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L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 2 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 3 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 4 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 1 of 4

L'Oreal Paris Feria Multi-Faceted Shimmering Color - 6.3 fl oz - 21 Bright Black - 1 kit

$12.99 ($2.06/fluid ounce)

Color21 Starry Night

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Black Hair Color: Known for shimmering color and edgy colors, Feria permanent black hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475670
UPC: 071249230015
Item Number (DPCI): 063-01-1100
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering conditioning permanent colour gel 1106082: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxyde, poloxamer 338, oleyl alcohol, 2,4-diaminophenoxyethanol hcl, m-aminophenol, 4-amino-2-hydroxytoluene, thioglycerin, toulene-2,5-diamine, polyquaternium-6, ammonium thiolactate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, fragrance, resorcinol, edta, erythorbic acid f.i.l. # d46286/2, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12859/16, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/7

Shipping details

Estimated ship dimensions: 2.91 inches length x 3.5 inches width x 6.69 inches height
Estimated ship weight: 0.57 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does caramel glow -53 covers white hair roots

submitted by Devorah Yolanda - 3 months ago
  • A: Hi Devorah Yolanda. Thank you for reaching out to L'Oreal regarding the Feria, #53, Caramel Glow. The Feria haircolor doesn't provide very good gray/white coverage. We suggest using L'Oreal Superior Preference, shade #5G, Medium Golden Brown or shade #6 1/2G, Lightest Golden Brown.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: I have natural black hair. Will 36 Dark Burgundy Brown show up on my hair? What will it look like? Is this drying?

submitted by Tarzhay - 3 years ago
  • A: Hi There! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hey Tarzhay, Great questions! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: I’m not going Olga’s

    submitted byBA - 2 years ago
  • A: is it safe for curls?

    submitted byelaine - 4 months ago

Q: Will this work on dark hair

submitted by Daek hair - 3 months ago
  • A: Hi there! We are so sorry to hear about your experience with our Feria 515 Chocolate Glaze. Our stylists are happy to discuss your hair needs! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We look forward to speaking with you!

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: I'm interested in using Starry Night on my faded professionally dyed black hair, and natural dark brown roots. Do I need to add any developer to this dye or do I use it as is?

submitted by Raina - 5 months ago
  • A: Hey Raina, Great question! The L'Oreal Paris Feria Permanent Hair Color kit has everything you need to complete 1 full application. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert
  • A: Hello Raina! It is exciting to hear you are looking to refresh your look with the bold, multi-faceted tones of Feria Starry Night. This specific shade is renowned for its shimmering, deep-blue black reflects, and it can provide a stunning update to both your natural roots and your previously dyed lengths. The Feria hair color kit is designed as a complete, professional-level system, so you do not need to purchase or add any additional developer. The box includes everything required: the Shimmering Conditioning Colour Crème, the Shimmering Conditioning Developer Crème, and the Aromatic Shimmer Serum. To ensure the most even result across your natural roots and your faded black lengths, we recommend starting your application on the new growth at the roots first, before moving the product through the mid-lengths and ends. This allows the color to develop consistently across the different textures of your hair. We hope you enjoy the vibrant, high-intensity shine that Starry Night is known for.

    submitted byL'OrealParisProductExpert - 5 months ago
    Brand expert

Q: My hair is a darl black what should I do to make it a light honey brown should I bleach it?

submitted by Jalem - 8 months ago
  • A: Hey Jalem, Hair color changes, or corrections can be tough to navigate! We have some great products that we can show you for simple changes. To ensure we can provide the best recommendation, we need to know a few more details about your current hair color and condition. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 8 months ago
    Brand expert
  • A: Hello Jalem. We would like to assist you in the best way possible. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. Looking forward to speaking with you.

    submitted byL'OrealParisProductExpert - 8 months ago
    Brand expert

Q: For the shade #65 honey brown, the picture shows that the color is a lot lighter than the before picture. If I have black hair, will it lighten my hair?

submitted by Disneydeb22 - 9 months ago
  • A: Hi Disneydeb22! We would love to assist you choose a shade in our Feria line but need more information. Please contact the experts @800-631-7358 M-F 9am to 5:30pm EST.

    submitted byL'OrealParisProductExpert - 9 months ago
    Brand expert
  • A: Hey, Great question! Hair color changes, or corrections can be tough to navigate! To ensure we can provide the best recommendations, we need to know a few more details about your current hair condition, and what you are looking to achieve. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 9 months ago
    Brand expert

