$11.99 when purchased online
About this item
Highlights
- Feria Is Multi-Faceted Permanent Black Hair Color: Known for shimmering color and edgy colors, Feria permanent black hair dye kit transforms hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
- Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475669
UPC: 071249094563
Item Number (DPCI): 063-01-1571
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
shimmering conditioning permanent colour gel 107781: aqua/water/eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxide, poloxamer 338, p-phenylenediamine, oleyl alcohol, 2,4-diaminophenoxyethanol hci, m-aminophenol, polyquaternium-6, ammonium thiolactate, n,n-bis (2-hydroxyethyl)-p-phenylenediamine sulfate, parfum/fragrance, resorcinol, edta, erythorbic acid f.i.l. (hashtag) d44166/2. us patents: 5,690,696; 6,692,539; 7,115,147; 7,153,331; 7,223,294; 7,297,167; 7,402,180. shimmering conditioning developer creme 437047 u: aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. (hashtag) d12859/16. aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, parfum/fragrance, cocos nucifera oil/coconut oil, poly (linseed oil) f.i.l. (hashtag) d177462/1. power shimmer conditioner 1025948 e: aqua/water/eau, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, parfum/fragrance, methylparaben f.i.l. (hashtag) d5422/7. us patents: 6,824,765; 7,223,385; 7,485,289.
Shipping details
Estimated ship dimensions: 8.34 inches length x 6.65 inches width x 3.81 inches height
Estimated ship weight: 1.75 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU), Virgin Islands, U.S.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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3.5 out of 5 stars with 4208 reviews
49% would recommend
446 recommendations
effectiveness: 2.98 out of 5
value: 2.93 out of 5
quality: 3.14 out of 5
Not as pictured...at all
1 out of 5 stars
Thumbs down graphic, would not recommend
carolinagirl - 7 days ago, Verified purchaser
This is awful. I got the cool brown color and it turned my ends a grey blue color! It also makes it incredibly greasy and difficult to wash and brush.
Do not recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
Marie - 9 days ago, Verified purchaser
I have tried different hair dyes and this one is by far the worse. It left my hair dry and brittle. Very hard to remove all the dye after washing. My hair was very healthy prior. I do not recommend this brand at all
Doesnt Color Hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Tia - 10 days ago, Verified purchaser
The color did not take. At all. My color is literally the same it just has specks of glitter now.. this is too expensive not to work.
WASTE OF MONEY
1 out of 5 stars
Thumbs down graphic, would not recommend
Taylor - 16 days ago
Horrible! The color did not take at all on my brown hair. It made my hair reddish/orange Waste of money!
My hair looks red instead of brown, i had to fix the color with Garnier cause Loreal left my hair so dry and damaged.
1 out of 5 stars
Thumbs down graphic, would not recommend
Yalinde - 19 days ago, Verified purchaser
Loreal the worst brand I've ever tried.
My fahorite
5 out of 5 stars
Thumbs up graphic, would recommend
Emily - 23 days ago, Verified purchaser
My natural hair color is dark brown/black and this is the one of few brand it works well with my hair. So far this is my go to for boxed hair color products
LOVE
5 out of 5 stars
Thumbs up graphic, would recommend
poo butt - 1 month ago, Verified purchaser
I love the way this color turned out!! In person it is darker than the pictures show, but it also depends on the lighting you’re in. I used R48 and it turned out absolutely beautiful. The smell wasn’t as bad as other products and the shampoo/conditioner afterwards left my hair smooth and smelling great. The color is slightly different than the box but i still absolutely love it (in my opinion it looks darker/a little more purple than the box). I just dyed it today so I can’t say whether or not it fades quickly, but im hoping it doesn’t!
Do not buy
1 out of 5 stars
Norm - 1 month ago
originally posted on lorealparisusa.com
Hair did not even dye. The box had shown the proper color for my hair to dye this Smokey grey and it literally did not even leave a tint of color.
Feria hi lift brown 👎
1 out of 5 stars
Thumbs down graphic, would not recommend
Indekat - 1 month ago, Verified purchaser
Total waste of time and money! Literally did NOTHING to my brunette hair.
worst dye i have ever used (power violet v28)
1 out of 5 stars
Thumbs down graphic, would not recommend
violet - 2 months ago
i have been dying my hair for several years and have never had any issues, whether it's bleach, dark brown, black, hot pink or teal, never had an issue. this came out patchy and off colored, it left my hair feeling like straw for days. it left a section of my hair like bright red and other sections almost a blue black color. i would tell people to avoid this dye at all costs.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There are many reasons why haircolor results can come out so different. This very deep violet is best for use on natural light brown to black hair (see color cue on side box panel). Its not recommended for use on bleached or pale hair, and previously dyed hair will grab pigment quickly so the initial result may be darker and more extreme on that hair. If you would like to speak to us directly about your recent purchase, give us a call @ 800-631-7358 M-F 9 am-5:30 pm ET
Yeeech!
3 out of 5 stars
bern - 2 months ago
originally posted on lorealparisusa.com
I have been using Loreal Feria for many years now and have been satisfied with it, however they have recently changed the formulation of the hair conditioner included with the hair dye and it is absolutely horrible. what happenned? I tried drying my hair with my hair dryer and after 30 minutes had to call it quits as hair felt so greasy/heavy/weighed down by something that I had to wash my hair {after just having colored it} to get whatever it was off my hair! It used to be so good.
Gross.
1 out of 5 stars
Thumbs down graphic, would not recommend
JT - 2 months ago
I have brown hair, it did NOTHING for my hair color. But did make my hair insanely greasy and oily feeling. Zero stars if I could.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color Gel, in the Cool Amethyst shade. We are sad to hear that you did not get the results you expeted. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Not true to box description of color
2 out of 5 stars
Thumbs down graphic, would not recommend
Marie - 2 months ago, Verified purchaser
Color does not match the box description. The color was also uneven throughout.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Marie. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There are many reasons why haircolor results can come out so different. And we want to understand what happened just as much as you do. Please call us @ 800-631-7358
Not what it used to be
1 out of 5 stars
Cc28 - 2 months ago
originally posted on lorealparisusa.com
I have used this brand in the past and always had nice results. However today I bought orchid glow and ended up with an ugly brassy orange color. I have a vacation coming up in 2 days and now my hair is ruined
Do no work
1 out of 5 stars
Thumbs down graphic, would not recommend
They spill - 2 months ago, Verified purchaser
I was so happy to for the color and it makes my hair black :(
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi There! Thanks for reaching out and sharing your experience with our L'Oreal Paris Feria Permanent Hair Color. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence.
Good, if you don't want the color you bought
1 out of 5 stars
Thumbs down graphic, would not recommend
s - 2 months ago, Verified purchaser
I used this on my hair that I painstakingly got down to platinum from box black dye and it ruined it. This isn’t silver its BLUE a straight up dark purple/blue color. I’ve now lost a bunch of progress in my hair.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color. We are disappointed to hear that you did not get the results you expected. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Noooooo
1 out of 5 stars
Tk64 - 2 months ago
originally posted on lorealparisusa.com
Dyed my granddaughter’s hair amethyst from the Féria brand and it looks light brown….. so disappointing. I want a refund.
1 reply from ccc team - 2 months ago
Hi Tk64, Thanks for sharing your experience regarding Feria Hair Color. We would like to help! Please call us @ L’Oréal 800-631-7358 and provide reference # 29026695. We look forward to your call!
Not the same
1 out of 5 stars
Thumbs down graphic, would not recommend
JC - 2 months ago
They must have changed the formula. I’ve NEVER had an issue with Féria..and this time, it gave me hot roots. I’ve always used the amethyst color, same process every single time, and the color only took on my roots. Mind you, I haven’t colored my hair in years, so there was no color on my hair to counter react with this. Don’t use this.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color Gel, in the shade Cool Amethyst. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Great Haircolor, expectations met!
5 out of 5 stars
DonnaYS - 2 months ago
This reviewer received a free sample of this item
Easy to use and the hair color experience and expectation was met. Would highly recommend product for home hair coloring.
Wrong color
1 out of 5 stars
Thumbs down graphic, would not recommend
Just weird taste - 2 months ago, Verified purchaser
My hair is purple 😭 I dont know what i did wrong but don’t look the same as the picture
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi There! Thanks for reaching out and sharing your experience with our Feria Permanent Hair Color. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence.