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L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 2 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 3 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 4 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 1 of 4

L'Oreal Paris Feria Multi-Faceted Shimmering Color - 20 Black - 1 Kit

133 Questions
$12.99 ($2.06/fluid ounce)

In Stock

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About this item

Highlights

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent black hair dye kit transforms hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475669
UPC: 071249094563
Item Number (DPCI): 063-01-1571
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering conditioning permanent colour gel 1077841: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxide, poloxamer 338, p-phenylenediamine, oleyl alcohol, 2,4-diaminophenoxyethanol hcl, m-aminophenol, polyquaternium-6, ammonium thiolactate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, fragrance, resorcinol, edta, erythorbic acid f.i.l. # d44166/2, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12859/16, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/7

Shipping details

Estimated ship dimensions: 2.91 inches length x 3.57 inches width x 6.77 inches height
Estimated ship weight: 0.58 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does caramel glow -53 covers white hair roots

submitted by Devorah Yolanda - 8 months ago
  • A: Hi Devorah Yolanda. Thank you for reaching out to L'Oreal regarding the Feria, #53, Caramel Glow. The Feria haircolor doesn't provide very good gray/white coverage. We suggest using L'Oreal Superior Preference, shade #5G, Medium Golden Brown or shade #6 1/2G, Lightest Golden Brown.

    submitted byL'OrealParisProductExpert - 8 months ago
    Brand expert

Q: I have natural black hair. Will 36 Dark Burgundy Brown show up on my hair? What will it look like? Is this drying?

submitted by Tarzhay - 3 years ago
  • A: is it safe for curls?

    submitted byelaine - 9 months ago
  • A: Hey Tarzhay, Great questions! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: Hi There! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: I’m not going Olga’s

    submitted byBA - 2 years ago

Q: Will this work on dark hair

submitted by Daek hair - 8 months ago
  • A: Hi there! We are so sorry to hear about your experience with our Feria 515 Chocolate Glaze. Our stylists are happy to discuss your hair needs! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We look forward to speaking with you!

    submitted byL'OrealParisProductExpert - 8 months ago
    Brand expert

Q: I'm interested in using Starry Night on my faded professionally dyed black hair, and natural dark brown roots. Do I need to add any developer to this dye or do I use it as is?

submitted by Raina - 10 months ago
  • A: Hey Raina, Great question! The L'Oreal Paris Feria Permanent Hair Color kit has everything you need to complete 1 full application. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 10 months ago
    Brand expert
  • A: Hello Raina! It is exciting to hear you are looking to refresh your look with the bold, multi-faceted tones of Feria Starry Night. This specific shade is renowned for its shimmering, deep-blue black reflects, and it can provide a stunning update to both your natural roots and your previously dyed lengths. The Feria hair color kit is designed as a complete, professional-level system, so you do not need to purchase or add any additional developer. The box includes everything required: the Shimmering Conditioning Colour Crème, the Shimmering Conditioning Developer Crème, and the Aromatic Shimmer Serum. To ensure the most even result across your natural roots and your faded black lengths, we recommend starting your application on the new growth at the roots first, before moving the product through the mid-lengths and ends. This allows the color to develop consistently across the different textures of your hair. We hope you enjoy the vibrant, high-intensity shine that Starry Night is known for.

    submitted byL'OrealParisProductExpert - 10 months ago
    Brand expert

Q: My hair is a darl black what should I do to make it a light honey brown should I bleach it?

submitted by Jalem - 1 year ago
  • A: Hello Jalem. We would like to assist you in the best way possible. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. Looking forward to speaking with you.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hey Jalem, Hair color changes, or corrections can be tough to navigate! We have some great products that we can show you for simple changes. To ensure we can provide the best recommendation, we need to know a few more details about your current hair color and condition. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: For the shade #65 honey brown, the picture shows that the color is a lot lighter than the before picture. If I have black hair, will it lighten my hair?

submitted by Disneydeb22 - 1 year ago
  • A: Hi Disneydeb22! We would love to assist you choose a shade in our Feria line but need more information. Please contact the experts @800-631-7358 M-F 9am to 5:30pm EST.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hey, Great question! Hair color changes, or corrections can be tough to navigate! To ensure we can provide the best recommendations, we need to know a few more details about your current hair condition, and what you are looking to achieve. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Is honey brown #65 for black ladies only

submitted by Ruby - 1 year ago
  • A: Hi Ruby! L'Oreal Paris Feria is designed for all hair types, textures, and ethnicities. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hi Ruby! We appreciate you reaching out about L'Oreal Paris Feria Permanent Hair Color! Crafted for universal beauty, L'Oréal Paris Feria delivers stunning color for every hair type, texture, and ethnicity. Hope this helps!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: I am a black woman with dark brown natural hair. Can I use the Loreal Paris Feria silver color to dye my hair gray without bleaching it first?