Q: Is honey brown #65 for black ladies only

submitted by Ruby - 10 months ago
  • A: Hi Ruby! We appreciate you reaching out about L'Oreal Paris Feria Permanent Hair Color! Crafted for universal beauty, L'Oréal Paris Feria delivers stunning color for every hair type, texture, and ethnicity. Hope this helps!

    submitted byL'OrealParisProductExpert - 9 months ago
    Brand expert
  • A: Hi Ruby! L'Oreal Paris Feria is designed for all hair types, textures, and ethnicities. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 10 months ago
    Brand expert

Q: I am a black woman with dark brown natural hair. Can I use the Loreal Paris Feria silver color to dye my hair gray without bleaching it first?

submitted by Colonelswife - 11 months ago
  • A: Hi there, Colonelswife! Thank you for reaching out about our Feria Hair Color in Smokey Silver. Our hair experts are happy to find the best shade for your hair type! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We're looking forward to speaking with you!

    submitted byL'OrealParisProductExpert - 11 months ago
    Brand expert
  • A: Hey, Great question! The L'Oreal Paris Feria Permanent Hair color in S1 Smokey Silver is exclusively formulated for blonde or bleached hair. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 11 months ago
    Brand expert

Q: Can you use this product for just highlights

submitted by J - 1 year ago
  • A: Yes, I use it for highlights.

    submitted byAsh - 10 months ago
  • A: Hi J! Thanks for reaching out about L'Oreal Paris Feria Permanent Hair Color. We recommend always refering to insert inside product for detailed application instructions. We hope you find this information helpful!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Does the medium shade cover gray? I have about 65% gray hair. Most of it is on my temples and hairline in the front.

submitted by Ms Particular - 2 years ago
  • A: Hey, Great question! Unfortunately the Loreal Paris Feria Hair color does not cover grays 100%. We recommend to check out the Loreal Excellence hair color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hi there, MsParticular! Thank you for reaching out about our Feria Permanent Hair Color. We do not recommend this formula for gray coverage. We recommend trying our Excellence Creme Triple Care Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue, revealing rich and radiant color! We hope this is helpful!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

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Guests are saying

The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and ease of application. Guests appreciate the conditioning effect that leaves hair soft and shiny. However, some have experienced issues with color fading, uneven results, and strong odors. Despite these concerns, the product remains popular for its affordability and the variety of shades available, making it a go-to choice for at-home hair coloring.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.7 out of 5 stars with 6194 reviews
    effectiveness: 2.91 out of 5
    quality: 3.04 out of 5
    value: 2.87 out of 5
    46% would recommend
    600 recommendations
    1 out of 5 stars
    17 June, 2026
    originally posted on lorealparisusa.com
    Image

    AWFUL.

    Absolutely awful did nothing to my hair. Does not work. Do not buy this product. Waste of money. Followed all the directions for it to do absolutely NOTHING to my hair. My hair was very light brown and i tried to get it BLACK. The Black did NOTHING.
    1 reply from LeCare team - 2 days ago
    Hi Paige! We are sorry to hear that you did not achieve the color results expected from Feria, 20-Black! We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We are always looking for ways to improve our products and services. Your feedback will be passed on to others in our company for consideration.
    Paige
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    12 June, 2026
    originally posted on lorealparisusa.com
    Image

    Pink - Not Reddish Blonde

    Strawberry Blonde - I have used Feria Champagne Cocktail for years, but couldn't find it. Saw the Feria strawberry blonde and thought a reddish blonde would be a nice change. I was expecting a reddish blonde, instead my hair came out pink.
    1 reply from LeCare team - 3 days ago
    Hi TXmc! We apologize you were not satisfied with the results you achieved with Feria, 82-Strawberry Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We appreciate your comments and will be sharing them with others in our company for consideration.
    TXmc
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 June, 2026Verified purchase

    Do not use

    Daughter had a severe reaction after using it. Never has had a reaction before.
    1 reply from L'OrealParisProductExpert team - 7 days ago
    Hi fmcduffee. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience your daughter had with the Feria, R57 Hair Color. We would like to speak with you directly about it. Please give us a call at 888-448-9617, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    fmcduffee
    effectiveness: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 June, 2026
    originally posted on lorealparisusa.com
    Image

    10/10

    This is by far, my favorite copper and I’ve tried them all. It’s so vibrant and beautiful!
    Momo
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 June, 2026Verified purchase

    (no review title)

    Love it the color is a perfect darker reddish color good for the fall or a moody sexy look
    A ok
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    6 June, 2026Verified purchase

    (no review title)

    love this color
    Love it
    Did you find this review helpful?
    5 out of 5 stars
    5 June, 2026
    originally posted on influenster.com
    Image

    Pretty color, makes hair look fresh and shiny

    [This review was collected as part of a promotion.] I like Féria hair dye. I’ve used it before and it is good, makes me hair look fresh and shiny. This color looks pretty. When I got this though I had just gone to the saline and could not use it right away, but I know it will be great.
    VictoriaM
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    4 June, 2026Verified purchase

    (no review title)

    The color is nice but doesn't blend as well in the roots. Lasts about 3 weeks on my hair but fades from the roots first
    1 reply from L'OrealParisProductExpert team - 14 days ago
    Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Hair Color. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Erin
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 June, 2026Verified purchase

    (no review title)

    Love the color!!
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 May, 2026Verified purchase

    Loreal Feria black leather hair color

    this is easy to apply and gives hair a healthy, full look.
    Gloria
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    28 May, 2026Verified purchase

    (no review title)

    The color is not accurate my hair came out orange
    Pila
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on lorealparisusa.com
    Image

    63 Light Golden Brown highlights our life

    Love Love 63 Light Golden Brown ~ all my beach & tennis girls use it & it looks awesome. Please do NOT discontinue as it is essential to our happiness.
    Mary
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 May, 2026

    Do not buy this..

    Lady's.. Do not buy this. I used this product on black hair that had been dyed brown. It has been 3 weeks and the color is still fading, and now my hair looks patchy and uneven. I’ve never had any problems when using other brands, but this product is absolutely terrible. I need to dye my hair again, but the color is still coming out, so I have to wait even longer.
    1 reply from L'OrealParisProductExpert team - 24 days ago
    Hi there! We are so sorry to hear about your experience with our Feria Permanent Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
    seeun
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 May, 2026

    Terrible

    The light brown color gave me orange roots and did nothing to cover grays.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! We are sorry to hear that your experience with Féria didn't yield the results you were looking for. Féria is known for its high-intensity, multi-faceted shimmer, but it is a "progressive" color that can sometimes react differently on roots and grays. The orange tone at the roots (often called "hot roots") typically happens when the warmth of your scalp causes the lifting agents to work faster on new growth than on the rest of your hair. Additionally, because Féria is designed for translucent, shimmering results, it may not provide the 100% opaque coverage needed for stubborn grays. For full gray coverage and a more uniform root-to-tip color, we usually recommend our Excellence Crème or Age Perfect lines. We have shared your feedback with our Hair Color Technical Team. We want you to love your color, and we appreciate you letting us know about these results.
    Mom of two
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 May, 2026Verified purchase

    Dont buy

    Do not get this if you have greys. It doesn't cover at all.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! We’re sorry to hear our Feria Permanent Hair Color did not give you the gray coverage you were expecting. We understand how disappointing it is when a color result does not meet your needs. We appreciate you taking the time to share your experience with us.
    kristen
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 May, 2026
    originally posted on lorealparisusa.com
    Image

    Beatuful color

    I absolutely love this color, the only thing is that I have to leave it on for about 10, mins, if I do the recommended time then my roots will be orange and my ends gray...
    Val81
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026Verified purchase

    (no review title)

    beautiful color, perfect amount for medium length hair.
    Bluebell
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 May, 2026
    originally posted on influenster.com
    Image

    Brassy

    [This review was collected as part of a promotion.] I love this brand of hair color by L'OREAL but the 54 spiced copper is not my color. It looks way to brassy. It's easy to apply the hair dye and it works like it should but this is just not the color for me.
    MarshaP
    Did you find this review helpful?
    1 out of 5 stars
    28 April, 2026
    originally posted on lorealparisusa.com
    Image

    Grossly Disappointed

    Wanted a silver to cover my blond that is showing signs of going white. Following the suggestions on the box, I went with the L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver. I didn't get the silver, I got brown!!!!
    1 reply from LeCare team - 2 months ago
    Hi Bugcatcher! We are sorry to hear about the experience you had with Feria, S1-Smokey Silver. We are always looking for ways to improve our products and services. Your comments will be passed on to others in our company for consideration.
    Bugcatcher
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 April, 2026Verified purchase

    (no review title)

    works well! strong smell but dye lasts me month+
    Cassie
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

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