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L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 2 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 3 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 4 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 1 of 4

L'Oreal Paris Feria Multi-Faceted Shimmering Color - 6.3 fl oz - 21 Bright Black - 1 kit

$12.99 ($2.06/fluid ounce)See 1 deal for this item

Color21 Starry Night
  • 21 Starry Night
  • 36 Chocolate Cherry
  • 40 Espresso
  • 45 French Roast
  • 60 Crystal Brown
  • B61 Downtown Brown
  • R48 Red Velvet
  • R57 Cherry Crush
  • V38 Violet Noir
  • 20 Black Leather
  • S1 Smokey Silver
  • 26 Black Cherry
  • 65 Honey Brown
  • Caramel Glow
  • Chocolate Glaze
  • Jet Black
  • Spiced Copper
  • Hot Chilli

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Black Hair Color: Known for shimmering color and edgy colors, Feria permanent black hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475670
UPC: 071249230015
Item Number (DPCI): 063-01-1100
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering conditioning permanent colour gel 1106082: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxyde, poloxamer 338, oleyl alcohol, 2,4-diaminophenoxyethanol hcl, m-aminophenol, 4-amino-2-hydroxytoluene, thioglycerin, toulene-2,5-diamine, polyquaternium-6, ammonium thiolactate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, fragrance, resorcinol, edta, erythorbic acid f.i.l. # d46286/2, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12859/16, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/7

Shipping details

Estimated ship dimensions: 6.88 inches length x 3.64 inches width x 2.91 inches height
Estimated ship weight: 0.58 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does caramel glow -53 covers white hair roots

submitted by Devorah Yolanda - 23 days ago
  • A: Hi Devorah Yolanda. Thank you for reaching out to L'Oreal regarding the Feria, #53, Caramel Glow. The Feria haircolor doesn't provide very good gray/white coverage. We suggest using L'Oreal Superior Preference, shade #5G, Medium Golden Brown or shade #6 1/2G, Lightest Golden Brown.

    submitted byL'OrealParisProductExpert - 22 days ago
    Brand expert

Q: I have natural black hair. Will 36 Dark Burgundy Brown show up on my hair? What will it look like? Is this drying?

submitted by Tarzhay - 3 years ago
  • A: Hi There! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hey Tarzhay, Great questions! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: I’m not going Olga’s

    submitted byBA - 2 years ago
  • A: is it safe for curls?

    submitted byelaine - 2 months ago

Q: Will this work on dark hair

submitted by Daek hair - 27 days ago
  • A: Hi there! We are so sorry to hear about your experience with our Feria 515 Chocolate Glaze. Our stylists are happy to discuss your hair needs! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We look forward to speaking with you!

    submitted byL'OrealParisProductExpert - 21 days ago
    Brand expert

Q: I'm interested in using Starry Night on my faded professionally dyed black hair, and natural dark brown roots. Do I need to add any developer to this dye or do I use it as is?

submitted by Raina - 3 months ago
  • A: Hey Raina, Great question! The L'Oreal Paris Feria Permanent Hair Color kit has everything you need to complete 1 full application. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 3 months ago
    Brand expert
  • A: Hello Raina! It is exciting to hear you are looking to refresh your look with the bold, multi-faceted tones of Feria Starry Night. This specific shade is renowned for its shimmering, deep-blue black reflects, and it can provide a stunning update to both your natural roots and your previously dyed lengths. The Feria hair color kit is designed as a complete, professional-level system, so you do not need to purchase or add any additional developer. The box includes everything required: the Shimmering Conditioning Colour Crème, the Shimmering Conditioning Developer Crème, and the Aromatic Shimmer Serum. To ensure the most even result across your natural roots and your faded black lengths, we recommend starting your application on the new growth at the roots first, before moving the product through the mid-lengths and ends. This allows the color to develop consistently across the different textures of your hair. We hope you enjoy the vibrant, high-intensity shine that Starry Night is known for.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: My hair is a darl black what should I do to make it a light honey brown should I bleach it?

submitted by Jalem - 5 months ago
  • A: Hey Jalem, Hair color changes, or corrections can be tough to navigate! We have some great products that we can show you for simple changes. To ensure we can provide the best recommendation, we need to know a few more details about your current hair color and condition. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert
  • A: Hello Jalem. We would like to assist you in the best way possible. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. Looking forward to speaking with you.

    submitted byL'OrealParisProductExpert - 5 months ago
    Brand expert

Q: For the shade #65 honey brown, the picture shows that the color is a lot lighter than the before picture. If I have black hair, will it lighten my hair?

submitted by Disneydeb22 - 6 months ago
  • A: Hi Disneydeb22! We would love to assist you choose a shade in our Feria line but need more information. Please contact the experts @800-631-7358 M-F 9am to 5:30pm EST.

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert
  • A: Hey, Great question! Hair color changes, or corrections can be tough to navigate! To ensure we can provide the best recommendations, we need to know a few more details about your current hair condition, and what you are looking to achieve. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 6 months ago
    Brand expert

Q: Is honey brown #65 for black ladies only

submitted by Ruby - 7 months ago
  • A: Hi Ruby! We appreciate you reaching out about L'Oreal Paris Feria Permanent Hair Color! Crafted for universal beauty, L'Oréal Paris Feria delivers stunning color for every hair type, texture, and ethnicity. Hope this helps!

    submitted byL'OrealParisProductExpert - 7 months ago
    Brand expert
  • A: Hi Ruby! L'Oreal Paris Feria is designed for all hair types, textures, and ethnicities. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 7 months ago
    Brand expert

Q: I am a black woman with dark brown natural hair. Can I use the Loreal Paris Feria silver color to dye my hair gray without bleaching it first?

submitted by Colonelswife - 9 months ago
  • A: Hi there, Colonelswife! Thank you for reaching out about our Feria Hair Color in Smokey Silver. Our hair experts are happy to find the best shade for your hair type! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We're looking forward to speaking with you!

    submitted byL'OrealParisProductExpert - 8 months ago
    Brand expert
  • A: Hey, Great question! The L'Oreal Paris Feria Permanent Hair color in S1 Smokey Silver is exclusively formulated for blonde or bleached hair. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 9 months ago
    Brand expert

Q: Can you use this product for just highlights

submitted by J - 10 months ago
  • A: Yes, I use it for highlights.

    submitted byAsh - 7 months ago
  • A: Hi J! Thanks for reaching out about L'Oreal Paris Feria Permanent Hair Color. We recommend always refering to insert inside product for detailed application instructions. We hope you find this information helpful!

    submitted byL'OrealParisProductExpert - 10 months ago
    Brand expert

Q: Does the medium shade cover gray? I have about 65% gray hair. Most of it is on my temples and hairline in the front.

submitted by Ms Particular - 1 year ago
  • A: Hey, Great question! Unfortunately the Loreal Paris Feria Hair color does not cover grays 100%. We recommend to check out the Loreal Excellence hair color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hi there, MsParticular! Thank you for reaching out about our Feria Permanent Hair Color. We do not recommend this formula for gray coverage. We recommend trying our Excellence Creme Triple Care Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue, revealing rich and radiant color! We hope this is helpful!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Additional product information and recommendations

Frequently Bought Together

Guests are saying

The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and easy application process. However, several guests experienced unexpected results, such as color fading or not matching the box description. The product is noted for its pleasant scent and conditioning properties, making hair feel soft and healthy. Guests appreciate the variety of shades available, but some have expressed disappointment with color accuracy and longevity.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.7 out of 5 stars with 6115 reviews
    effectiveness: 2.91 out of 5
    quality: 3.05 out of 5
    value: 2.88 out of 5
    47% would recommend
    586 recommendations
    4 out of 5 stars
    25 March, 2026
    originally posted on influenster.com
    Image

    Nice dying experience at home

    [This review was collected as part of a promotion.] The odor is quite strong but it’s pretty typical for most hair dyes, so it wasn’t unexpected. The instruction is clear and easy to follow. After rinsing, my hair felt soft and smooth. Overall, it delivered good result for a home self-dying package.
    SofiaT
    Did you find this review helpful?
    1 out of 5 stars
    24 March, 2026
    originally posted on lorealparisusa.com
    Image

    Terrible

    It had started burning my scalp very badly to the point I couldn’t take it so I had immediately washed it out, never using this again
    1 reply from LeCare team - 6 days ago
    Hi Aaliyah! We are sorry to hear about the experience you had with Feria Multi Faceted Shimmering Permanent Hair Color. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F, 9-5;30, ET. It would be helpful if you could have the product box available and provide us with case #45858501 when you call.
    Aaliyah
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2026Verified purchase

    (no review title)

    Dark and long lasting
    Leslie
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    19 March, 2026
    originally posted on influenster.com
    Image

    Just double check the color match!

    [This review was collected as part of a promotion.] I was not a fan of this color. I think the consistency of the product was great, but the color seemed to dim very quickly. It did make my hair very soft.
    TrishM
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on influenster.com
    Image

    new favorite brand

    [This review was collected as part of a promotion.] The color was so amazing. I can’t find a picture at this moment, but I will post it later. It died my wig from black all the way to Copper with one thing to die and it was so beautiful and I loved it. It’s very durable and the instructions are very easy. The rinsing was easy as well. I just had to rinse it out two times with cold water and it didn’t make my hair feel like real brittle and dry. Kept it real moisturize for it to be a wig. It did actually good and I will continue to keep using this brand on my wig.
    myaB
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 March, 2026

    Not for me

    I’m not using this dye anymore. I’ve used two boxes already and my hair didn’t fully take. I dislike how dry my hair feels. Very patchy. I will be looking for another brand!
    Kiley
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 March, 2026Verified purchase

    (no review title)

    Very Bright Black in color, very luxurious!!
    The Name Is Shells
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    15 March, 2026
    originally posted on influenster.com
    Image

    Would recommend this brand.

    [This review was collected as part of a promotion.] Very shiny and soft afterwards. The color that I received was not my favorite so I may do a black or blue black soon. I will get this brand again though. My roots are more red but it should fade out after my next wash.
    1 reply from LeCare team - 14 days ago
    Hi RynaeB. Thank you for reaching out to L'Oreal and sharing your comments on the Feria Haircolor in shade #560, Hot Chili. Feedback from our consumers is very important to us and helps us improve all of our products! We appreciate you sharing your experience. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you continue using our products!
    RynaeB
    Did you find this review helpful?
    4 out of 5 stars
    15 March, 2026
    originally posted on influenster.com
    Image

    Hair shine

    [This review was collected as part of a promotion.] This product was easy to use and made my hair shine! Unfortunately my hair is too dark to really have seen a color difference but the shine my hair had after made it all worth it.
    DianaD
    Did you find this review helpful?
    1 out of 5 stars
    14 March, 2026Verified purchase

    DO NOT BUY

    Turned my hair black 😡
    Harry
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 March, 2026Verified purchase

    Chocolate cherry

    I used the hair dye shade chocolate cherry n36 I followed the instructions, left the dye and the conditioner longer than needed to ensure it came out well, and I don't use hair dye so another dye couldn't cancel the dye out. I am just unsatisfied because, the dye said it'll work on the darkest of black.
    1 reply from L'OrealParisProductExpert team - 21 days ago
    Hi Mendoza. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Haircolor, shade #36, Chocolate Cherry. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Mendoza
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 March, 2026
    originally posted on lorealparisusa.com
    Image

    L'Oreal Paris My favorite brand

    I love his hair color and I love the color red it is it's vibrant rich. It leaves my hair soft not like a lot of the other hair products out there. I always make this my go too brand and color. it never lets me down.
    Skar
    Did you find this review helpful?
    2 out of 5 stars
    8 March, 2026
    originally posted on lorealparisusa.com
    Image