submitted by Colonelswife - 1 year ago
  • A: Hi there, Colonelswife! Thank you for reaching out about our Feria Hair Color in Smokey Silver. Our hair experts are happy to find the best shade for your hair type! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We're looking forward to speaking with you!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hey, Great question! The L'Oreal Paris Feria Permanent Hair color in S1 Smokey Silver is exclusively formulated for blonde or bleached hair. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Can you use this product for just highlights

submitted by J - 1 year ago
  • A: Yes, I use it for highlights.

    submitted byAsh - 1 year ago
  • A: Hi J! Thanks for reaching out about L'Oreal Paris Feria Permanent Hair Color. We recommend always refering to insert inside product for detailed application instructions. We hope you find this information helpful!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Does the medium shade cover gray? I have about 65% gray hair. Most of it is on my temples and hairline in the front.

submitted by Ms Particular - 2 years ago
  • A: Hey, Great question! Unfortunately the Loreal Paris Feria Hair color does not cover grays 100%. We recommend to check out the Loreal Excellence hair color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hi there, MsParticular! Thank you for reaching out about our Feria Permanent Hair Color. We do not recommend this formula for gray coverage. We recommend trying our Excellence Creme Triple Care Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue, revealing rich and radiant color! We hope this is helpful!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Additional product information and recommendations

Guests also viewed

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Guests are saying

This hair dye offers a vibrant range of colors with excellent gray coverage and a user-friendly application process. Guests appreciate the included conditioner that leaves hair feeling soft and shiny. Many found the instructions clear and easy to follow, making it a great choice for at-home coloring. While some experienced mixed results with color accuracy, the overall ease of use and pleasant scent were frequently highlighted as positive aspects.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.7 out of 5 stars with 5953 reviews
    effectiveness: 2.92 out of 5
    quality: 3.04 out of 5
    value: 2.87 out of 5
    46% would recommend
    616 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 November, 2026Verified purchase

    Broken item

    I don’t like it because I took 3 of them from store and it broken and my car new and I’m mad because the color red on my new cat and it’s second time to buy broken item
    Toto
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    29 October, 2026

    (no review title)

    Dyed my hair green!!!!
    Luvajoce
    Did you find this review helpful?
    5 out of 5 stars
    27 October, 2026
    originally posted on lorealparisusa.com
    Image

    Excellent coverage

    [This review was collected as part of a promotion.] This hair dye delivers beautiful, rich color with excellent gray coverage. The formula is easy to apply . I was really impressed that my hair didn’t feel overly dry.
    NikolU
    Did you find this review helpful?
    5 out of 5 stars
    27 October, 2026
    originally posted on lorealparisusa.com
    Image

    Worth every penny.

    [This review was collected as part of a promotion.] This is the first time I have dyed my hair by myself. Usually I have my mom help or go to a hair salon. BUT....this was much easier than I thought it would be. I put on an old tee, mixed the product together and was amazed at the results. Full coverage. Shiny and soft hair. I got a few compliments already. Especially how natural and shiny it looks.
    KatherineM
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2026
    originally posted on lorealparisusa.com
    Image

    Hi Lift Browns B61 Downtown brown

    [This review was collected as part of a promotion.] I really loved the color and it left me with a natural shine and very soft to the touch. It is easy to apply at home and the packaging brings everything you need.
    KarinaO
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2026
    originally posted on lorealparisusa.com
    Image

    Convenient composition for use at home.

