L'Oreal Paris Feria Multi-Faceted Shimmering Color - 6.3 fl oz - 21 Bright Black - 1 kit
$12.99 ($2.06/fluid ounce)See 1 deal for this item
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4.2 out of 5 stars with 7108 ratings
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3.7 out of 5 stars with 6115 ratings
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Guests are saying
The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and easy application process. However, several guests experienced unexpected results, such as color fading or not matching the box description. The product is noted for its pleasant scent and conditioning properties, making hair feel soft and healthy. Guests appreciate the variety of shades available, but some have expressed disappointment with color accuracy and longevity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 6115 reviews
effectiveness: 2.91 out of 5
quality: 3.05 out of 5
value: 2.88 out of 5
47% would recommend
586 recommendations
4 out of 5 stars
25 March, 2026
originally posted on influenster.com

Nice dying experience at home
[This review was collected as part of a promotion.] The odor is quite strong but it’s pretty typical for most hair dyes, so it wasn’t unexpected. The instruction is clear and easy to follow. After rinsing, my hair felt soft and smooth. Overall, it delivered good result for a home self-dying package.
1 out of 5 stars
24 March, 2026
originally posted on lorealparisusa.com
Terrible
It had started burning my scalp very badly to the point I couldn’t take it so I had immediately washed it out, never using this again
1 reply from LeCare team - 6 days ago
Hi Aaliyah! We are sorry to hear about the experience you had with Feria Multi Faceted Shimmering Permanent Hair Color. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F, 9-5;30, ET. It would be helpful if you could have the product box available and provide us with case #45858501 when you call.
5 out of 5 stars
21 March, 2026Verified purchase
(no review title)
Dark and long lasting
5 out of 5 stars
19 March, 2026
originally posted on influenster.com

Just double check the color match!
[This review was collected as part of a promotion.] I was not a fan of this color. I think the consistency of the product was great, but the color seemed to dim very quickly. It did make my hair very soft.
5 out of 5 stars
18 March, 2026
originally posted on influenster.com

new favorite brand
[This review was collected as part of a promotion.] The color was so amazing. I can’t find a picture at this moment, but I will post it later. It died my wig from black all the way to Copper with one thing to die and it was so beautiful and I loved it. It’s very durable and the instructions are very easy. The rinsing was easy as well. I just had to rinse it out two times with cold water and it didn’t make my hair feel like real brittle and dry. Kept it real moisturize for it to be a wig. It did actually good and I will continue to keep using this brand on my wig.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026
Not for me
I’m not using this dye anymore. I’ve used two boxes already and my hair didn’t fully take. I dislike how dry my hair feels. Very patchy. I will be looking for another brand!
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2026Verified purchase
(no review title)
Very Bright Black in color, very luxurious!!
3 out of 5 stars
15 March, 2026
originally posted on influenster.com

Would recommend this brand.
[This review was collected as part of a promotion.] Very shiny and soft afterwards. The color that I received was not my favorite so I may do a black or blue black soon. I will get this brand again though. My roots are more red but it should fade out after my next wash.
1 reply from LeCare team - 14 days ago
Hi RynaeB. Thank you for reaching out to L'Oreal and sharing your comments on the Feria Haircolor in shade #560, Hot Chili. Feedback from our consumers is very important to us and helps us improve all of our products! We appreciate you sharing your experience. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you continue using our products!
4 out of 5 stars
15 March, 2026
originally posted on influenster.com

Hair shine
[This review was collected as part of a promotion.] This product was easy to use and made my hair shine! Unfortunately my hair is too dark to really have seen a color difference but the shine my hair had after made it all worth it.
1 out of 5 stars
14 March, 2026Verified purchase
DO NOT BUY
Turned my hair black 😡
1 out of 5 stars
Thumbs down graphic, would not recommend
10 March, 2026Verified purchase
Chocolate cherry
I used the hair dye shade chocolate cherry n36 I followed the instructions, left the dye and the conditioner longer than needed to ensure it came out well, and I don't use hair dye so another dye couldn't cancel the dye out. I am just unsatisfied because, the dye said it'll work on the darkest of black.
1 reply from L'OrealParisProductExpert team - 21 days ago
Hi Mendoza. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Haircolor, shade #36, Chocolate Cherry. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
9 March, 2026
originally posted on lorealparisusa.com
L'Oreal Paris My favorite brand
I love his hair color and I love the color red it is it's vibrant rich. It leaves my hair soft not like a lot of the other hair products out there. I always make this my go too brand and color. it never lets me down.
2 out of 5 stars
8 March, 2026
originally posted on lorealparisusa.com
Diaster
This was like water. I hated every bit of applying this. Pleaseeeee make it thicker!
1 reply from LeCare team - 22 days ago
Hi Hemi! Thank you for reaching out with your feedback regarding Feria, V38-Intense Deep Violet. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company for consideration.
5 out of 5 stars
8 March, 2026
originally posted on lorealparisusa.com
Love this product. The color is beautifully genius
I turned 65 and wished to go salt and pepper naturally, but greatly disliked the color line and regrowth discoloration. And No matter what salon I went to for salt and pepper hair color transformation. I always got a botched up hair cut, and hair color. Extremely Frustrated and bankrupt, I decided to take matters into my own hands. I bleached my hair to the lightest I can get. Searched for hair colors closest to what might come closest to salt and pepper color. I purchased the L’Oréal Multi Faceted Shimmering Permanent Hair Color S1 Smoky Silver. It’s still not salt and pepper, but is close to it. The only issue is the color dose change to a dingy yellow color, I tried a purple deep conditioning mask, and it was never the same as when I first used the dye. The product is awesome, I was ok with it, but don’t know how to maintain and keep it from changing color.
4 out of 5 stars
6 March, 2026
originally posted on influenster.com

More red than expected, easy to use
[This review was collected as part of a promotion.] This product was easy to use and apply. It applied to my hair easier and faster than some other hair dyes that I have used. The scent of the dye was strong but I got used to it. The color ended up being much lighter and more copper red than I had anticipated from the pictures. It’s more red than I usually go but hopefully I will get used to it!
4 out of 5 stars
5 March, 2026
originally posted on influenster.com

Great Color! Apply Carefully
[This review was collected as part of a promotion.] This was gifted to me in exchange for my honest review: Very easy to use, did what was promised, and left me with a beautiful shade of brown. It’s a bit lighter at the top which is okay for my personal opinion. A great hair color! The reason I gave it four star instead of 5 is because I accidentally got some of it on the wall and it permanently stained the wall. Be sure to be very careful when using this as now I need to buy paint to actually repair the wall.
4 out of 5 stars
5 March, 2026
originally posted on influenster.com

Shiny, smooth results
[This review was collected as part of a promotion.] I'm not sure it did much to my hair, I think my natural color is a bit too dark. I have highlighted sections where I can see it better but overall, I don't think this color was meant for me. I thought the process was simple and easy enough and the smell was pleasant but a bit overwhelming. My hair feels nice and soft after and I haven't seen much color running in the drain since dying it. I think it was a little funnier than I was expecting so I made a little mess but I'm also not that good at dying my hair at home. Anyway, I'd definitely try it again but maybe with a darker color.
5 out of 5 stars
3 March, 2026
originally posted on influenster.com

Vibrant hair color for a good value!
[This review was collected as part of a promotion.] Classic boxed hair color. The packaging is sturdy and keeps all the contents together, while the packaging for each product is secure and leak free. It's easy to use and provides not only a vibrant color but also a soft conditioning effect to protect the hair after processing. Always use a smock or an old shirt to prevent staining. It's gentle on the scalp, but as a precaution, ALWAYS do a test patch to see if your skin is compatible.
3 out of 5 stars
3 March, 2026
originally posted on influenster.com

Ok
[This review was collected as part of a promotion.] This stuff isn’t bad. I didn’t like the color, but everything else was ok. There wasn’t a strong odor, so that’s a plus. It didn’t make my hair dry either, so again a plus. I would buy this product, just not in this color lol
1 reply from LeCare team - 29 days ago
Hi AdrianneH! Thank you for taking the opportunity to try Feria, 54-Spiced Copper, and for reaching out to share your feedback. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company. We hope you will keep exploring and discovering more with L’Oreal!
5 out of 5 stars
3 March, 2026
originally posted on influenster.com

love this one
[This review was collected as part of a promotion.] the application was very wasy and i had no problem spreading it around my hair and i bever used this color and i go so many different compliments omg