    Diaster

    This was like water. I hated every bit of applying this. Pleaseeeee make it thicker!
    1 reply from LeCare team - 22 days ago
    Hi Hemi! Thank you for reaching out with your feedback regarding Feria, V38-Intense Deep Violet. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company for consideration.
    Hemi
    Did you find this review helpful?
    5 out of 5 stars
    8 March, 2026
    originally posted on lorealparisusa.com
    Image

    Love this product. The color is beautifully genius

    I turned 65 and wished to go salt and pepper naturally, but greatly disliked the color line and regrowth discoloration. And No matter what salon I went to for salt and pepper hair color transformation. I always got a botched up hair cut, and hair color. Extremely Frustrated and bankrupt, I decided to take matters into my own hands. I bleached my hair to the lightest I can get. Searched for hair colors closest to what might come closest to salt and pepper color. I purchased the L’Oréal Multi Faceted Shimmering Permanent Hair Color S1 Smoky Silver. It’s still not salt and pepper, but is close to it. The only issue is the color dose change to a dingy yellow color, I tried a purple deep conditioning mask, and it was never the same as when I first used the dye. The product is awesome, I was ok with it, but don’t know how to maintain and keep it from changing color.
    Transitions
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    6 March, 2026
    originally posted on influenster.com
    Image

    More red than expected, easy to use

    [This review was collected as part of a promotion.] This product was easy to use and apply. It applied to my hair easier and faster than some other hair dyes that I have used. The scent of the dye was strong but I got used to it. The color ended up being much lighter and more copper red than I had anticipated from the pictures. It’s more red than I usually go but hopefully I will get used to it!
    CarolynS
    Did you find this review helpful?
    4 out of 5 stars
    5 March, 2026
    originally posted on influenster.com
    Image

    Great Color! Apply Carefully

    [This review was collected as part of a promotion.] This was gifted to me in exchange for my honest review: Very easy to use, did what was promised, and left me with a beautiful shade of brown. It’s a bit lighter at the top which is okay for my personal opinion. A great hair color! The reason I gave it four star instead of 5 is because I accidentally got some of it on the wall and it permanently stained the wall. Be sure to be very careful when using this as now I need to buy paint to actually repair the wall.
    AnnieR
    Did you find this review helpful?
    4 out of 5 stars
    5 March, 2026
    originally posted on influenster.com
    Image

    Shiny, smooth results

    [This review was collected as part of a promotion.] I'm not sure it did much to my hair, I think my natural color is a bit too dark. I have highlighted sections where I can see it better but overall, I don't think this color was meant for me. I thought the process was simple and easy enough and the smell was pleasant but a bit overwhelming. My hair feels nice and soft after and I haven't seen much color running in the drain since dying it. I think it was a little funnier than I was expecting so I made a little mess but I'm also not that good at dying my hair at home. Anyway, I'd definitely try it again but maybe with a darker color.
    MiaA
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on influenster.com
    Image

    Vibrant hair color for a good value!

    [This review was collected as part of a promotion.] Classic boxed hair color. The packaging is sturdy and keeps all the contents together, while the packaging for each product is secure and leak free. It's easy to use and provides not only a vibrant color but also a soft conditioning effect to protect the hair after processing. Always use a smock or an old shirt to prevent staining. It's gentle on the scalp, but as a precaution, ALWAYS do a test patch to see if your skin is compatible.
    EmyC
    Did you find this review helpful?
    3 out of 5 stars
    3 March, 2026
    originally posted on influenster.com
    Image

    Ok

    [This review was collected as part of a promotion.] This stuff isn’t bad. I didn’t like the color, but everything else was ok. There wasn’t a strong odor, so that’s a plus. It didn’t make my hair dry either, so again a plus. I would buy this product, just not in this color lol
    1 reply from LeCare team - 29 days ago
    Hi AdrianneH! Thank you for taking the opportunity to try Feria, 54-Spiced Copper, and for reaching out to share your feedback. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company. We hope you will keep exploring and discovering more with L’Oreal!
    AdrianneH
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on influenster.com
    Image

    love this one

    [This review was collected as part of a promotion.] the application was very wasy and i had no problem spreading it around my hair and i bever used this color and i go so many different compliments omg
    JadaB
    Did you find this review helpful?

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