    [This review was collected as part of a promotion.] I'm in love with this dye! The kit includes everything for a comfortable coloring experience. It has a convenient dispenser for distributing the dye. The formula is gentle and doesn't irritate the scalp. I left the dye on for 15 minutes, which I think was an 11/10 for my first time.
    EkaterinaC
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 October, 2026Verified purchase

    Don't recommend

    Terrible. Used this on hair that’s never been dyed and color did not show. The dye itself was extremely liquidy and runny.
    SL
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2026
    originally posted on lorealparisusa.com
    Image

    Beautiful Color

    [This review was collected as part of a promotion.] Loved using this product, the application was extremely easy. It didn’t leave any terrible smell, and it actually resulted in a beautiful full and vivacious color.. Very surprised, but would absolutely buy it again.
    LindseyC
    Did you find this review helpful?
    4 out of 5 stars
    26 October, 2026
    originally posted on lorealparisusa.com
    Image

    Worth it

    [This review was collected as part of a promotion.] The shine in my hair was great it was easy to rinse out but the color has lasted a while. I am loving the way this sticks to my hair and how the bleached part of my hair took to it
    ToriO
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2026
    originally posted on lorealparisusa.com
    Image

    Love the shine

    [This review was collected as part of a promotion.] I am highly impressed with the product's finish and color saturation. Its non-staining formulation delivers exceptional results, and the viscosity is optimal; I am pleased to have the opportunity to provide this evaluation.
    MakaliaA
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 October, 2026Verified purchase

    (no review title)

    love this color
    Target Team Member
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 October, 2026
    originally posted on lorealparisusa.com
    Image

    Quick and easy

    [This review was collected as part of a promotion.] This product works really nice. It made my hair nice and dark deep red. The instructions were simple and it took like 30 minutes max. It was a very nice process. 
    BellaD
    Did you find this review helpful?
    5 out of 5 stars
    23 October, 2026
    originally posted on lorealparisusa.com
    Image

    Love Féria!

    [This review was collected as part of a promotion.] Féria hair dye is easy to apply. The instructions are easy to follow. The box includes everything you need even gloves and after use conditioner. Highly recommend!
    JulieY
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2026
    originally posted on lorealparisusa.com
    Image

    Works as expected!

    [This review was collected as part of a promotion.] This hair color was easy to use with simple and clear instructions! The color turned out great on the bleached parts of my hair, which was expected. The bleached parts of my hair are a level 9, which easily took and held the color, while the darker grown out roots took a little bit of the hue but that is to be expected since they weren’t lightened. Basically it did what it said it would on the box and I really love the color.
    ChloeA
    Did you find this review helpful?
    2 out of 5 stars
    22 October, 2026
    originally posted on lorealparisusa.com
    Image

    Don’t recommend

    [This review was collected as part of a promotion.] I can’t really recommend this product. It didn’t perform well for me. After following all instructions it barely lifted the darker color from my hair. It just made my roots somewhat blonde.
    TaylorM
    From LeCare team
    Hi TaylorM Thank you for taking the opportunity to try Feria,B61-Downtown Brown. This shade if formulated to lighten hair that is medium brown and darker. Please take note on the front of the box "Extreme Lightening for darker hair". Your feedback is appreciated and will be shared with others in our company.
    4 days ago
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2026
    originally posted on lorealparisusa.com
    Image

    A great choice for anyone who loves a cool,silver hair color.

    [This review was collected as part of a promotion.] I love the smoky silver shade! It gives my hair a beautiful,shimmering look with multi-dimensional finish.The color is bold and eye-catching,and my hair feels soft after coloring.
    GOPiP
    Did you find this review helpful?
    2 out of 5 stars
    22 October, 2026Verified purchase

    (no review title)

    I wanted to use this colors for years, doesn't look like the box. It's orange and just ugly.
    Jared
    From L'OrealParisProductExpert team
    Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Hair Color. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    11 days ago
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2026
    originally posted on lorealparisusa.com
    Image

    Is a good product

    [This review was collected as part of a promotion.] The product is very easy to use, it got good texture It covered the roots as I was expecting, the conditioner leave you hair smooth, shining and the results are definitely worth it
    MairelynP
    Did you find this review helpful?
    4 out of 5 stars
    22 October, 2026
    originally posted on lorealparisusa.com
    Image

    Nice color

    [This review was collected as part of a promotion.] My first time trying this brand. The last photo is my after treatment . I love the rich espresson color and how it turned out. The conditioner left my hair feeling soft. This is a great option for refreshing your hair color.
    VinnieN
    Did you find this review helpful?
    5 out of 5 stars
    21 October, 2026
    originally posted on lorealparisusa.com
    Image

    Excellent

    [This review was collected as part of a promotion.] I love this product it enhances my hair and really brings out its best the quality is excellent -it doesn’t damage your hair but instead adds both shine and softness
    NormaM
    Did you find this review helpful?

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