L'Oreal Paris Feria Multi-Faceted Shimmering Color - 20 Black - 1 Kit
$12.99 ($2.06/fluid ounce)
In Stock
Eligible for registries and wish lists
About this item
Additional product information and recommendations
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Guests are saying
This hair dye offers a vibrant range of colors with excellent gray coverage and a user-friendly application process. Guests appreciate the included conditioner that leaves hair feeling soft and shiny. Many found the instructions clear and easy to follow, making it a great choice for at-home coloring. While some experienced mixed results with color accuracy, the overall ease of use and pleasant scent were frequently highlighted as positive aspects.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 5953 reviews
effectiveness: 2.92 out of 5
quality: 3.04 out of 5
value: 2.87 out of 5
46% would recommend
616 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
2 November, 2026Verified purchase
Broken item
I don’t like it because I took 3 of them from store and it broken and my car new and I’m mad because the color red on my new cat and it’s second time to buy broken item
1 out of 5 stars
29 October, 2026
(no review title)
Dyed my hair green!!!!
5 out of 5 stars
27 October, 2026
originally posted on lorealparisusa.com
Excellent coverage
[This review was collected as part of a promotion.] This hair dye delivers beautiful, rich color with excellent gray coverage. The formula is easy to apply . I was really impressed that my hair didn’t feel overly dry.
5 out of 5 stars
27 October, 2026
originally posted on lorealparisusa.com
Worth every penny.
[This review was collected as part of a promotion.] This is the first time I have dyed my hair by myself. Usually I have my mom help or go to a hair salon. BUT....this was much easier than I thought it would be. I put on an old tee, mixed the product together and was amazed at the results. Full coverage. Shiny and soft hair. I got a few compliments already. Especially how natural and shiny it looks.
5 out of 5 stars
26 October, 2026
originally posted on lorealparisusa.com
Hi Lift Browns B61 Downtown brown
[This review was collected as part of a promotion.] I really loved the color and it left me with a natural shine and very soft to the touch. It is easy to apply at home and the packaging brings everything you need.
5 out of 5 stars
26 October, 2026
originally posted on lorealparisusa.com
Convenient composition for use at home.
[This review was collected as part of a promotion.] I'm in love with this dye! The kit includes everything for a comfortable coloring experience. It has a convenient dispenser for distributing the dye. The formula is gentle and doesn't irritate the scalp. I left the dye on for 15 minutes, which I think was an 11/10 for my first time.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 October, 2026Verified purchase
Don't recommend
Terrible. Used this on hair that’s never been dyed and color did not show. The dye itself was extremely liquidy and runny.
5 out of 5 stars
26 October, 2026
originally posted on lorealparisusa.com
Beautiful Color
[This review was collected as part of a promotion.] Loved using this product, the application was extremely easy. It didn’t leave any terrible smell, and it actually resulted in a beautiful full and vivacious color.. Very surprised, but would absolutely buy it again.
4 out of 5 stars
26 October, 2026
originally posted on lorealparisusa.com
Worth it
[This review was collected as part of a promotion.] The shine in my hair was great it was easy to rinse out but the color has lasted a while. I am loving the way this sticks to my hair and how the bleached part of my hair took to it
5 out of 5 stars
25 October, 2026
originally posted on lorealparisusa.com
Love the shine
[This review was collected as part of a promotion.] I am highly impressed with the product's finish and color saturation. Its non-staining formulation delivers exceptional results, and the viscosity is optimal; I am pleased to have the opportunity to provide this evaluation.
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2026Verified purchase
(no review title)
love this color
5 out of 5 stars
23 October, 2026
originally posted on lorealparisusa.com
Quick and easy
[This review was collected as part of a promotion.] This product works really nice. It made my hair nice and dark deep red. The instructions were simple and it took like 30 minutes max. It was a very nice process. 
5 out of 5 stars
23 October, 2026
originally posted on lorealparisusa.com
Love Féria!
[This review was collected as part of a promotion.] Féria hair dye is easy to apply. The instructions are easy to follow. The box includes everything you need even gloves and after use conditioner. Highly recommend!
5 out of 5 stars
22 October, 2026
originally posted on lorealparisusa.com
Works as expected!
[This review was collected as part of a promotion.] This hair color was easy to use with simple and clear instructions! The color turned out great on the bleached parts of my hair, which was expected. The bleached parts of my hair are a level 9, which easily took and held the color, while the darker grown out roots took a little bit of the hue but that is to be expected since they weren’t lightened. Basically it did what it said it would on the box and I really love the color.
2 out of 5 stars
22 October, 2026
originally posted on lorealparisusa.com
Don’t recommend
[This review was collected as part of a promotion.] I can’t really recommend this product. It didn’t perform well for me. After following all instructions it barely lifted the darker color from my hair. It just made my roots somewhat blonde.
From LeCare team
Hi TaylorM Thank you for taking the opportunity to try Feria,B61-Downtown Brown. This shade if formulated to lighten hair that is medium brown and darker. Please take note on the front of the box "Extreme Lightening for darker hair". Your feedback is appreciated and will be shared with others in our company.
4 days ago
5 out of 5 stars
22 October, 2026
originally posted on lorealparisusa.com
A great choice for anyone who loves a cool,silver hair color.
[This review was collected as part of a promotion.] I love the smoky silver shade! It gives my hair a beautiful,shimmering look with multi-dimensional finish.The color is bold and eye-catching,and my hair feels soft after coloring.
2 out of 5 stars
22 October, 2026Verified purchase
(no review title)
I wanted to use this colors for years, doesn't look like the box. It's orange and just ugly.
From L'OrealParisProductExpert team
Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Hair Color. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
11 days ago
5 out of 5 stars
22 October, 2026
originally posted on lorealparisusa.com
Is a good product
[This review was collected as part of a promotion.] The product is very easy to use, it got good texture It covered the roots as I was expecting, the conditioner leave you hair smooth, shining and the results are definitely worth it
4 out of 5 stars
22 October, 2026
originally posted on lorealparisusa.com
Nice color
[This review was collected as part of a promotion.] My first time trying this brand. The last photo is my after treatment . I love the rich espresson color and how it turned out. The conditioner left my hair feeling soft. This is a great option for refreshing your hair color.
5 out of 5 stars
21 October, 2026
originally posted on lorealparisusa.com
Excellent
[This review was collected as part of a promotion.] I love this product it enhances my hair and really brings out its best the quality is excellent -it doesn’t damage your hair but instead adds both shine and softness