$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Feria Is Multi-Faceted Permanent Black Hair Color: Known for shimmering color and edgy colors, Feria permanent black hair dye kit transforms hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
- Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475669
UPC: 071249094563
Item Number (DPCI): 063-01-1571
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
shimmering conditioning permanent colour gel 1077841: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxide, poloxamer 338, p-phenylenediamine, oleyl alcohol, 2,4-diaminophenoxyethanol hcl, m-aminophenol, polyquaternium-6, ammonium thiolactate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, fragrance, resorcinol, edta, erythorbic acid f.i.l. # d44166/2, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12859/16, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/7
Shipping details
Estimated ship dimensions: 2.91 inches length x 3.57 inches width x 6.77 inches height
Estimated ship weight: 0.58 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU), Virgin Islands, U.S.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Summary of reviews
This hair dye offers a range of vibrant colors and easy application, making it a popular choice among guests. Many appreciate the clear instructions and the conditioning effects that leave hair feeling healthy and shiny. However, some guests experienced issues with gray coverage and color accuracy. Overall, it provides a good balance of quality and ease of use, making it suitable for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 5203 reviews
effectiveness: 2.93 out of 5
quality: 3.07 out of 5
value: 2.89 out of 5
47% would recommend
532 recommendations
Bleach your hair first
3 out of 5 stars
Thumbs up graphic, would recommend
It bleached my hair - 2 days ago
If you’re hair is dark this won’t do anything but stain your head you need to lift your dark hair to get the results
Did not lift at all even after following instructions
1 out of 5 stars
Thumbs down graphic, would not recommend
Review - 13 days ago, Verified purchaser
Did not lift at all even after following instructions
1 reply from L'OrealParisProductExpert team - 10 days ago
Hi there! Thank you for reaching out to us about the Feria Multi-Faceted Shimmering Color, in the shade B61 Hi-Lift Cool Brown. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-800-631-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Don't Ruin Your Color
1 out of 5 stars
Thumbs down graphic, would not recommend
Katie - 18 days ago, Verified purchaser
NOT true to color. This created COPPER roots on my brown hair. Will NEVER buy again!! Do not purchase.
1 reply from L'OrealParisProductExpert team - 17 days ago
Hi there, Katie! Thank you for reaching out about our Feria Permanent Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Love this product
5 out of 5 stars
Thumbs up graphic, would recommend
Karen - 18 days ago, Verified purchaser
Works as described. Color is true to description
Amazing coverage, healthy and beautiful
5 out of 5 stars
Mgal21 - 21 days ago
originally posted on lorealparisusa.com
I have always loved Lorel products especially Feria for my preferred color dye. This one color is amazing it covered completely some grays and the look and feel of my hair was so healthy. My new favorite color
Found My Perfect Match
5 out of 5 stars
Daffidoll - 27 days ago
originally posted on lorealparisusa.com
I absolutely am in love with this product. I have been coloring with this faithfully for about 2 years now. I get so many compliments from random people all the time. I can be in public looking like a feral gremlin, and still will get at least one random, "Ahhh I love your hair color. That is so pretty." I don't have dryness, it doesn't dull after the first wash. I plan to continue being a raving walking advertisement for this product.
Unfortunately a flop
1 out of 5 stars
av24 - 28 days ago
originally posted on lorealparisusa.com
I used Smokey blue on my bleached hair and it turned it navy blue… I’m sad
great color but always washes out a lot of color.
3 out of 5 stars
expressomaniac - 1 month ago
originally posted on lorealparisusa.com
great color, washes out every wash. love the brand and the colors! no matter what color I use, they don't cover Grey's well or last too long. like initially right after coloring, the Grey's are covered but every time I wash my hair, color comes out and I have to recolor every 3 weeks. I use great products for colored hair and take hair skin and nails pills everyday. says permanent color, it shouldn't wash out color every hair wash like it has been.
great color, washes out every wash.
3 out of 5 stars
expressomaniac - 1 month ago
originally posted on lorealparisusa.com
love the brand and the colors! no matter what color I use, they don't cover Grey's well or last too long. like initially right after coloring, the Grey's are covered but every time I wash my hair, color comes out and I have to recolor every 3 weeks. I use great products for colored hair and take hair skin and nails pills everyday.
Choc cherry 🍒is life
4 out of 5 stars
Thumbs up graphic, would recommend
Feria 36 Chocolate Cherry - 2 months ago
I usually go to Sally's but I haven't used box dye in ages so I was like wth might as well try, it is hair so worse case I can re dye it, my bf picked the color out and I love it, the roots came out more pinky red but I am sure it wil fade, and the bottom is a choc cherry just as described, for a box dye not bad! I may use it again
Wrong item delivered
1 out of 5 stars
Tonya B - 2 months ago
I NEVER RECEIVED MY ORDER the pic below IS NOT LOREAL HAIR DYE
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there Tony B! We are sorry to hear that your most recent online purchase of the Féria Multi - Faceted Shimmering Permanent Hair Color, in the shade Smokey Silver, did not arrive. We know this can be frustrating and we will share this feedback with our distribution partners. We suggest reaching out to your local Target with your order information. If you need further assistance, please call us at 1-800-322-2036 M-F 9am-5:30pm ET.
Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Lor - 2 months ago, Verified purchaser
Absolutely awful experience with this hair dye kit. The dye smelled terrible, also Irritated my scalp which usually doesn't happen to me with hair dye. Color was nothing like the picture which isn't so bad since I have previously dyed hair so I knew it wouldn't be close. The conditioner in this kit smelled good but didn't completely rinse off my hair causing it to leave a sticky weird residue. Hair felt damaged after as well. Wouldn't recommend
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there Lor! We are sorry to hear about the experience you had with the Feria Permanent Hair Color . We would like to speak with you directly about it. Please give us a call at 1-800-856-7325 m-F 9am to 5pm and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Color 36 Deep Burgundy Brown
1 out of 5 stars
Thumbs down graphic, would not recommend
R - 2 months ago, Verified purchaser
This color turned my hair into a brighter red color, not at all the nice burgundy that was portrayed on the box. Also damaged my hair. Do not buy.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color, in the shade 36 . We are sad to hear that you did not get the results you expected. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-800-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you
Super Runny. Very messy.
2 out of 5 stars
ZedHrdz - 2 months ago
originally posted on lorealparisusa.com
I always purchase the feria brand. This number thirty six by four was the messiest color and wet. I made a mess in my bathroom as the solution was way too runny. I have never had this happen to me before. And over ten years that I have been using the same brand. I normally use B61 color but decided to go darker and I bought number thirty six. I will never again buy this.
ORANGE HAIR
1 out of 5 stars
Thumbs down graphic, would not recommend
sleepingbeauty - 2 months ago, Verified purchaser
NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO O O O O MADE MY HAIR ORANGE!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We are so sorry to hear about your experience with our Feria Multi-Faceted Shimmering Color - B61 Hi-Lift Cool Brown. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
I use to like your products but now I’m not sure
2 out of 5 stars
Beejewels - 2 months ago
originally posted on lorealparisusa.com
I bought the Auburn Rose and that color did not turn to the color they claimed. Very upset
Too dark
1 out of 5 stars
RBear - 3 months ago
originally posted on lorealparisusa.com
Re: Midnight Violet Messy and drippy. My brown hair came out more black than violet. Way too dark, and I left it on for 25 minutes.
Cosmic Azure is gorgeous
5 out of 5 stars
Dragon Whisperer - 3 months ago
originally posted on lorealparisusa.com
Cosmic Azure I LOVE IT! It's a gorgeous shade of blue! I think it works best with hair that is dark when you start if you want a deeper hue. But I think lighter hair will just produce a lighter brighter shade. I am thinking of doing a red ombre over the blue .. see if I wind up with purple at the ends :)
Great product; shiny hair.
5 out of 5 stars
DIY2025 - 3 months ago
originally posted on lorealparisusa.com
Shiny, conditioned hair. It doesn’t fade. I’m a fair skinned, brown eyed naturally very dark brunette with white roots. This covers the roots extremely well. I get many compliments on the color. I do think the shimmer care conditioner that was discontinued was noticeably better than the bonding care conditioner.
Damaging
1 out of 5 stars
Thumbs down graphic, would not recommend
M - 3 months ago, Verified purchaser
Finally gave me the grey color I’d been trying to get for so long but caused sooo much damage and breakage. I’d tried so hard to keep my hair healthy post bleach and right before using this product I was telling a friend how healthy my hair was. Now I need to chop it because it’s so bad.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there, M! Thank you for reaching out about our Feria Permanent Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!