

    Substitute?

    I love this product and am unhappy it's been discontinued. What would the substitute for this be? Please let us know.
    JLS11
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2026
    originally posted on tide.com
    Image

    Value

    [This review was collected as part of a promotion.] Tide fresh gentle detergent smells lightly scented. With enough concentration to clean your clothes and last. Great value with size. Dissolving without leaving any residue.
    JohannaV
    Did you find this review helpful?
    4 out of 5 stars
    26 October, 2026
    originally posted on tide.com
    Image

    Great scent and cleaning power

    [This review was collected as part of a promotion.] We have sensitive skin, but many of the detergents geared toward that still broke us out. Tide Fresh and Gentle Lavender actually cleans our clothes, removes stains and has the whole house smelling good without breaking us out.
    AshleyH
    From Customer Care team
    Hi Ashley! We’re so glad our Tide Fresh & Gentle Liquid Laundry Detergent in the Lavender scent has been a good fit for your household, especially after your experiences with other detergents. We love hearing that you’re pleased with the cleaning and stain removal, enjoy the lavender scent, and haven’t experienced the skin irritation you mentioned with other products. Thanks for sharing your experience with us; we wish you and your household the best, and comfort and fresh laundry days!
    9 days ago
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2026
    originally posted on tide.com
    Image

    Love the fresh lavender scent! Definitely a new favorite for my laundry.

    [This review was collected as part of a promotion.] I really loved this Tide detergent! The lavender scent is amazing, fresh, and pleasant without being too overwhelming. I enjoyed using it for my laundry, and I'm really happy with my experience. It's definitely a product I would love to keep using!
    ElizabethC
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 October, 2026Verified purchase

    Pleasant scent

    My favorite everyday detergent
    alisha312
    From Tide team
    Hello Dear Consumer. Thank you for taking the time to share your review! It’s wonderful to know that Tide is your go-to detergent for everyday laundry. We truly appreciate your support and are proud to be a trusted part of your daily routine.
    7 days ago
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2026
    originally posted on tide.com
    Image

    Gentle & subtle fresh lavender scent

    [This review was collected as part of a promotion.] Love the subtle lavender scent of this Tide Fresh & Gentle Liquid Detergent, especially with my beddings. It gives a fresh scent to my beddings and makes night time extra comfortable.
    MarionetteD
    Did you find this review helpful?
    5 out of 5 stars
    24 October, 2026
    originally posted on tide.com
    Image

    Excellent gentle detergen with a lovely lavende scent

    [This review was collected as part of a promotion.] Great gentle laundry detergent! It cleans clothes very well, leaves a pleasant light lavender scent, and causes no skin irritation at all. Love it!
    AlenaV
    From Customer Care team
    Hi Alena! We’re delighted that you love our Tide Fresh & Gentle Liquid Laundry Detergent in the Lavender scent! We’re glad it cleans your clothes well and leaves a light lavender scent you enjoy. It’s also wonderful to hear that it’s been comfortable for your skin. Thanks for sharing your experience with us; we wish you the best and many more fresh, enjoyable laundry days!
    9 days ago
    Did you find this review helpful?
    4 out of 5 stars
    24 October, 2026
    originally posted on tide.com
    Image

    Love it

    [This review was collected as part of a promotion.] I tried the Tide Fresh and Gentle Lavender Liquid Detergent, and I really like it! As a huge fragrance lover, I prefer my laundry detergent to leave a noticeable scent on my clothes. This one has a gentle lavender fragrance that you can still smell after washing. It also does a wonderful job of removing stains while leaving my clothes smelling fresh and clean. If you enjoy a soft lavender scent without it being too overpowering, this is a great option!
    DamarisP
    Did you find this review helpful?
    2 out of 5 stars
    24 October, 2026Verified purchase

    (no review title)

    Do not like the smell at all, no lavender just chemical smell. Will be returning.
    Customer
    Did you find this review helpful?
    5 out of 5 stars
    24 October, 2026
    originally posted on tide.com
    Image

    Fresh, clean laundry with gentle scent!

    [This review was collected as part of a promotion.] I really like the light lavender scent! The packaging is easy to use with no leakage. It dissolves well in the wash, gives great coverage for everyday laundry, and leaves my clothes looking clean. I also appreciate the gentle formula and how fresh everything smells without being overpowering. The purity of the scent is a big plus for me!
    BellaM
    Did you find this review helpful?
    5 out of 5 stars
    23 October, 2026
    originally posted on tide.com
    Image

    Everything smells amazing!

    [This review was collected as part of a promotion.] I absolutely love this laundry detergent. It clean: clothes thoroughly while being super gentl on sensitive skin, and the light lavender sce leaves everything smelling amazing withou being overwhelming
    KsyuK
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2026
    originally posted on tide.com
    Image

    DISCONTINUED?!?!?!

    Why was this discontinued??? I am so upset. I loved this product. WHY?!?!?
    Coffee123
    From Customer Care team
    We are truly sorry for the disappointment caused by the discontinuation of Tide Zero Soft Lavender. We will share your feedback with our product team. Please call us at (800) 879-8433 so we can recommend similar alternatives.
    16 days ago
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    22 October, 2026
    originally posted on tide.com
    Image

    No Issues With My Sensitive Skin

    [This review was collected as part of a promotion.] I sometimes have really sensitive skin when it comes to laundry products. This Tide Fresh & Gentle Lavender Liquid Detergent has been gentle on my skin. It is formulated with no dyes whatsoever. It smells like lavender fields. Surprisingly, it cleans really well. In my humble opinion, it cleans just as well as regular Tide. It gets out tough stains and leaves my clothes looking clean and smelling amazing! The wonderful, relaxing scent of lavender lasts a long time on my clothes too. Best of all, I have had no issues with my sensitive skin since using Tide Fresh & Gentle Lavender Liquid.
    MRD0
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2026
    originally posted on tide.com
    Image

    Smells lovely 😍

    [This review was collected as part of a promotion.] I really enjoyed using Tide Fresh & Gentle Lavender Scent! It left my clothes smelling very fresh, clean, and pleasantly scented without being overpowering. I especially liked that the lavender fragrance wasn't too feminine, making it a great option for everyone in the house. It has a nice, balanced scent that the whole family can enjoy. I will definitely continue using this detergent because it cleans well and leaves my clothes smelling wonderful!
    NicoleA
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms