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L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz

L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - 2 of 4L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - 3 of 4L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - 4 of 4
L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - 1 of 4
$11.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Superior Preference Golden Blonde Permanent Hair Dye: For gorgeous, fade-defying and dimensional hair color; Includes color protective Care Supreme Hair Conditioner with Shine Serum formulated with Camelina Oil, Antioxidant Vitamin E and UV filter for vibrant, silky hair
  • Shiny, Luminous Golden Blonde Hair Color: Superior Preference Permanent Hair Color has been our true gold standard of color and shine since 1973; Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde to rich brown and deep red
  • Long-Lasting Hair Dye Kit: Crafted to reflect infinite tones so you can create your own Superior Preference hair color signature; Fade-defying Color & Shine system creates rich, long-lasting color that lasts up to 8 weeks
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Preference’s Superior Fade-Defying Color & Shine system creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. With up to 8 weeks of fade-defying color, rich, long-lasting color shines from every strand and resists fading or turning brassy week after week. The kit also includes a color protective Color and Shine Conditioner formulated with Golden Camelina Oil, Anti-Oxidant Vitamin E and UV filter to help keep first day color vibrancy and silky, resilient hair.

Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Instructions vary by shade. For complete instructions, refer to package insert located inside hair color box.
_

How to use for the first time:

Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.

Leave on for 25 minutes.

Rinse-out until water runs clear.

Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.

How to touch up roots:

Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.

Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.

Rinse-out until water runs clear.

Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
_

Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.

Which L’Oreal Preference shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

Packaging may vary, what you see may not be reflected on site.
Hair Type: All Hair Types
Health Facts: Contains Vitamin E
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475560
UPC: 071249253229
Item Number (DPCI): 063-01-0845
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

color gel: aqua/water, trideceth-2 carboxamide mea, propylene glycol, hexylene glycol, peg-2 oleamine, polyglyceryl-4 oleyl ether, oleyl alcohol, alcohol denat., ammonium hydroxide, polyglyceryl-2 oleyl ether, oleic acid, sodium diethylaminopropyl cocoaspartamide, pentasodium pentetate, ammonium acetate, fragrance, sodium metabisulfite, p-aminophenol, erythorbic acid, resorcinol, p-phenylenediamine, alpha-isomethyl ionone, eugenol, linalool, citronellol, 6-hydroxyindole, m-aminophenol f.i.l. #d32992/3, color optimizing creme: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. #d12836/18, care suprême® conditioner: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera/candelilla wax, amodimethicone, cetyl esters, isopropyl alcohol, alcohol denat., lecithin, tocopherol, sodium pca, oleth-10, ppg-5-ceteth-20, ethylhexyl salicylate, trideceth-6, chlorhexidine dihydrochloride, limonene, camelina sativa oil/camelina sativa seed oil, linalool, benzyl alcohol, benzyl benzoate, phosphoric acid, fragrance, geraniol, disodium cocoamphodipropionate, cetrimonium chloride, butylphenyl methylpropional, citronellol, hexyl cinnamal, amyl cinnamal f.i.l. #d158454/4

Shipping details

Estimated ship dimensions: 6.31 inches length x 3.45 inches width x 2.4 inches height
Estimated ship weight: 0.57 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this color have a lavender tint? I used medium rose blonde 8RB & IT HAD PINK TINT. I THEN TRIED 7G but it is darker than I want I loved 8RG BUT CANNIT FIND IT. WHAT SHADE WOULD BE SIMILAR BUT NOT HAVE PINK TINT

submitted by Loribonn - 6 years ago
  • A: Hey there Loribonn. The medium rose blonde does have a rose tint to the color. Our alternative for the 8RG is our 8RB, which you have previously used or you can use a Medium Blonde (8g) in Preference. We hope this helps!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: keep in mind color will not lighten color, you will need to use color oops then color.

    submitted byCheri - 3 years ago

Q: will this cover white hair

submitted by Indiana - 1 year ago
  • A: Hey, Great question! Yes, The L'Oreal Preference’s Superior Fade-Defying Color & Shine system creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. Pro Tip for resistant grays, leave on for an additional 5 minutes! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hi there! Thank you for reaching out to us about your experience with the Superior-Preference-Fade-Defying-Shine-Permanent-Hair-Color. While this hair color does cover gray hair if you are more than 50% gray or have reisitant gray hair we suggest checking out the Triple Care Color Excellence Creme which is for 100% gray hair coverage for all hair types, even on stubborn grays. We hope that you will give this a try and love your results.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: If I previously have gotten my hair dyed professionally light brown/blonde but it is grown out (roots are dark brown with gray), what color would I use to get it all one color but not brown. I want to try and keep it light.

submitted by Newbie - 5 years ago
  • A: Hi There, Thanks for reaching out! To better assist you please call us @800-631-7358 and provide reference #09934692. We look forward to helping you!

    submitted byL'OrealParisProductExpert - 5 years ago
    Brand expert
  • A: I believe dark ash blonde. The dark brown roots may look reddish unless there is an ash undertone (at least mine do.)

    submitted byYoda - 4 months ago

Q: I have burgandy hair and I hate it. How can I get rid of it and eventually have blond hair.?

submitted by Nancysingh66 - 5 years ago
  • A: Hi Nancysingh66! For the best advice, we need more information about your hair. Please contact us for a consultation 1-800-631-7358 M-F 9A-7P ET and provide reference #09592997 when you do contact us. We look forward to helping you. Thank you.

    submitted byL'OrealParisProductExpert - 5 years ago
    Brand expert
  • A: Color Oops. Follow the directions EXACTLY. The stuff works great and you can dye your hair right after, just as it says. Ive done it many times, lol.

    submitted byMomofthree - 5 years ago

Q: Does #8 Medium blonde have any red tones or brassiness? My hair is medium blonde with grayish brown roots

submitted by L Ruth - 3 months ago
  • A: Hi there, L Ruth! Thank you for reaching out about our Superior Preference 8 Medium Blonde. Our 8 Medium Blonde is a neutral shade with long-lasting gray coverage. We hope this is helpful!

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: My hair is gray and white, but I have lots of yellow strands. I see that you don't recommend using the silver blonde hair color. Will a light blonde adhere/cover to the yellow hair?

submitted by Opus - 6 months ago
  • A: Hi there Opus, Great question! You have several options…If you want to dye all of your hair one color and cover the gray and white as well, use a light natural blonde like the Preference or Excellence Light Blonde #9. If your goal is not to change your grey/ white hair but to get rid of the yellow appearance of some of the hair, use the Le Color Gloss One Step In-Shower Toning Gloss in the Cool Blonde or Silver White. This is a gentle, non permanent option that will not leave you with the appearance of roots.

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert

Q: Can you re dye tha same day

submitted by Queenie - 1 year ago
  • A: Hi there! Thank you for reaching out to us about using the Superior Preference Permanent Hair Color. We do not recommend dying your hair the same day, we would like to speak to you directly. please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Does this hair color create highlights? Or is it more of a solid look?

submitted by Whoami - 1 year ago
  • A: Hey, Great question! The L'Oreal Paris Superior Preference Hair color creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: I applied L'Oreal Superior Preference 9.5NB and find it is much lighter than I expected. How long must I wait between dye jobs - I want to use L'Oreal S wuperior Pref #8 which I have used before

submitted by diana - 2 years ago
  • A: Hi Diana- Thank you for your question on the Preference haircolor. As long as you hair is not a pale blonde like the inside of a banana peel you can recolor in 48 hours. If your hair is very light we ask that you call us @1.800.631.7358 M-F 9am-5:30pm EST and we will be able to give you a formula to use.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: I'm looking for color RR 04

submitted by Theresa - 3 years ago
  • A: Hey Theresa, It doesn't look like we carry RR04 from the L'oreal Paris Superior Preference Permanent Hair Color. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

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Summary of reviews

This hair dye offers an easy application process and impressive results, making it a great choice for guests looking to color their hair at home. Many guests appreciate the nourishing conditioner that leaves hair soft and shiny, while the color accuracy and gray coverage are frequently praised. The product is suitable for various hair types and colors, providing a pleasant experience overall, despite some concerns about the strong scent.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 6456 reviews
    effectiveness: 3.18 out of 5
    quality: 3.16 out of 5
    value: 3.07 out of 5
    52% would recommend
    366 recommendations

    Easy to use

    5 out of 5 stars
    autumnmarie90_2581 - 4 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This color kept my hair in great condition. Was easy to apply. Didn’t burn during application. My hair felt great afterwards. Smelled like regular hair color. My hair was very shiny and had an even color.
    Did you find this review helpful?

    Great product

    5 out of 5 stars
    michelley30_1746 - 4 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This is a beautiful medium golden blonde. Super easy to mix and not too harsh smelling. The color looks fantastic and doesn't seem to wash or fade easily. I definitely will continue to use this product on my hair. My hair also doesn't feel super dry which is excellent.
    Did you find this review helpful?

    Natural Colored Hair

    5 out of 5 stars
    kitnicolas_8961 - 4 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I was really impressed with the L’Oréal Superior Preference hair color in 5G Medium Golden Brown. The instructions were easy to follow, and the color came out rich and vibrant with a gorgeous golden tone—perfect for warming up my natural brunette. What I loved most was the shine and how soft my hair felt afterward. The floral scent during application was a pleasant surprise, and the included Care Supreme conditioner left my hair smooth and manageable. It’s been a few weeks, and the color still looks fresh. Definitely a go-to for at-home coloring!
    Did you find this review helpful?

    Shiny hair

    5 out of 5 stars
    arianyloaiza_5457 - 4 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] My hair never glows like this before, it is shiny and cover all my hair. It does smell a little bit but after wash the hair a couple time it get better.
    Did you find this review helpful?

    Love it

    4 out of 5 stars
    katelynn34_4489 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Great reliable name!! Great product with the ease of use and cleanup! No over powering smell, neat n clean, easy to use… mix, clean up, properly timed, no mess, great colors to choose from, use n done!!! All with the L’Oréal trusted name!
    Did you find this review helpful?

    Very Satisfied

    5 out of 5 stars
    tia1983_3390 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This hair color is so easy to use. It does have a very strong ammonia smell but it works very good. I was very satisfied with coverage it gave me on all of my grey hairs.
    Did you find this review helpful?

    Strong chemical smell

    5 out of 5 stars
    bridgettelm_1265 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I am currently waiting for it to finish developing. I know my hair won’t be the color on the box cause I have brown auburn hair but I did love HOW MUCH PRODUCT came in a box. I have so much hair and one bottle almost covered it all. Usually I need almost 3 bottles. It was really chemical smelling I almost passed out but glad it only takes 25 to finish. Hoping for the best.
    Did you find this review helpful?

    Love the shine

    5 out of 5 stars
    barbarab132_1925 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I tried the L’Oreal Paris superior preference fade defying shine permanent hair color in the shade ultimate black complimentary in exchange for my honest review and I have to say I like how shiny and black my hair looks. The coverage is on point! Any discoloration that my hair had is gone. The kit itself came with gloves and it was very easy to mix. It’s a very user friendly kit that doesn’t overly dry your hair. Overall I really like how my hair turned out! It’s a must buy for me now!
    Did you find this review helpful?

    Drying and stinky

    2 out of 5 stars
    brittneyf6_9020 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Ok so here's the thing. It has a bad smell. The ammonia makes the eyes water. It's very liquid and it makes it drip off the hair. I don't care for that. It is harsh near the scalp and very VERY drying. I needed the tube of conditioner and a hair mask to keep from feeling like straw. Did it turn my hair black? Yes. Are there better brands out there? Also yes
    Did you find this review helpful?

    Full coverage

    4 out of 5 stars
    msticyino_7291 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I have noticed around my hairline that new grey hair are popping up. I have shoulder length hair and one box provided enough coverage. After rinsing the dye out I applied the conditioner. I have a nice sheen to my hair.
    Did you find this review helpful?

    Love the color

    5 out of 5 stars
    marielaa19_1599 - 6 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I love the color easy to used and putting the smell is not really to strong the texture for my hair is shine and soft I love the packaging is easy to do the instruction
    Did you find this review helpful?

    Exelent product.

    5 out of 5 stars
    fatiimaag_2591 - 6 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I loved how my hair looks. It feels soft and has a beautiful shine. My hair is long but thin, so I only used one box. The conditioner smells good in my opinion. So I can tell... This superior preference fade defying shine permanent hair color 1 ultimate blank is very good.
    Did you find this review helpful?

    Great Coverage, Beautiful Shine!

    5 out of 5 stars
    staciel14_3022 - 6 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I loved this L’Oréal Paris Preference permanent hair color. It was very easy to use and provided great coverage, hiding those stray gray hairs and leaving behind a beautiful shine.
    Did you find this review helpful?

    Covers grays well

    5 out of 5 stars
    ash37_1519 - 6 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I really liked this product,it left my hair dark and covered up all my grays. My hair looks & feels healthier. The mixture was a little strong smelling but wasn't bad.
    Did you find this review helpful?

    Great coverage!

    5 out of 5 stars
    kriscat84_5860 - 6 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I didn't mind the scent and it actually left my hair smelling like hair perfume after washing off, if you are sensitive- maybe you wouldn't like that aspect? But it is actually a sought after effect for me. Along with excellent coverage, of course! Love everything about this hair dye!
    Did you find this review helpful?

    Amazing color.

    5 out of 5 stars
    christinab147_179 - 6 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This product is amazing and my hair never felt better. You can’t even tell that I had grey hair a few weeks ago. It’s been three weeks and it still looks amazing. I don’t even need a touch up yet. Just want to make sure you are in a well ventilated room, the smell is a little over bearing.
    Did you find this review helpful?

    I FOUND MY NEW BOX DYE FAVE!!!

    5 out of 5 stars
    coolbeanz13_4222 - 6 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Setup and Application process was super easy very self explanatory however they give you a great break down in the instruction packet along with pretty good quality gloves. I have to say the ONLY off putting thing about this product was the smell MY GOODNESS it was STROOOONG!!! However, it will not deter me from purchasing this product I will probably keep purchasing as it is ABSOLUTELY AMAZING!!! My hair is so flipping shiny and soft the conditioner smells SO BEAUTIFUL 😍 And as you can see in the photos it is BLACK!!! AND THE MOST BEAUTIFUL BLACK I HAVE EVER HAD THE PLEASURE TO DYE MY HAIR!!!
    Did you find this review helpful?

    Superior preference hair color

    5 out of 5 stars
    sylk781_8647 - 6 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] L’Oreal superior preference hair dye is easy to use with long lasting results. Did an amazing job covering grays and the color was absolutely perfect! Directions were easy to follow and formula did not cause irritation. And bonus! Two were included!
    Did you find this review helpful?

    Gray coverage

    5 out of 5 stars
    cristinaw35b4_8464 - 6 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I received this for free to try for my honest opinion and it worked great to cover my gray hairs that have started to go. I can’t always make time to make it to the salon so this works great for a quick touch up in between salon days
    Did you find this review helpful?

    Love the color

    5 out of 5 stars
    daniellet95_747 - 7 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Just received this hair dye to try for free !! I like the color very much! My hair doesn’t feel dry or brittle after washing and drying It’s giving flowing and I love it
    Did you find this review helpful?

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